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Susy Edwina
Jurusan Agribisnis Fakultas Pertanian Universitas Riau
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Nursing Public Health Social Sciences Transportation Other

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STRATEGI PENGEMBANGAN AGROINDUSTRI NATA DE COCO DI KABUPATEN INDRAGIRI HILIR Evy Maharani; Susy Edwina; Yeni Kusumawaty
Indonesian Journal of Agricultural Economics Vol 1, No 01 (2010)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.1.01.%p

Abstract

The potential of coconut as one of economical agriculture commodities that can be processedinto products such as nata de coco and others. This survey study was conducted in Tembilahan,Indragiri Hilir District as an area which has the nata de coco agroindustry. This research wasconducted from May to August 2008. The results concluded that development strategies for natade coco indsutry are as follow: improve production planning capability, increase productioncapacity, improve the standard of product quality, enhance marketing campaigns through widerdistribution, diversify market segments and use institutions such as Aspari.
ANALYSIS OF FACTORS AFFECTING RICE IMPORTS IN NORTH SUMATRA IN 1998-2020 Sarma Punia Manullang; Ermi Tety; susy edwina
Indonesian Journal of Agricultural Economics Vol 14, No 1 (2023)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.14.1.1-19

Abstract

North Sumatra is one of the rice-producing provinces in Indonesia. Although North Sumatra is rice producing center in Indonesia, North Sumatra still continues to import rice to keep the rice needs of the population and the government's rice reserves. This study aims to: (1) Analyzed the conditions of foreign trade related to North Sumatra's imports of rice commodities in 1998-2020. (2) Analyze the effect of rice production, rice consumption, import tariffs, Rupiah exchange rate against USD and inflation on rice imports in North Sumatra province. (3) Analyze which independent variables most influence rice imports in North Sumatra. The data used are secondary data sourced from BPS North Sumatra, the Worldbank Website, Bank Indonesia, the Ministry of Finance and other agencies that provide data related to this research. The data taken are data on imported rice, rice production, rice consumption, exchange rates, and inflation in North Sumatra in time series from 1998-2020. Data analysis was performed using multiple linear regression analysis using the Ordinary Least Square (OLS) method and using the SPSS 24 program. The results of this study Simultaneously show that the independent variables jointly have a significant effect on rice imports. And partially the variables of production, exchange rates, and inflation have negative and not significant effect on rice imports, the rice consumptions variable has a positive and not significant effect on rice imports, and the import tariff variable has a negative and significant effect on rice imports in North Sumatra and the most effected variable on rice import is import tariff
ANALISIS PEMASARAN AGROINDUSTRI NATA DE COCO DI KOTA PEKANBARU Evy Maharani; Susy Edwina; Rani Astuti
Indonesian Journal of Agricultural Economics Vol 9, No 1 (2018)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.9.1.50-56

Abstract

Nata de coco is a product of processed agroindustry from coconut water fermented by using Acetobacter microbe. Nata de coco has a promising prospect as it is a worldwide product. This research aimed to identify marketing channel, analyze margin and marketing efficiency of Sari Coco agroindustry in Pekanbaru City. The data used in this research are primary and secondary data. Data analysis method used is margin and marketing efficiency. Sari Coco's marketing research results consist of two channels. Channel I sell directly to consumers who come to the business location to obtain Sari Coco has an efficiency value of 0% with a margin of IDR 0. While the value of marketing efficiency of channel II that is to retailers who are in Sorek Village Pelalawan District is of 0.12% with margin of IDR 7.000 and RCR value of 1.4.strategy, nata de coco, agroindustry, marketing, efficiency
ANALISIS EFISIENSI PEMASARAN DAN MUTU GULA AREN DI KABUPATEN KUANTAN SINGINGI Siti Muslimah; Evy Maharani; Susy Edwina
DINAMIKA PERTANIAN Vol. 33 No. 3 (2017): Jurnal Dinamika Pertanian Edisi Desember 2017
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/dp.2017.vol33(3).3837

Abstract

Palm sugar is a product derived from palm juice water treatment are already known by the general public. Palm sugar can be used as processed food ingredients, can be used as a medicine and can be used as business venture opportunities. The purpose of this study was to analyze the level of marketing efficiency and recognize quality palm sugar according to retailers and end customers in Kuantan Singingi. The study was conducted in April-December 2016. The research method used survey method and sampling craftsmen census method as many as 11 respondents. The results showed that the marketing channel there is two palm sugar Custom-retailer-consumer end; Craftsmen palm sugar-end consumers. Value marketing efficiency on the channel I was 10.79% and the efficiency of marketing channels II is 8.80%. Palm sugar marketing more efficient channel of distribution II because the process is shorter than the first channel and marketing channel II was able to spend with low. Description of quality of palm sugar by craftsmen, retailers and end customers meets the criteria that can be seen from the National Quality Standards, namely: the color "brown" aroma "typical" flavor "very sweet" and form "round concave.
Faktor-Faktor yang Mempengaruhi Permintaan Sayuran Hidroponik di Kota Pekanbaru Olga Kusuma, Fauziah; Tety, Ermi; Edwina, Susy
Jurnal Ilmiah Sosio-Ekonomika Bisnis Vol 26 No 01 (2023): Bahasa Inggris
Publisher : Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiseb.v26i01.22122

Abstract

Hydroponics is one of the cultivation technologies that is able to produce products with good quality. The specialty of hydroponic vegetables has attracted consumers to consume these products so that demand arises. This study aims to (1) analyze the factors that affect the demand for hydroponic vegetables in Pekanbaru City, and (2) analyze the elasticity of hydroponic vegetable demand in Pekanbaru City. The study was conducted in 4 modern markets spread across Pekanbaru City with a total sample of 40 respondents with purposive sampling method. The analysis used in the study was multiple linear log regression analysis. The results showed that (1) factors that significantly affect the demand for hydroponic vegetables are the price of hydroponic vegetables, household income, consumer knowledge, and lifestyle with a coefficient of determination (R2) value of 86.60 percent.  (2) The demand for hydroponic vegetables is inelastic to the price of the goods themselves, the price of other goods, and income so that hydroponic vegetables include normal goods and substitutions.
Analisis Sistem Ketahanan Pangan di Provinsi Riau Khaswarina, Shorea; Edwina, Susy; Kelari, Nur Islamiyanti
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.16000

Abstract

The growth of several food commodity production in Riau Province is decreasing and is not in line with the increasing need for food accompanied by increasing population growth. The imbalance between production and the level of food needs of each individual accompanied by increasing population growth each year can increase the opportunity for food vulnerability in an area. This research aims to analyze the status of food security from the aspect of food availability, the aspect of food affordability, and the aspect of food utilization in Riau Province. The method used in this research is the literature study method by collecting secondary data. The data used in this research is secondary data for the 2022 period which includes data from 10 districts and 2 cities in Riau Province. Data analysis was analyzed quantitatively descriptively. The results of this research show the condition of food security from the aspect of food availability with a ratio of normative consumption to cereal food availability of 4.98, meaning that food needs in Riau Province are four times the ability of Riau Province to produce food so that it is in a food deficit condition, where consumption needs food cannot be met from clean food production in Riau Province. Food security status from the aspect of food affordability is at moderate food security status. The food security status from the aspect of food utilization is at food security status, and the food security index for Riau Province is at food security status.
Analisis Kelayakan Finansial Usaha Agroindustri Kerupuk Ikan Tenggiri di Kecamatan Karimun Kepulauan Riau (Studi Kasus Kerupuk Bona) Rizki, Rini Pradipta; Yusmini, Yusmini; Edwina, Susy
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.16464

Abstract

Fish Crackers business is a business that has great potential to be developed in Indonesia, this is due to the abundant fish catch. One of the fish that is quite widely processed into crackers is mackerel. This study aims to analyze the financial feasibility and sensitivity to changes in input prices and production levels of the Bona Tenggiri Fish Crackers Agroindustry in Karimun District, Karimun Regency, Riau Islands. The research method used is the case study method. The data used are primary data and secondary data. Informants in this study were Bona Agroindustry business owners and 2 workers. Data analysis of investment criteria used is Net Present Value (NPV), Internal Rate of Return (IRR), and Net Benefit Cost Ratio (Net B/C). The results showed: Bona Agroindustry is feasible because it has a positive NPV value of Rp.2.163.103.068, the IRR value is greater than the Social Opportunity Cost of Capital (SOCC) which is 46%, and the Net B/C value is greater than zero which is 5,94. Based on the results of the sensitivity analysis conducted on the 15,38% increase in mackerel input prices, 30,36% increase in cooking oil input prices and a 10% decrease in production, it shows that the Bona Agroindustry business is still feasible to run or develop.
Analisis Keberlanjutan Usahatani Padi Organik di Kecamatan Kamang Magek dan Kecamatan Canduang Kabupaten Agam Sumatera Barat Maulidia, Fatia Zahara; Yusri, Jumatri; Edwina, Susy
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.16952

Abstract

Kamang Magek and Canduang Districts contain organic rice farmers as a form of government success in voicing sustainable agricultural systems in West Sumatra. Organic rice farming in this location has problems with the decreasing number of organic rice farmers, limited organic land, and the absence of an organic market so the price of organic rice obtained by farmers is not by the market price of organic rice on the market. This study aims to determine the sustainability status of organic rice farming in Kamang Magek and Canduang Districts and to identify sensitive attributes of organic rice farming. This study uses a survey method with a sample taken by a census of 30 organic rice farmers, and data collection is carried out using a questionnaire. Data analysis was carried out using the multidimensional scaling (MDS) method and RAP-Organic software. The study results indicate that organic rice farming in Kamang Magek and Canduang sub-districts has a fairly sustainable status. The ecological dimension has a sustainable status with its sensitive attributes, namely plant health and biodiversity, soil nutrient/fertility levels, and the amount of organic fertilizer/pesticide used per unit of land. The social dimension has a fairly sustainable status with its sensitive attributes, namely the level of farmer education, access to resources and assistance, food independence, farmer knowledge and awareness of resource conservation, and fairness in income distribution. The economic dimension is a dimension that has a less sustainable status with its sensitive attributes, namely the price of organic rice, the availability of organic rice markets, the benefit-cost ratio, and the status of organic rice land ownership.
Analisis Usaha dan Pemasaran Jamur Tiram (Studi Kasus D'Jamuran Pekanbaru Kecamatan Binawidya) Dira Rezki Anggreni; Susy Edwina; Yeni Kusumawaty
Jurnal Agribisnis Vol. 26 No. 02 (2024): Jurnal Agribisnis
Publisher : UNIVERSITAS LANCANG KUNING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/agr.v26i02.18281

Abstract

D’Jamuran Pekanbaru merupakan usaha yang mengembangkan dan membudidayakan jamur tiram. Permasalahan yang dihadapi oleh usahatani ini terkait dengan jumlah permintaan yang fluktuatif. Penelitian ini bertujuan untuk : (1) mengetahui teknik budidaya jamur tiram yang diterapkan oleh usaha D’Jamuran Pekanbaru. (2) menganalisis biaya, pendapatan, dan Break Even Point (BEP) pada usaha D’Jamuran Pekanbaru. (3) menganalisis saluran, margin, dan efisiensi pemasaran dari usaha D’Jamuran Pekanbaru. (4) menyusun strategi pemasaran yang tepat untuk usaha D’Jamuran Pekanbaru. Penelitian ini dilaksanakan dari Maret–Desember 2023. Metode yang digunakan dalam penelitian ini adalah metode studi kasus. Hasil penelitian menunjukkan bahwa : (1) teknik budidaya jamur tiram yang dilakukan petani D’Jamuran Pekanbaru dimulai dari penyiapan kumbung, penyusunan baglog ke rak-rak, penyiapan peralatan budidaya jamur tiram, perawatan jamur tiram, dan pemanenan. (2) biaya produksi yang digunakan sebesar Rp.31.128.600,00 dengan pendapatan bersih yang diterima petani yaitu Rp.20.871.400,00 persiklus produksi. Nilai R/C Ratio dari usaha ini adalah 1,67. BEP produksi yaitu 407,21 kg dan BEP rupiah sebesar Rp.9.347.200,00 persiklus produksi. (3) terdapat dua saluran pemasaran yaitu Saluran Pemasaran I (petani ke konsumen) dan Saluran Pemasaran II (petani ke pedagang ke konsumen). Margin pemasaran pada Saluran Pemasaran I yaitu Rp.0, sedangkan pada Saluran Pemasaran II margin pemasaran Rp.5.000,00. Nilai efisiensi pemasaran Saluran Pemasaran I sebesar 0,8 persen, sedangkan pada Saluran Pemasaran II sebesar 1,82 persen. (4) prioritas strategi pemasaran yang dapat diterapkan yaitu memperluas jaringan pemasaran, memaksimalkan kegiatan promosi melalui berbagai media promosi, dan mengurus perizinan usaha secara resmi untuk menjangkau pasar yang lebih luas.
Analisis Kelayakan Finansial Usaha Jual Beli Buah Kelapa Sawit di Desa Mahato Kabupaten Rokan Hulu Eliyana, Isnani; Yusmini, Yusmini; Edwina, Susy
Journal of Tropical Agricultural Engineering and Biosystems - Jurnal Keteknikan Pertanian Tropis dan Biosistem Vol. 13 No. 1 (2025): April 2025
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jkptb.2025.013.01.08

Abstract

Usaha jual beli Tandan Buah Segar (TBS) kelapa sawit merupakan sektor penting yang menunjang perekonomian daerah pedesaan, khususnya daerah penghasil kelapa sawit seperti Desa Mahato, Kecamatan Tambusai Utara, Kabupaten Rokan Hulu. Prospek bisnis usaha jual beli TBS yang tinggi membuat persaingan antar pedagang semakin meningkat. Penelitian ini bertujuan untuk mengevaluasi kelayakan finansial usaha perdagangan TBS dengan menggunakan kriteria investasi dan menganalisis sensitivitas usaha perdagangan TBS terhadap persaingan antar pedagang. Metode yang digunakan dalam penelitian ini adalah studi kasus, yang hanya berfokus pada satu usaha yaitu usaha TBS Bapak Susanto yang memiliki penjualan mencapai 200 ton per bulan. Data yang digunakan pada penelitian ini adalah data primer dan data sekunder. Analisis data menggunakan tiga kriteria investasi yaitu Net Present Value (NPV), Internal Rate of Return (IRR), dan Net Benefit Cost Ratio (Net B/C). Hasil analisis menunjukkan bisnis jual beli TBS Bapak Susanto layak untuk dilanjutkan jika dilihat aspek finansial. Kelayakan ini dinilai dari NPV positif yaitu sebesar Rp 4,819,481,521, IRR sebesar 83.98% lebih tinggi dari tingkat suku bunga (SOCC) yang digunakan, dan nilai Net B/C yang diperoleh lebih dari satu (Net B/C>1) yaitu sebesar Rp 9.23, yang artinya setiap pengeluaran Rp 1, maka akan menghasilkan penerimaan (benefit) sebesar Rp 9.23. Analisis sensitivitas terhadap penurunan produksi TBS kelapa sawit petani mitra yang pernah terjadi yaitu sebesar 360,000 kg/tahun atau 360 ton/tahun menunjukkan bahwa usaha jual beli TBS Bapak Susanto masih layak untuk dijalankan.
Co-Authors ', Eliza2 ', Rosnita ', Sarman ', Yusmini Acriski ' Adiwirman ' Afriani Sijabat Agusniarty ' Ahmad Rifa’i Ahmad Rifai Ahmad Rifai Amelia, Titin Andriani, Yulia Anisyananda Pauza Ari Sumantri Arifudin Arifudin Armaini Armaini Bungaran Situmorang Cepriadi Desty Inayatul Munawaroh Dewi, Eka Rahmina Diana Rabesdini Didi Muwardi Dina Kurniati Dira Rezki Anggreni Djaimi Bakce Dwi Agsriyani Dwi Putri Indah Sari Eka Sry W Binventy Elista K. Gurning, Elista K. Eliyana, Isnani Eliza Eliza ' Eliza Eliza Eliza Eliza Eliza Eliza Eri Sayamar ermi tety Ermi Tety Ermi Tety Evi Maharani Evi Maharani Evy Maharani Evy Maharani Fajar Restuhadi Fani Agustiana Wati Fifi Puspita Frisna Dewi Lestari Gulat ME Manurung Hanifaturrahmi Andrina Imam Fahrorozi Ira Rukayah, Ira Irani, Annisa Jannah, Yasmin Raudhatul Joko Prestiwo Joko Saputra Jum'atri Yusri Jumatri Yusri Kelari, Nur Islamiyanti Khairani ' Kurnia, Deby Kusumaningsih ' Laila Fitri, Laila Lestari H Silaban Lili Budianingsih Linnia Sundary Lubis Lucy Widya Lestari Bintari Mario Francisco Tamba Martua Siahaan Masrayani Siregar, Masrayani Maulidia, Fatia Zahara Maya Utari Minaria Dahliana Marpaung Mitha Aprilia Muhamad Iskandar Muhammad Nazmi, Muhammad Neli Winda Sari Novia Dewi Novia Dewi Novia Tulaina Nurhazanah Nurhazanah Nurhumairah, Nurhumairah Nurny Sofwah Sifqiani NURUL HIDAYAH Olga Kusuma, Fauziah Pertiwi, Dina Anggun Prisma Roviyanti Puspita Sari Dewi Putri, Isnaini Rahmayuni Rahmayuni Rahmayuni Rahmayuni Rahmayuni, Rahmayuni Rani Astuti Rani Astuti Res Tarida Feberina Rezky Desriani, Rezky Ria Mardalena Ridudi Yoresta Rina Andriana Rischa Nurul Alfath Syam Riska Dewi Rizki, Rini Pradipta Rosnita ' Rosnita Rosnita Roza Yulida Sari, Wella Sarma Punia Manullang Sawitri, Nina Sharin Ikka Nurmaida Shorea Khaswarina Shorea Khawarina SISPA PEBRIAN Siti Muslimah Sopan Sujeri sti Kurniawati E Sunarti Sunarti Syaiful Hadi Tantino, Jesiani Tengku Harunur Rasyid Tengku Harunur Rasyid Tiara, Rindi Tika Yuliyanti Trie Kartika Yanti Saragih Umay Mulyani Vera Riantika Putri Vera Riantika Putri WAHYUNI RIZKI Yeni Kusumawaty Yolanda Ocenia Yusmaniar ' Yusmini ' Yusmini Yusmini Yusmini Yusmini Yusmini Yusmini Yusmini Yusmini Yusmini, Yusmini Yusmini, Yusmini Yuyunisari Yuyunisari Zainina Zainina Zohrah, Prita Andika