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All Journal Journal of Economics, Business, & Accountancy Ventura Journal of Consumer Science International Research Journal of Business Studies (E-Journal) Distribusi JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Jurnal Pengabdian Magister Pendidikan IPA JISIP: Jurnal Ilmu Sosial dan Pendidikan MABIS: Manajemen dan Bisnis Amwaluna Jurnal Ekonomi dan Keuangan Syariah Jurnal Gema Ngabdi Jurnal Abdi Insani Community Development Journal: Jurnal Pengabdian Masyarakat Target : Jurnal Manajemen Bisnis ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Publikasi Ilmiah Bidang Pengabdian Kepada Masyarakat (SIKEMAS) Khidmatuna: Journal of Research and Community Service Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis International Research Journal of Business Studies International Journal of Islamic Business and Economics (IJIBEC) Indonesian Development Economics and Localities
Sulhaini Sulhaini
Department Of Management, The University Of Mataram
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Ta’awun and Marketing Agility of Firm Survivors Sulhaini; Sagir, Junaidi; Sulaimiah
International Journal of Islamic Business and Economics (IJIBEC) Vol 7 No 2 (2023): Volume 7 Nomor 2 Tahun 2023
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/ijibec.v7i2.1122

Abstract

This study’s objective is to examine a model to shed light on what factors affect the marketing agility of SME survivors. Data was collected from SME survivors spread across five different districts on the island of Lombok, Indonesia. The sample firms were purposively selected; they were survivors of the pandemic with Muslim owners or managers. According to the study, knowledge assets strengthen marketing agility, but market turbulence does not moderate the effect. Regardless of market conditions, SMEs always use their assets to maintain agility and resilience. In addition, internal human resource practices generate favorable atmospheres for internal learning. While ta’awun facilitates the transfer of knowledge from partners, this knowledge is further developed internally where employees have been prepared through internal practices. The practices and ta’awun become the keys to strengthening SMEs’ knowledge assets. However, older company age does not strengthen the influence of knowledge assets on marketing agility. Conversely, the older the company, the more difficult it is to develop and utilize knowledge assets to innovate and quickly adapt to market developments.
Intention to Use PayLater among Young Muslim Consumers: The Role of Islamic Religious Commitment Sulhaini, Sulhaini; Rinuastuti, Baiq Handayani; Nurmayanti, Siti
Journal of Consumer Sciences Vol. 10 No. 2 (2025): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.10.2.197-223

Abstract

Background: Compared to other consumer groups, young Indonesian consumers have a stronger desire for debt and overconsumption Purpose: This study aims to develop and empirically test a model of the influence of materialism and global luxury brand admiration on conspicuous consumption and intention to use conventional PayLater, with Islamic religious commitment as a moderating variable. Method: Data was collected from consumers on the island of Lombok, Indonesia. The island was chosen because it is widely known for its religious community. The study followed a quantitative approach. The respondents were young Muslim consumers between 17 and 35 years of age who were active shoppers in the marketplace. This research involved 364 conveniently selected respondents. Findings: The study indicates that Islamic religious commitment can mitigate the influence of materialism on conspicuous consumption. This commitment also reduces the impact of conspicuous consumption on the willingness to go into debt by using conventional PayLater. The findings also reveal that young Muslim consumers desire global luxury brands to show off. Conclusions: Islamic religious commitment weakens materialism's influence on conspicuous consumption and intention to use PayLater because consumers understand and obey their religion's teachings. Youthful materialistic Muslim consumers may seek comfort, equilibrium, and a high quality of life rather than a desire to flaunt their possessions. Research implication: This study indicates that young Muslim consumers could become the largest users later. To assist them in avoiding riba, PayLater’s owners should provide services according to Islamic teaching and/or encourage them to restrict their use of its services to less than the interest-free period of 30 days.
The Influence of Product and Facility Diversity on Consumer Loyalty at Yuank Canteen, Bima City Fatuniah; Sulhaini
Indonesian Development Economics and Localities Vol. 1 No. 1 (2025): January-June
Publisher : Future Techno-Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59535/w9wzpw24

Abstract

Economic progress has driven rapid growth in the business sector, including food businesses such as canteens and restaurants. Increasingly tight competition requires business actors to increase competitive advantages, one of which is through product diversity and service facilities that can increase customer satisfaction and loyalty. This study aims to examine the effect of product and facility diversity on customer loyalty with a quantitative approach. The location of the study was Yuank Canteen in Bima City, with a sample of 100 respondents selected using purposive sampling techniques. The research instruments were tested for validity and reliability, and analyzed using multiple linear regression accompanied by t-test, F-test, and coefficient of determination. The results showed that product and facility diversity partially and simultaneously had a significant effect on customer loyalty. This finding underlines the importance of product innovation and the provision of adequate facilities as a strategy to build customer loyalty. It is recommended that Yuank Canteen increase promotions through social media as an effort to expand market reach and build closer relationships with consumers.
The Influence of Brand Equity and Brand Image on Purchase Intention of Kawasaki Brand in Mataram City Putri Indriani; Sulhaini; Handry Sudiartha A
Indonesian Development Economics and Localities Vol. 1 No. 1 (2025): January-June
Publisher : Future Techno-Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59535/e08agf32

Abstract

This study aims to determine the effect of Brand Equity and Brand Image on Purchase Interest in Kawasaki Products in Mataram City. The population of this study is all individuals who know Kawasaki products in Mataram City. The data collection method uses a survey sample. The data collection technique uses an online survey with a data collection tool, namely a questionnaire. In addition, this study uses a sample of 100 people who know Kawasaki products in Mataram City with a sampling method of purposive sampling. This type of research is associative causal. Data processing in this study uses SPSS 24.0 for windows by conducting validity tests, reliability tests, classical assumption tests, partial tests (t), coefficient of determination tests and multiple linear regression tests. The results of data analysis show that: (1) Brand Equity has a positive and significant effect on purchase interest, meaning that the higher the consumer perception of the brand, the greater their interest in buying the product. (2) Brand image has a positive and significant influence on purchasing interest. This means that if consumers have a good perception of the brand image, the brand is considered to be of high quality, trustworthy and in line with the brand's lifestyle, then they will be more interested and motivated to buy products from that brand.
Pemberdayaan Ibu Rumah Tangga Memamfaatkan Barang Bekas Untuk Meningkatkan Pendapatan Keluarga Pada Kelompok Binaan Koperasi Anisa Di Dususn Monjok Kebon, Kota Mataram Sulaimiah; Sulhaini; Harmi Widiana; Bq.Ismiwati
Jurnal Pengabdian Magister Pendidikan IPA Vol 8 No 3 (2025): Juli-September 2025
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v8i3.12851

Abstract

Community service carried out by the Anisa cooperative in the village of Monjok Kebon, Mataram City, has improved the community's ability to manage the potential of their village, particularly by turning used items into attractive household items. These items are not only targeted at the lower economic class but also at the upper economic class as attractive household items that are smooth, and highly functional for household needs, such as hoes, shovels, crowbars, stoves, plates, mirror frames, photo frames, wall decorations, and so on. The sales target is not limited to the surrounding community but extends further through online sales. Starting from production by sourcing high-quality raw materials, followed by the production process handled by skilled employees, and attractive packaging. The village has great potential and requires proper guidance to produce products of superior quality compared to competitors. In this community service initiative, training is provided on production and workforce development to ensure employees possess the skills required by the cooperative's supported groups. It is essential for employees to have a strong entrepreneurial spirit, be diligent in their work, and prioritize the quality of the products produced. A better understanding of marketing, creating attractive packaging, and maintaining detailed record-keeping are also emphasized. Training is needed to make employees more skilled and detail-oriented in production, understand good human resource management, competent marketing, adequate financial management, and conduct online sales to expand the sales reach. In this training, guidance from the community service team is required, as well as providing guidance in participating in product exhibitions conducted in collaboration with relevant agencies
OPTIMALISASI PENDAPATAN KELUARGA DI ERA NEW NORMAL PADA UKM SEDAYU PUTRI DI DUSUN LOKON RANGAN KECAMATAN KAYANGAN KABUPATEN LOMBOK UTARA Sulaimiah, Sulaimiah; Sulhaini, Sulhaini; Nururly, Santi
Publikasi Ilmiah Bidang Pengabdian Kepada Masyarakat (SIKEMAS) Vol. 2 No. 2 (2023): Artikel Pengabdian bulan Juli-September 2023
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/sikemas.v2i2.1275

Abstract

The community service carried out at the Sedayu Putri Micro Small Business in Lokon Rangan Hamlet, Kayangan District, North Lombok Regency is to increase the community's ability to manage the potential of the surrounding villages, especially from fishery products, namely fish processing with various flavors and aromas that can attract interest. not from the lower economic class but also targeting sales to the upper economic class as the main food and snack for the community around the service location, even those outside the area can enjoy it. Starting from production by looking for quality input materials, then the production process is handled by skilled employees and attractive packaging. The potential of this village is very large, and it needs a good touch to be able to produce quality products that are superior to its competitors. In this service, counseling is given about production and workforce development so that they have skills according to needs, namely having a good entrepreneurial spirit, diligently working and paying attention to the quality of the production produced.
BUSINESS RELATIONSHIP DEVELOPMENT IN THE CONTEXT OF A HIGH-RISK AND UNCERTAINTY Sulhaini, Sulhaini
Journal of Economics, Business, and Accountancy Ventura Vol. 15 No. 1 (2012): April 2012
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v15i1.54

Abstract

This paper aims to explore how relationship elements fluctuate and business relationshipsdevelop in a volatile country market. Previous studies explored business relationship developmentin stable country markets ignoring the complexity of building relationships in thecontext of high-risk and high uncertainty environment. This study followed the traditions ofinductive logic and used a qualitative approach and multi-case study design. Data was analyzedfollowing the procedure of General Inductive Approach (GIA).The findings suggest thatlearning orientation is a key orientation influencing a companies’ ability to develop businessrelationships in a high- risk country market and that relationships need to be understoodfrom this perspective rather than simply a relational one. Business relationship developmentin a volatile market can be better understood through the learning perspective than merelywithin the relational perspective. Practical implication of the study is that when exporting toa high risk country market, a company needs to develop its orientation towards learning todevelop its ability and capacity to manage and develop business relationships.
Pengaruh Potongan Harga dan Tampilan dalam Toko terhadap Pembelian Impulsif Hidayat, Nuzul; Sulhaini, Sulhaini
Target : Jurnal Manajemen Bisnis Vol. 5 No. 2 (2023): Target : Jurnal Manajemen Bisnis
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v5i2.3412

Abstract

Salah satu bisnis modern yang semakin marak sekarang ini adalah bisnis ritel dan salah satu perilaku belanja konsumen yang marak terjadi adalah pembelian impulsif. Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh potongan harga dan tampilan dalam toko terhadap pembelian impulsif. Sampel dalam penelitian ini berjumlah 75 sampel dengan pengambilan sampel menggunakan teknik non-probability sampling dengan metode purposive sampling. Metode analisis data yang digunakan dalam penelitian ini adalah metode analisis regresi linear berganda dengan menggunakan bantuan program statistik. Hasil penelitian ini menunjukkan bahwa kedua variabel bebas yakni potongan harga dan tampilan dalam toko mempunyai pengaruh yang positif dan signifikan terhadap variabel terikat yakni pembelian impulsif. Artinya semakin tinggi potongan harga atau semakin baik tampilan dalam suatu toko, maka kemungkinan terjadinya pembelian impulsive oleh konsumen juga akan semakin meningkat. Hasil penelitian ini dapat digunakan sebagai acuan pengambilan kebijakan oleh perusahaan dalam merangsang pembelian impulsif.
Pengaruh Electronic Word Of Mouth, Social Media Advertising dan Citra Destinasi Terhadap Minat Berkunjung ke Wisata Hiu Paus Desa Labuhan Jambu di Kabupaten Sumbawa Asrianti, Yuyun; Sulhaini, Sulhaini
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. SpecialIssue (2024): June
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5iSpecialIssue.613

Abstract

This research aims to determine the influence of electronic word of mouth, social media advertising, and destination image on interest in visiting whale shark tourism in Labuhan Jambu Village in Sumbawa Regency. The population in this study are all local tourists or domestic tourists who have an interest and local tourists who love marine tourism. The sample in this study consisted of 100 respondents. The sampling technique in this research used a nonprobability sampling technique with a purposive sampling method. Data analysis in this research used descriptive analysis and structural equation modelling (SEM). All research data was processed using SmartPLS 4. The research results showed that the indicators in the research carried out were declared valid and reliable. The results of this research also show that the three independent variables, namely electronic word of mouth, social media advertising, and destination image have a positive and significant effect on the dependent variable, namely interest in visiting.
Analisis Pengaruh Brand Knowledge dan Online consumer review Terhadap Minat Berkunjung Pada Kafe Naughty Little Cat Park Ismunandar, Adam; Sulhaini, Sulhaini
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i1.952

Abstract

This study aims to examine the influence of brand knowledge and online consumer review variables on interest in visiting café Naughty Little Cat Park. This study uses a type of quantitative research with an associative approach. Three hypotheses are proposed in this study. To test the three hypotheses, a questionnaire was distributed to 120 respondents. The analysis tool used in this study is SmartPLS. The tests carried out in this study include the outer model test which includes Individual Item Realism, Internal Consistency, Average Variance Extracted, and Discriminant Validity and the inner model test which includes Path Coefficient (β), R2 (Coefficient of Determination), t-test, f2 (Effect Size), and Q2 (Predictive Relevance). The results of this study show that 2 hypotheses are accepted, namely online consumer reviews affect brand knowledge and brand knowledge affects interest in visiting, but there is 1 hypothesis that is rejected, namely online consumer reviews affect interest in visiting.
Co-Authors Akhmad Saufi Akhmad Saufi anggriani, rini Asrianti, Yuyun Azzahra Ariefta Quinola Baiq Handayani Rinuastuti Baiq Handayani Rinuastuti, Baiq Handayani Baiq Ismiwati Baiq Ismiwati Baiq Ismiwati Baiq Ismiwati Baiq Nadia Nirwana Baiq Nikmatul Ulya Bq.Ismiwati Burhanudin Burhanudin Dayani, Rahman Dayani, Rahman Dayani, Rahman Djoko Suprayetno Dwi Putra Buana Sakti Fathmah Mahmud Fatika, Baiq Deria Ayuning Fatuniah Faya Prima Dewi Handry Sudiartha A Handry Sudiartha Athar Harmi Widiana Harry Nurdin Herman, Lalu Edy Ismunandar, Adam Junaidi Sagir Kususma, Rizaldi Lalu Ferdi Ferdiansyah Maya Triana Nurmayanti, Siti Nuzul Hidayat, Nuzul Putri Indriani Putri, Ni Luh Debby Maharani Eka Rahman Dayani Rahman Dayani Rahman Dayani Rahman Dayani Rahman Dayani Rahman Dayani Rahman Dayani Rini Anggriani Rosdiana Martiningsih Rusdan Rusdan Rusdan . Rusdan Rusdan Rusdan Rusdan Rusdan Rusdan Rusdan Rusdan Rusdan Rusdan Sagir, Junaidi Santy Nururly Sri Ernawati zunaidin Sugiharto, Guruh Sulaimiah Sulaimiah Sulaimiah Sulaimiah Sulaimiah Sulaimiah, Sulaimiah Sulaimiah, Sulaimiah Sulaimiah, Sulaimiah Tara, Nur aida Arifah Yulia Prayanti Yusron Saadi