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All Journal Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Penelitian Pendidikan IPA (JPPIPA) EKONOMIS : Journal of Economics and Business JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK J-MAS (Jurnal Manajemen dan Sains) Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Digital Business Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Journal of Accounting and Finance Management (JAFM) International Journal of Advanced Multidisciplinary Science of Management and Students Research Journal (SMS) Jurnal Akademik Pengabdian Masyarakat Siber International Journal of Digital Business Greenation International Journal of Economics and Accounting
M. Zahari
Universitas Batanghari
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Understanding the AIDA Model in Marketing Small Business in the Digital Age: Opportunities and Challenges Yuli Purbaningsih; Seprianti Eka Putri; B.M.A.S. Anaconda Bangkara; Agus Nurofik; M. Zahari MS
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6016

Abstract

Understanding small business marketing strategies in the technology era is very helpful for large and small business drivers. So, through this study, we have understood the AIDA marketing model among MSME drivers, primarily through document and literature searches in various publications, including books, scientific journals, and other publications related to the issues of the AIDA model and marketing of small business products. We cannot do that much data, up to 100 books, without going through a data analysis process that involves coding the data, evaluating interpretations, and drawing valid conclusions to answer the current question. Based on the results of the study and discussion, it can be concluded that the understanding and application of the AIDA marketing model for marketing MSME products and services in the digital era is very profitable; This model approach also has advantages and also drawnbacks.
Co-Authors Aat Ruchiat Nugraha Abdul Manab Abdul Rahim Agus Nurofik Agustina, Rahma Ahmad Firdaus Akbar, M. Adika Resindo Albetris Ali Akbar Ali Akbar Ali Akbar Amilia Paramitha Andawari, Citra Anggrika Riyanti Ansori, Khoiron Arif Saefudin Aris, M. Asbiliyah Asbiliyah Ashadi, Edi Ashur Harmadi Astuti, Herlina Dwi Atiki, Alik B.M.A.S. Anaconda Bangkara Bambang Irawan /E21207042 Bambang Pamungkas BASTIAN BASTIAN, BASTIAN Boce, Notman Budimansyah Budimansyah Daryanto Daryanto Dewi Marlinda Dewi Sartika Dwi Putri Budiningtyas Dyah Handayani Dewi Emelda Raudhati Erwan Erwan, Erwan Evi Adriani Evi Adriani Firmansyah Fivanka, Bebi Gunawan Gunawan Gunawan Widjaja Gusri, Lailal Hadrah Haryadi Haryadi Haryadi Haryadi Hasminidiarty Hasminidiarty Hendi Matalata Idris Idris Irhamnida, Irhamnida Jasrianto, Jasrianto Jusmarni Jusmarni Khairun Nisa Kornelis Kornelis, Kornelis Kurniawan, Muhammad Dhani Lamhot Timbul Situmorang Lestari, Adria Wuri M Alhudhori M Alpin Syahrir M. Haviz M. Reval Aji Prayudha Maimun Maimun Marlina, Fina Melia, Dessy Mely, Mely Monik Kasman Mufidah Mufidah Muhammad Harli Hamdani Muhammad Said Mustika Mustika Najmah Fatin Naomi Valleria Hasibuan Nofirman, Nofirman Nopri Yanto Nur, M. Syafruddin Osrita Hapsara Osrita Hapsara Osrita Hapsara Pantun Bukit Pratama, Andi Bahtiar Saputra Puji Hastuti Purwoko, Agus Rahmayeni, Weni Ramadhan, Rahmad Refki Mudasir Widyasyah Saiyid Syech Saputra, Rica Saputro, Ahmad Khoiruddin Agung Sardjana Orba Manullang seprianti eka putri Siti Nuraini Situmorang, Lamhot Timbul Suci Aryusie Sudirman Sudirman Sudirman Sudirman Sufriyanto Sufriyanto Sugianto Sugianto Syabawaihi Syahputra, Sofyan Hadi Syaifullah Syaifullah Syaparuddin Syaparuddin Syaparuddin Syeikh, Saiyid Syekh, Saiyid Teguh Okni Pratama Ubaidillah Ubaidillah Umi Masruroh Venti Jatsiyah Wahyudi, Totong Wahyuri, Putra Waode Apria Dega Gaputri Yamali, Fahrul Rozi Yanti Yanti Yohny Anwar Yuli Purbaningsih Yulinarti, Yulinarti Yulmasril, Yulmasril Yunan Surono