Article Per Year (5 Year)
p-Index From 2021 - 2026
5.639
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi dan Kewirausahaan Jurnal Manajemen Jurnal REKOMEN (Riset Ekonomi Manajemen) Adi Widya : Jurnal Pengabdian Masyarakat DIJB (Diponegoro International Journal of Business) JURNAL AKUNTANSI DAN MANAJEMEN MUTIARA MADANI JMD: Jurnal Riset Manajemen & Bisnis Dewantara Budimas : Jurnal Pengabdian Masyarakat Journal of Management and Entrepreneurship Research Jurnal Bisnis dan Kewirausahaan Surakarta Management Journal Jurnal Manajemen dan Pemasaran Jasa Jurnal RAK (Riset Akuntansi Keuangan) SURAKARTA ABDIMAS JOURNAL Jurnal Ekonomi Bisnis dan Kewirausahaan
Rohwiyati Rohwiyati
Fakultas Ekonomi Universitas Surakarta
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Published : 51 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 51 Documents
Search

 2   3   4   5   6 
PENYULUHAN PENGEMBANGANMOTIVASI WIRAUSAHA BUDIDAYA TANAMAN OBAT KELUARGA (TOGA) PADA KELOMPOK WANITA TANI (KWT) DESA SEWUREJO KECAMATAN MOJOGEDANG KABUPATEN KARANGANYAR Praptiestrini; Rohwiyati
Surakarta Abdimas Journal Vol 1, No 1 (2022): Desember 2022
Publisher : Surakarta Abdimas Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penyuluhan pengembangan motivasi wirausaha budidaya Tanaman Obat Keluarga (TOGA) pada Kelompok Wanita Tani (KWT) di Desa Sewurejo Kecamatan Mojogedang Kabupaten Karanganyar bertujuan untuk meningkatkan pemberdayaan wanita agar mampu memberikan sumbangan manfaat ekonomi dan menambah penghasian keluarga.Kegiatan ini diselenggarakan pada hari Rabu, 7 Maret 2018 di Balai Desa Sewurejo dengan peserta sebanyak 25 orang. Metode pelaksanaan kegiatan dilakukan dengan ceramah, tanya jawab, serta diskusi. Respon masyarakat sangat baik terhadap kegiatan tersebut dan mengakui bahwa dapat meningkatkan kesadaran dalam memanfaatkan pekarangan dan alam sekitar untuk pengembangan dan budidaya tanaman obat keluarga yang mampu membawa pada peningkatan kesejahteraan keluarga.
STRATEGI PENGEMBANGAN BISNIS BAGI UMKM DUSUN TEPOS DESA SEWUREJO KECAMATAN MOJOGEDANG KABUPATEN KARANGANYAR Rohwiyati; Kim Budiwinarto; Juni Trisnowati; Praptiestrini; Kun Ismawati; Dewi Pujiani; Laila Nur Aini; Tony
Surakarta Abdimas Journal Vol 1, No 1 (2022): Desember 2022
Publisher : Surakarta Abdimas Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan dalam kegiatan pengabdian masyarakat di Desa Sewurejo adalah memberikan wacanakepada pelaku bisnis Usaha Mikro Kecil dan Menengah (UMKM) terhadap pentingnya melakukanstrategi dalam rangka mengantisipasi adanya dampak dari pandemi. Kegiatan pengabdianmasyarakat dilakukan dengan memberikan penyuluhan entrepreneurship antisipasi dampak pandemibagi pelaku bisnis UMKM Dusun Tepos Desa Sewurejo Kecamatan Mojogedang KabupatenKaranganyar. Kegiatan penyuluhan dilaksanakan di rumah Bapak Kepala Dusun Tepos dengan duametode, yaitu presentasi dan tanya jawab. Evaluasi keberhasilan dari kegiatan pengabdian kepadamasyarakat ini ditunjukkan oleh beberapa indikator, yaitu banyaknya peserta yang mengikuti kegiatanyang terdiri dari pelaku bisnis berbagai bidang, yaitu makanan, pertanian, dan peternakan. Disampingitu, peserta sangat antusias mengikuti kegiatan dari awal sampai akhir. Suasana tanya jawab(diskusi) berjalan seru karena banyak peserta yang mengajukan pertanyaan. Keinginan peserta agarkegiatan ini bisa dilanjutkan lagi pada periode mendatang
PELATIHAN IMPLEMENTASI KEWIRAUSAHAAN PADA USAHA MIKRO KECIL, DAN MENENGAH (UMKM) TEH DAN GETUK BU SRI KAWASAN WISATA KEMUNING, KECAMATAN NGARGOYOSO KABUPATEN KARANGANYAR Rohwiyati; Kim Budiwinarto; Juni Trisnowati; Praptiestrini; Sulistya; Yanti Sri Danarwati; Dewi Pujiani; Giyarti Slamet
Surakarta Abdimas Journal Vol 2, No 1 (2023): Juli 2023
Publisher : Surakarta Abdimas Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The elaboration of entrepreneurial theory into a practical realm requires serious strengthening and focus, to create people who are truly resilient in running a business. In this description, motivation and providing real examples are needed for business actors, so that they have high motivation to start and develop businesses and open jobs for the community in their environment. The main target in providing business motivation is Tea and Getuk SMEs that have potential prospects for business development, especially looking for food characteristics for Kemuning tourist destinations. This business started from trial and error without being supported by business planning, but over time it has become a promising business, evidenced by a wider market, more and more turnover and the number of employees until now reaches 15 (fifteen) people. Symptoms of significant business development from time to time recommend that business governance with all descendants of tea and getuk business activities cannot survive with the patterns that have been practiced, this is as a result of the development of problems, challenges, especially changes in consumer tastes and business competitors. It is considered necessary to adapt to the completeness of management, information technology, which is able to control the development, challenges and business problems along with the progress of the tea and getuk business. One of the main elements in controlling business development is foresight in reading business situations and problems, in anticipation of the right decisions in order to protect the onslaught of competitors and strengthen business management in the context of business progress, sustainability and sustainability.
PEMASARAN BERBASIS KOMUNITAS DAN KEMITRAAN PADA KALIBOTO GREEN INSTITUTE Juni Trisnowati; Sulistya; Rohwiyati; Dewi Pujiani; Indrian Supheni
Surakarta Abdimas Journal Vol 3, No 2 (2024): Desember 2024
Publisher : Surakarta Abdimas Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to identify and analyze community-based marketing strategies and partnerships undertaken by Kaliboto Green Institute, an institution engaged in goat farming, fish farming, and fermented animal feed processing in Central Java. Using a qualitative approach through case studies, this research explores the role of local communities and strategic partnerships in expanding markets and increasing product sales. Data were obtained through in-depth interviews, direct observation, and document analysis. The results show that community-based marketing is effective in strengthening local community involvement and increasing product acceptance in the market. Partnerships with cooperatives and educational institutions also contributed significantly in supporting product marketing and distribution. However, some challenges such as coordination among partners and limited resources need to be addressed to improve the success of the program. This study provides practical guidance for small and medium-sized enterprises to leverage the power of community and partnerships in marketing strategies. In addition, the findings also have implications for the development of sustainable marketing policies in the livestock and fisheries sectors.
PENDAMPINGAN IMPLEMENTASI KESELAMATAN DAN KESEHATAN KERJA (K3) SEBAGAI UPAYA PENCEGAHAN KECELAKAAN KERJA DI PT. BALI MODA BUSANA KABUPATEN KARANGANYAR Rohwiyati; Sulistya; Kim Budiwinarto; Juni Trisnowati; Yanti Sri Danarwati; Giarti Slamet; Praptiestrini; Dewi Pujiani; Sri Wahyu Ening Handayani
Surakarta Abdimas Journal Vol 3, No 1 (2024): Juli 2024
Publisher : Surakarta Abdimas Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The first activity carried out in this service activity was observation to determine problems in activities at PT Bali Moda Busana. Observations are only focused on the production department and some management staff. Based on the observations that have been made, it is found that the working environment at PT Bali Moda Busana, has the potential for physical hazards and the workers have not Personal Protective Equipment (PPE) at work which allows work accidents. The expected results in service activities are that employees in the production department have more knowledge about Occupational Safety and Health (K3); acquire knowledge of identifying potential hazards in the workplace and preventive measures for work accidents; and gain knowledge about the types of PPE (Personal Protective Equipment). Based on the results of this service activity in the form of counseling, training and mentoring that has been carried out; employees of the production department, to acquire knowledge about Occupational Safety and Health (K3); acquire knowledge of identifying potential hazards in the workplace and preventive measures for work accidents; and gain knowledge about the types of PPE (Personal Protective Equipment), then implement it in daily work, as the motto of work “Savety 1st”
PENDAMPINGAN UMKM KOPI PATI DALAM MENEMBUS PASAR EKSPOR MELALUI INOVASI PRODUK DAN STRATEGI PEMASARAN BERKELANJUTAN Rohwiyati; Sulistya; Kim Budiwinarto; Juni Trisnowati; Dewi Pujiani
Surakarta Abdimas Journal Vol 4, No 1 (2025): Juli 2025
Publisher : Surakarta Abdimas Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community service activity aims to enhance the capacity of coffee MSMEs in Pati Regency to meet the challenges of the global market, particularly in penetrating export channels. The main focus of the program is on mentoring product innovation and implementing sustainable marketing strategies aligned with international market demands. The implementation method includes need assessments, product innovation workshops (flavor diversification and packaging design), digital and sustainable marketing training, and export procedure simulations. The program employed a participatory approach through workshops, hands-on practices, and technical assistance. Evaluation was conducted using pre-test and post-test assessments as well as direct observation of participants’ implementation. The results showed a significant improvement in participants’ understanding (average increase of 68%) and their ability to develop new products and utilize digital platforms for promotion. This activity demonstrates that strategic collaboration and practical mentoring effectively equip MSMEs with the skills and confidence to compete in the export market.
KONTEN DIGITAL MENDUKUNG PEMASARAN EKSPOR PT. BALI MODA BUSANA KAB. KARANGANYAR TAHUN 2024 Praptiestrini, Praptiestrini; Sulistya, Sulistya; Budiwinarto, Kim; Trisnowati, Juni; Danarwati, Yanti Sri; Slamet, Giarti; Rohwiyati, Rohwiyati; Pujian, Dewi; Nugroho, Novie Endi
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 2 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Technology today continues to develop. Many sectors that were initially carried out directly or offline, are now switching online and utilizing existing technology, one of which is marked by the presence of digital marketing strategies. With this technological advancement, businesses are used to market their products more easily. Digital Marketing is an activity carried out to market products (promotions) with digital media, namely using internet technology. This digital marketing has the goal of attracting potential consumers appropriately. Especially with the high use of the internet among the public, this marketing is widely chosen by companies. PT. Bali Moda Busana Karanganyar Branch is one of the companies engaged in fashion and has great potential to develop the export market, especially the markets of European and American countries. Along with the development of technology and digitalization, digital product marketing has become an effective strategy to reach the international market. However, not all companies make optimal use of digital content to support the export of their products Keywords : Digital Marketing Business
Pengembangan Usaha Mikro Kecil dan Menengah (UMKM) Industri Rumah Tangga Tahu di Mojogedang Kab. Karanganyar: Tantangan dan Peluang Sulistya; Rohwiyati; Raisya Ramadhani Rachim
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 2 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v7i2.17856

Abstract

This community service activity focuses on developing tofu Micro, Small and Medium Enterprises (MSMEs) in Mojogedang District. MSMEs know that this region has great potential to support the local economy, but faces various challenges such as limited production technology, less than optimal marketing and ineffective business management. This activity aims to increase the capacity and competitiveness of tofu MSMEs through training, technical assistance and development of marketing networks. The methods used in this activity include training on efficient and environmentally friendly tofu production technology, assistance in implementing product innovation and business management, as well as developing effective marketing strategies. The results of this activity show an increase in the knowledge and skills of MSME actors in the production and management of tofu businesses, as well as an increase in their access to more efficient production technology. Apart from that, this activity also succeeded in expanding the marketing network for tofu products from Mojogedang, thereby increasing the income and economic welfare of the local community. Thus, this activity provides significant benefits for tofu MSMEs, the community and other related parties, as well as supporting sustainable local economic improvement programs. Keywords: MSMEs, Production Technology, Marketing, Product Innovation
The Influence of Environmental Awareness, Environmental Attitudes, and Perceptions of Green Marketing on Consumer Trust in Environmentally Friendly Products in Modern Retail Sukoco, Andreas Ari; Stefia, Cheryl Marlitta; Haryanto, Budhi; Rohwiyati, Rohwiyati; Fenitra, Rakotoarisoa Maminirina
Journal of Management and Entrepreneurship Research Vol. 6 No. 4 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.12.06.4-78

Abstract

Objective: This study aims to analyze the effects of environmental awareness, environmental attitude, and perceptions of green marketing on consumer trust in eco-friendly products in modern retail. Research Design & Methods: The research employs a quantitative survey design with a purposive random sampling technique, yielding 100 respondents. Data were collected using a questionnaire and analyzed using multiple linear regression in SPSS. Findings: The results show that environmental awareness, environmental attitude, and perceptions of green marketing have positive and significant effects on consumer trust. Implications & Recommendations: Practically, modern retailers need to strengthen the credibility of their green communications (credible certifications/labels, traceability evidence) and enhance consumer education so that sustainability claims are understood and trusted. Contribution & Value Added: The novelty of this study lies in integrating VBN and Signaling Theory within a single model to explain the formation of green trust in Indonesia’s modern retail context. The findings further reinforce the proposition that building green trust requires a combination of consumers’ awareness and positive attitudes together with credible and consistent green marketing signals. The synergy of these factors is crucial for encouraging the adoption of eco-friendly products in modern retail.
PENGARUH CORPORATE MARKETING PERFORMANCE TERHADAP NILAI PERUSAHAAN : BUKTI DARI PASAR NEGARA ASEAN Rohwiyati; Sulistya; Marhaendra Kusuma; Nashya Youllanda; Sanju Kumar Singh
JMD : Jurnal Riset Manajemen & Bisnis Dewantara Vol. 9 No. 1 (2026): Januari (2026) - Juni (2026)
Publisher : STIE PGRI Dewantara Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/jmd.v9i1.1501

Abstract

This research investigates the effect of corporate marketing performance on firm value and the moderating role of unrealized income in the influence of corporate marketing performance on firm value. Data are drawn from the financial statements of financial sector companies listed on the capital markets in five ASEAN member countries for the years 2020-2024, with a sample of 207 entities and observational data from 1,035 firm-years. Hypothesis testing uses moderated regression analysis. The results of the investigation indicate that corporate marketing performance has a positive effect on firm value, supporting classical marketing theory. Unrealized income strengthens the influence of corporate marketing performance on firm value, supporting signaling theory. The originality of this study lies in examining the moderating role of unrealized income in the influence of corporate marketing performance on firm value.
Co-Authors Ahmad Ikhwan Setiawan, Ahmad Ikhwan Aini, Laila Nur Anari, Sahar Andreas Ari Sukoco Annisa Marsela, Annisa Astrid Widayani Azizah, Intan Nur Budhi Haryanto Danarwati, Yanti Sri Dewi Pujiani Dewi Pujiani Erni Widiastuti Fadilah, Novi Siti Fajar Wahyu Karyadi Fenitra, Rakotoarisoa Maminirina Giarti Slamet Giarti Slamet Giyarti Slamet handayani Harsono, Mugi Haryono, Tulus Indrian Supheni Juni Trisnowati Juni Trisnowati Kim Budiwinarto Kim Budiwinarto Kim Budiwinarto kun ismawati Kun Ismawati Kusuma, Marhaendra Laila Nur Aini Laila Nur Aini Nashya Youllanda Nugroho, Novie Endi Praptiesrini Praptiestrini Pujian, Dewi Purnomo, Khrisna Adhy Raisya Ramadhani Rachim Roch Mulyani Sanju Kumar Singh Sarsiti . Setiawan, Ahmad Ikhwan Setiawan, Krisna Bayu Setiorini, Kusumaningdiah Retno Sri Murni Sri Wahyu Ening Handayani Stefia, Cheryl Marlitta Sulistya Sulistya Sulistya Sulistya, S sulistyo Sulistyo Supheni, Indrian - Surendra, Arya Suryati Suryati Susanti, Asri Diah Tony Tony Tulus Haryono, Tulus Wahyudi, Lilik Wahyudi, Lilik Yanti Sri Danarwati Yanti Sri Danarwati