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ANALISIS KELAYAKAN FINANSIAL DAN PERSEPSI KONSUMEN TERHADAP BAURAN PEMASARAN (MARKETING MIX) ROTTE BAKERY (Studi Kasus Rotte Bakery Soebrantas Kecamatan Tampan Pekanbaru) Yusmini Yusmini; Susy Edwina; Evy Maharani; Desty Inayatul Munawaroh; Vera Riantika Putri
Jurnal Ilmiah Mahasiswa Agroinfo Galuh Vol 10, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jimag.v10i1.9180

Abstract

Penelitian ini bertujuan untuk menganalisis kelayakan finansial, sensitivitas dan persepsi konsumen terhadap bauran pemasaran Rotte Bakery Soebrantas di Kecamatan Tampan Kota pekanbaru. terhadap perubahan tingkat produksi, harga input dan harga output suatu usaha diversifikasi kelapa Metode penelitian yang digunakan adalah metode studi kasus. Data yang digunakan yaitu data primer dan data sekunder. Analisis data kriteria investasi yang digunakan adalah Net Present Value (NPV), Net Benefit Cost Ratio (Net B/C) dan Internal Rate of Return (IRR). Analisis data persepsi konsumen yaitu menggunakan skala likert. Hasil penelitian menunjukkan : Usaha Rotte Bakery pada tingkat suku bunga 6% dan periode usaha 8 tahun adalah layak untuk dijalankan dan dikembangkan, dengan nilai NPV sebesar Rp.6.123.213.774, Net B/C sebesar 3 dan nilai IRR lebih tinggi dari tingkat suku bunga yaitu 46,03%. Usaha Rotte Bakery layak dijalankan secara finansial berdasarkan hasil analisis sensitivitas. Persepsi konsumen terhadap bauran pemasaran Rotte Bakery Soebrantas meliputi produk, harga, distribusi/tempat, promosi dan pelayanan. Variabel produk dengan skor 4,07 dengan kategori baik, harga dengan skor 4,11 kategori baik, distribusi dengan skor 4,12, promosi dengan skor 3,92 dan pelayan pada skor 4,14.
Analisis Kelayakan Finansial Sistem Integrasi Sapi dan Kelapa Sawit dengan Sistem Pemeliharaan Semi Intensif (Studi Kasus pada Kelompok Tani Sarwo Sari di Desa Sari Makmur Kecamatan Pangkalan Lesung Kabupaten Pelalawan) Yolanda Ocenia; Yusmini Yusmini; Susy Edwina
Journal of Agribusiness and Community Empowerment (JACE) Vol. 2 No. 2 (2019): September
Publisher : Politeknik Pertanian Negeri Payakumbuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (304.869 KB) | DOI: 10.32530/jace.v2i2.71

Abstract

This research aims to analyze the financial feasibility and sensitivity to changes in input prices, production levels and prices of the output of a business System integration of Cow-Palm oil in Sari Makmur villagePangkalan Lesung District Pelalawan Regency Province of Riau. The research method used is the method of case studies. Data used are primary data and secondary data. The informant on this research consists of a group of farmers which is Sari Sarwo group members as many as 14 people and the number of cattle beginning as many as 51 cows ,  extension officers of Sari Makmur village, Village Unit Cooperative of Sari Makmur,and Village Unit Cooperative shop of Sari Makmur. Data analysis the criteria used was  Net Present Value (NPV), Net Benefit Cost Ratio (Net B/C) and Internal Rate of Return (IRR). The results showed : integration efforts of cow-palm oil is worth because it has a value of NPV is positive, the value of Net B/C is greater than zero and the value of the IRR is greater than the Social Opportunity Cost of Capital (SOCC), the business is still eligible for develop in the event of a decrease in the price increase of chemical fertilizer 32.80percents, decrease in price of palm oil of 15percents, and  decrease in urine and feses price 50percents.The business is un eligible to developif in the  production of palm oil greater than47,21percents, and decrease in birth rate cow greater than53,68percents.
Peran dan Tujuan Kelompok Tani dalam Sistem Integrasi Jagung dan Sapi di Kecamatan Tenayan Raya Kota Pekanbaru Linnia Sundary Lubis; Susy Edwina; Evy Maharani
Journal of Agribusiness and Community Empowerment (JACE) Vol. 4 No. 1 (2021): March
Publisher : Politeknik Pertanian Negeri Payakumbuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (245.781 KB) | DOI: 10.32530/jace.v4i1.203

Abstract

The implementation of the corn and cattle integration system by farmer groups in Tenayan Raya District involves several integrations such as the division of tasks that is not running optimally, the cattle transportation system that is not implemented in a colony using development activities for the transportation of fuel that can be done properly.The research aims to determine the members perception of the role and objectives of the farmer group in the application of corn and cow integration system in Tenayan Raya district Pekanbarucity and analyzing the relationship between the role and purpose of the farmer group in the application of corn and cow integration system Tenayan Raya district Pekanbaru city. This research was conducted in Tenayan Raya district Pekanbaru city. The method use in this research is a survey method with a census sampling technique. Data analysis using quantitative descriptive and a scale to measure a persons perception, and the spearman rank correlation test to measure the relationship between research variables. The results showed that members ' perception of the role of farmer groups in the application of corn and cow integration systems included the category of good enough. Meanwhile, the members  perception of Farmer's goals includes very less good category. The relationship between farmer role variables as production units with the goal of better business farmer groups is a strong direct correlation, while the correlation that occurs between farmer group role variables as learning class and rides Cooperation with the purpose of better farming and better living farming group has a weak correlation.
PERSEPSI PETANI TERHADAP TEKNOLOGI PENGOLAHAN PAKAN DI KECAMATAN KERINCI KANAN KABUPATEN SIAK Susy Edwina; Evi Maharani
Indonesian Journal of Agricultural Economics Vol 1, No 02 (2010)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.1.02.%p

Abstract

The research was conducted in the village of Bukit harapan, District Kerinci Kanan, SiakRiau Province, aiming to find out the perception of farmers who have implemented theintegration of Cattle and Oil Palm (SISKA). The study lasted for 8 (eight) months,starting from March 2010. The study population was all farmers of the Joint AdvancedFarmers Group in the Village of Bukit harapan who have applied SISKA and feedprocessing technology. Sampling used census method of 7 members of the group.Sampling of non farmer groups of 15 people was carried out with the snowball method,which is an oil palm plantation farmers in the village of Bukit Harapan. Results showedperception of farmers of feed processing technology in the Joint Advanced FarmersGroup in the village of Bukit Harapan, District Kerinci Kanan, Siak Regency providesrelative advantages over the traditional way, with high fitness level, low level ofcomplexity (because the technology is simple), but somewhat difficult to start / appliedon a small scale, and easily observed in relatively quick time, through institutionalsupport for farmer groups in the formation of adequate venture capital and social capital.In general, the farmers perception of feed processing technology innovation is in goodcategory, so the technology worth to be disseminated to farmers by using groupapproach.
PERSEPSI ANGGOTA TERHADAP PERAN DAN TUJUAN KELOMPOK TANI DALAM PENERAPAN SISTEM INTEGRASI SAPI-JAGUNG DI KECAMATAN MARPOYAN DAMAI KOTA PEKANBARU Fani Agustiana Wati; Susy Edwina; Jumatri Yusri
Indonesian Journal of Agricultural Economics Vol 13, No 1 (2022)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.13.1.82-95

Abstract

System Integration is an activity that combines two or more efforts with the aim of increasing profits. The application of the Crop Livestock System is an effort to combine corn and cattle crops in the farmer's farming system. The purpose of the study was to determine the perception of members towards the role of farmer groups (as learning classes, production units and cooperation vehicles) in the application of the integration system, to find out members' perceptions of the implementation of  institutional aspects and the objectives of  farming groups. There were 17 respondents who were members of the Prima Jaya farming group. The research was conducted in Marpoyan Damai District, Pekanbaru City, October 2018 to April 2019.  The research method is a survey with a sampling technique carried out by purposive sampling. The data analysis techniques used are validity tests, reliability tests using SPSS 17.0, descriptive analysis and likert scales. The results showed: Members' perceptions in general of the role of farming groups in the implementation of the integration system are in the good category, farmers' perceptions of institutional aspects are in the excellent category, the goals of farmer groups are in the good category, which shows that  better farming, better business and better living have been achieved.
STRATEGI PENGEMBANGAN AGROINDUSTRI SARI COCO DI KOTA PEKANBARU Evy Maharani; Rani Astuti; Susy Edwina; Yeni Kusumawaty
Indonesian Journal of Agricultural Economics Vol 14, No 2 (2023)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.14.2.64-78

Abstract

One of the agro-industrial activities carried out in Pekanbaru is the nata de coco agro-industry. Nata de coco is made from coconut water waste which can be a form of fresh drink that resembles jelly or jelly. This study aims to determine the strengths, weaknesses, opportunities and threats of Sari Coco agro-industry and formulate a development strategy for Sari Coco agro-industry in Pekanbaru City. This research was conducted in Sari Coco agro-industry in Rumbai Sub-district, Pekanbaru City. Descriptive analysis was conducted to analyse the strengths, weaknesses, opportunities and threats of Sari Coco agro-industry. To formulate the development strategy of Sari Coco agro-industry in Pekanbaru City, SWOT analysis (strengths, weaknesses, opportunities, threats) and AHP (Analytic Hierarchy Process) were used. The strengths of Sari Coco agro-industry are MUI Halal certified, having regular customers, cheaper product prices and being able to compete with similar production, as well as diverse flavours and shapes. The priority strategies for the development of Sari Coco agro-industry in Pekanbaru City are maintaining competitive product prices, utilising technology to attract customers, improving product marketing, utilising technological advances, innovating packaging sizes and taking advantage of market opportunities.
STRUKTUR DAN DISTRIBUSI PENDAPATAN RUMAH TANGGA PETANI SAWIT POLA KKPA DI DESA BINA BARU KECAMATAN KAMPAR KIRI TENGAH KABUPATEN KAMPAR Frisna Dewi Lestari; Yusmini Yusmini; Susy Edwina
Indonesian Journal of Agricultural Economics Vol 8, No 1 (2017)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.8.1.62-80

Abstract

The purposes of this study were: (1) to analyze household income of smallholder oil palm farmers in the Bina Baru village, District Of Kampar Kiri Tengah, (2) to analyze the structure of household income of smallholders farmers in the village Bina Baru District Of Kampar Kiri Tengah, (3) to analyze the distribution of household income smallholders farmers of palm in the village Bina Baru District Of Kampar Kiri Tengah. This research applied survey method. The population in this study was incorporated in the palm farmer groups and samples were taken using proportional random sampling with a total sample of 36 farmers. Sources of revenue largely derived from agricultural products. Agricultural income of the farming sector oil obtained by samples of farmers in the village of Bina Baru was 77.26 %, because oil palm is the main source of income for farmers. There is 9.93 %  side income from rubber farming. The distribution of income of smallholder farmers of Bina Baru in the lowest income group of 15 farmers were IDR 1.960.123 – 4.880.095 or 40%. Farmers in the middle income group of 15 farmers were IDR 4.959.824 – 8.441.628 or 40%. While farmers in the highest income group of 6 farmers were IDR 8.912.565 – 12.073.051 or 20%. Gini Ratio index was 0.11 which indicated low inequality and Lorenz curve approaching the perfect evenness. It means that the distribution of household income among the palm farmers is relatively even.
ANALISIS PEMASARAN PADI SAWAH DI DESA KEMUNING MUDA KECAMATAN BUNGARAYA KABUPATEN SIAK Evy Maharani; Susy Edwina; Sopan Sujeri
Indonesian Journal of Agricultural Economics Vol 6, No 1 (2015)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.6.1.56-72

Abstract

The agricultural sector has a very important meaning in determining the formation of various economic and social realities in different regions of Indonesia. Potential agricultural sector developed in Indonesia one of which is a sub-sector of food crops, especially rice plants. This study aimed to analyze the marketing of paddy in the village of Kemuning Muda District of Bungaraya Siak. This research was conducted in Desa Kemuning Muda District of Bungaraya in January 2015. Young Desa Kemuning village has a land area and highest rice producer in Sub Bungaraya. The results showed the marketing of paddy in the village of Kemuning Muda there are two marketing channels. In the marketing channel I includes paddy rice farmers, rice mills employer, and the final consumer. Marketing channel II includes paddy rice farmers, millers employer, retailers, and end customers. Marketing functions performed by marketing agencies include exchange function, physical function and function facilities or facilitating function. The highest marketing margin is the marketing channel II amounted to 10.89 percent. The most efficient marketing channel I with the efficiency of 3.89 percent.
KARAKERISTIK DAN TINGKAT PENGETAHUAN PETANI KELAPA SAWIT RAKYAT TENTANG PEMUPUKAN DI KECAMATAN TANAH PUTIH KABUPATEN ROKAN HILIR Susy Edwina; Adiwirman '; Fifi Puspita; Gulat ME Manurung
Indonesian Journal of Agricultural Economics Vol 3, No 2 (2012)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.3.2.163-176

Abstract

Keberhasilan usahatani tidak hanya ditentukan oleh kehandalan teknologi dan dukungansumberdaya alam, tetapi juga oleh karakteristik petani. Salah satu tindakan perawatantanaman yang mempengaruhi pertumbuhan dan produktivitas tanaman adalah pemupukanyang bertujuan untuk menambah ketersediaan unsur hara sehingga dapat meningkatkanproduktivitas tanaman. Penelitian ini bertujuan untuk mengetahui: karakteristik internaldan eksternal petani kelapa sawit rakyat; dan tingkat pengetahuan petani tentang pupuk.Kegiatan penelitian dilakukan di Kecamatan Tanah Putih, Kabupaten Rokan Hilir ProvinsiRiau, ditentukan secara purposive, dengan pertimbangan daerah ini memperoleh programkebun K2i. Hasil penelitian menunjukkan karakteristik internal petani yang tidak pernahmendapatkan informasi tentang pupuk kompos dan tidak memiliki pengetahuan tentangpupuk kompos serta tidak adanya pihak yang memberikan penyuluhan terhadap aktivitasusahatani. Karakteritik eksternal petani dari intensitas dan ketepatan saluran penyuluhantidak terpenuhi karena tidak adanya penyuluh, sehingga sumber informasi sangat terbatas,keterjangkauan harga sarana produksi, dan ketersediaan sarana produksi yang rendahkarena rendahnya kemampuan ekonomi petani. Tingkat pengetahuan petani tentang pupukorganik dan an organik termasuk kategori sangat rendah.Kata Kunci: karakteristik petani, kelapa sawit rakyat, pengetahuan, pupuk
ANALISIS KELAYAKAN FINANSIAL USAHA FRANCHISE O’CHICKEN DI KELURAHAN SIMPANG BARU KECAMATAN TAMPAN KOTA PEKANBARU sti Kurniawati E; Yusmini Yusmini; Susy Edwina
Indonesian Journal of Agricultural Economics Vol 9, No 2 (2018)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.9.2.%p

Abstract

This study aimed to analyze the financial feasibility in terms of Net Present Value (NPV),Internal Rate of Return (IRR), Net Benefit Cost Ratio (Net B/C), Payback Period (PBP) andsensitivity to chicken meat price changes, decreases of output prices and the production scale.This research applied case study method. Informants in this study are the owner, manager andemployees. The results showed that this business is feasible to be implemented with NPV valueof IDR 692,531,970 (positive), Net B/C of 2.90 (greater than one), IRR of 40% (greater thanSocial Opportunity Cost of Capital) and PBP of 4.9 (less than project life). Sensitivity analysison the increasing of raw material price of organic chicken meat is 39,80%, decrease ofproduction scale is 13,12% and decrease of output price is 12,36% equals to break even point, ifprice increases is above the percentage, then this business is not feasible to continue because theNPV < 0.
Co-Authors ', Eliza2 ', Rosnita ', Sarman ', Yusmini Acriski &#039; Adiwirman &#039; Afriani Sijabat Agusniarty &#039; Ahmad Rifa’i Ahmad Rifai Ahmad Rifai Amelia, Titin Anisyananda Pauza Ari Sumantri Arifudin Arifudin Armaini Armaini Bungaran Situmorang Cepriadi Desty Inayatul Munawaroh Dewi, Eka Rahmina Diana Rabesdini Dina Kurniati Dira Rezki Anggreni Djaimi Bakce Dwi Agsriyani Dwi Putri Indah Sari Eka Sry W Binventy Elista K. Gurning, Elista K. Eliyana, Isnani Eliza Eliza &#039; Eliza Eliza Eliza Eliza Eri Sayamar ermi tety Ermi Tety Ermi Tety Evi Maharani Evi Maharani Evy Maharani Evy Maharani Fani Agustiana Wati Fifi Puspita Frisna Dewi Lestari Gulat ME Manurung Imam Fahrorozi Ira Rukayah, Ira Irani, Annisa Joko Prestiwo Joko Saputra Jum&#039;atri Yusri Jumatri Yusri Kelari, Nur Islamiyanti Khairani &#039; Kusumaningsih &#039; Laila Fitri, Laila Lestari H Silaban Lili Budianingsih Linnia Sundary Lubis Lucy Widya Lestari Bintari Mario Francisco Tamba Martua Siahaan Masrayani Siregar, Masrayani Maulidia, Fatia Zahara Maya Utari Minaria Dahliana Marpaung Muhamad Iskandar Muhammad Nazmi, Muhammad Neli Winda Sari Novia Dewi Novia Tulaina Nurhazanah Nurhazanah Nurhumairah, Nurhumairah Nurny Sofwah Sifqiani NURUL HIDAYAH Olga Kusuma, Fauziah Pertiwi, Dina Anggun Prisma Roviyanti Puspita Sari Dewi Putri, Isnaini Rahmayuni Rahmayuni Rahmayuni Rahmayuni Rahmayuni, Rahmayuni Rani Astuti Rani Astuti Res Tarida Feberina Rezky Desriani, Rezky Ria Mardalena Ridudi Yoresta Rina Andriana Rischa Nurul Alfath Syam Riska Dewi Rizki, Rini Pradipta Rosnita &#039; Roza Yulida Sari, Wella Sarma Punia Manullang Sawitri, Nina Sharin Ikka Nurmaida Shorea Khaswarina Shorea Khawarina SISPA PEBRIAN Siti Muslimah Sopan Sujeri sti Kurniawati E Sunarti Sunarti Syaiful Hadi Tantino, Jesiani Tengku Harunur Rasyid Tengku Harunur Rasyid Tika Yuliyanti Trie Kartika Yanti Saragih Umay Mulyani Vera Riantika Putri Vera Riantika Putri WAHYUNI RIZKI Yasmin Raudhatul Jannah Yeni Kusumawaty Yolanda Ocenia Yusmaniar &#039; Yusmini &#039; Yusmini Yusmini Yusmini Yusmini Yusmini Yusmini Yusmini Yusmini Yusmini, Yusmini Yusmini, Yusmini Yuyunisari Yuyunisari Zainina Zainina Zohrah, Prita Andika