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All Journal Jurnal Kajian Manajemen Bisnis Jurnal Perikanan dan Kelautan Jurnal Riset Akuntansi dan Bisnis JAM : Jurnal Aplikasi Manajemen Jurnal Kesehatan Andalas Journal of Economic, Bussines and Accounting (COSTING) Al-Muzara'ah EQIEN - JURNAL EKONOMI DAN BISNIS Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Menara Ilmu Agroteknika Jurnal Mantik Jutisi: Jurnal Ilmiah Teknik Informatika dan Sistem Informasi Jurnal Admmirasi Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Informatika Ekonomi Bisnis Journal of Applied Engineering and Technological Science (JAETS) International Journal of Economics Development Research (IJEDR) Jurnal Manajemen Universitas Bung Hatta Enrichment : Journal of Management AMAR (Andalas Management Review) Jurnal Kajian Manajemen dan Wirausaha Journal of Agri Socio Economics and Business Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Social Research Jurnal Manajemen Stratejik dan Simulasi Bisnis Journal of Accounting and Finance Management (JAFM) Maqdis: Jurnal Kajian Ekonomi Islam Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Business Studies and Management Review Journal Publicuho Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan e-Jurnal Apresiasi Ekonomi Jurnal Informatika Ekonomi Bisnis Management Analysis Journal Jurnal Perikanan dan Kelautan Jurnal Kesehatan
Yulia Hendri Yeni
Departemen Manajemen Fakultas Ekonomi Dan Bisnis Universitas Andalas
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Nursing Physics Social Sciences Other

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UNDERSTANDING THE LIVESTREAMING E-COMMERCE PHENOMENON IN INDONESIA: A LITERATURE REVIEW Azmen Kahar; Yulia Hendri Yeni; Syafrizal; Sari Lenggogeni
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.4478

Abstract

Livestreaming e-commerce has emerged as one of the fastest-growing digital business phenomena in Indonesia in recent years. This phenomenon integrates real-time streaming technology with electronic commerce activities, creating an interactive and immersive shopping experience. This study employs a qualitative literature review approach to analyze the development, characteristics, and impact of livestreaming e-commerce in Indonesia. Through the analysis of 95 articles from various academic databases, this research identifies factors driving the adoption of livestreaming e-commerce, emerging business models, and challenges and opportunities faced. The results show that livestreaming e-commerce in Indonesia is driven by high internet penetration, changing consumer behavior, and digital ecosystem support. Major platforms such as TikTok Shop, Shopee Live, and Instagram Live have become catalysts for the growth of this sector. This research also identifies gaps in academic literature regarding regulatory aspects and long-term socio-economic impacts of this phenomenon. This research is expected to contribute to future researchers, especially those studying the livestreaming e-commerce phenomenon.
Social Media Marketing and Business Performance: Analyzing The TOE Framework and Relational Capability Hafizni, Rihan; Lita, Ratni Prima; Yeni, Yulia Hendri; Syafrizal, Syafrizal
Journal of Applied Engineering and Technological Science (JAETS) Vol. 7 No. 1 (2025): Journal of Applied Engineering and Technological Science (JAETS)
Publisher : Yayasan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/jaets.v7i1.7155

Abstract

The rapid growth of social media is presenting micro and small enterprises (MSEs) with new opportunities to expand the market reach, strengthen customer engagement, and enhance competitiveness. In Indonesia where MSEs dominate the business landscape, government initiatives strongly motivate digital adoption while the practical and strategic use of social media marketing (SMM) remains limited. Therefore, this study aimed to investigate the impact of SMM adoption on business performance by extending the Technology–Organization–Environment (TOE) framework with relational capability (RC) as a mediating construct. A quantitative design was adopted using Structural Equation Modeling (SEM) with Smart PLS 4 on survey data from 300 food-based MSEs in Central Java. The results confirmed that organizational and environmental factors significantly influenced behavioral intention and strongly predicted SMM usage. SMM was also found to have a positive impact on both RC and business performance, while RC served as a significant mediator between SMM and performance. This study contributed theoretically by integrating TOE and RC to explain digital adoption outcomes in resource-constrained contexts, and practically by outlining the need for digital upskilling and relationship-building strategies to maximize the performance benefits of SMM adoption.
MEMENANGKAN HATI GEN Z: Peran Pemasaran Media Sosial, Branding Politik, dan Citra Kandidat Muda dalam Keberhasilan Pemilu di Sumatra Barat Nadia Edawarma; Dessy Kurnia Sari; Yulia Hendri Yeni
Journal Publicuho Vol. 8 No. 1 (2025): February - April - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v8i1.636

Abstract

Political elections are influenced by various factors, including social, economic, cultural, and individual preferences that shape voter behaviour. Key elements such as party affiliation, candidate characteristics, policy positions, and socioeconomic status significantly contribute to election outcomes. This study aims to identify the key factors influencing political decisions among Generation Z voters, particularly those supporting Cerint Iraloza in the 2024 Legislative Election in West Sumatra. Using in-depth interviews with 30 Generation Z respondents, the research explores driving factors such as social media marketing, candidate image, political branding, and information-seeking behaviour. The findings reveal that social media influence and trust in the candidate are the primary factors guiding voter decisions. Social media serves as the main platform for Generation Z to access political information, engage in discussions, and form opinions about candidates. This study highlights the role of social media in shaping the candidate’s image and how trust and online engagement are key determinants of political decisions among young voters.
ADOPSI MOBILE BANKING BERBASIS BANKING SERVICES 5.0 PT.BANK NEGARA INDONESIA (PERSERO) Tbk (WONDR By BNI) OLEH USAHA MIKRO DAN KECIL DI PADANG, SUMATERA BARAT: Dengan Penerapan Teori Difusi Inovasi Hadiana Rossya; Vera Pujani; Yulia Hendri Yeni
Journal Publicuho Vol. 8 No. 3 (2025): August - October - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v8i3.924

Abstract

This study aims to determine the Influence of Innovation Attributes (Relative Advantage, Compatibility, Triability, Observability, Risk Consideration) on Adoption mediated by Age and Sales on Wondr by BNI Mobile Banking. This study is a quantitative study with 250 respondents. This study was conducted by distributing questionnaires to Wondr users. The data sources used in this study are primary and secondary data. The analysis method used is SEM PLS using SmartPLS 4.0 data analysis software. The results of this study indicate that the Innovation Attribute variable (Relative Advantage) does not have a significant effect on Adoption, but the Innovation Attribute variable (Compatibility, Triability, Observability, Risk Consideration) has a positive and significant effect on adoption. The results of this study also show that Age and Sales can moderate the influence of Innovation Attributes (Relative Advantage, Compatibility, trialability, Observability, Risk Consideration) on Adoption.
An Analysis of the Promotional Strategy at RSIA Fadhila Batusangkar Nerissa, Nidianti; Yeni, Yulia Hendri; Putra, Abdi Setya
Jurnal Kesehatan - STIKes Prima Nusantara Vol 14 No 3 (2023): Jurnal Kesehatan
Publisher : LPPM Universitas Prima Nusantara Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35730/jk.v14i3.1135

Abstract

Background: According to the 2016 Indonesia Health Profile, the quantity of hospitals in Indonesia experienced growth between 2013 and 2016. The quantity of hospitals witnessed a rise from 2,228 in 2013 to 2,601 in 2016. As of 2016, Indonesia had a total of 555 Special Hospitals and 2,046 General Hospitals operating within its hospital system. Hospitals in Indonesia undoubtedly face fierce competition; consequently, it is not illogical for hospital administrators to consider marketing strategies in an effort to overcome the obstacles that already exist.Method: The research employed a qualitative methodology, encompassing in-depth interviews, document analysis, and observations conducted at RSIA Fadhila Batusangkar. By employing the triangulation technique and conducting content analysis and data validation, conclusions will be reached.Result: The study's findings indicate that each component of the marketing communication combination yields distinct outcomes. There are low, medium, and high impacts of each of the eight elements on the enthusiasm of the target market. Additionally, the issues that are present in each element are distinct. Every aspect is beset with challenges, commencing with subpar human resources that lacks development and training, supporting facilities for mobilization, and materials for producing promotional content; the dissemination of promotional media continues to be limited in scope and lacks a comprehensive evaluation system; and so forth. The hospital must implement both short-term and long-term solutions, including enhancing its human resources and implementing promotional support recommendations.
MEDIATING ROLE OF PRODUCT INNOVATION ON MARKET AND ENTREPRENEURIAL ORIENTATION TOWARD MARKETING PERFORMANCE IN PADANG'S CULINARY SMES Yefrina Akhyudelpa; Ratni Prima Lita; Yulia Hendri Yeni; Syafrizal Syafrizal
Jurnal Apresiasi Ekonomi Vol 14, No 2 (2026)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v14i2.1078

Abstract

This study analyzes the mediating role of product innovation in the influence of market orientation and entrepreneurial orientation on the marketing performance of culinary MSMEs in the Car Free Day (CFD) area of Padang during the digital era. Using a quantitative method with purposive sampling, data were collected from 100 respondents who actively utilize digital marketing platforms and have operated for at least six months. Data analysis was performed using PLS-SEM with SmartPLS 4. The findings reveal that market orientation and entrepreneurial orientation significantly drive product innovation (β= 0.374, p < 0.05 for both), which in turn acts as a robust mediator to enhance marketing performance (β= 0.266, p < 0.05). This confirms that strategic mindsets require tangible innovative outputs, such as "Instagrammable" packaging and digital-friendly menus, to effectively capture market share in high-density urban hubs. These results provide a practical roadmap for MSMEs to achieve competitive advantage through digital integration and aesthetic innovation. Keywords: Market Orientation, Entrepreneurial Orientation, Product Innovation, Marketing Performance, Digital Era, Culinary MSMEs.
Pengaruh Country of Origin terhadap Purchase Intention Generasi Z pada Kosmetik Cina: Mediasi Brand Image dan Attitude Toward the Brand (Studi Kasus Gen Z Kota Padang) Muthia Zulkarnain; Ma’ruf Ma’ruf; Yulia Hendri Yeni
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 4 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i4.7871

Abstract

Penelitian ini bertujuan menganalisis pengaruh country of origin terhadap purchase intention Generasi Z pada produk kosmetik asal China dengan peran mediasi brand image dan attitude toward the brand. Penelitian dilatarbelakangi oleh meningkatnya popularitas kosmetik impor di Indonesia, khususnya pada konsumen muda, meskipun masih terdapat persepsi beragam mengenai kualitas produk berdasarkan negara asal. Studi ini dilakukan pada Generasi Z di Kota Padang yang aktif menggunakan media digital dan e-commerce. Penelitian menggunakan pendekatan kuantitatif dengan metode survei melalui kuesioner online. Variabel penelitian meliputi country of origin sebagai variabel independen, brand image dan attitude toward the brand sebagai variabel mediasi, serta purchase intention sebagai variabel dependen. Kerangka teori mengacu pada Theory of Planned Behavior yang dikemukakan oleh Icek Ajzen serta signaling theory untuk menjelaskan pembentukan persepsi konsumen. Hasil penelitian menunjukkan bahwa country of origin berpengaruh terhadap purchase intention baik secara langsung maupun tidak langsung melalui brand image dan attitude toward the brand. Temuan ini menegaskan bahwa persepsi negara asal berperan penting dalam membentuk citra dan sikap konsumen yang mendorong niat beli Generasi Z.
Pengaruh Subjective Norm dan Perceived Behavioral Control Terhadap Intention to Rent Busana Pengantin Tradisional Minang dengan Attitude Sebagai Variabel Mediasi Indah Firva Wulandari; Yulia Hendri Yeni; Vera Pujani
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 3 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Januari - Februari 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i3.3952

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh subjective norm dan perceived behavioural control terhadap intention to rent busana pengantin tradisional Minang dengan attitude sebagai variabel mediasi. Teori yang digunakan adalah Theory of Planned Behaviour, yang mencakup tiga faktor utama: subjective norm, perceived behavioural control, dan attitude, yang memengaruhi niat perilaku. Penelitian ini dilakukan pada calon pengantin perempuan di Sumatera Barat dengan jumlah responden sebanyak 160 orang. Data dikumpulkan menggunakan kuesioner daring dan dianalisis menggunakan metode kuantitatif. Hasil penelitian menunjukkan bahwa subjective norm dan perceived behavioural control berpengaruh signifikan terhadap attitude dan intention to rent. Selain itu, attitude juga terbukti memediasi hubungan antara subjective norm dan perceived behavioural control terhadap intention to rent. Penelitian ini memberikan implikasi praktis bagi penyedia jasa busana pengantin tradisional untuk meningkatkan daya tarik produk melalui promosi yang menekankan pada norma sosial dan kemudahan akses bagi calon pelanggan.
Pengaruh Poster Promosi Wisata Pulau Mandeh Terhadap User Engagement Behaviour dan Visit Intention Yuli Rahmasari; Sari Lenggogeni; Yulia Hendri Yeni
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 3 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Januari - Februari 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i3.4226

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh elemen visual pada poster promosi wisata Pulau Mandeh terhadap keterlibatan pengguna (user engagement behaviour) dan niat berkunjung (visit intention) Generasi Z. Dengan menggunakan metode explanatory survey, data dikumpulkan dari 30 responden melalui kuesioner. Hasil penelitian menunjukkan bahwa elemen visual, seperti gambar dan fasilitas, memainkan peran signifikan dalam menarik perhatian dan meningkatkan keterlibatan pengguna. Responden menunjukkan tingkat interaksi yang lebih tinggi, termasuk like, komentar, berbagi, dan pesan langsung, ketika terpapar elemen poster yang menarik secara visual. Namun, penelitian ini menemukan bahwa perhatian visual saja tidak cukup untuk memengaruhi niat berkunjung secara signifikan. Hal ini menunjukkan bahwa elemen visual perlu dilengkapi dengan daya tarik emosional, kredibilitas konten, dan narasi yang kuat untuk memotivasi Generasi Z mengunjungi destinasi tersebut. Penelitian ini memberikan wawasan praktis bagi pemangku kepentingan pariwisata dalam mengoptimalkan desain poster dan memanfaatkan platform media sosial untuk menciptakan kampanye promosi yang menarik.
Analysis of Local Coffee Shop Marketing Agility and Customer Retention Amidst of Starbucks Boycott in Padang Danis Ganeru; Vera Pujani; Yulia Hendri Yeni
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 4 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i4.4489

Abstract

This study aims to examine the segmentation, marketing agility, and customer retention of local coffee shop in Padang. The phenomena that discussed in this research are boycott movement of several brand particularly Starbucks and Fear of Failure. This research adopts a qualitative approach which aims to understand symptoms that do not require quantitative measurement. The data used in this research is derived from interview with the owner of local coffee shop in Padang with the total of 5 informant. The data analysis process is compiling data obtained from interviews and process it with Nvivo12. Boycott was found to have no influences towards Marketing Agility and Customer Retention of Local Coffee Shop in Padang. Nonetheless Fear of Failure was found to have influences towards Marketing Agility and Customer Retention of Local Coffee Shop in Padang.
Co-Authors Abdi Setya Putra Abdul Aziz Aguswan Nurdin Aisah Anugerah Qadri Akhyudelpa, Yefrina Akmal Auliya Amri Al-dheleai, Mohammed Najib Saleh Mohammed Alfit man Amri, Akmal Auliya Amsal, Ares Albirru Anggita Primasari Anggita Primasari Attani, Muhammad Rizki Azmen Kahar Baskara Dwi Adi Syahputra Berri Brilliant Albar Danis Ganeru Efio Lasyera Elvira Luthan Erlinengsih, . Fadhilah Idris Farell Dwi Aferi Firva Wulandari, Indah Ganeru, Danis Geby Fadilla Yuza Gustina Hadiana Rossya Hadril Busuddin Hafizni, Rihan Herman, Meri Herliza Indah Firva Wulandari Keesa Nabila Afida Lasti Yossi Hastini Lasti Yossi Hastini Laura Amelia Triani Laura Syahrul Ma’ruf Ma’ruf Melani Wahyu Diatri Melinda Noer Melisa Melisa Meri Herliza Herman Mohamad Fany Alfarisi Mustafa, Nadya Muthia Zulkarnain Nadia Edawarma Nadya Mustafa Nasution, Hanny Nerissa, Nidianti Nofialdi, Nofialdi Nur Hapizah Oza syafriani Putra, Abdi Setya Rahmasari, Yuli RAHMAT SYAHNI Ranti Mawardi Ratna Roostika Ratni Prima Lita Ratni Prima Lita Rihan Hafizni Rika Rahmayuni Roni Andespa Sari Lenggogeni Sari Lenggogeni Sari, Chintia Wulan Sari, Dessy Kurnia syafrizal Syafrizal Syafrizal Syafrizal Syafrizal Triana, Lora Utama Melisha Hidayat Vera Pujani Veri nita Wahyuningsih Wahyuningsih Yefrina Akhyudelpa Yefrina Akhyudelpa Yefrina Akhyudelpa Yonaldi, Sepris Yudi Fernando Yuli Rahmasari Yulihasri Yuza, Geby Fadilla