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Journal : INVOTEC

Membangun Citra Pendidikan Kejuruan: Manfaat dan Implikasinya Bagi Perbaikan Kualitas Output dan Outcome Dardiri, Ahmad
INVOTEC Vol 8, No 1 (2012)
Publisher : Faculty of Technological and Vocational Education-Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/invotec.v8i1.6106

Abstract

One of the serious problems faced by Vocational School (SMK) is currently low image perception in the community. Low interest in enrollment, low public supports in class implementation, low industry participation in vocational learning are several indicators of the poor image. This is certainly an obstacle to the successful development of vocational education efforts. Meanwhile, vocational education is an education that focuses on preparing Indonesian youth to enter their world of work. Thus, the condition becomes a challenge to principals‟ leadership in establishing image/promoting. Vocational education development has strong justified philosophical, social, economic and employment aspects. The process of building image requires proper marketing strategies including positioning, differentiation, and school excellence branding. Good image is believed to improve quality of inputs, increase industrial public confidence, increase communities‟ participation and pride to support vocational education, which in turn can improve quality of outputs and outcomes of the vocational education.
Soft Skill and Entrepreneurial Career Guidance Model for Enhancing Technical Vocational Education and Training’s Graduates Competitiveness Dardiri, Ahmad
INVOTEC Vol 12, No 1 (2016)
Publisher : Faculty of Technological and Vocational Education-Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/invotec.v12i1.4497

Abstract

The globalization and free trade era have implications for the high competition for vocational institutions. Problems faced by vocational education are (1) lack of relevance of the graduates competence with the industrial need, (2) low absorption of the graduates by industry, (3) discrepancy of skill competencies program that developed with the needs of industry, (4) there is lack understanding of the vision mission and objectives of vocational education among practitioners in the industry, (5) learning infrastructure gaps with industrial need, (6) absence of career standardization structure development on industry, and (7) unfavorable the academic climate in vocational education. Facing these challenges is necessary required soft skills and entrepreneurial career guidance model as solutions to enhance the graduate competitiveness.