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Journal : West Science Interdisciplinary Studies

The Influence of Product Design and Beauty Vlogger Review on Serum Products Purchasing Decisions Ni Luh Putu Ayu Savitri Devi; Vitalia Fina Carla Rettobjaan; Ni Made Widnyani
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1162

Abstract

In Indonesia, facial care has become a daily routine for women. The research was conducted in the city of Denpasar, the center of government, commerce, and culture in Bali, to understand the impact of product design and beauty vlogger review on serum purchase decisions amid increasing competition in the cosmetics industry. The problem formulation is, does product design influence product purchasing decisions? Does the beauty vlogger review affect the product purchase decision? Does product design and beauty vlogger review influence product purchasing decisions? The research method used was quantitatively descriptive, using surveys with research questionnaires, involving 100 respondents to collect data on serum purchase preferences. The research was analyzed using a double linear regression analysis method, then the data was processed using the help of SPSS software version 29. The results of the test on this study showed that the product design significance value is <0,001 < 0,05, the value of the beauty vlogger review significance is <0,001 < 0.05, so based on data analysis that product design and beauty vlogger review have a significant positive influence on the purchase decision of serum products in the City of Denpasar. In conclusion, attractive product design and positive reviews of beauty vloggers are important factors that influence serum purchase decisions, providing important insights for cosmetics companies in designing effective marketing strategies.
The Effect of E-Service Quality, Security, and Promotion on Customer Satisfaction of E-Commerce Shopee I Gusti Ayu Wilya Susmitha Prami Dewi; Ni Luh Putu Surya Astitiani; Ni Made Widnyani
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1257

Abstract

The rapid advancement of information technology has led to the convergence of telecommunications and computer technologies. This shift has also influenced consumer behavior, with a growing number of individuals becoming more accustomed to online shopping, resulting in an increasing number of e-commerce users. Shopee, the leading e-commerce platform in Indonesia, has the highest number of website visits, positioning it as the top e-commerce site in the country. The purpose of this study is to analyze how e-service quality, security, and promotions influence e-customer satisfaction with Shopee among Generation Z in Denpasar. The study employs a descriptive quantitative research method with a sample size of 100 respondents. The t-test results for e-service quality reveal a t-value of 5.930, which is greater than the critical value of 1.984, indicating a significant positive effect of e-service quality on customer satisfaction. Conversely, the security variable demonstrates a negative impact on customer satisfaction, with a t-value of -2.842, which is less than the critical value of 1.984. The promotion variable exhibits a positive effect on customer satisfaction, with a t-value of 4.916, exceeding the critical value of 1.984. Furthermore, the overall hypothesis is supported as the calculated F-value of 62.474 exceeds the F-table value of 2.70, indicating that e-service quality (X1), security (X2), and promotions (X3) collectively influence customer satisfaction (Y).
The Influence of Brand Image, Product Innovation, and Marketing Content on Purchasing Decisions Honda Scoopy Motorbikes in Denpasar City Febyola Agustina; Ni Made Widnyani; Kadek Riyan Putra Richadinata
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1259

Abstract

Changes in consumer preferences in the motorcycle industry demand companies to enchance their marketing strategies to meet the need for efficient transportation amidst intense market competition. Denpasar serves as a prominent commercial hub, facilitating the acquisition of information. This research carried out in Denpasar, a city divided into four districts, with the objective of evaluating the impact of brand image, product development, and marketing content on the purchasing decisions for Honda Scoopy scooters in the region. A quantitative, descriptive research approach was employed. The target population included motorcycle riders who did not currently own a Honda Scoopy. A purposive sampling method was utilized, resulting in a sample 100 respondents. Data were collected using a structured survey consisting of 18 questions designed to measure each variable. The responses from the 100 participants were analyzed using multiple regression analysis with SPSS Statistics 26. The results indicate that brand image substantial impacts on consumer decision-making. Marketing content also affects these decisions, while product innovation has a substantial and positive effect on purchasing choices. The coefficient of determination (R²) is 73.4%, suggesting that brand image, product innovation, and marketing content collectively explain 73.4% of the variance in purchasing decisions. Factors that are not included in the regression model have an impact on the remaining 26.6%. Therefore, can surmised that brand image, product development, and marketing content significantly impact purchasing decisions.
The Influence of Product Design and Beauty Vlogger Review on Serum Products Purchasing Decisions Savitri Devi, Ni Luh Putu Ayu; Carla Rettobjaan, Vitalia Fina; Widnyani, Ni Made
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1162

Abstract

In Indonesia, facial care has become a daily routine for women. The research was conducted in the city of Denpasar, the center of government, commerce, and culture in Bali, to understand the impact of product design and beauty vlogger review on serum purchase decisions amid increasing competition in the cosmetics industry. The problem formulation is, does product design influence product purchasing decisions? Does the beauty vlogger review affect the product purchase decision? Does product design and beauty vlogger review influence product purchasing decisions? The research method used was quantitatively descriptive, using surveys with research questionnaires, involving 100 respondents to collect data on serum purchase preferences. The research was analyzed using a double linear regression analysis method, then the data was processed using the help of SPSS software version 29. The results of the test on this study showed that the product design significance value is <0,001 < 0,05, the value of the beauty vlogger review significance is <0,001 < 0.05, so based on data analysis that product design and beauty vlogger review have a significant positive influence on the purchase decision of serum products in the City of Denpasar. In conclusion, attractive product design and positive reviews of beauty vloggers are important factors that influence serum purchase decisions, providing important insights for cosmetics companies in designing effective marketing strategies.
The Effect of E-Service Quality, Security, and Promotion on Customer Satisfaction of E-Commerce Shopee Prami Dewi, I Gusti Ayu Wilya Susmitha; Surya Astitiani, Ni Luh Putu; Widnyani, Ni Made
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1257

Abstract

The rapid advancement of information technology has led to the convergence of telecommunications and computer technologies. This shift has also influenced consumer behavior, with a growing number of individuals becoming more accustomed to online shopping, resulting in an increasing number of e-commerce users. Shopee, the leading e-commerce platform in Indonesia, has the highest number of website visits, positioning it as the top e-commerce site in the country. The purpose of this study is to analyze how e-service quality, security, and promotions influence e-customer satisfaction with Shopee among Generation Z in Denpasar. The study employs a descriptive quantitative research method with a sample size of 100 respondents. The t-test results for e-service quality reveal a t-value of 5.930, which is greater than the critical value of 1.984, indicating a significant positive effect of e-service quality on customer satisfaction. Conversely, the security variable demonstrates a negative impact on customer satisfaction, with a t-value of -2.842, which is less than the critical value of 1.984. The promotion variable exhibits a positive effect on customer satisfaction, with a t-value of 4.916, exceeding the critical value of 1.984. Furthermore, the overall hypothesis is supported as the calculated F-value of 62.474 exceeds the F-table value of 2.70, indicating that e-service quality (X1), security (X2), and promotions (X3) collectively influence customer satisfaction (Y).
The Influence of Brand Image, Product Innovation, and Marketing Content on Purchasing Decisions Honda Scoopy Motorbikes in Denpasar City Agustina, Febyola; Widnyani, Ni Made; Richadinata, Kadek Riyan Putra
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1259

Abstract

Changes in consumer preferences in the motorcycle industry demand companies to enchance their marketing strategies to meet the need for efficient transportation amidst intense market competition. Denpasar serves as a prominent commercial hub, facilitating the acquisition of information. This research carried out in Denpasar, a city divided into four districts, with the objective of evaluating the impact of brand image, product development, and marketing content on the purchasing decisions for Honda Scoopy scooters in the region. A quantitative, descriptive research approach was employed. The target population included motorcycle riders who did not currently own a Honda Scoopy. A purposive sampling method was utilized, resulting in a sample 100 respondents. Data were collected using a structured survey consisting of 18 questions designed to measure each variable. The responses from the 100 participants were analyzed using multiple regression analysis with SPSS Statistics 26. The results indicate that brand image substantial impacts on consumer decision-making. Marketing content also affects these decisions, while product innovation has a substantial and positive effect on purchasing choices. The coefficient of determination (R²) is 73.4%, suggesting that brand image, product innovation, and marketing content collectively explain 73.4% of the variance in purchasing decisions. Factors that are not included in the regression model have an impact on the remaining 26.6%. Therefore, can surmised that brand image, product development, and marketing content significantly impact purchasing decisions.
Co-Authors ., Ni Putu Ayu Laksmini A A Ngr Bagus Aristayudha Ada, Kadek Bramdhika Adie Wahyudi Oktavia Gama Adnyani, Luh Ari Agus Wahyudi Salasa Gama Agustina, Febyola Ahmad, Rahmat Aldri Frinaldi Anik Nurhaeni Aris Budi Sulistyo, Aris Budi Ayu Saka Laksmita W Bendesa, I.K.G. Berty Christina Lidyanita Putri Cattleyana, Dilla Dananjaya, Md. Wira Putra Darma, I Gede Wahyu Surya Desak Putu Risky Vidika Apriyanthi Dewa Nyoman Agus Prasetya Dewi, Putu Febri Candra Dharma, I Kadek Dwi Yudiarsana Didiet Prayogo, Nyoman Eka Mitariani, Ni Wayan Elina Damayanti Elok Rosyidah Febyola Agustina Fina Carla Rettobjaan, Vitalia Gede Humaswara Prathama Grren, Agustini Degni Melsy Gusti Ayu Dhanu Wantari Dewi I Gede Karang Komala Putra I Gede Suasnawa I Gede Wahyu Surya Dharma I Gusti Ayu Wilya Susmitha Prami Dewi I Gusti Ngurah Darma Paramartha I Nyoman Ade Mawan Setiawan I Putu Prisa Jaya . I WAYAN SUARJANA Isti Fadah Kadek Kristina Dewi Khadijah Febriana Rukhmanti Udhayana Kinandana, Gede Aryamanik Kusuma, AA Made Indra Wijaya luh Gde Nita Sri Wahyuningsih Luh Kartika Ningsih Maharani, Ni Putu Ayu Putri Ni Kadek Winda Patriani Ni Luh Darmayanti Ni Luh Putu Ayu Savitri Devi Ni Luh Putu Eka Yudi Prastiwi Ni Luh Putu Eka Yudi Pratiwi Ni Luh Putu Surya Astitiani Ni Made Ary Lisnawati Ni Made, Sri Ayuni Ni Nyoman Diliyanti Ni Nyoman Sunariani Ni Putu Ayu Putri Maharani Ni Putu Widayanti Ni Wayan Eka Mitariani Ni Wayan Novi Budiasni . Ning Septyarini Putri Astawa, Ni Luh Putu Nurfitria, Dini Nyoman Trisna Aryanata Prami Dewi, I Gusti Ayu Wilya Susmitha Pratama, Putu Yogi Agustia Purnamawati, Ni Luh Gede Putu Purnawati, Ni Luh Gede Putu Purnawati Putra, I Made Luhur Adi Putri Prema Paramitha Putri, Berty Christina Lidyanita Putu Febri Candra Dewi Putu Krisna Juliharta, I Gede putu suparna, putu Reganata, Gde Palguna Richadinata, Kadek Riyan Putra Ridhotama, Firli Adri Riyanto, Arif Agus Salehuddin, Salehuddin Savitri Devi, Ni Luh Putu Ayu Sri Ayuni, Ni Made Sriwahyuningsih, Ni Luh Gde Nita Sugianta, Kadek Arya Sugiantari, Komang Linda Vitalia Carla Rettobjaan Vitalia Carla Rettobjaan Vitalia Fina Carla Rettobjaan Wahyuningsih, Luh Gde Nita Sri Wahyuningsih, Ni Luh Gde Nita Sri Wardhiana, I Nyoman Gde Artadana Mahaputra Wirabawa, I Kadek Agus Wulandari, Putu Diana Yani, Ni Wayan Mega Sari Apri Yudi Prastiwi, Ni Luh Putu Eka Yudiastra, Putu Pande