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All Journal JURNAL ILMU SOSIAL Channel : Jurnal Komunikasi Visionist Jurnal Studi Komunikasi Nyimak: Journal of Communication MetaCommunication; Journal Of Communication Studies Lontar : Jurnal Ilmu Komunikasi JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Komunikasi Profesional Bricolage : Jurnal Magister Ilmu Komunikasi JURNAL PUSTAKA KOMUNIKASI Jurnal Politikom Indonesiana Abdi Dosen : Jurnal Pengabdian Pada Masyarakat JURNAL PUBLISITAS Journalism, Public Relation, and Media Communication Studies Journal (JPRMEDCOM) Tuturlogi: Journal of Southeast Asian Communication Jurnal Ilmu Komunikasi Network Media Jurnal Ilmiah Wahana Pendidikan Da'watuna: Journal of Communication and Islamic Broadcasting INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Innovative: Journal Of Social Science Research Jurnal Kebijakan Pembangunan RESLAJ: Religion Education Social Laa Roiba Journal Da'watuna: Journal of Communication and Islamic Broadcasting
Tayo, Yanti
Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Singaperbangsa Karawang
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Pengaruh Kredibilitas Sosial Media Influencer Akun TikTok @dosenskincare Terhadap Pemenuhan Kebutuhan Informasi Perawatan Kulit Wajah Pada Followers Anita Maulani; Yanti Tayo; Weni Adityasning Arindawati
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 3 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i3.6163

Abstract

The increasing interest and awareness of Indonesian society about skincare issues drives the fulfilment of the need for right information about it. Along with this, social media influencer is one of the important communicators who fulfill the need for information about facial skincare. This study aims to find out the influence of social media influencers on tiktok @dosenskincare accounts on fulfilling facial skin care information needs based on source credibility theory. This research used quantitative methods. The data source was collected through a survey with a sample of 400 followers of the @dosenskincare tiktok account. Data analysis used simple regression with the assistance of SPSS software. The results showed that the credibility of social media influencers of the tiktok @dosenskincare account influenced the fulfilment of facial skin care information needs. This study confirms that social media influencer is an important communicator in the digital era who is a reference for information about skin care.
Co-Authors Achmad Naufal Hafidz Adila, Muhammad Faza Adji Rezqy Dwijaya Irawan Agung Prasetia, Reza Alicia Kusumadani Amalia, Cinta Ana Fitriana Poerana Anita Maulani Aprine, Nurisgiah Dwi Asegaf, Ridwan Asmoro, Cresentya Intan Ayyattika, Hanifah Azzindani, M. Nabil Baktiar, Bayu Bayu Baktiar Dara Novita Andisya Tanjung Dellia Sofa Marwah Noor Dwi Prasetyo Farni Syammaella, Nur’annafi Fauziah, Dea Syifa fauziah, farah dini Febylania, Alisha Firdaus Yuni Dharta Fitriana Poerana, Ana Haris Adi Wiryatmoko Hariyanto, Fajar Indah Permata Sari Iqbal, Muhammad Yusuf Isma, Syafrina Nur Khoirunnida, Rafilah Kusrin Kusumaningrum, Rastri Lestari, Saras Desca Lubis, Flori Mardiani Mayasari Mayasari Mayasari Mayasari Mayasari, Mayasari Mevi Yulinda Mohamad Febrianto Muhammad Ramdhani Muhammad Ramdhani, Muhammad Muhammad Sadikin Nadia Nova Noer Fadila Nani Darmayanti Niken Putri Sekarini Nina Sulistiyowati Nurfauziyah, Sabrina Nurhasanah, Hanna Nurkinan Nurkinan nurkinan, nurkinan Nursanti, Siti Oktariani, Fardiah Putri, Afifah Javanda Putri, Inneke Qudria, Syavira Rastri Kusumaningrum Rifai, Maulana Rima Nindiafani Risti, Hanna Alaedha Siti Fathonah Siti Nursanti Sonia Ratna Juwita Sulistyo, Nina Syam, Syisea Putri Teguh, Made Panji Tetty Kris Setiana Panjaitan Tiara Mauliana Tri Susanto Tri Susanto Utami, Intan Medina Utamidewi, Wahyu Utamidewi, Wahyu Utamidewi, Wahyu Wahyu Utami Wahyu Utami, Wahyu Wahyu Utamidewi Weni A. Arindawati Weni Adityasning Arindawati Yuanita Setyastuti Yunidharta, Firdaus Yusup, Eka Zahrah, Alika Zainal Abidin Zainal Abidin Zainal Abidin Zainal Abidin