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All Journal Jurnal Kajian Manajemen Bisnis Jurnal Perikanan dan Kelautan Jurnal Riset Akuntansi dan Bisnis JAM : Jurnal Aplikasi Manajemen Jurnal Kesehatan Andalas Jurnal Kesehatan Journal of Economic, Bussines and Accounting (COSTING) Al-Muzara'ah EQIEN - JURNAL EKONOMI DAN BISNIS Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Menara Ilmu Agroteknika Jurnal Mantik Jutisi: Jurnal Ilmiah Teknik Informatika dan Sistem Informasi Jurnal Admmirasi Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Informatika Ekonomi Bisnis Journal of Applied Engineering and Technological Science (JAETS) International Journal of Economics Development Research (IJEDR) Jurnal Manajemen Universitas Bung Hatta Enrichment : Journal of Management AMAR (Andalas Management Review) Jurnal Kajian Manajemen dan Wirausaha Journal of Agri Socio Economics and Business Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Social Research Jurnal Manajemen Stratejik dan Simulasi Bisnis Journal of Accounting and Finance Management (JAFM) Maqdis: Jurnal Kajian Ekonomi Islam Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Business Studies and Management Review Journal Publicuho Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Jurnal Informatika Ekonomi Bisnis Management Analysis Journal Jurnal Perikanan dan Kelautan
Yulia Hendri Yeni
Departemen Manajemen Fakultas Ekonomi Dan Bisnis Universitas Andalas
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Pengaruh Subjective Norm dan Perceived Behavioral Control Terhadap Intention to Rent Busana Pengantin Tradisional Minang dengan Attitude Sebagai Variabel Mediasi Firva Wulandari, Indah; Yulia Hendri Yeni; Vera Pujani
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 3 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Januari - Februari 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i3.3952

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh subjective norm dan perceived behavioural control terhadap intention to rent busana pengantin tradisional Minang dengan attitude sebagai variabel mediasi. Teori yang digunakan adalah Theory of Planned Behaviour, yang mencakup tiga faktor utama: subjective norm, perceived behavioural control, dan attitude, yang memengaruhi niat perilaku. Penelitian ini dilakukan pada calon pengantin perempuan di Sumatera Barat dengan jumlah responden sebanyak 160 orang. Data dikumpulkan menggunakan kuesioner daring dan dianalisis menggunakan metode kuantitatif. Hasil penelitian menunjukkan bahwa subjective norm dan perceived behavioural control berpengaruh signifikan terhadap attitude dan intention to rent. Selain itu, attitude juga terbukti memediasi hubungan antara subjective norm dan perceived behavioural control terhadap intention to rent. Penelitian ini memberikan implikasi praktis bagi penyedia jasa busana pengantin tradisional untuk meningkatkan daya tarik produk melalui promosi yang menekankan pada norma sosial dan kemudahan akses bagi calon pelanggan.
Pengaruh Poster Promosi Wisata Pulau Mandeh Terhadap User Engagement Behaviour dan Visit Intention Rahmasari, Yuli; Sari Lenggogeni; Yulia Hendri Yeni
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 3 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Januari - Februari 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i3.4226

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh elemen visual pada poster promosi wisata Pulau Mandeh terhadap keterlibatan pengguna (user engagement behaviour) dan niat berkunjung (visit intention) Generasi Z. Dengan menggunakan metode explanatory survey, data dikumpulkan dari 30 responden melalui kuesioner. Hasil penelitian menunjukkan bahwa elemen visual, seperti gambar dan fasilitas, memainkan peran signifikan dalam menarik perhatian dan meningkatkan keterlibatan pengguna. Responden menunjukkan tingkat interaksi yang lebih tinggi, termasuk like, komentar, berbagi, dan pesan langsung, ketika terpapar elemen poster yang menarik secara visual. Namun, penelitian ini menemukan bahwa perhatian visual saja tidak cukup untuk memengaruhi niat berkunjung secara signifikan. Hal ini menunjukkan bahwa elemen visual perlu dilengkapi dengan daya tarik emosional, kredibilitas konten, dan narasi yang kuat untuk memotivasi Generasi Z mengunjungi destinasi tersebut. Penelitian ini memberikan wawasan praktis bagi pemangku kepentingan pariwisata dalam mengoptimalkan desain poster dan memanfaatkan platform media sosial untuk menciptakan kampanye promosi yang menarik.
Effectiveness of E-Advertisement on Customer’s Online Purchase Intention in Saudi Al-dheleai, Mohammed Najib Saleh Mohammed; Yeni, Yulia Hendri; Syafrizal, Syafrizal
Jurnal Manajemen Stratejik dan Simulasi Bisnis Vol. 5 No. 2 (2024): Jurnal Manajemen Stratejik dan Simulasi Bisnis
Publisher : Fakultas Ekonomi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/mssb.5.2.18-28.2024

Abstract

With the end goal to make customers happy, it is of incredible significance for the organizations to comprehend online customers’ purchasing conduct and explore the factors that influence the customer’s online purchase intention. The fundamental purpose behind why online purchase intention is of such significance for firms is on the grounds that it is a solid indicator of real online purchase. Therefore, it is important to conduct research on online purchase intention to gain a richer comprehension about internet business and customers' online purchase intention. However, in spite of the fact that the development is huge in internet shopping in Saudi Arabia, logical comprehension of the customers’ online purchase intention in Saudi Arabia is inadequate. Thus, it is essential for e-retailers to comprehend the elements that may impact the choice of the customers in shopping on the web. This study tries to fill this current research gap by observationally discovering what factors are essential for them that influence in purchasing on the web in the setting of Saudi Arabia. The targeted sample for this study is the customers’ who prefer online purchase in Saudi Arabia. The research distributed the questionnaire through online and obtained a total of 106 responses which were found valid for further analysis. This study employed multiple regression for data analysis and hypotheses testing. The results indicate that attitude towards design, information quality, influence of social networking, and perceived risk significantly influence online purchase intention among Saudi Arabian online consumers. Finally, the implications are discussed and future recommendations are proposed.
Marketing of Processed Fish Products and Influencing Factors Akhyudelpa, Yefrina; Lita, Ratni Prima; Yeni, Yulia Hendri
Jurnal Perikanan dan Kelautan Vol. 28 No. 1 (2023): February
Publisher : Fakultas Perikanan dan Kelautan Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/

Abstract

The boundaries of the water’s Exclusive Economic Zone in West Sumatra Province are ± 186,500 km², and have the potential to produce as much as ± 340,930 tons/year in 2004. In 2007, there was a decrease in marine fish production to 187,092 tons. Three important elements of the market, namely (a) human will; (b) the desire to have; (c) the ability to shop. A group of people in pursuing the business of processing fresh fish, making semi-finished products, as well as finished products is the purpose of fish processors. The environment around the business that has a direct impact on business operations is the marketing environment. The big influence that also affects the marketing of fish to fishery business actors or micro, small and medium enterprises in the city of Padang is also caused by environmental factors used to In this study using a survey method that looks directly at each activity and conditions that exist in the research area related to problems that occur when marketing processed fish which is also an analysis of the factors that can affect fish consumption by consumers of Micro, Small and Medium Enterprises Micro, Small and Medium Enterprises.
Pemberdayaan Industri Kreatif Sektor Kerajinan di Sumatera Barat melalui Entrepreneurial Marketing; Studi pada UMKM Bordir dan Sulama Yeni, Yulia Hendri; Luthan, Elvira; Hastini, Lasti Yossi; Primasari, Anggita
Jurnal Aplikasi Manajemen Vol. 12 No. 3 (2014)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

At West Sumatra, there are so many corporation in micro scale, small, and average (UMKM).There are common crafting industries which are driven by three prior elements such as creativity, innovation, and business. Embroidering is an icon of West Sumatra and it contributes toward economic. Based on the previous research, it could be seen that the capability of the businessman in managing corporation is limited. In addition, the government noted that this case is a prior National strategic issue related to the managerial competence need from the businessman, especially Entrepreneurship and Marketing. Both of managerial aspects are known as Entrepreneurial Marketing. The aim of the research is to empower embroider crafting of UMKM through Entrepreneurial Marketing. In addition,this research want to give an image concerning to the relationship between Entrepreneurial Orientation, Market Orientation, and organization performance. This research used quantitative approach by conducting questionnaire. The analysis conducted by using Structural Equation Modeling.
ANALISIS IMPLEMENTASI TRANSFORMASI PLN PADA PT PLN (PERSERO) UNIT INDUK DISTRIBUSI SUMATERA BARAT Attani, Muhammad Rizki; Pujani, Vera; Yeni, Yulia Hendri
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 2 (2024): Edisi Mei - Agustus 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i2.4240

Abstract

Transformasi merupakan langkah strategis yang dapat diambil oleh Top Manajemen Perusahaan dalam menyongsong dinamika perubahan yang begitu cepat. Karena itu pada tahun 2020 PT PLN (Persero) me-lounching program transformasi bertajuk “Power Beyond Generation”. Program diinisiasi oleh 4 aspirasi, yaitu Green, Lean, Innovative, dan Customer Focus. Hasil dari implementasi transformasi PLN ini berupa peningkatan kinerja keuangan perusahaan yang sangat signifikan dari tahun 2020 hingga 2023 dan . Penelitian ini dilakukan menggunakan metode analisis deskriptif kualitatif untuk melihat bentuk program breaktrough transformasi, program penguatan budaya, dan proses implementasi transformasi di PT PLN (Persero) Unit Induk Distribusi (UID) Sumatera Barat, guna mengindentifikasi permasalahan serta saran perbaikan. Pengumpulan data dilakukan menggunakan teknik wawancara dan dokumentasi. Hasil dari penelitian ini didapatkan bahwa ada 6 program breaktrough transformasi PLN yang diturunkan ke Kontrak Manajemen PLN UID Sumatera Bara yaitu : Billing & Collection Optimization, Electric Vehicles Infrastrukture, Captive Power, Outage Management (Notification & Yantek Optimization, PLN Mobile dan Zero Accident. Breaktrough transformasi tersebut ditunjang oleh 6 program penguatan budaya yaitu : Standarisasi, Good Housekeeping, Penghapusan Kemudziran, Nol Kecelakaan Kerja, Kepuasan Pelanggan dan Employee Wellbeing.
Enhancing MSMEs Business Performance Using Behavioral Intention and Use Social Media Marketing: The Moderating Role of Resistance to Change Rihan Hafizni; Ratni Prima Lita; Yulia Hendri Yeni; Syafrizal
Management Analysis Journal Vol. 13 No. 1 (2024): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v13i1.1918

Abstract

This study aims to enhancing msmes business performance using behavioral intention and use social media marketing with the moderating role of resistance to change. Social media marketing is a strategic factor in business performance. Behavioral intention and use social media marketing have received special attention in the context of use social media marketing due to its important role in enhancing business performance. This study used a survey method with 300 respondents. For analyzing  the data using Smart-PLS (Partial Least Square) for Structural Equation Modelling (SEM). The results show that behavioral intention positively affect on use social media marketing and use social media marketing positively affects on employee performance. Furthermore, resistance to change acts as a negatively moderation between the relation behavioral intention on use social media marketing them. This research provides further suggestions on how behavioral intention can improve use social media marketing and enhancing business performance in their working area.
Analysis of Local Coffee Shop Marketing Agility and Customer Retention Amidst of Starbucks Boycott in Padang Ganeru, Danis; Vera Pujani; Yulia Hendri Yeni
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 4 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i4.4489

Abstract

This study aims to examine the segmentation, marketing agility, and customer retention of local coffee shop in Padang. The phenomena that discussed in this research are boycott movement of several brand particularly Starbucks and Fear of Failure. This research adopts a qualitative approach which aims to understand symptoms that do not require quantitative measurement. The data used in this research is derived from interview with the owner of local coffee shop in Padang with the total of 5 informant. The data analysis process is compiling data obtained from interviews and process it with Nvivo12. Boycott was found to have no influences towards Marketing Agility and Customer Retention of Local Coffee Shop in Padang. Nonetheless Fear of Failure was found to have influences towards Marketing Agility and Customer Retention of Local Coffee Shop in Padang.
Exploring Community Resilience, Emotional Solidarity and Place Attachment for Disaster Preparedness (Case Study: Rural Destination in West Sumatera) Mustafa, Nadya; Sari Lenggogeni; Yulia Hendri Yeni
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 4 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i4.4580

Abstract

This research explores community resilience, emotional solidarity, and place attachment in disaster preparedness at rural tourist destinations in West Sumatra. Using a qualitative approach, data were collected through in-depth interviews with stakeholders, including village tourism managers, disaster activists, and community representatives. The research results show that place attachment and emotional solidarity play an important role in building community resilience to disasters. Factors such as disaster mitigation, social support, and the readiness of infrastructure and regulations are key in strengthening community preparedness. This study provides in-depth insights for tourism destination managers and policymakers in designing more effective strategies for community-based disaster preparedness.
Systematic Literature Review on Customer Switching Behaviour from Marketing and Data Science Perspectives Amsal, Ares Albirru; Albar, Berri Brilliant; Yeni, Yulia Hendri
AMAR (Andalas Management Review) Vol. 5 No. 2 (2021)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.5.2.95-123.2021

Abstract

This paper systematically examines the literature review in the field of customer switching behavior. Based on the literature review, it can be concluded that customer switching behavior is a topic that has been widely researched, with a focus on various industries, particularly banking and telecommunications. Research trends in this area have shown a positive direction in recent years, and the amount of research being done in marketing and data science is relatively balanced. In marketing, correlational studies are predominant, with a focus on identifying relationships between customer satisfaction, price-related variables, attractiveness of alternatives, service failure, quality, and switching costs to switching behavior. The PPM model is also gaining popularity as an important development for switching behavior because it considers both push and pull factors. Data science research has shown promising results in predicting customer switching behavior, with each research paper achieving good predictive accuracy. However, research gaps spanning the fields of marketing and data science need to be addressed to provide a comprehensive understanding of the drivers of customer switching behavior. Overall, the literature review shows that customer switching behavior is an important concern for businesses, and further research in this area is essential to gain a better understanding of customer behavior and develop effective strategies to retain customers.
Co-Authors Abdi Setya Putra Abdul Aziz Aguswan Nurdin Aisah Anugerah Qadri Akhyudelpa, Yefrina Akmal Auliya Amri Al-dheleai, Mohammed Najib Saleh Mohammed Albar, Berri Brilliant Alfit man Amri, Akmal Auliya Amsal, Ares Albirru Anggita Primasari Anggita Primasari Attani, Muhammad Rizki Azmen Kahar Baskara Dwi Adi Syahputra Berri Brilliant Albar Efio Lasyera Elvira Luthan Erlinengsih, . Fadhilah Idris Farell Dwi Aferi Firva Wulandari, Indah Ganeru, Danis Geby Fadilla Yuza Gustina Hadril Busuddin Hafizni, Rihan Herman, Meri Herliza Keesa Nabila Afida Lasti Yossi Hastini Lasti Yossi Hastini Laura Amelia Triani Laura Syahrul Melani Wahyu Diatri Melinda Noer Melisa Melisa Meri Herliza Herman Mohamad Fany Alfarisi Mustafa, Nadya Nasution, Hanny Nerissa, Nidianti Nofialdi, Nofialdi Nur Hapizah Oza syafriani Rahmasari, Yuli RAHMAT SYAHNI Ranti Mawardi Ratna Roostika Ratni Prima Lita Rihan Hafizni Rika Rahmayuni Roni Andespa Sari Lenggogeni Sari Lenggogeni Sari, Chintia Wulan Sari, Dessy Kurnia Syafrizal syafrizal Syafrizal Syafrizal Syafrizal Syafrizal Triana, Lora Utama Melisha Hidayat Vera Pujani Veri nita Wahyuningsih Wahyuningsih Yefrina Akhyudelpa Yefrina Akhyudelpa Yonaldi, Sepris Yudi Fernando Yulihasri Yuza, Geby Fadilla