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Journal : JURNAL MANAJEMEN

THE EFFECT OF 4P ON THE DECISION TO VISIT AMPERA 2 TAK VETERAN'S RESTAURANT BINTARO, JAKARTA SELATAN Heny Ratnaningtyas; Nurbaeti Nurbaeti; Fetty Asmaniati; Amrullah Amrullahi
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 7, No 1 (2022): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v7i1.952

Abstract

This study aims to determine the effect of product, price, business location, promotion on consumer visiting decisions. This research uses multiple regression analysis method. The sample of this research is 100 people. The sampling technique used was accidental sampling technique. The results showed that partially product, price, business location and promotion had a significant effect on visiting decisions. This is because Ampera 2 Tak Veteran Bintaro Restaurant displays attractive, clean and tidy Sundanese food products at affordable prices and strategic business locations and promotions carried out by consumers through Instagram or Facebook. In this research, it is hoped that Ampera 2 Tak Veteran Bintaro Restaurant can maintain and increase consumer interest in visiting Sundanese restaurants
THE EFFECT OF E-WOM AND TOURISM PRODUCT ATTRIBUTES ON VISITING DECISIONS IN LAKE CIPONDOH TOURIST DESTINATION, TANGERANG CITY, BANTEN PROVINCE Heny Ratnaningtyas; Rahmat Ingkadijaya; Linda Desafitri
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 7, No 2 (2022): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v7i2.1093

Abstract

This study aims to determine the effect of E-WOM and tourism product attributes on visiting decisions. The population in this study were visitors who traveled to Lake Cipondoh, Tangerang City. The sample in this study amounted to 100 respondents. The sampling technique used was accidental sampling. The partial research results of E-WOM and tourism product attributes had a significant effect on visiting decisions. Lake Cipondoh managers are expected to increase visitor enthusiasm by creating websites and social media, then adding attractions and special attractions.
SATISFACTION OF BANKING SERVICES BY SMALL ENTERPRISES IN LAKE CIPONDOH TOURIST DESTINATION TANGERANG FOR THE USE OF DIGITAL BANKING PRODUCTS AND THE IMPACT ON THE QUALITY OF BANKING SERVICES Amrullah Amrullah; Heny Ratnaningtyas
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 8 No 1 (2023): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of digital bank products on service quality through customer satisfaction. This type of research uses quantitative description. Total population is the same as the number of samples, namely 63 respondents. The results of the study show that: (1) Digital bank products have a significant effect on the quality of banking services; (2) Bank digital products have a significant effect on the satisfaction of banking services by small enterprises; (3) Quality of banking services has a significant effect on the satisfaction of banking services by small enterprises; (4) Bank digital products have a significant effect on the satisfaction of banking services by small enterprises through Quality of banking services.