Garuda - Garba Rujukan Digital

PEMASARAN BERBASIS KOMUNITAS DAN KEMITRAAN PADA KALIBOTO GREEN INSTITUTE Juni Trisnowati; Sulistya; Rohwiyati; Dewi Pujiani; Indrian Supheni
Surakarta Abdimas Journal Vol 3, No 2 (2024): Desember 2024
Publisher : Surakarta Abdimas Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to identify and analyze community-based marketing strategies and partnerships undertaken by Kaliboto Green Institute, an institution engaged in goat farming, fish farming, and fermented animal feed processing in Central Java. Using a qualitative approach through case studies, this research explores the role of local communities and strategic partnerships in expanding markets and increasing product sales. Data were obtained through in-depth interviews, direct observation, and document analysis. The results show that community-based marketing is effective in strengthening local community involvement and increasing product acceptance in the market. Partnerships with cooperatives and educational institutions also contributed significantly in supporting product marketing and distribution. However, some challenges such as coordination among partners and limited resources need to be addressed to improve the success of the program. This study provides practical guidance for small and medium-sized enterprises to leverage the power of community and partnerships in marketing strategies. In addition, the findings also have implications for the development of sustainable marketing policies in the livestock and fisheries sectors.

PENDAMPINGAN IMPLEMENTASI KESELAMATAN DAN KESEHATAN KERJA (K3) SEBAGAI UPAYA PENCEGAHAN KECELAKAAN KERJA DI PT. BALI MODA BUSANA KABUPATEN KARANGANYAR Rohwiyati; Sulistya; Kim Budiwinarto; Juni Trisnowati; Yanti Sri Danarwati; Giarti Slamet; Praptiestrini; Dewi Pujiani; Sri Wahyu Ening Handayani
Surakarta Abdimas Journal Vol 3, No 1 (2024): Juli 2024
Publisher : Surakarta Abdimas Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar

The first activity carried out in this service activity was observation to determine problems in activities at PT Bali Moda Busana. Observations are only focused on the production department and some management staff. Based on the observations that have been made, it is found that the working environment at PT Bali Moda Busana, has the potential for physical hazards and the workers have not Personal Protective Equipment (PPE) at work which allows work accidents. The expected results in service activities are that employees in the production department have more knowledge about Occupational Safety and Health (K3); acquire knowledge of identifying potential hazards in the workplace and preventive measures for work accidents; and gain knowledge about the types of PPE (Personal Protective Equipment). Based on the results of this service activity in the form of counseling, training and mentoring that has been carried out; employees of the production department, to acquire knowledge about Occupational Safety and Health (K3); acquire knowledge of identifying potential hazards in the workplace and preventive measures for work accidents; and gain knowledge about the types of PPE (Personal Protective Equipment), then implement it in daily work, as the motto of work “Savety 1st”

PENDAMPINGAN UMKM KOPI PATI DALAM MENEMBUS PASAR EKSPOR MELALUI INOVASI PRODUK DAN STRATEGI PEMASARAN BERKELANJUTAN Rohwiyati; Sulistya; Kim Budiwinarto; Juni Trisnowati; Dewi Pujiani
Surakarta Abdimas Journal Vol 4, No 1 (2025): Juli 2025
Publisher : Surakarta Abdimas Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar

This community service activity aims to enhance the capacity of coffee MSMEs in Pati Regency to meet the challenges of the global market, particularly in penetrating export channels. The main focus of the program is on mentoring product innovation and implementing sustainable marketing strategies aligned with international market demands. The implementation method includes need assessments, product innovation workshops (flavor diversification and packaging design), digital and sustainable marketing training, and export procedure simulations. The program employed a participatory approach through workshops, hands-on practices, and technical assistance. Evaluation was conducted using pre-test and post-test assessments as well as direct observation of participants’ implementation. The results showed a significant improvement in participants’ understanding (average increase of 68%) and their ability to develop new products and utilize digital platforms for promotion. This activity demonstrates that strategic collaboration and practical mentoring effectively equip MSMEs with the skills and confidence to compete in the export market.

KONTEN DIGITAL MENDUKUNG PEMASARAN EKSPOR PT. BALI MODA BUSANA KAB. KARANGANYAR TAHUN 2024 Praptiestrini, Praptiestrini; Sulistya, Sulistya; Budiwinarto, Kim; Trisnowati, Juni; Danarwati, Yanti Sri; Slamet, Giarti; Rohwiyati, Rohwiyati; Pujian, Dewi; Nugroho, Novie Endi
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 2 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Technology today continues to develop. Many sectors that were initially carried out directly or offline, are now switching online and utilizing existing technology, one of which is marked by the presence of digital marketing strategies. With this technological advancement, businesses are used to market their products more easily. Digital Marketing is an activity carried out to market products (promotions) with digital media, namely using internet technology. This digital marketing has the goal of attracting potential consumers appropriately. Especially with the high use of the internet among the public, this marketing is widely chosen by companies. PT. Bali Moda Busana Karanganyar Branch is one of the companies engaged in fashion and has great potential to develop the export market, especially the markets of European and American countries. Along with the development of technology and digitalization, digital product marketing has become an effective strategy to reach the international market. However, not all companies make optimal use of digital content to support the export of their products Keywords : Digital Marketing Business

Pengembangan Usaha Mikro Kecil dan Menengah (UMKM) Industri Rumah Tangga Tahu di Mojogedang Kab. Karanganyar: Tantangan dan Peluang Sulistya; Rohwiyati; Raisya Ramadhani Rachim
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 2 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v7i2.17856

This community service activity focuses on developing tofu Micro, Small and Medium Enterprises (MSMEs) in Mojogedang District. MSMEs know that this region has great potential to support the local economy, but faces various challenges such as limited production technology, less than optimal marketing and ineffective business management. This activity aims to increase the capacity and competitiveness of tofu MSMEs through training, technical assistance and development of marketing networks. The methods used in this activity include training on efficient and environmentally friendly tofu production technology, assistance in implementing product innovation and business management, as well as developing effective marketing strategies. The results of this activity show an increase in the knowledge and skills of MSME actors in the production and management of tofu businesses, as well as an increase in their access to more efficient production technology. Apart from that, this activity also succeeded in expanding the marketing network for tofu products from Mojogedang, thereby increasing the income and economic welfare of the local community. Thus, this activity provides significant benefits for tofu MSMEs, the community and other related parties, as well as supporting sustainable local economic improvement programs. Keywords: MSMEs, Production Technology, Marketing, Product Innovation

THE EFFECT OF FAMILY INVOLVEMENT IN COMPANY MANAGEMENT ON COMPANY PERFORMANCE Annisa Marsela; Indrian Supheni; Sri Murni; Asri Diah Susanti; Rohwiyati
Jurnal RAK (Riset Akuntansi Keuangan) Vol. 8 No. 1 (2023): Jurnal RAK (Riset Akuntansi Keuangan)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rak.v8i1.587

This study aims to determine the effect of family involvement in company management on company performance. This study uses a purposive sampling technique to determine the research sample. This technique produces 380 research sample data. This study uses the Ordinary Least Square (OLS) method in analyzing hypotheses. The results of the study indicate that the involvement of family CEOs has no effect on company performance. Meanwhile, the involvement of family director’s has a positive effect on company performance. This research is limited by the sample company information used, so it is hoped that further research can add other sources of information related to family company ownership and or change the measurement of family businesses in analyzing family businesses or companies.

Market Orientation on Export Marketing Performance: The Role of Disruptive Innovation and Flexibility Supporting SDGs 8 and 9 Rohwiyati Rohwiyati; Tulus Haryono; Ahmad Ikhwan Setiawan; Lilik Wahyudi; Tri Darsono; Sulistya Sulistya
Journal of Current Studies in SDGs Vol. 3 No. 3 (2027): September
Publisher : Sekolah Tinggi Agama Islam Sabilul Muttaqin Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63230/jocsis.3.3.299

Objective: How customer orientation and competitor orientation influence the export marketing performance of coffee-exporting micro, small, and medium-sized enterprises (MSMEs), while assessing the mediating role of disruptive innovation and the moderating role of organizational flexibility. The study also highlights the relevance of these capabilities to SDG 8 and SDG 9 through inclusive export growth and innovation-driven competitiveness. Method: A quantitative explanatory design was employed using survey data from 116 coffee-exporting MSMEs in Central Java, Indonesia, selected through purposive sampling. The relationships among the constructs were analyzed using partial least squares structural equation modeling (PLS-SEM) with SmartPLS 3. Results: Customer orientation significantly improved export marketing performance, whereas competitor orientation had no significant direct effect. Both customer and competitor orientation significantly promoted disruptive innovation, which in turn enhanced export marketing performance. Disruptive innovation significantly mediated both market-orientation dimensions, and flexibility strengthened its positive effect on export marketing performance. Novelty: Integrating disruptive innovation as a mediating mechanism and flexibility as a boundary condition in a single export-marketing model for coffee MSMEs. The model explains how market intelligence can be converted into adaptive innovation and stronger export outcomes, offering an SDG-aligned pathway for resilient MSME internationalization.

PENGEMBANGAN STORYTELLING BRANDING: MENGANGKAT NILAI LOKAL UMKM DALAM PEMASARAN PRODUK TAHU DI WONOGIRI Rohwiyati; Sulistya; Juni Trisnowati; Dewi Pujiani
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 8 No. 1 (2026): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v8i1.19363

PENGEMBANGAN STORYTELLING BRANDING: MENGANGKAT NILAI LOKAL UMKM DALAM PEMASARAN PRODUK TAHU DI WONOGIRI

The Effects of Influencer Credibility on Brand Attitude and Purchase Intention: The Moderating Role of Brand Congruence in Food Vlogger Marketing Budhi Haryanto; Cheryl Marlitta Stefia; Sabda Aji Kurniawan; Andreas Ari Sukoco; Rohwiyati Rohwiyati
Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Vol. 10 No. 2 (2026): Amwaluna: Jurnal Ekonomi dan Keuangan Syariah
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/amwaluna.v10i2.10435

Influencer marketing has become increasingly important in shaping consumer responses; however, limited understanding remains regarding the conditions under which influencer credibility is more strongly associated with brand evaluations and purchase intentions, particularly in food-vlogger marketing. This study examines the relationships among influencer credibility, brand attitude, and purchase intention and investigates brand congruence as a moderating boundary condition in the Indonesian culinary context. Using a cross-sectional survey, data were collected from 150 consumers familiar with Nex Carlos and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that influencer credibility is positively associated with brand attitude and purchase intention, while brand attitude is positively related to purchase intention. Brand congruence significantly strengthens all three relationships, demonstrating that endorsement effectiveness varies according to perceived influencer–brand compatibility. At the dimensional level, trustworthiness and expertise exhibit stronger contributions to influencer credibility than attractiveness. Theoretically, this study integrates Meaning Transfer Theory, Source Credibility Theory, and the Match-Up Hypothesis by conceptualizing brand congruence as a boundary condition, thereby extending meaning transfer toward a conditional explanation of endorsement effectiveness. Managerially, the findings highlight the importance of selecting credible influencers whose expertise, identity, audience, and communication style align with endorsed brands.

Market Orientation on Export Marketing Performance: The Role of Disruptive Innovation and Flexibility Supporting SDGs 8 and 9 Rohwiyati Rohwiyati; Tulus Haryono; Ahmad Ikhwan Setiawan; Lilik Wahyudi; Tri Darsono; Sulistya Sulistya
Journal of Current Studies in SDGs Vol. 3 No. 3 (2027): September
Publisher : Sekolah Tinggi Agama Islam Sabilul Muttaqin Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63230/jocsis.3.3.299

Objective: How customer orientation and competitor orientation influence the export marketing performance of coffee-exporting micro, small, and medium-sized enterprises (MSMEs), while assessing the mediating role of disruptive innovation and the moderating role of organizational flexibility. The study also highlights the relevance of these capabilities to SDG 8 and SDG 9 through inclusive export growth and innovation-driven competitiveness. Method: A quantitative explanatory design was employed using survey data from 116 coffee-exporting MSMEs in Central Java, Indonesia, selected through purposive sampling. The relationships among the constructs were analyzed using partial least squares structural equation modeling (PLS-SEM) with SmartPLS 3. Results: Customer orientation significantly improved export marketing performance, whereas competitor orientation had no significant direct effect. Both customer and competitor orientation significantly promoted disruptive innovation, which in turn enhanced export marketing performance. Disruptive innovation significantly mediated both market-orientation dimensions, and flexibility strengthened its positive effect on export marketing performance. Novelty: Integrating disruptive innovation as a mediating mechanism and flexibility as a boundary condition in a single export-marketing model for coffee MSMEs. The model explains how market intelligence can be converted into adaptive innovation and stronger export outcomes, offering an SDG-aligned pathway for resilient MSME internationalization.

Title

Found 50 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 50 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 50 Documents
Search