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All Journal Journal of Economics, Business, & Accountancy Ventura Journal of Consumer Science International Research Journal of Business Studies (E-Journal) Distribusi JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Jurnal Pengabdian Magister Pendidikan IPA JISIP: Jurnal Ilmu Sosial dan Pendidikan MABIS: Manajemen dan Bisnis Amwaluna Jurnal Ekonomi dan Keuangan Syariah Jurnal Gema Ngabdi Jurnal Abdi Insani Community Development Journal: Jurnal Pengabdian Masyarakat Target : Jurnal Manajemen Bisnis ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Publikasi Ilmiah Bidang Pengabdian Kepada Masyarakat (SIKEMAS) Khidmatuna: Journal of Research and Community Service Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis International Research Journal of Business Studies International Journal of Islamic Business and Economics (IJIBEC) Indonesian Development Economics and Localities
Sulhaini Sulhaini
Department Of Management, The University Of Mataram
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Pengaruh Electronic Word Of Mouth, Social Media Advertising dan Citra Destinasi Terhadap Minat Berkunjung ke Wisata Hiu Paus Desa Labuhan Jambu di Kabupaten Sumbawa Asrianti, Yuyun; Sulhaini, Sulhaini
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. SpecialIssue (2024): June
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5iSpecialIssue.613

Abstract

This research aims to determine the influence of electronic word of mouth, social media advertising, and destination image on interest in visiting whale shark tourism in Labuhan Jambu Village in Sumbawa Regency. The population in this study are all local tourists or domestic tourists who have an interest and local tourists who love marine tourism. The sample in this study consisted of 100 respondents. The sampling technique in this research used a nonprobability sampling technique with a purposive sampling method. Data analysis in this research used descriptive analysis and structural equation modelling (SEM). All research data was processed using SmartPLS 4. The research results showed that the indicators in the research carried out were declared valid and reliable. The results of this research also show that the three independent variables, namely electronic word of mouth, social media advertising, and destination image have a positive and significant effect on the dependent variable, namely interest in visiting.
Analisis Pengaruh Pengalaman Masa Lalu Terhadap Minat Menginap Kembali Di Hotel Era Pandemi Covid-19 Dengan Consumer Review Sebagai Variabel Moderasi Fatika, Baiq Deria Ayuning; Sulhaini, Sulhaini; Rinuastuti, Baiq Handayani
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 7, No 2 (2023): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Maret)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v7i2.4870

Abstract

The purpose of this study was to determine the effect of past experience on the intention to return to stay at hotels during the Covid-19 pandemic with consumer reviews as a moderating variable. The type of research used is associative quantitative research. The population in this study were all visitors at the Mataram Hotel. According to the sampling technique used, non-probability sampling was used with a convenience sampling approach. Seeing the different number of respondents from previous studies, this research will take 200 respondents, 100 respondents each for non-star hotel guests and star hotel guests. The instrument used in this research is a questionnaire. Data were analyzed using Structural Equation Modeling with the help of the Partial Least Square (PLS) program. The results of the study concluded that past experience had a significant effect on the intention to stay again at Starred and non-Starred Hotels in the Covid-19 Pandemic Era, Accepted. Consumer reviews moderate the significant effect of past experience on the intention to stay again at Starred Hotels in the Covid-19 Pandemic Era Accepted, while the non-Starred Hotel respondents stated that consumer reviews moderated the significant effect between past experiences on the intention to stay again at Hotels in the Covid-19 Pandemic Era. 19 Rejected.
Pengaruh Green Trust, Green Price dan Green Brand Terhadap Minat Beli Produk Tas Merek Eiger di Kota Mataram Azzahra Ariefta Quinola; Sulhaini Sulhaini
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 3 (2024): Juli : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i3.982

Abstract

This research aims to determine the influence of green trust, green price, and green brand on interest in purchasing Eiger brand bag products in Mataram City. Eiger is currently slowly producing environmentally friendly products, one of which is the Eiger brand environmentally friendly bag product. The type of research used is associative quantitative research. The analysis technique used was multiple linear regression using the SPSS version 25 program. This research was conducted in the Mataram City area by distributing questionnaires to 100 respondents from the age range of 17 years to more than 50 years. Using non-probability and purposive sampling techniques. The data used to analyze the relationship between variables is expressed on a numerical scale. The results of the analysis show: (1) The Green Trust variable has a positive effect on buying. (2) The green price variable has a positive effect. (3) The green brand variable has a positive effect on purchasing interest.
Positive eWOM and Consumers with a Fear of Missing Out Putri, Ni Luh Debby Maharani Eka; Sulhaini, Sulhaini; Saufi, Akhmad
International Research Journal of Business Studies Vol. 17 No. 1 (2024): April - July 2024
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.17.1.31-42

Abstract

The study aims at examing the effect of positive electronic word of mouth (eWOM) and consumers with Fear Of Missing Out (FOMO) of local skincare products. This research is quantitative in nature. the population are Indonesians who have shopped for local skincare products through s-commerce applications. the number of samples were 150. The data analysis is Structural Equation Modeling (SEM) approach, especially Partial Least Square (PLS) method.  The results showed that positive eWOM had no significant effect on impulse buying, while price discount showed the opposite. The study also found that  FOMO strengthens the effect of eWOM on impulse buying, suggesting that if the fear of missing out is high, positive eWOM prompts consumers to buy products impulsively. 
Foreign Brand Admiration Among Young Consumers in Indonesia Sulhaini; Sagir, Junaidi; Sulaimiah
International Research Journal of Business Studies Vol. 13 No. 1 (2020): April - July 2020
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.13.1.33-47

Abstract

This study extends the theoretical understanding of the positive and negative emotions of consumers towards foreign vs local brands by providing conceptualisation and measurement of foreign brand admiration and passive brand hate towards local brands. The study incorporates hedonic value dominance and home country image, which is the image of a consumer’s own country. The results show that young consumers in a developing country are both passive brand haters towards local brands and foreign brand admirers. When they possess an inferior image of their home country, they show admiration towards foreign brands. The positive emotion is however mainly influenced by hedonic value dominance, which also have a great contribution to passive brand hate toward local brands. As they have strong negative emotion, they tend to admire foreign brands that offer more hedonic values. In comparison to the negative emotion, the positive emotion indeed has a much stronger contribution toward willingness to pay more for foreign brands. The paper provides useful managerial implications for foreign brand and local brand owners to compete in the country’s marketplace.
Peningkatan Ekonomi Melaui Diversifikasi Produk Berbasis Sumber Daya Lokal Pada UKM Sedayu Putri Di Dusun Lokon Rangan Kecamatan Kayangan Kabupaten Lombok Utara Sulaimiah; Sulhaini
Jurnal Pengabdian Magister Pendidikan IPA Vol 8 No 1 (2025): Januari-Maret 2025
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v8i1.10313

Abstract

Community service that aims to increase community income by utilizing the potential around them is carried out on small and micro small businesses in Lokan Rangan hamlet, Kayangan district, North Lombok Regency through product diversification, especially from agricultural and plantation products, namely how to make clothing products using natural dyes derived from the bark and roots of existing tree roots. Sedayu Putri is trying to increase their income by creating ecobrik batik material, which is an environmentally friendly material. They also target sales to the upper economic class as the main clothing material in addition to the community around the service location, even can be used by outsiders or far from the local area. Starting from producing by looking for quality material inputs, then the production process that is handled by skilled employees, drawing interesting motifs as well as coloring that suits consumer tastes, attractive packaging
Pengaruh Pengalaman Wisatawan Dan Citra Destinasi Terhadap Minat Berkunjung Kembali Di Pantai Tanjung Bias Sulhaini; Dwi Putra Buana Sakti
Khidmatuna (Jurnal Pengabdian Kepada Masyarakat) Vol 1 No 1 (2022): On Progress
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (402.843 KB) | DOI: 10.58330/khidmatuna.v1i1.37

Abstract

This study aims to determine the effect of Tourist Experience and Destination Image on Revisit Interests. The type of research used in this research is associative research with a quantitative approach. The data collection method used is a survey sample using primary data collected directly from respondents using questionnaires. The population in this study were respondents aged over 17 years, and had made at least one visit, with a sample of 60 (sixty) respondents. Sampling using non-probability sampling with purposive sampling method, namely the determination of the sample with certain considerations. The data analysis tool used is Multiple Linear Regression using SPSS version 2.8. The results of data analysis show that: (1) Tourist experience has a positive and significant effect on revisit interest 0.032 < 0.05. (2) Destination image has a positive and significant effect on revisit interest 0.019 < 0.05.
Analysing K-Beauty Brands from the Consumer–Brand Relationship Perspective Sulhaini, Sulhaini; Rusdan, Rusdan; Sulaimiah, Sulaimiah; Dayani, Rahman
International Research Journal of Business Studies Vol. 15 No. 1 (2022): April - July 2022
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.15.1.39-52

Abstract

This study examines relationships between foreign brand halo effect and beauty consciousness on self-brand connection in beauty consumption. It also investigates the moderating role of age on these relationships. Data is gathered through an online survey focusing on two South Korean beauty (K-beauty) brands. The results contribute to consumer–brand relationships and international marketing literatures. There is no difference between young adult female and mature adult female consumers in the influence of beauty consciousness on self-brand connection. However, there are substantial differences between the two groups of consumers in the influence of the foreign brand halo effect on self-brand connection. Also, the halo effect exhibits the greatest influence on willingness to pay more. Consumers are also willing to pay more for brands from countries that have a positive image.
Analisis Pengaruh Brand Knowledge dan Online consumer review Terhadap Minat Berkunjung Pada Kafe Naughty Little Cat Park Ismunandar, Adam; Sulhaini, Sulhaini
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i1.952

Abstract

This study aims to examine the influence of brand knowledge and online consumer review variables on interest in visiting café Naughty Little Cat Park. This study uses a type of quantitative research with an associative approach. Three hypotheses are proposed in this study. To test the three hypotheses, a questionnaire was distributed to 120 respondents. The analysis tool used in this study is SmartPLS. The tests carried out in this study include the outer model test which includes Individual Item Realism, Internal Consistency, Average Variance Extracted, and Discriminant Validity and the inner model test which includes Path Coefficient (β), R2 (Coefficient of Determination), t-test, f2 (Effect Size), and Q2 (Predictive Relevance). The results of this study show that 2 hypotheses are accepted, namely online consumer reviews affect brand knowledge and brand knowledge affects interest in visiting, but there is 1 hypothesis that is rejected, namely online consumer reviews affect interest in visiting.
Consumer Global Orientation and Its Impact on Consumers’ Positive Emotions Sulhaini; Dayani, Rahman; Sulaimiah; Rusdan
International Research Journal of Business Studies Vol. 11 No. 2 (2018): August-November 2018
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.11.2.81-92

Abstract

The objective of this study is to examine the role of consumer global orientation and the inferior image of foreign brands in young, educated consumers’ admiration for foreign brands and their willingness to pay more for foreign brands. The sample of this study was used students of the University of Mataram. Data collected in a classroom at the end of lecture by using a carefully developed instrument that has been carefully developed and well validated. Its findings suggest that consumer global orientation and the inferior image of local brands have no direct effect on consumers’ willingness to pay more for foreign brands. Nonetheless, they do indirectly affects consumer intentions by creating positive emotions about foreign brands. This positive emotion, i.e. foreign brand admiration, seems to have a critical role, as it fully mediates the effects of the two constructs. Consumer global orientation and the inferior image of local brands nurture consumers’ positive views of foreign brands, which in turn increase consumer willingness to pay higher prices for foreign brands. This study also conceptualizes consumer global orientation and provides the essential recommendations for future research.
Co-Authors Akhmad Saufi Akhmad Saufi anggriani, rini Asrianti, Yuyun Azzahra Ariefta Quinola Baiq Handayani Rinuastuti Baiq Handayani Rinuastuti, Baiq Handayani Baiq Ismiwati Baiq Ismiwati Baiq Ismiwati Baiq Ismiwati Baiq Nadia Nirwana Baiq Nikmatul Ulya Bq.Ismiwati Burhanudin Burhanudin Dayani, Rahman Dayani, Rahman Dayani, Rahman Djoko Suprayetno Dwi Putra Buana Sakti Fathmah Mahmud Fatika, Baiq Deria Ayuning Fatuniah Faya Prima Dewi Handry Sudiartha A Handry Sudiartha Athar Harmi Widiana Harry Nurdin Herman, Lalu Edy Ismunandar, Adam Junaidi Sagir Kususma, Rizaldi Lalu Ferdi Ferdiansyah Maya Triana Nurmayanti, Siti Nuzul Hidayat, Nuzul Putri Indriani Putri, Ni Luh Debby Maharani Eka Rahman Dayani Rahman Dayani Rahman Dayani Rahman Dayani Rahman Dayani Rahman Dayani Rahman Dayani Rini Anggriani Rosdiana Martiningsih Rusdan Rusdan Rusdan . Rusdan Rusdan Rusdan Rusdan Rusdan Rusdan Rusdan Rusdan Rusdan Rusdan Sagir, Junaidi Santy Nururly Sri Ernawati zunaidin Sugiharto, Guruh Sulaimiah Sulaimiah Sulaimiah Sulaimiah Sulaimiah Sulaimiah, Sulaimiah Sulaimiah, Sulaimiah Sulaimiah, Sulaimiah Tara, Nur aida Arifah Yulia Prayanti Yusron Saadi