Articles
<![CDATA[Citra Merek, Nilai Persepsi, Kesadaran Merek, Kepercayaan Nasabah, dan Loyalitas Nasabah pada Perbankan Syariah ]]>
<![CDATA[Roni Andespa]]>;
<![CDATA[Yulia Hendri Yeni]]>;
<![CDATA[Yudi Fernando]]>;
<![CDATA[Dessy Kurnia Sari]]>
<![CDATA[ Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 6 No 2 (2023): Article Research Volume 6 Number 2, Juni 2023 ]]>
Publisher : <![CDATA[LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga ]]>
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DOI: 10.36778/jesya.v6i2.1266
<![CDATA[This article investigates the impact of brand image, perceived value, and brand awareness variables on customer trust and loyalty in a framework not examined by previous researchers. This study analyzes the direct and indirect effects of brand image, perceived value, and brand awareness on customer loyalty, with customer trust as a mediating variable. The study was conducted by distributing questionnaires to 500 randomly selected West Sumatra, Indonesia respondents. This study uses SEM-AMOS. The first finding of this study is that brand image, perceived value, and brand awareness directly affect the trust of Islamic bank customers. The second finding of this study is that brand image, perceived value, and brand awareness directly and indirectly affect customer loyalty, with customer trust as a mediating variable. The suggested managerial contribution is that Islamic bank managers in Indonesia must identify the factors influencing customer trust and loyalty. The suggested managerial contribution is that Islamic bank managers in Indonesia must identify the factors influencing customer trust and loyalty.]]>
<![CDATA[Performance of Fighting Brands in Maintaining Market Share in Cement Trading during Oversupply ]]>
<![CDATA[Abdul Aziz]]>;
<![CDATA[Ratni Prima Lita]]>;
<![CDATA[Yulia Hendri Yeni]]>;
<![CDATA[Veri nita]]>;
<![CDATA[Alfit man]]>
<![CDATA[ Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Vol 3, No 1 (2023): Edisi Juni 2023 ]]>
Publisher : <![CDATA[Politeknik Negeri Bengkalis ]]>
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DOI: 10.35314/inovbizmik.v3i1.3320
<![CDATA[Since March 2020 there has been a slowdown in infrastructure development which has resulted in a slowdown in the cement trade. The actual production of the Indonesian national cement company in 2021, which is under the BUMN Ministry, is 52.6 million tonnes. In the same year, sales realization until the end of December 2021 was only 40.469 million tonnes or only 76.94% of production capacity. At the end of 2021, there was an excess of national cement production capacity in Indonesia of 53.8 million tonnes. The purpose of the review is to find references for the application of fighting brands as a strategy to maintain market share in cement sales to cement producers. It was found the potential to use fighting brands in the cement trading sector in conditions of oversupply to maintain market share and loyal customers so as not to switch to other brands considering the cement trading market is a market with perfect competition. Even though the concept of fighting brand or fighter brand strategy was developed in the 1980s by Al Ries and Jack Trout, fighting brands are still widely used by manufacturing companies and service companies to win competition in the global market when there is oversupply. The ten reputable articles we have selected for this review have provided marketing managers with insights from research results on the positive effect of fighting brands in maintaining and increasing sales performance. We advise marketing managers in the cement industry and cement distributors to explore how to implement the use of fighting brands in the cement sector business when oversupply]]>
<![CDATA[Strategi Bersaing Konter Pulsa Konvensional di Era E-Commerce ]]>
<![CDATA[Akmal Auliya Amri]]>;
<![CDATA[Vera Pujani]]>;
<![CDATA[Yulia Hendri Yeni]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023) ]]>
Publisher : <![CDATA[SAFE-Network ]]>
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DOI: 10.37034/infeb.v5i3.668
<![CDATA[This research was conducted to find out the business processes, influencing factors and strategies used by celluler kiosk in the city of Padang. This study uses a descriptive qualitative approach. The data in this study were obtained from primary data in the form of interviews with respondents. In this study, interviews were conducted with 11 respondents who were celluler kiosk business actors in the city of Padang. The results of the study show that the this business is still promising amidst the development of e-commerce. 8 out of 11 informants said that e-commerce has not had an effect on business. 10 informants have not used online channels in making sales. To compete and survive, this business needs to develop a competitive strategy. This is done by providing inexpensive services and products (cost leadership), unique and diverse products (differentiation) or opening online channels on social media or e-commerce.]]>
<![CDATA[The Effect of Entrepreneurial Orientation and Market Orientation on Competitive Advantage at Culinary SMEs in West Sumatera ]]>
<![CDATA[Geby Fadilla Yuza]]>;
<![CDATA[Syafrizal]]>;
<![CDATA[Yulia Hendri Yeni]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023) ]]>
Publisher : <![CDATA[SAFE-Network ]]>
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DOI: 10.37034/infeb.v5i3.702
<![CDATA[Competition in MSMEs, especially culinary, makes business people see what factors influence competitive advantage. This study aims to analyze the RBV theory, Entrepreneurial Orientation, Market Orientation and Competitive Advantage at Culinary SMEs in West Sumatra. The population taken in this study are Culinary SMEs in West Sumatra. The sampling method used is non-probability side by using purposive sampling technique. The number of samples in the study was 165. Testing the hypothesis using analysis with two tailed. The data analysis technique is SEM (Structural Equation Model) with the SmartPLS 4 professional application program. The results of study are that entrepreneurial orientation has a positive effect on competitive advantage in culinary SMEs in West Sumatra. Entrepreneurial orientation has a positive effect on market orientation in culinary SMEs in West Sumatra. Market orientation towards culinary competitive advantage in West Sumatra. Market orientation mediates entrepreneurial orientation to competitive effects on culinary SMEs in West Sumatra.]]>
<![CDATA[PENGARUH KUALITAS LAYANAN, FITUR LAYANAN APLIKASI DAN HARGA TERHADAP LOYALITAS PELANGGAN JASA MAXIM BIKE DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI DI KOTA PADANG ]]>
<![CDATA[Nur Hapizah]]>;
<![CDATA[Yulia Hendri Yeni]]>
<![CDATA[ Journal Publicuho Vol. 7 No. 1 (2024): February - April - Journal Publicuho ]]>
Publisher : <![CDATA[Halu Oleo University ]]>
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DOI: 10.35817/publicuho.v7i1.355
<![CDATA[This online transportation service business makes it easier for people to carry out various activities in their daily lives. Online transportation usually uses an application platform on a mobile phone and utilizes internet technology to run it. This research aims to determine the influence of Service Quality, Application Service Features and Tariffs on Maxim Bike Service Customer Loyalty with Customer Satisfaction as a Mediating Variable. An online survey was conducted on 120 respondents. The research instrument was adapted from previous research. Structural equation modelling was applied to analyze this research data using SmartPLS 4.0 software. The research results show that service quality and rates have an important and meaningful impact on customer loyalty. The impact of service quality and rates on customer loyalty is significant. However, the application service features do not have a significant influence on customer loyalty and customer satisfaction with Maxim Bike services.]]>
<![CDATA[THE INFLUENCE OF ENTREPRENEURIAL ORIENTATION AND COMPETITIVE ADVANTAGE ON PERFORMANCE ]]>
<![CDATA[Rika Rahmayuni]]>;
<![CDATA[Yulia Hendri Yeni]]>;
<![CDATA[Syafrizal]]>
<![CDATA[ Journal Publicuho Vol. 7 No. 1 (2024): February - April - Journal Publicuho ]]>
Publisher : <![CDATA[Halu Oleo University ]]>
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DOI: 10.35817/publicuho.v7i1.358
<![CDATA[This research aims to examine the influence of entrepreneurial orientation, competitive advantage and on the performance of culinary MSEs in West Sumatra. This research helps MSEs to apply the results of this research in increasing the competitive advantage and performance of MSEs. The research method used is quantitative. The population in this research are owners or managers of culinary MSEs in West Sumatra. The sample used was 160 samples using a non-probability sampling method and using a purposive sampling technique. This research uses PLS-SEM with the help of SmartPLS software version 4.0. The research results show that entrepreneurial orientation has a positive and significant effect on the performance of culinary MSEs in West Sumatra. Entrepreneurial orientation has a positive and significant effect on competitive advantage. Competitive advantage has a positive and significant effect on the performance and entrepreneurial orientation influences performance through the competitive advantage of culinary MSEs in West Sumatra.]]>
<![CDATA[Techno-Sociopreneur In Improving Competitiveness of Agricultural Commodities ]]>
<![CDATA[yonaldi, sepris]]>;
<![CDATA[Noer, Melinda]]>;
<![CDATA[Hendri Yeni, Yulia]]>;
<![CDATA[Nofialdi]]>
<![CDATA[ Journal of Agri Socio Economics and Business Vol. 5 No. 02 (2023) ]]>
Publisher : <![CDATA[Badan Penerbitan Fakultas Pertanian (BPFP), Universitas Bengkulu ]]>
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DOI: 10.31186/jaseb.5.2.13-22
<![CDATA[This paper contributes to providing an understanding of the dynamics of Techno-sociopreneur in increasing the competitiveness of agricultural commodities. First, this paper will explain the concept of Techno-sociopreneur in agricultural development from the beginning of the concept used in a scientific context. Then it will also be explained what are the components forming Techno-sociopreneur development in increasing the competitiveness of agricultural commodities, and what variables will be the novelty of research in Techno-sociopreneur research in increasing the competitiveness of agricultural commodities. The research method used is a qualitative approach with a literature review system from various best journal sources on Google Scholar, Garba Digital Reference (Garuda), Scinence direct and other relevant sources. The conclusion of this article is to explain the development of the concept of Techno-sociopreneur agricultural development can be categorized into scientific concepts of study, namely a) Innovation, b) Support of Stake Holders, c) Social, Cultural and Economic environment, and d) Empowerment. Research questions for the future related to Techno-sociopreneur based on local economic institutions in increasing the competitiveness of agricultural commodities which point to the context of the impact of Techno-sociopreneur in agricultural development, the role of Techno-sociopreneur based on local economic institutions in increasing the competitiveness of agricultural commodities and Techno-sociopreneur factor based on local economic institutions in increasing commodity competitiveness horticultural agriculture. Because studies on this have not been carried out by previous researchers both in developed countries and in developing countries.]]>
<![CDATA[The Influence of Store Atmosphere, Customer Value and Halal Labeled Products on Customer Loyalty with Customer Satisfaction as a Mediating Variable at Miss Glam Padang City ]]>
<![CDATA[melisa, melisa]]>;
<![CDATA[Syafrizal, Syafrizal]]>;
<![CDATA[Hendri Yeni, Yulia]]>
<![CDATA[ Journal of Accounting and Finance Management Vol. 5 No. 3 (2024): Journal of Accounting and Finance Management (July - August 2024) ]]>
Publisher : <![CDATA[DINASTI RESEARCH ]]>
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DOI: 10.38035/jafm.v5i3.703
<![CDATA[This study aims to determine the effect of store atmosphere, customer value and halal labeled products on customer loyalty with customer satisfaction as a mediating variable at Miss Glam Padang City. The method used in this research is quantitative. The number of samples used was 150 samples. Sampling is done with purposive sampling technique. Sample collection was carried out using a questionnaire via google form and questionnaire. The data analysis method used to prove the correctness of the hypothesis is carried out using Structural Equation Modeling (SEM) through Smart PLS version 4 software. From the results of hypothesis testing, it is found that store atmosphere has no significant effect on customer loyalty, customer value has a significant effect on customer loyalty, halal labeled products have no significant effect on customer loyalty, store atmosphere has no significant effect on customer satisfaction, customer value has a significant effect on customer satisfaction, halal labeled products have a significant effect on customer satisfaction, customer satisfaction has a significant effect on customer loyalty, store atmosphere has no significant effect on customer loyalty mediated by customer satisfaction, customer value has a significant effect on customer loyalty mediated by customer satisfaction, and halal labeled products have a significant effect on customer loyalty mediated by customer satisfaction.]]>
<![CDATA[Strategi Bersaing Konter Pulsa Konvensional di Era E-Commerce ]]>
<![CDATA[Amri, Akmal Auliya]]>;
<![CDATA[Pujani, Vera]]>;
<![CDATA[Yeni, Yulia Hendri]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023) ]]>
Publisher : <![CDATA[SAFE-Network ]]>
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DOI: 10.37034/infeb.v5i3.668
<![CDATA[This research was conducted to find out the business processes, influencing factors and strategies used by celluler kiosk in the city of Padang. This study uses a descriptive qualitative approach. The data in this study were obtained from primary data in the form of interviews with respondents. In this study, interviews were conducted with 11 respondents who were celluler kiosk business actors in the city of Padang. The results of the study show that the this business is still promising amidst the development of e-commerce. 8 out of 11 informants said that e-commerce has not had an effect on business. 10 informants have not used online channels in making sales. To compete and survive, this business needs to develop a competitive strategy. This is done by providing inexpensive services and products (cost leadership), unique and diverse products (differentiation) or opening online channels on social media or e-commerce.]]>
<![CDATA[The Effect of Entrepreneurial Orientation and Market Orientation on Competitive Advantage at Culinary SMEs in West Sumatera ]]>
<![CDATA[Yuza, Geby Fadilla]]>;
<![CDATA[Syafrizal]]>;
<![CDATA[Yeni, Yulia Hendri]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023) ]]>
Publisher : <![CDATA[SAFE-Network ]]>
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DOI: 10.37034/infeb.v5i3.702
<![CDATA[Competition in MSMEs, especially culinary, makes business people see what factors influence competitive advantage. This study aims to analyze the RBV theory, Entrepreneurial Orientation, Market Orientation and Competitive Advantage at Culinary SMEs in West Sumatra. The population taken in this study are Culinary SMEs in West Sumatra. The sampling method used is non-probability side by using purposive sampling technique. The number of samples in the study was 165. Testing the hypothesis using analysis with two tailed. The data analysis technique is SEM (Structural Equation Model) with the SmartPLS 4 professional application program. The results of study are that entrepreneurial orientation has a positive effect on competitive advantage in culinary SMEs in West Sumatra. Entrepreneurial orientation has a positive effect on market orientation in culinary SMEs in West Sumatra. Market orientation towards culinary competitive advantage in West Sumatra. Market orientation mediates entrepreneurial orientation to competitive effects on culinary SMEs in West Sumatra.]]>
