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Dian Ekawati
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Journal : Advances In Social Humanities Research

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Bibliometric Analysis of Social Media Trends in Hospital Marketing Ekawati, Dian
Advances In Social Humanities Research Vol. 3 No. 1 (2025): Advances In Social Humanities Research
Publisher : Sahabat Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/adv.v3i1.353

Abstract

This study presents a bibliometric analysis of social media trends in hospital marketing over the past decade, highlighting key developments and emerging themes within this field. The increasing integration of social media into hospital marketing strategies has revolutionized patient engagement, service promotion, and brand management. Utilizing data from major academic databases from Scopus, this research employs a sequential explanatory design, combining quantitative bibliometric analysis with qualitative insights to examine publication trends, citation patterns, and co-authorship networks. The findings reveal distinct phases of research activity, with a significant surge in publications around 2019, driven by advancements in digital marketing. Notably, the United States emerges as the central hub of international collaboration, with strong ties to countries such as Canada, the United Kingdom, and Australia. Key themes identified include the impact of social media on patient satisfaction, the role of specific platforms like Facebook and Twitter, and the evolving nature of hospital branding. This analysis provides a comprehensive overview of the intellectual structure of the field, offering valuable insights for future research and practical applications in hospital marketing using another social media platform for example: Instagram or Twitter (X).
Co-Authors Abdul Hadi Adhy Prasetyo, Yunus Adi Bangun Wiratmo, Yohanes Adi, Yohanes Angelina, Ria Aryanti, Maya Lisa Ayuni, Amalia Qurrota Badrul Munir, Badrul Cansrina, Genita Dede Endang Mascita Dian Kinayung Fahmi, Fahmi Fuadah Fransiska , Tria Maria Gatot Yudoko Gurdani Yogisutanti Hariningsih, Wintari Haryanti, Amelia Herdiana, Dadan Herlina Siwi Widiana Hidayah, Rohmatul Hotmaida, Linda Ika Lestari Damayanti Iriyanti Harun JULIYANTI JULIYANTI, JULIYANTI Kamelia Gantrisia, Kamelia KARYOTO, KARYOTO Komala, Kokom Marunduri, Albert Buala Zocho Muhammad Aminuddin, Muhammad Muhammad Kasim Muhammad Rifqi Mahmud Munalar, Sri Siti Nafhanda, Alyssa Myrelia Nani Darmayanti, Nani Natalia, Lidya Nenden Sri Lengkanawati Netti Herawati Ngadiman, Susanna Theresia Ngatiran, Ngatiran Nuryadin, Adriyana Adevia Pahlawan MP, Muhamad Rezky Permatasari, Mayang Januarti Prasetyo, Yunus Adhy Prastiko, Muhammad Adrea Dwi Prastiwi, Dian Eka Prayitno, Isnu Harjo Purgito, Purgito Rahayu, Ririn Apriana Riana , Asysyifa Saediman Sajidin Sajidin, Sajidin Santini, Inawati Sari, Nani Widya Sariningsih, OD Sinatin, Rasmi Siti Chadijah SITI MARYAM Sri Maryati Sri Rejeki Sri Rezeki Srihesty Manan Suidat, Suidat Sundariningsih, Sundariningsih Susanto Susanto Susi Machdalena Tambunan, Roselina Tohadi Tohadi Toto Tohir Tri Ardayani, Tri Utari, Ardhini Dwi Wardhani, Bilqis Pramudiya Wardhani, Dwi Kusumo Windarti, Sriyani Wisjnu Martani Yuliani Yuliani Yuliawati, Susi Yunengsih, Yuyun Yusida Gloriani Yusria Zulfikar, Andi