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All Journal World Chemical Engineering Journal Jurnal Dinamika Pengabdian (JDP) Journal Of Chemical Process Engineering (JCPE) Jurnal Ilmiah Manajemen "E M O R" Management and Economics Journal (MEC-J) SEIKO : Journal of Management & Business Etika Demokrasi EQIEN - JURNAL EKONOMI DAN BISNIS Journal on Education Jurnal Ilmu Manajemen (JIMMU) YUME : Journal of Management Jambura Science of Management JURNAL MANAJEMEN BISNIS Jurnal Sosio Sains Proximal: Jurnal Penelitian Matematika dan Pendidikan Matematika International Journal of Management Progress Jurnal Ilmiah Akuntansi Kesatuan ILTEK : Jurnal Teknologi Jurnal Ilmiah Akuntansi Peradaban El-Iqtishod: Jurnal Ekonomi Syariah International Journal of Business, Law, and Education INVOICE : JURNAL ILMU AKUNTANSI Golden Ratio of Mapping Idea and Literature Format Tata Kelola Amsir Management Journal Journal of Accounting and Finance (JAF) Journal of Management and Administration Provision Innovative: Journal Of Social Science Research Moneta: Jurnal Manajemen & Keuangan Syariah PUBLICA: Jurnal Pengabdian Masyarakat Center of Economic Students Journal (CSEJ) Paradoks : Jurnal Ilmu Ekonomi ILTEK : Jurnal Teknologi Jurnal Bisnis dan Kewirausahaan Amsir Community Service Journal Public Service And Governance Journal Journal Of Chemical Process Engineering IECON: International Economics and Business Conference Arunika: Jurnal Pengabdian Masyarakat
Basri Modding
Fakultas Ekonomi & Bisnis, Universitas Muslim Indonesia
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Journal : Journal of Management and Administration Provision

 1 
Analysis of Strength, Weakness, Opportunity and Treath (SWOT) of Gold Savings Products on Customer Satisfaction of PT Pegadaian (Makassar 1 Area) Santika, Nilan; Modding, Basri; Selong, Abbas
Journal of Management and Administration Provision Vol. 4 No. 1 (2024): Journal of Management and Administration Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jmap.v4i1.313

Abstract

This research was conducted with the aim to: (1) analyze the Strength, Weakness, Opportunity and Treatment (SWOT) of the Gold Savings Product at PT. Pegadaian Makassar Area 1; (2) examine the effect of Strength Analysis on customer satisfaction; (3) assess the effect of Weakness Analysis on customer satisfaction; (4) evaluate the effect of Opportunity Analysis on customer satisfaction; and (5) investigate the effect of Treath Analysis on customer satisfaction. For this study, 115 individuals from the entire population were given questionnaires to collect primary data using a quantitative technique. The study was carried out at PT. Pegadaian Makassar Area 1, which is located on Jalan Sulawesi No. 285 Butung, Wajo District, Makassar City, South Sulawesi for three months, from October to December of 2023. Multiple linear regression was used in the analytical approach together with the simple random sampling method. The results of this research reported that: (1) The position of Gold Savings products of PT. Pegadaian Makassar Area 1 was in quadrant 1, namely OS (Opportunity, Strength); (2) Analysis of the strength and advantages of gold savings demonstrated a positive and significant effect on customer satisfaction; (3) Weakness analysis/lack of gold savings illustrated a positive and significant effect on customer satisfaction; (4) Opportunity analysis/gold savings opportunities revealed a positive and insignificant effect on customer satisfaction; and (5) Analysis of the threat/threat of gold savings denoted a positive and significant effect on customer satisfaction.
Co-Authors ABDUL GANI Abdul Rahman Abdullah, Ruslan Achmad Gani Achmad Gani Achmad Gani Achmad Gani Achmad Gani Adhi Hilardi Aditya Halim Perdana Kusuma Putra Putra Akhmad Syahid Alamsyah Amir Mahmud Amir Mahmud Amiruddin Amiruddin Amiruddin, Amiruddin Amiruddin, Yudistira Putra Andi Aladin Andi Bunyamin Andi Haslindah Andi Lukman Andi Nirwana Nur Andirwan Annas Plyriadi Annas Priyadi Annisa Fitriah Mudassir Arfah, Aryati Arifin, Nurfadhillah Aslan Azhari Atika Atika Azhari, Aslan Azizah Mirdin, Andi Azzah B, Herman Baharuddin Sammaila Baharuddin Semmaila Basalamah, Muhammad Syafi'i A. BEDDU, MEGAWATI Burhan Burhan, Burhan Burhanuddin Burhanuddin Burhanuddin Burhanuddin Dahlia Dahlia Darwis Lannai Darwis Lannai Diah Ayu Gustiningsih Dinsar, Arfandi Estika, Lala Fitriani Fitriani Fitrohdin Wahyu Sayekti G, Andi Mugni Rizki Gani, Achriansyah Achmad Hamid, Syarwan Hamzah Hafied Hartati Hartati Haslindah, Andi I Gusti Agung Komang Diafari Djuni Hartawan Ibrahim Dani Ilham Labbase Junaidin Zakaria Kadir, Djamaluddin Kalla, Rastina Kamase, Jeni Labbase, Ilham Lannai , Darwis Lukman, Andi Lusiana, Sri Machmud, Kartika Mahathir Mohamad Mahfud nurnajamudin Mahyus Mahyus Mansyur Ramly Martin Miftah, Hermaji Muh Arman Muh. Nur Akbar Muhammad Fadhil Muhammad Rivan Maulana Murfat, Moh Zulkifli Mursalim . Mursalim . Mursalim Mursalim Mursalim Mursalim Mursalim Mursalim Mustadir Mustadir Mustafa, Nurul Makka Nasir, Munawir Nirwana Sampara NUR ANDAYANI Nur Wahyuni Nurhayati Azis Nurlaelah . Nurtan, Dzulfiqar Nurul Makka Mustafa Nurwana, Nurwana Patandianan, Sinaria Plyriadi, Annas Pramukti, Andika Radjak, Nur Shinta Rahman Mus Rahmatullah, Resky Alqadri Randi Ariady Suwardi Ratna Dewi Ratnasari Ratnasari Reken, Feky Resky Alqadri Rahmatullah Ridwan, Risvina Roslina Alam Rukmana Amar, Auliya Sabri Hasan Safrida Santika, Nilan Selong, Abbas Seniorita Seniorita Serlin serang Setyawati Yani Sitti Sukmawati S. Sudirman, Irmayanti Sufri, Mukhlis Suharmin Syarif Suriyanti Suriyanti, Suriyanti Syamrul, Syamrul Syamsu Alam Syarief, Takdir Syarwan Hamid Takdir Syarif Takdir Syarif Takdir Syarif Thalib, Najdah Tijjang, Bakhtiar Usman Rahman Yusriana Sri Ana Yusuf Alfian Rendra Anggoro KR Zaenal Arifin Zakaria, Junaidin