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Rahmi Rahmi
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Journal : Journal of Management and Informatics

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The Effect of E-Service Quality and Customer Relationship Management of User Customer Loyalty Gopay on Gojek App Satrio Bimo Syahputro; Rahmi Rahmi; Vandi Verdiansyah; Muhammad Nur Rohman; Uci Sumiati
Journal of Management and Informatics Vol. 2 No. 3 (2023): December : Journal of Management and Informatics
Publisher : University of Science and Computer Technology

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Abstract

The purpose of this study is to determine the effect of E-Service Quality and Customer Relationship Management on Customer Loyalty of Gopay Users on the Gojek App. The type of research in this study is quantitative with the population in this study being Gopay users in Tanjungpinang City. In the technique for sampling using the Slovin formula, with a total sample of 87 respondents. The results of this study are known that E-Service Quality and Customer Relationship Management simultaneously affect the variables of Customer Loyalty. The amount of contribution of E-Service Quality and Customer Relationship Management to the User Loyalty variable is 71.9%. And the remaining 20.7% is the influence of other variables that are not included in the regression model of this study.
Co-Authors A Saad Asmawati Adinda Puspita Sari Afrinaldi Afrinaldi Alidya Fitri Kusuma Wardani Andi Faisal Syam Andi Muhammad Sadat Anjelli Putri Gunawan Anna Khumaira Sari Anzora Anzora Betty Leindarita Chrisvi Febriani Adha Daru Putri Kusumaningtyas Darusman Darusman Daulay, Suandi desi reski fajar Desmita Alfira Dian Ashari Eka Kurniasih Eliyah Acantha Manapa Sampetoding Erick Fajar Subhekti Erika Fajar Subhekti Erni Oktafia Firdaus Firdaus Hafizah Delyana, Hafizah hasanah hasanah Herman Herman Hidayatullah, Arief Hira Helwati Ika Febrilia Ira Widya Sari Irham Irham Irma Aryani ivoni susanti Jailani Jailani Khoirunnisa Miftahul Jannah Linggana Tesya m rezeki muamar M Syafnur Madyawati Latief Mahdjati Fitria Marina Lidya Marlina Marlina Melisa Melisa Mirdayanti, Rina Mita Oktaviani Moh Ali Wairooy Moh.Ali Wairooy Muh.Amil Siddik Muhammad Dani Supardan Muhammad Kristiawan Muhammad Nur Rohman Mulia Suryani Narlis Juandi Nasir Nasir Nisfayati Juir nizamul iswari Noor Cahaya Nur Halimah Nurmalasari Nurmalasari Octia Dea Ayu Amanda Okky Rayhana Putri Muntiza RAHMANIAH RAHMANIAH Rambat Nur Sasongko Reny Dwi Riastuti Ria Hikmarina ridha ulfahmi yessa Rusli Siri Rusliadi Rusliadi Samsul Kamal sandra dewi Saniyyah Salwa Nabiilah Sasmi Nelwati Satrio Bimo Syahputro SATRIYAS ILYAS Siri, Rusli Sri Erlinda Suaedi, Suaedi Suci Norsaleha Supentri Tri Irma Suryani Tutiliana, Tutiliana Uci Sumiati ulfia Ulfia Usep Suhud Vandi Verdiansyah Yayu Rahmawati Yayu Rahmawati Mayangsari Yayu Rahmawati Mayangsari Yulita Sirinti Pongtambing zulhelmi zulhelmi