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All Journal Jurnal Kajian Manajemen Bisnis Jurnal Perikanan dan Kelautan Jurnal Riset Akuntansi dan Bisnis JAM : Jurnal Aplikasi Manajemen Jurnal Kesehatan Andalas Jurnal Kesehatan Journal of Economic, Bussines and Accounting (COSTING) Al-Muzara'ah EQIEN - JURNAL EKONOMI DAN BISNIS Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Menara Ilmu Agroteknika Jurnal Mantik Jutisi: Jurnal Ilmiah Teknik Informatika dan Sistem Informasi Jurnal Admmirasi Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Informatika Ekonomi Bisnis Journal of Applied Engineering and Technological Science (JAETS) International Journal of Economics Development Research (IJEDR) Jurnal Manajemen Universitas Bung Hatta Enrichment : Journal of Management AMAR (Andalas Management Review) Jurnal Kajian Manajemen dan Wirausaha Journal of Agri Socio Economics and Business Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Social Research Jurnal Manajemen Stratejik dan Simulasi Bisnis Journal of Accounting and Finance Management (JAFM) Maqdis: Jurnal Kajian Ekonomi Islam Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Business Studies and Management Review Journal Publicuho Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Jurnal Informatika Ekonomi Bisnis Management Analysis Journal Jurnal Perikanan dan Kelautan
Yulia Hendri Yeni
Departemen Manajemen Fakultas Ekonomi Dan Bisnis Universitas Andalas
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Marketing of Processed Fish Products and Influencing Factors Yefrina Akhyudelpa; Ratni Prima Lita; Yulia Hendri Yeni
Jurnal Perikanan dan Kelautan Vol. 28 No. 1 (2023): February
Publisher : Faculty of Fisheries and Marine, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/jpk.28.1.56-69

Abstract

The boundaries of the water’s Exclusive Economic Zone in West Sumatra Province are ± 186,500 km², and have the potential to produce as much as ± 340,930 tons/year in 2004. In 2007, there was a decrease in marine fish production to 187,092 tons. Three important elements of the market, namely (a) human will; (b) the desire to have; (c) the ability to shop. A group of people in pursuing the business of processing fresh fish, making semi-finished products, as well as finished products is the purpose of fish processors. The environment around the business that has a direct impact on business operations is the marketing environment. The big influence that also affects the marketing of fish to fishery business actors or micro, small and medium enterprises in the city of Padang is also caused by environmental factors used to In this study using a survey method that looks directly at each activity and conditions that exist in the research area related to problems that occur when marketing processed fish which is also an analysis of the factors that can affect fish consumption by consumers of Micro, Small and Medium Enterprises Micro, Small and Medium Enterprises
An Analysis of the Promotional Strategy at RSIA Fadhila Batusangkar Nidianti Nerissa; Yulia Hendri Yeni; Abdi Setya Putra
Jurnal Kesehatan - STIKes Prima Nusantara Vol 14 No 3 (2023): Jurnal Kesehatan
Publisher : LPPM Universitas Prima Nusantara Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35730/jk.v14i3.1135

Abstract

Background: According to the 2016 Indonesia Health Profile, the quantity of hospitals in Indonesia experienced growth between 2013 and 2016. The quantity of hospitals witnessed a rise from 2,228 in 2013 to 2,601 in 2016. As of 2016, Indonesia had a total of 555 Special Hospitals and 2,046 General Hospitals operating within its hospital system. Hospitals in Indonesia undoubtedly face fierce competition; consequently, it is not illogical for hospital administrators to consider marketing strategies in an effort to overcome the obstacles that already exist.Method: The research employed a qualitative methodology, encompassing in-depth interviews, document analysis, and observations conducted at RSIA Fadhila Batusangkar. By employing the triangulation technique and conducting content analysis and data validation, conclusions will be reached.Result: The study's findings indicate that each component of the marketing communication combination yields distinct outcomes. There are low, medium, and high impacts of each of the eight elements on the enthusiasm of the target market. Additionally, the issues that are present in each element are distinct. Every aspect is beset with challenges, commencing with subpar human resources that lacks development and training, supporting facilities for mobilization, and materials for producing promotional content; the dissemination of promotional media continues to be limited in scope and lacks a comprehensive evaluation system; and so forth. The hospital must implement both short-term and long-term solutions, including enhancing its human resources and implementing promotional support recommendations.
PEMODELAN DETERMINAN NIAT KEBERLANJUTAN MAHASISWA UNIVERSITAS UNTUK MENGGUNAKAN KECERDASAN BUATAN GENERATIF: UTAUT 2 YANG DIMODIFIKASI Fadhilah Idris; Vera Pujani; Yulia Hendri Yeni
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.12745

Abstract

Penelitian ini bertujuan untuk mengeksplorasi continuance intention penggunaan generative artificial intelligence dengan menggunakan pendekatan modifikasi United Theory of Acceptance and Use of Technology (UTAUT) 2. Penelitian menggunakan pendekatan kuantitatif dengan menggunakan 279 responden yang merupakan mahasiswa di Kota Padang yang menggunakan generative artificial intelligence. Data dikumpulkan dengan melakukan penyebaran kuesioner secara online dan offline yang berskala likert 1-5. Analisis data menggunakan bantuan aplikasi SmartPLS4. Hasilnya menunjukkan bahwa performance expectancy dan effort expectancy berpengaruh secara positif dan signifikan terhadap satisfaction. Performance expectancy, effort expectancy, dan hedonic motivation berpengaruh secara negatif dan tidak signifikan terhadap continuance intention. Social influence, habit, satisfaction berpengaruh secara positif dan signifikan terhadap continuance intention. Terakhir, facilitating conditions berpengaruh secara positif dan tidak signifikan terhadap continuance intention.
Marketing of Processed Fish Products and Influencing Factors Akhyudelpa, Yefrina; Lita, Ratni Prima; Yeni, Yulia Hendri
Jurnal Perikanan dan Kelautan Vol. 28 No. 1 (2023): February
Publisher : Faculty of Fisheries and Marine, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/

Abstract

The boundaries of the water’s Exclusive Economic Zone in West Sumatra Province are ± 186,500 km², and have the potential to produce as much as ± 340,930 tons/year in 2004. In 2007, there was a decrease in marine fish production to 187,092 tons. Three important elements of the market, namely (a) human will; (b) the desire to have; (c) the ability to shop. A group of people in pursuing the business of processing fresh fish, making semi-finished products, as well as finished products is the purpose of fish processors. The environment around the business that has a direct impact on business operations is the marketing environment. The big influence that also affects the marketing of fish to fishery business actors or micro, small and medium enterprises in the city of Padang is also caused by environmental factors used to In this study using a survey method that looks directly at each activity and conditions that exist in the research area related to problems that occur when marketing processed fish which is also an analysis of the factors that can affect fish consumption by consumers of Micro, Small and Medium Enterprises Micro, Small and Medium Enterprises.
Marketing of Processed Fish Products and Influencing Factors Akhyudelpa, Yefrina; Lita, Ratni Prima; Yeni, Yulia Hendri
Jurnal Perikanan dan Kelautan Vol. 28 No. 1 (2023): February
Publisher : Faculty of Fisheries and Marine, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/

Abstract

The boundaries of the water’s Exclusive Economic Zone in West Sumatra Province are ± 186,500 km², and have the potential to produce as much as ± 340,930 tons/year in 2004. In 2007, there was a decrease in marine fish production to 187,092 tons. Three important elements of the market, namely (a) human will; (b) the desire to have; (c) the ability to shop. A group of people in pursuing the business of processing fresh fish, making semi-finished products, as well as finished products is the purpose of fish processors. The environment around the business that has a direct impact on business operations is the marketing environment. The big influence that also affects the marketing of fish to fishery business actors or micro, small and medium enterprises in the city of Padang is also caused by environmental factors used to In this study using a survey method that looks directly at each activity and conditions that exist in the research area related to problems that occur when marketing processed fish which is also an analysis of the factors that can affect fish consumption by consumers of Micro, Small and Medium Enterprises Micro, Small and Medium Enterprises.
Harnessing Innovation: Exploring the Impact of Market Orientation and Firm Resources on Performance in West Sumatra's Event and Party Services Sari, Chintia Wulan; Yeni, Yulia Hendri; Pujani, Vera
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 4 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i4.6286

Abstract

Marriage holds a sacred significance in Minangkabau culture, representing the pinnacle of the life cycle, where customs transcend mere entertainment to embody profound philosophical and cultural values. Despite the substantial opportunities for party service businesses in West Sumatra, the performance of firms in this sector often falls short of expectations. Observations reveal recurring issues, including vendor delays and dissatisfaction with service quality in areas such as decoration, photography, videography, and catering. These problems are primarily attributed to inadequate resource management and poor strategic decision-making. This study employs explanatory research with a quantitative approach, utilizing hypothesis testing to examine the relationships among market orientation, firm resources, innovation, and firm performance. The validity and reliability of the questionnaire instrument were confirmed to ensure accurate data analysis. The findings demonstrate that, within the context of party service businesses in West Sumatra, both market orientation and firm resources significantly impact innovation and firm performance directly; however, innovation does not serve as an effective mediator in this relationship.
Hubungan Modal Sosial, Modal Insani, dan Orientasi Kewirausahaan dalam Mendukung Ketahanan Bisnis pada Industri Kopi Bubuk di Kabupaten Tanah Datar Triana, Lora; Syahni, Rahmat; Nofialdi, Nofialdi; Yeni, Yulia Hendri
Agroteknika Vol 8 No 1 (2025): Maret 2025
Publisher : Green Engineering Society

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55043/agroteknika.v8i1.508

Abstract

Peningkatan produksi kopi, menjadi peluang terhadap perkembangan industri pengolahan kopi di Indonesia. Industri harus memiliki kemampuan bertahan, karena dihadapkan pada gangguan secara internal dan eksternal yang akan mengancam keberlanjutan industri. Penelitian ini bertujuan untuk menganalisis ketahanan bisnis pada sentra kopi bubuk lokal di Nagari Koto Tuo, Kabupaten Tanah Datar, dengan mendeskripsikan hubungan modal sosial, modal insani, dan orientasi kewirausahaan terhadap ketahanan bisnis. Nagari Koto Tuo dipilih sebagai wilayah penelitian karena 75% masyarakat Nagari Koto Tuo merupakan pelaku usaha kopi bubuk. Penelitian ini adalah penelitian kuantitatif dengan metode survei. Teknik pengambilan sampel adalah simple random sampling, Jumlah sampel dalam penelitian ini sebanyak 139 pelaku usaha kopi bubuk di Nagari Koto Tuo. Variabel penelitian yaitu modal sosial (X1), modal insani (X2), orientasi kewirausahaan (X3), dan ketahanan bisnis (Y). Setiap variabel penelitian diinterpretasikan secara statistik deskriptif berdasarkan nilai masing-masing variabel dan menggunakan uji Korelasi Pearson Product Moment untuk melihat hubungan antar variabel. Hasil penelitian menunjukkan bahwa modal sosial memiliki nilai variabel 72%, modal insani memiliki nilai variabel 87%, orientasi kewirausahaan memiliki nilai variabel 53%, dan ketahanan bisnis memiliki nilai variabel 71% dari hasil 100% yang diharapkan. Selanjutnya hasil uji Korelasi Pearson Product Moment menunjukkan modal insani berhubungan positif dengan ketahanan bisnis dan kategori hubungan sangat rendah, orientasi kewirausahaan berhubungan positif dengan ketahanan bisnis dan kategori hubungan kuat, sedangkan modal sosial berhubungan negatif dengan ketahanan bisnis dan kategori hubungan sangat rendah. Dalam hal ini, pelaku usaha harus lebih maksimal dalam meningkatkan modal insani yang meliputi pengetahuan, keterampilan, dan pengalaman serta orientasi kewirausahaan yang meliputi inovatif, proaktif, dan berani mengambil resiko.
AN EXAMINATION OF CUSTOMER SATISFACTION TOWARD ONLINE FOOD SHOPPING DURING COVID-19 PANDEMIC Wahyuningsih, Wahyuningsih; Nasution, Hanny; Roostika, Ratna; Yeni, Yulia Hendri
Jurnal Aplikasi Manajemen Vol. 20 No. 2 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.02.02

Abstract

Customer satisfaction has been considered a key strategic indicator to enhance marketing performance. This study was conducted to compare the satisfaction level of consumers toward online food shopping based on generational differences. The data were collected from consumers who purchase food from the restaurant using the online application across Indonesia. The cross-sectional data were collected utilizing an online questionnaire using Google online application. A total of 445 responses were found to be valid. Descriptive statistics analysis and independent sample T-test were employed to describe behavior in purchasing food online and the difference in customer satisfaction perceived by two generational cohorts. The results show that Gen Y and Gen Z have a significantly different levels of satisfaction. Gen Y feels a higher level of satisfaction than Gen Z. The managerial implications for restaurant managers and service providers are offered. Future research might investigate customer satisfaction for other generational cohorts, for instance, Baby Boomers, generation X, and others. In addition, future research might be conducted for different cultural backgrounds by adding other variables (eWOM, loyalty, marketing performance) resulting from customer satisfaction.
Marketing of Processed Fish Products and Influencing Factors Akhyudelpa, Yefrina; Lita, Ratni Prima; Yeni, Yulia Hendri
Jurnal Perikanan dan Kelautan Vol. 28 No. 1 (2023): February
Publisher : Fakultas Perikanan dan Kelautan Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/

Abstract

The boundaries of the water’s Exclusive Economic Zone in West Sumatra Province are ± 186,500 km², and have the potential to produce as much as ± 340,930 tons/year in 2004. In 2007, there was a decrease in marine fish production to 187,092 tons. Three important elements of the market, namely (a) human will; (b) the desire to have; (c) the ability to shop. A group of people in pursuing the business of processing fresh fish, making semi-finished products, as well as finished products is the purpose of fish processors. The environment around the business that has a direct impact on business operations is the marketing environment. The big influence that also affects the marketing of fish to fishery business actors or micro, small and medium enterprises in the city of Padang is also caused by environmental factors used to In this study using a survey method that looks directly at each activity and conditions that exist in the research area related to problems that occur when marketing processed fish which is also an analysis of the factors that can affect fish consumption by consumers of Micro, Small and Medium Enterprises Micro, Small and Medium Enterprises.
DINAMIKA PERKEMBANGAN PETANI KOPI BINAAN KPSU SOLOK RADJO DALAM PRAKTIK TECHNOSOCIOPRENEURSHIP Yonaldi, Sepris; Noer, Melinda; Hendri Yeni, Yulia; Nofialdi
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 2 (2025): Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i2.2055

Abstract

The aim of this research is to examine the dynamics of development of coffee farmers assisted by KPSU Solok Radjo in the practice of technosociopreneurship. The research method approach is a qualitative method. Qualitative data was used to explore the views of cooperative managers and members, as well as coffee farmers assisted by the Solok Radjo KPSU Cooperative. Semi-structured interviews were conducted with several key informants, namely coffee farmers as development partners, cooperative members and KPSU Solok Radjo managers. The findings of this research; 1) The Solok Radjo KPSU Cooperative plays a role in realizing SDGs goals in order to solve social problems of farming communities, for example reducing poverty, increasing income and keeping the environment green. 2) Bringing changes to the lives of coffee farmers by increasing coffee prices at the farmer level, because farmers' agricultural products are directly managed by cooperatives, both for export and for downstream retail products. 3) Increasing farmers' knowledge about coffee cultivation, one example is that farmers have picking standards which affect the quality of coffee beans. 4) Assisted farmers can use Dimitra technology as a digital-based transaction medium. 5) Coffee farmers have new business opportunities with the corporate farming program in waste processing, where this program will provide many solutions to the community's economic, environmental and social problems. The active involvement of farmers and cooperative members is a solid foundation on which KPSU Solok Radjo is built in developing capital assets and social capital. This is the driving force for business development with technological innovation for farmers.
Co-Authors Abdi Setya Putra Abdul Aziz Aguswan Nurdin Aisah Anugerah Qadri Akhyudelpa, Yefrina Akmal Auliya Amri Al-dheleai, Mohammed Najib Saleh Mohammed Albar, Berri Brilliant Alfit man Amri, Akmal Auliya Amsal, Ares Albirru Anggita Primasari Anggita Primasari Attani, Muhammad Rizki Azmen Kahar Baskara Dwi Adi Syahputra Berri Brilliant Albar Efio Lasyera Elvira Luthan Erlinengsih, . Fadhilah Idris Farell Dwi Aferi Firva Wulandari, Indah Ganeru, Danis Geby Fadilla Yuza Gustina Hadril Busuddin Hafizni, Rihan Herman, Meri Herliza Keesa Nabila Afida Lasti Yossi Hastini Lasti Yossi Hastini Laura Amelia Triani Laura Syahrul Melani Wahyu Diatri Melinda Noer Melisa Melisa Meri Herliza Herman Mohamad Fany Alfarisi Mustafa, Nadya Nasution, Hanny Nerissa, Nidianti Nofialdi, Nofialdi Nur Hapizah Oza syafriani Rahmasari, Yuli RAHMAT SYAHNI Ranti Mawardi Ratna Roostika Ratni Prima Lita Rihan Hafizni Rika Rahmayuni Roni Andespa Sari Lenggogeni Sari Lenggogeni Sari, Chintia Wulan Sari, Dessy Kurnia syafrizal Syafrizal Syafrizal Syafrizal Syafrizal Syafrizal Triana, Lora Utama Melisha Hidayat Vera Pujani Veri nita Wahyuningsih Wahyuningsih Yefrina Akhyudelpa Yefrina Akhyudelpa Yonaldi, Sepris Yudi Fernando Yulihasri Yuza, Geby Fadilla