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The Impact Of Knowledge Sharing And Innovation On Performance: The Mediation Role Of Innovation Utama Melisha Hidayat; Yulia Hendri Yeni; Vera Pujani
Jurnal Mantik Vol. 6 No. 1 (2022): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v6i2.2525

Abstract

Management research maintains organizational performance during the Covid-19 pandemic by requiring it to act effectively and efficiently in managing the business based on relevant knowledge. Efforts are needed to support the organization by maintaining the key to success based on knowledge sharing and innovation in improving business performance, therefore the organization can survive during the crisis. This study aims to investigate the mediating role of innovation on the relationship between knowledge sharing and business performance. The population of this research were Cafes and Restaurants in Payakumbuh City with a sample of 110 owners or managers. Data were collected through a questionnaire. Partial least squares structural equation modeling method (PLS-SEM) with SmartPLS 4 was used to analyze the data. The results of this study confirm that knowledge sharing has a positive effect on innovation. Knowledge sharing and innovation have a positive effect on business performance. The study also found a mediating effect of innovation on the relationship between knowledge sharing and business performance. The findings of this study state that knowledge sharing plays a role in improving the performance of cafes and restaurants either directly or through intermediary innovation.
Determinant of Behavioral Intention to Use E-wedding Gifts Ranti Mawardi; Yulia Hendri Yeni; Vera Pujani
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 17 No 2 (2022): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v17i2.20011

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This study aims to analyze the effect of perceived risk, perceived ease of use, and customer's attitude on behavioral intention to use e-wedding gifts in Padang. The type of research is explanatory research, with the research method being a descriptive survey that emphasizes quantitative methods. The sample is 160 users and those who intend to use the e-wedding gift in the city of Padang. The sampling technique is purposive sampling. The data analysis method used Structural Equation Modeling - Partial Least Square (SEM-PLS). The results showed that perceived risk had a significant effect on perceived ease of use, perceived risk had a significant impact on customer attitude, perceived risk had no significant effect on behavioral intention to use, perceived ease of use had no significant effect on behavioral intention to use, and customer attitude has a significant impact. The behavioral choice to use and perceived risk significantly affect behavioral intention to use through customer attitude. This study has several significant findings for e-wedding gift providers. The researcher hopes that this research can be developed so that the use of e-wedding gifts as the adoption of banking technology and digital wallets for alternative wedding gifts can be implemented better.
The Effect of Green Risk and the Attitude to Green Purchase Intention with Green Trust as Mediation Baskara Dwi Adi Syahputra; Yulia Hendri Yeni
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (595.744 KB)

Abstract

This study aims to examine and analyze the effect of green risk and attitudes towards green purchase intention mediated by green trust on herbal medicine consumers in Padang city, West Sumatra. The population is all herbal medicine consumers in Padang City. The sampling method used was purposive sampling. The research data collection was carried out by distributing questionnaires to 142 respondents. Processing and data analysis was done using SmartPLS. Green risk has positive and significant effect on green purchase intention. Attitudes have positive and significant effect on green purchase intention. Green risk has positive and insignificant effect on green trust. Attitude has positive and significant effect on green trust. Green trust has positive and significant effect on green purchase intention. Green trusts act as mediation between green risk and green purchase intention. Green trust acts as a partial mediation between attitudes and green purchase intention.
THE EFFECT OF E-SERVICE QUALITY, BRAND IMAGE, E-CUSTOMER RELATIONSHIP MANAGEMENT ON E-CUSTOMER SATISFACTION AT GOJEK PADANG Farell Dwi Aferi; Yulia Hendri Yeni
JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Vol. 6 No. 1 (2022): JBSMR, Vol. 6 No.1, December 2022
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (71.543 KB) | DOI: 10.22437/jbsmr.v6i1.20399

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Transportation is a means and infrastructure for the economic development of a country that can encourage the rate of economic growth. Supported by progress and the rapid development of technology, transportation services are also increasingly advancing in the form of technology. Online-based transportation transformation is increasingly being implemented in Indonesia. The purpose of online transportation is to help people avoid traffic jams to get to their destinations quickly and on time. One of the online transportation services in Indonesia is GOJEK. In order to compete with its competitors, GOJEK must improve the quality of e-Service Quality, Brand Image and e-Customer Relationship Management services. This study aims to examine the effect of e-service quality, brand image and e-customer relationship management on e-customer satisfaction by processing research data using SPSS. The sampling technique used purposive sampling with a total sample of 294 respondents. e-service quality affects e-customer satisfaction, brand image affects e-customer satisfaction, e-customer relationship management affects e-customer satisfaction.
Marketing of Processed Fish Products and Influencing Factors Yefrina Akhyudelpa; Ratni Prima Lita; Yulia Hendri Yeni
Jurnal Perikanan dan Kelautan Vol 28, No 1 (2023): February
Publisher : Faculty of Fisheries and Marine, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/jpk.28.1.56-59

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The boundaries of the water’s Exclusive Economic Zone in West Sumatra Province are ± 186,500 km² and have the potential to produce as much as ± 340,930 tons/year in 2004. In 2007, there was a decrease in marine fish production to 187,092 tons. Three important elements of the market, namely (a) human will; (b) the desire to have; (c) the ability to shop. A group of people pursuing the business of processing fresh fish, making semi-finished products, as well as finished products is the purpose of fish processors. The environment around the business that has a direct impact on business operations is the marketing environment. The big influence that also affects the marketing of fish to fishery business actors or micro, small, and medium enterprises in the city of Padang is also caused by environmental factors used In this study uses a survey method that looks directly at each activity and conditions that exist in the research area related to problems that occur when marketing processed fish which is also an analysis of the factors that can affect fish consumption by consumers of Micro, Small and Medium Enterprises Micro, Small and Medium Enterprises
The Role of Market Orientation in Mediation the Impact of Entrepreneurship Orientation on Company Performance and Competitive Advantage Laura Amelia Triani; Yulia Hendri Yeni
Journal of Social Research Vol. 2 No. 3 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i3.755

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The purpose of this research is to see how the SME Orientation Strategy is implemented in West Sumatra. The strategy uses two parameters, namely entrepreneurial orientation and market orientation. The focus of this research objective is to analyze the role of market orientation in mediating the effect of entrepreneurial orientation on company performance and competitive advantage in SMEs, especially the food industry in Rumah Makan Minang, West Sumatra. The subjects of this study were restaurants registered with the West Sumatra BPS which were surveyed by the Googlemaps team in 11 cities. The sample of this research comes from restaurant owners. Data collection was carried out by distributing 173 questionnaires to restaurant owners or management. The data collection process was carried out by a team of five people who had experience and received training and understanding of the questions in the survey. The data analysis technique is SEM (Structural Equation Model) with the SmartPLS 3.2.8 professional application program. This study found that market orientation plays a role in mediating the influence of entrepreneurial orientation on company performance, but it is not proven to play a role in mediating the influence of entrepreneurial orientation on competitive advantage in Minang Restaurant MSME in West Sumatra. Other indicators will be discussed in this article.
Pengaruh pemasaran internal terhadap komitmen dan kinerja organisasi pada rumah sakit khusus ibu dan anak Keesa Nabila Afida; Yulia Hendri Yeni; Aguswan Nurdin
Jurnal Kajian Manajemen Bisnis Vol 11, No 1 (2022): Jurnal Kajian Manajemen Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkmb.11471400

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The purpose of this study was to determine the effect of internal marketing on organizational commitment and performance at a special hospital for mothers and children in the city of Padang. The sample criteria in this study were maternal and child hospital employees in the city of Padang who had at least one year of work experience in their current workplace with a sample of 150 respondents. This study uses a questionnaire to collect data and processed using SmartPLS version 3.0 and Microsoft Excel and SPSS 16.0 for descriptive analysis. The results of this study indicate that internal marketing can have a positive influence on organizational commitment and perceived organizational performance of employees. Organizational commitment has a positive influence on organizational performance. Internal marketing has a positive influence on employee perceived organizational performance when mediated (partial mediation 25%) by organizational commitment.
Systematic Literature Review on Customer Switching Behaviour from Marketing and Data Science Perspectives Ares Albirru Amsal; Berri Brilliant Albar; Yulia Hendri Yeni
AMAR (Andalas Management Review) Vol 5 No 2 (2021)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.5.2.95-123.2021

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This paper systematically examines the literature review in the field of customer switching behavior. Based on the literature review, it can be concluded that customer switching behavior is a topic that has been widely researched, with a focus on various industries, particularly banking and telecommunications. Research trends in this area have shown a positive direction in recent years, and the amount of research being done in marketing and data science is relatively balanced. In marketing, correlational studies are predominant, with a focus on identifying relationships between customer satisfaction, price-related variables, attractiveness of alternatives, service failure, quality, and switching costs to switching behavior. The PPM model is also gaining popularity as an important development for switching behavior because it considers both push and pull factors. Data science research has shown promising results in predicting customer switching behavior, with each research paper achieving good predictive accuracy. However, research gaps spanning the fields of marketing and data science need to be addressed to provide a comprehensive understanding of the drivers of customer switching behavior. Overall, the literature review shows that customer switching behavior is an important concern for businesses, and further research in this area is essential to gain a better understanding of customer behavior and develop effective strategies to retain customers.
VISUAL BRANDING DAN UNIVERSITY BRANDING PADA UNIVERSITAS ANDALAS BERRI BRILLIANT ALBAR; ARES ALBIRRU AMSAL; YULIA HENDRI YENI
Maqdis: Jurnal Kajian Ekonomi Islam Vol 7, No 1 (2022): Januari - Juni 2022
Publisher : Universitas Islam Negeri Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15548/maqdis.v7i1.520

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TRANSFORMASI DIGITAL UMKM: STUDI EKSPLORATIF PENGUATAN BISNIS UMKM TERDAMPAK COVID-19 DI SUMATERA BARAT BERRI BRILLIANT ALBAR; ARES ALBIRRU AMSAL; YULIA HENDRI YENI
Maqdis: Jurnal Kajian Ekonomi Islam Vol 6, No 1 (2021): Januari - Juni 2021
Publisher : Universitas Islam Negeri Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15548/maqdis.v6i1.557

Abstract