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<![CDATA[Analisis Pengaruh Pengalaman Masa Lalu Terhadap Minat Menginap Kembali Di Hotel Era Pandemi Covid-19 Dengan Consumer Review Sebagai Variabel Moderasi ]]>
<![CDATA[Fatika, Baiq Deria Ayuning]]>;
<![CDATA[Sulhaini, Sulhaini]]>;
<![CDATA[Rinuastuti, Baiq Handayani]]>
<![CDATA[ JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 7, No 2 (2023): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Maret) ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pendidikan (LPP) Mandala ]]>
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DOI: 10.58258/jisip.v7i2.4870
<![CDATA[The purpose of this study was to determine the effect of past experience on the intention to return to stay at hotels during the Covid-19 pandemic with consumer reviews as a moderating variable. The type of research used is associative quantitative research. The population in this study were all visitors at the Mataram Hotel. According to the sampling technique used, non-probability sampling was used with a convenience sampling approach. Seeing the different number of respondents from previous studies, this research will take 200 respondents, 100 respondents each for non-star hotel guests and star hotel guests. The instrument used in this research is a questionnaire. Data were analyzed using Structural Equation Modeling with the help of the Partial Least Square (PLS) program. The results of the study concluded that past experience had a significant effect on the intention to stay again at Starred and non-Starred Hotels in the Covid-19 Pandemic Era, Accepted. Consumer reviews moderate the significant effect of past experience on the intention to stay again at Starred Hotels in the Covid-19 Pandemic Era Accepted, while the non-Starred Hotel respondents stated that consumer reviews moderated the significant effect between past experiences on the intention to stay again at Hotels in the Covid-19 Pandemic Era. 19 Rejected.]]>
<![CDATA[Positive eWOM and Consumers with a Fear of Missing Out ]]>
<![CDATA[Putri, Ni Luh Debby Maharani Eka]]>;
<![CDATA[Sulhaini, Sulhaini]]>;
<![CDATA[Saufi, Akhmad]]>
<![CDATA[ International Research Journal of Business Studies Vol. 17 No. 1 (2024): April - July 2024 ]]>
Publisher : <![CDATA[Universitas Prasetiya Mulya ]]>
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DOI: 10.21632/irjbs.17.1.31-42
<![CDATA[The study aims at examing the effect of positive electronic word of mouth (eWOM) and consumers with Fear Of Missing Out (FOMO) of local skincare products. This research is quantitative in nature. the population are Indonesians who have shopped for local skincare products through s-commerce applications. the number of samples were 150. The data analysis is Structural Equation Modeling (SEM) approach, especially Partial Least Square (PLS) method. The results showed that positive eWOM had no significant effect on impulse buying, while price discount showed the opposite. The study also found that FOMO strengthens the effect of eWOM on impulse buying, suggesting that if the fear of missing out is high, positive eWOM prompts consumers to buy products impulsively. ]]>
<![CDATA[Foreign Brand Admiration Among Young Consumers in Indonesia ]]>
<![CDATA[Sulhaini]]>;
<![CDATA[Sagir, Junaidi]]>;
<![CDATA[Sulaimiah]]>
<![CDATA[ International Research Journal of Business Studies Vol. 13 No. 1 (2020): April - July 2020 ]]>
Publisher : <![CDATA[Universitas Prasetiya Mulya ]]>
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DOI: 10.21632/irjbs.13.1.33-47
<![CDATA[This study extends the theoretical understanding of the positive and negative emotions of consumers towards foreign vs local brands by providing conceptualisation and measurement of foreign brand admiration and passive brand hate towards local brands. The study incorporates hedonic value dominance and home country image, which is the image of a consumer’s own country. The results show that young consumers in a developing country are both passive brand haters towards local brands and foreign brand admirers. When they possess an inferior image of their home country, they show admiration towards foreign brands. The positive emotion is however mainly influenced by hedonic value dominance, which also have a great contribution to passive brand hate toward local brands. As they have strong negative emotion, they tend to admire foreign brands that offer more hedonic values. In comparison to the negative emotion, the positive emotion indeed has a much stronger contribution toward willingness to pay more for foreign brands. The paper provides useful managerial implications for foreign brand and local brand owners to compete in the country’s marketplace.]]>
<![CDATA[Peningkatan Ekonomi Melaui Diversifikasi Produk Berbasis Sumber Daya Lokal Pada UKM Sedayu Putri Di Dusun Lokon Rangan Kecamatan Kayangan Kabupaten Lombok Utara ]]>
<![CDATA[Sulaimiah]]>;
<![CDATA[Sulhaini]]>
<![CDATA[ Jurnal Pengabdian Magister Pendidikan IPA Vol 8 No 1 (2025): Januari-Maret 2025 ]]>
Publisher : <![CDATA[Universitas Mataram ]]>
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DOI: 10.29303/jpmpi.v8i1.10313
<![CDATA[Community service that aims to increase community income by utilizing the potential around them is carried out on small and micro small businesses in Lokan Rangan hamlet, Kayangan district, North Lombok Regency through product diversification, especially from agricultural and plantation products, namely how to make clothing products using natural dyes derived from the bark and roots of existing tree roots. Sedayu Putri is trying to increase their income by creating ecobrik batik material, which is an environmentally friendly material. They also target sales to the upper economic class as the main clothing material in addition to the community around the service location, even can be used by outsiders or far from the local area. Starting from producing by looking for quality material inputs, then the production process that is handled by skilled employees, drawing interesting motifs as well as coloring that suits consumer tastes, attractive packaging]]>
<![CDATA[Pengaruh Pengalaman Wisatawan Dan Citra Destinasi Terhadap Minat Berkunjung Kembali Di Pantai Tanjung Bias ]]>
<![CDATA[Sulhaini]]>;
<![CDATA[Dwi Putra Buana Sakti]]>
<![CDATA[ Khidmatuna (Jurnal Pengabdian Kepada Masyarakat) Vol 1 No 1 (2022): On Progress ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian Kepada Masyarakat ]]>
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DOI: 10.58330/khidmatuna.v1i1.37
<![CDATA[This study aims to determine the effect of Tourist Experience and Destination Image on Revisit Interests. The type of research used in this research is associative research with a quantitative approach. The data collection method used is a survey sample using primary data collected directly from respondents using questionnaires. The population in this study were respondents aged over 17 years, and had made at least one visit, with a sample of 60 (sixty) respondents. Sampling using non-probability sampling with purposive sampling method, namely the determination of the sample with certain considerations. The data analysis tool used is Multiple Linear Regression using SPSS version 2.8. The results of data analysis show that: (1) Tourist experience has a positive and significant effect on revisit interest 0.032 < 0.05. (2) Destination image has a positive and significant effect on revisit interest 0.019 < 0.05.]]>
<![CDATA[Analysing K-Beauty Brands from the Consumer–Brand Relationship Perspective ]]>
<![CDATA[Sulhaini, Sulhaini]]>;
<![CDATA[Rusdan, Rusdan]]>;
<![CDATA[Sulaimiah, Sulaimiah]]>;
<![CDATA[Dayani, Rahman]]>
<![CDATA[ International Research Journal of Business Studies Vol. 15 No. 1 (2022): April - July 2022 ]]>
Publisher : <![CDATA[Universitas Prasetiya Mulya ]]>
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DOI: 10.21632/irjbs.15.1.39-52
<![CDATA[This study examines relationships between foreign brand halo effect and beauty consciousness on self-brand connection in beauty consumption. It also investigates the moderating role of age on these relationships. Data is gathered through an online survey focusing on two South Korean beauty (K-beauty) brands. The results contribute to consumer–brand relationships and international marketing literatures. There is no difference between young adult female and mature adult female consumers in the influence of beauty consciousness on self-brand connection. However, there are substantial differences between the two groups of consumers in the influence of the foreign brand halo effect on self-brand connection. Also, the halo effect exhibits the greatest influence on willingness to pay more. Consumers are also willing to pay more for brands from countries that have a positive image.]]>
<![CDATA[Analisis Pengaruh Brand Knowledge dan Online consumer review Terhadap Minat Berkunjung Pada Kafe Naughty Little Cat Park ]]>
<![CDATA[Ismunandar, Adam]]>;
<![CDATA[Sulhaini, Sulhaini]]>
<![CDATA[ ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April ]]>
Publisher : <![CDATA[Postgraduate, University of Mataram ]]>
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DOI: 10.29303/alexandria.v6i1.952
<![CDATA[This study aims to examine the influence of brand knowledge and online consumer review variables on interest in visiting café Naughty Little Cat Park. This study uses a type of quantitative research with an associative approach. Three hypotheses are proposed in this study. To test the three hypotheses, a questionnaire was distributed to 120 respondents. The analysis tool used in this study is SmartPLS. The tests carried out in this study include the outer model test which includes Individual Item Realism, Internal Consistency, Average Variance Extracted, and Discriminant Validity and the inner model test which includes Path Coefficient (β), R2 (Coefficient of Determination), t-test, f2 (Effect Size), and Q2 (Predictive Relevance). The results of this study show that 2 hypotheses are accepted, namely online consumer reviews affect brand knowledge and brand knowledge affects interest in visiting, but there is 1 hypothesis that is rejected, namely online consumer reviews affect interest in visiting.]]>
<![CDATA[Consumer Global Orientation and Its Impact on Consumers’ Positive Emotions ]]>
<![CDATA[Sulhaini]]>;
<![CDATA[Dayani, Rahman]]>;
<![CDATA[Sulaimiah]]>;
<![CDATA[Rusdan]]>
<![CDATA[ International Research Journal of Business Studies Vol. 11 No. 2 (2018): August-November 2018 ]]>
Publisher : <![CDATA[Universitas Prasetiya Mulya ]]>
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DOI: 10.21632/irjbs.11.2.81-92
<![CDATA[The objective of this study is to examine the role of consumer global orientation and the inferior image of foreign brands in young, educated consumers’ admiration for foreign brands and their willingness to pay more for foreign brands. The sample of this study was used students of the University of Mataram. Data collected in a classroom at the end of lecture by using a carefully developed instrument that has been carefully developed and well validated. Its findings suggest that consumer global orientation and the inferior image of local brands have no direct effect on consumers’ willingness to pay more for foreign brands. Nonetheless, they do indirectly affects consumer intentions by creating positive emotions about foreign brands. This positive emotion, i.e. foreign brand admiration, seems to have a critical role, as it fully mediates the effects of the two constructs. Consumer global orientation and the inferior image of local brands nurture consumers’ positive views of foreign brands, which in turn increase consumer willingness to pay higher prices for foreign brands. This study also conceptualizes consumer global orientation and provides the essential recommendations for future research.]]>
<![CDATA[Ta’awun and Marketing Agility of Firm Survivors ]]>
<![CDATA[Sulhaini]]>;
<![CDATA[Sagir, Junaidi]]>;
<![CDATA[Sulaimiah]]>
<![CDATA[ International Journal of Islamic Business and Economics (IJIBEC) Vol 7 No 2 (2023): Volume 7 Nomor 2 Tahun 2023 ]]>
Publisher : <![CDATA[Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan ]]>
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DOI: 10.28918/ijibec.v7i2.1122
<![CDATA[This study’s objective is to examine a model to shed light on what factors affect the marketing agility of SME survivors. Data was collected from SME survivors spread across five different districts on the island of Lombok, Indonesia. The sample firms were purposively selected; they were survivors of the pandemic with Muslim owners or managers. According to the study, knowledge assets strengthen marketing agility, but market turbulence does not moderate the effect. Regardless of market conditions, SMEs always use their assets to maintain agility and resilience. In addition, internal human resource practices generate favorable atmospheres for internal learning. While ta’awun facilitates the transfer of knowledge from partners, this knowledge is further developed internally where employees have been prepared through internal practices. The practices and ta’awun become the keys to strengthening SMEs’ knowledge assets. However, older company age does not strengthen the influence of knowledge assets on marketing agility. Conversely, the older the company, the more difficult it is to develop and utilize knowledge assets to innovate and quickly adapt to market developments.]]>
<![CDATA[The Influence of Product and Facility Diversity on Consumer Loyalty at Yuank Canteen, Bima City ]]>
<![CDATA[Fatuniah]]>;
<![CDATA[Sulhaini]]>
<![CDATA[ Indonesian Development Economics and Localities Vol. 1 No. 1 (2025): January-June ]]>
Publisher : <![CDATA[Future Techno-Science ]]>
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DOI: 10.59535/w9wzpw24
<![CDATA[Economic progress has driven rapid growth in the business sector, including food businesses such as canteens and restaurants. Increasingly tight competition requires business actors to increase competitive advantages, one of which is through product diversity and service facilities that can increase customer satisfaction and loyalty. This study aims to examine the effect of product and facility diversity on customer loyalty with a quantitative approach. The location of the study was Yuank Canteen in Bima City, with a sample of 100 respondents selected using purposive sampling techniques. The research instruments were tested for validity and reliability, and analyzed using multiple linear regression accompanied by t-test, F-test, and coefficient of determination. The results showed that product and facility diversity partially and simultaneously had a significant effect on customer loyalty. This finding underlines the importance of product innovation and the provision of adequate facilities as a strategy to build customer loyalty. It is recommended that Yuank Canteen increase promotions through social media as an effort to expand market reach and build closer relationships with consumers.]]>
