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All Journal Journal of Marine Research AGROTEKBIS Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan JASc (Journal of Agribusiness Sciences) Martabe : Jurnal Pengabdian Kepada Masyarakat PeTeKa Edugama: Jurnal Kependidikan dan Sosial Keagamaan Dinasti International Journal of Education Management and Social Science Akbis: Media Riset Akuntansi dan Bisnis Jurnal Vokasi Publikasi Riset Orientasi Teknik Sipil (Proteksi) LITERATUR: Jurnal Bahasa, Sastra dan Pengajaran Jurnal EduHealth Journal of Community Engagement Research for Sustainability JAB (Jurnal Akuntansi dan Bisnis) Jurnal Pengabdian Mandiri QISTINA: Jurnal Multidisiplin Indonesia Al-DYAS : Jurnal Inovasi dan Pengabdian kepada Masyarakat Majority Science Journal Journal Of Carbazon Ruhui Rahayu: Jurnal Pengabdian Kepada Masyarakat
Fajri Fajri
Program Studi Ilmu Kelautan, Fakultas Perikanan dan Ilmu Kelautan, Universitas Diponegoro
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Public Health Social Sciences Transportation Veterinary Other

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Journal : JAB (Jurnal Akuntansi dan Bisnis)

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The Role of Early Adoption of Artificial Intelligence in Supporting the Growth of Micro and Ultra-Micro Enterprises in Indonesia: Challenges and Opportunities Fajri, Fajri; Perdana, Kukuh Adi; Manurung, Dita Ully; Narayan Dharmawan, Putu Kana; Dewi, Nurma Gupita
Jurnal Akuntansi dan Bisnis Vol 10, No 02 (2024): Edisi Desember 2024
Publisher : Universitas YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/jab.v10i02.744

Abstract

The rapid advancement of Artificial Intelligence (AI) technologies has unlocked significant potential for enhancing the performance of micro and ultra-micro enterprises (UMEs) in Indonesia. This study explores the role of early AI adoption in supporting the growth and competitiveness of these enterprises, which constitute a vital segment of Indonesia’s economy. The paper examines how AI-driven tools can improve business operations, from marketing automation and customer engagement to inventory management and financial planning. Moreover, it discusses the unique challenges faced by micro and ultra-micro enterprises in adopting AI, including limited digital literacy, financial constraints, and inadequate infrastructure. Opportunities arising from AI adoption, such as improved access to markets, personalized customer experiences, and data-driven decision-making, are also highlighted. The findings emphasize the importance of tailored AI solutions, government support, and capacity-building initiatives to address the barriers to adoption. This paper concludes by offering actionable recommendations for policymakers, technology providers, and entrepreneurs to foster an enabling ecosystem for AI integration, thereby unlocking its full potential to drive sustainable growth and innovation in the sector.Keywords: Artificial Intelligence, Early Adoption, Micro Enterprises, Ultra-Micro Enterprises, Business Growth, Digital Transformation, 
Co-Authors Abdillah, Zaqi Muhammad Abu Bakar Agus Nugroho, Agus Agussabti Agussabti Agustina Arida Ainil Mardiah Akhmad Baihaqi Amelia Nedan, Putri Amin, Haris Al Amir, Syafri Ananda Syafirah, Devi Andrian Andrian Arifin, Iqbal Ayu Anora Cut Faradilla Daniel Happy Putra Dedi Hermon Didik Setyo Purwantoro Diharja, Dias Ramadhan Eliza, Nova Fauziah Fauziah Fitri, Elva Rahmi Hadifatuzzahra, Fadia Hadita, Hadita Hamid, A Human Hanop, Hanop Hasbahuddin, Hasbahuddin Helentina Situmorang Heriyadi, Heri Herlina Arifin Herwinsyah, Reynold Hesti Meilina Humam Hamid, Ahmad Husna Husna Inayah A.M, Muh. Iswanto, Yuni Lisma Lisma, Lisma Lukman Hakim Manurung, Dita Ully Maulida, Maulida Monalisa Monalisa Muhammad Nur Fajar Muhammad Rusdi Muyyasir, Muyyasir Narayan Dharmawan, Putu Kana Nasaruddin Nasaruddin Nova Suryani Noveri, Noveri Nur Alam Nurhijjah, Nurhijjah Nurjanah, Sri Nurjannah Ginting, Litna Nurma Gupita Dewi Nursal Nursal, Nursal Oktapiani, Eka Ripa Perdana, Kukuh Adi Petrus Subardjo Prihatin, Nanang Putri, Mila Setia Qadrianti, Laeli R.D Budianto, Irawan Ria Yuni Lestari, Ria Yuni Rimal Mahdani Rita Erlinda Romano Romano Rostiati Dg Rahmatu Rudhi Pribadi Satibi, Febrianti Setia Budi Sofia Edriati Stendi, Dendi Supina, Supina Sutiono, Wilis Suyanti Kasimin Syawal Harianto, Syawal Tri Ariani Wiwik Handayani Yuslim Fauziah