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All Journal Journal The Winners Journal of Economics, Business, & Accountancy Ventura International Research Journal of Business Studies (E-Journal) Distribusi JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Jurnal Pengabdian Magister Pendidikan IPA JISIP: Jurnal Ilmu Sosial dan Pendidikan MABIS: Manajemen dan Bisnis Amwaluna Jurnal Ekonomi dan Keuangan Syariah Jurnal Gema Ngabdi Al-Kharaj: Journal of Islamic Economic and Business Jurnal Abdi Insani Community Development Journal: Jurnal Pengabdian Masyarakat Target : Jurnal Manajemen Bisnis ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Publikasi Ilmiah Bidang Pengabdian Kepada Masyarakat (SIKEMAS) Khidmatuna: Journal of Research and Community Service International Research Journal of Business Studies International Journal of Islamic Business and Economics (IJIBEC) Indonesian Development Economics and Localities
Sulhaini Sulhaini
Department Of Management, The University Of Mataram
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Penyuluhan dan Pendampingan Pemasaran Media Sosial dan Optimalisasi Fasilitas Produksi Tahu-Tempe di Kekalik Gerisak Mataram Sulhaini; Sulaimiah; Yusron Saadi; Fathmah Mahmud
Jurnal Pengabdian Magister Pendidikan IPA Vol 9 No 1 (2026): Januari - Maret 2026
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v9i1.13012

Abstract

Based on the results of the service activities organized by the previous team, it is known that tofu tempeh business actors in the Kekalik Grisak environment, Kekalik Jaya Village, Sekarbela District, Madya Mataram City, NTB have not utilized digital technology in marketing their products. In addition, they still use simple methods and facilities in producing tofu-tempeh. Therefore, this service activity focuses on counseling and assistance in improving business actors' marketing capabilities by using social media and optimizing production facilities. The activity was held in a prayer room in the Kekalik Grisak neighborhood; the entrepreneurs were contacted one week beforehand. However, the team approached entrepreneurs through local youth leaders. There were 10 participants who participated in the counseling, and the team also assisted by visiting their production sites. From this service activity, participants gained an understanding of how to use social media to market products and improve production facilities. Meanwhile, the team also identified various obstacles faced by business actors that can be the focus of future service activities.
The The Influence of Fear of Missing Out (FOMO) and Live Streaming on Impulsive Purchases, with Shopee Pay-Later as a Moderating Variable, Among Gen Z in Indonesia Baiq Nanda Khaerunnisa; Sulhaini
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.10585

Abstract

Advances in digital technology have significantly transformed consumer behaviour, particularly in online shopping through e-commerce and social commerce. In Indonesia, internet penetration has reached 80.66%, with approximately 229.4 million users, accelerating the growth of digital consumption. This study aims to analyse the effect of live streaming on Fear of Missing Out (FOMO) and impulsive buying, as well as the moderating role of Shopee Pay-Later among Generation Z in Indonesia. This research adopts a quantitative approach using a survey method involving 100 Generation Z respondents who actively use e-commerce, watch live streaming, and have made online purchases, with purposive sampling and data analysed using SEM-PLS. The findings reveal that live streaming has a positive and significant effect on both FOMO and impulsive buying, and FOMO also positively influences impulsive buying behaviour. However, Shopee Pay-Later does not moderate the relationship between live streaming, FOMO, and impulsive buying. These results indicate that impulsive buying behaviour among Generation Z is more strongly driven by emotional factors and interactive live streaming experiences than by the convenience of digital payment features. This study supports the Stimulus Organism Response (SOR) theory and provides practical implications for e-commerce practitioners to design more interactive and responsible marketing strategies. Kata Kunci: live streaming, Fear of Missing Out (FOMO), impulsive buying, Shopee Pay-Later, Generation Z.
BUSINESS RELATIONSHIP DEVELOPMENT IN THE CONTEXT OF A HIGH-RISK AND UNCERTAINTY Sulhaini Sulhaini
Journal of Economics, Business, and Accountancy Ventura Vol. 15 No. 1 (2012): April 2012
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v15i1.54

Abstract

This paper aims to explore how relationship elements fluctuate and business relationshipsdevelop in a volatile country market. Previous studies explored business relationship developmentin stable country markets ignoring the complexity of building relationships in thecontext of high-risk and high uncertainty environment. This study followed the traditions ofinductive logic and used a qualitative approach and multi-case study design. Data was analyzedfollowing the procedure of General Inductive Approach (GIA).The findings suggest thatlearning orientation is a key orientation influencing a companies’ ability to develop businessrelationships in a high- risk country market and that relationships need to be understoodfrom this perspective rather than simply a relational one. Business relationship developmentin a volatile market can be better understood through the learning perspective than merelywithin the relational perspective. Practical implication of the study is that when exporting toa high risk country market, a company needs to develop its orientation towards learning todevelop its ability and capacity to manage and develop business relationships.
The Role of Product Belief in Mediating the Effect of Live Streaming and Consumer Ethnocentrism on Online Purchase Intention of Local Skincare for Men Nuzul Hidayat; Sulhaini Sulhaini; Baiq Handayani Rinuastuti
Journal The Winners Vol. 27 No. 1 (2026): Journal The Winners (In Progress)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v27i1.14346

Abstract

This study investigated how product belief mediates the effect of live streaming and consumer ethnocentrism on online purchase intentions for local male skincare products on TikTok. The male segment tends to be less targeted by marketers than the female segment, eventhough it has promising growth potential. Few studies focus on male consumers in the skincare category, leaving a gap in the understanding of their behavior. This research employs a causal associative design using a survey method. The population comprised young males aged 17-38 years, sampled purposively. Data analysis was performed using SmartPLS. Results show that live streaming significantly and positively impacts online purchase intention and product belief. Although consumer ethnocentrism positively influences product belief, its effect on purchase intention is not significant. Consumer ethnocentrism significantly enhances product belief, which in turn positively affects purchase intention. The combined impact of live streaming and consumer ethnocentrism on purchase intention, mediated by product belief, is also significant. These findings highlight the critical mediating role of product belief in the relationship between live streaming and consumer ethnocentrism and online purchasing behavior. Based on these findings, companies should focus more on building consumer trust in their products, particularly local products, to increase consumer online purchase intentions.
Co-Authors Akhmad Saufi Akhmad Saufi anggriani, rini Asrianti, Yuyun Azzahra Ariefta Quinola Baiq Handayani Rinuastuti Baiq Handayani Rinuastuti, Baiq Handayani Baiq Ismiwati Baiq Ismiwati Baiq Ismiwati Baiq Ismiwati Baiq Nadia Nirwana Baiq Nanda Khaerunnisa Baiq Nikmatul Ulya Bq.Ismiwati Burhanudin Burhanudin Dayani, Rahman Dayani, Rahman Dayani, Rahman Djoko Suprayetno Dwi Putra Buana Sakti Fathmah Mahmud Fatika, Baiq Deria Ayuning Fatuniah Faya Prima Dewi Handry Sudiartha A Handry Sudiartha Athar Harmi Widiana Harry Nurdin Herman, Lalu Edy Ismunandar, Adam Junaidi Sagir Kususma, Rizaldi Lalu Ferdi Ferdiansyah Maya Triana Nuzul Hidayat Nuzul Hidayat, Nuzul Putri Indriani Putri, Ni Luh Debby Maharani Eka Rahman Dayani Rahman Dayani Rahman Dayani Rahman Dayani Rahman Dayani Rahman Dayani Rahman Dayani Rini Anggriani Rosdiana Martiningsih Rusdan Rusdan Rusdan . Rusdan Rusdan Rusdan Rusdan Rusdan Rusdan Rusdan Rusdan Rusdan Rusdan Sagir, Junaidi Santy Nururly Sri Ernawati zunaidin Sugiharto, Guruh Sulaimiah Sulaimiah Sulaimiah Sulaimiah Sulaimiah Sulaimiah, Sulaimiah Sulaimiah, Sulaimiah Sulaimiah, Sulaimiah Tara, Nur aida Arifah Yulia Prayanti Yusron Saadi