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All Journal Jurnal Ekonomi dan Kewirausahaan Jurnal Manajemen Jurnal REKOMEN (Riset Ekonomi Manajemen) Adi Widya : Jurnal Pengabdian Masyarakat DIJB (Diponegoro International Journal of Business) JURNAL AKUNTANSI DAN MANAJEMEN MUTIARA MADANI JMD: Jurnal Riset Manajemen & Bisnis Dewantara Budimas : Jurnal Pengabdian Masyarakat Journal of Management and Entrepreneurship Research Jurnal Bisnis dan Kewirausahaan Surakarta Management Journal Jurnal Manajemen dan Pemasaran Jasa Jurnal RAK (Riset Akuntansi Keuangan) SURAKARTA ABDIMAS JOURNAL Jurnal Ekonomi Bisnis dan Kewirausahaan
Rohwiyati Rohwiyati
Fakultas Ekonomi Universitas Surakarta
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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The Effect of Product Quality and Brand Image On Purchase Decisions at PT Bangun Maju Lestari, Jaten District, Karanganyar Regency In 2022 Rohwiyati Rohwiyati; Yanti Sri Danarwati
JURNAL AKUNTANSI DAN MANAJEMEN MUTIARA MADANI Vol 10 No 1 (2022): Jurnal Akuntansi dan Manajemen Mutiara Madani
Publisher : SEKOLAH TINGGI ILMU EKONOMI NGANJUK

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of product quality and brand image on purchasing decisions at PT Bangun Maju Lestari, Jaten District, Karanganyar Regency. Either partially or simultaneously. This research is a quantitative case study. Primary data were obtained from direct research by distributing questionnaires. The research population was 50 respondents. The number of samples in this study were 50 respondents. The data analysis technique used is multiple linear regression test, F test, t test, and coefficient of determination test. The results showed that partially product quality (X1) and brand image (X2) variables had a significant effect on purchasing decisions (Y). These three variables have a significant effect on purchasing decisions simultaneously.
ANALISIS PENGARUH KUALITAS PELAYANAN, KETERSEDIAAN PRODUK, DAN CITRA TOKO TERHADAP KEPUTUSAN PEMBELIAN DI TOKO SPAREPART MOTOR PUTRA LAWU Rohwiyati, Rohwiyati; Haryono, Tulus; Wahyudi, Lilik; Setiawan, Ahmad Ikhwan
Surakarta Management Journal VOLUME 6 NO. 2 DESEMBER 2024
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v6i2.1412

Abstract

This study aims to analyze the influence of service quality, product availability, and store image on purchasing decisions at motorcycle spare parts stores both partially and simultaneously. This research is a quantitative research with survey design. The population in this study is 623 customers of the Putra Lawu store taken from sales data during June – November 2023, while the sample is 86 customers taken using purposive sampling techniques. Data were collected using questionnaires, then analyzed using t-Test, F Test and Coefficient of Determination Test. The results showed that service quality, product availability, and store image on purchasing decisions at motorcycle spare parts stores both partially and simultaneously. This means that when service quality, product availability, and store image are well managed, it positively influences consumer purchasing decisions at the Putra Lawu motorcycle spare parts store. In other words, the combination of these three factors has a strong influence in persuading consumers to choose and make purchases at the store. Therefore, a good understanding and management of service quality, product availability, and store image is very important for a store's success in attracting and retaining customers.
Pengaruh Kompensasi, Motivasi Dan Lingkungan Kerja Terhadap Kepuasan Kerja Karyawan Pada Wilwatikta Santosa Karanganyar Rohwiyati, Rohwiyati; Supheni, Indrian
Jurnal Bisnis dan Kewirausahaan Vol 16 No 1 (2023): Jurnal Bisnis dan Kewirausahaan
Publisher : Fakultas Ekonomi - Universitas Setia Budi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31001/jbk.v16i1.2018

Abstract

The purpose of this study was to determine the effect of compensation, motivation and work environment on employee job satisfaction at Wilwatikta Santosa Karanganyar either partially or simultaneously. This research is a quantitative case study. Secondary data is obtained from records or documents. The sample in this study was 39 respondents. The technique used is the census technique while the analysis technique used is multiple linear regression analysis, f test, t test, and coefficient of determination test. The results of this study indicate that partially compensation, motivation and work environment have a significant effect on job satisfaction. These three variables have a significant effect on job satisfaction simultaneously.
Pemasaran Berbasis Komunitas dan Kemitraan Pada Kaliboto Green Institute Juni Trisnowati; sulistyo; Rohwiyati; Dewi Pujiani; Indrian Supheni
Surakarta Abdimas Journal Vol. 3 No. 2 (2024): Surakarta Abdimas Journal
Publisher : Fakultas Ekonomi Universitas Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/saj.v3i2.287

Abstract

Abstract This study aims to identify and analyze community-based marketing strategies and partnerships undertaken by Kaliboto Green Institute, an institution engaged in goat farming, fish farming, and fermented animal feed processing in Central Java. Using a qualitative approach through case studies, this research explores the role of local communities and strategic partnerships in expanding markets and increasing product sales. Data were obtained through in-depth interviews, direct observation, and document analysis. The results show that community-based marketing is effective in strengthening local community involvement and increasing product acceptance in the market. Partnerships with cooperatives and educational institutions also contributed significantly in supporting product marketing and distribution. However, some challenges such as coordination among partners and limited resources need to be addressed to improve the success of the program. This study provides practical guidance for small and medium-sized enterprises to leverage the power of community and partnerships in marketing strategies. In addition, the findings also have implications for the development of sustainable marketing policies in the livestock and fisheries sectors. Keywords: Community-Based Marketing, Partnership, Livestock
THE EFFECT OF FAMILY INVOLVEMENT IN COMPANY MANAGEMENT ON COMPANY PERFORMANCE Marsela, Annisa; Indrian Supheni; Murni, Sri; Susanti, Asri Diah; Rohwiyati
Jurnal RAK (Riset Akuntansi Keuangan) Vol. 8 No. 1 (2023): Jurnal RAK (Riset Akuntansi Keuangan)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rak.v8i1.587

Abstract

This study aims to determine the effect of family involvement in company management on company performance. This study uses a purposive sampling technique to determine the research sample. This technique produces 380 research sample data. This study uses the Ordinary Least Square (OLS) method in analyzing hypotheses. The results of the study indicate that the involvement of family CEOs has no effect on company performance. Meanwhile, the involvement of family director’s has a positive effect on company performance. This research is limited by the sample company information used, so it is hoped that further research can add other sources of information related to family company ownership and or change the measurement of family businesses in analyzing family businesses or companies.
Pendampingan UMKM Kopi Pati dalam Menembus Pasar Ekspor Melalui Inovasi Produk dan Strategi Pemasaran Berkelanjutan Rohwiyati; Sulistya; Kim Budiwinarto; Juni Trisnowati; Dewi Pujiani
Surakarta Abdimas Journal Vol. 4 No. 1 (2025): Surakarta Abdimas Journal (Volume 4, Nomor 1, 2025)
Publisher : Fakultas Ekonomi Universitas Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/saj.v4i1.329

Abstract

Abstract This community service activity aims to enhance the capacity of coffee MSMEs in Pati Regency to meet the challenges of the global market, particularly in penetrating export channels. The main focus of the program is on mentoring product innovation and implementing sustainable marketing strategies aligned with international market demands. The implementation method includes need assessments, product innovation workshops (flavor diversification and packaging design), digital and sustainable marketing training, and export procedure simulations. The program employed a participatory approach through workshops, hands-on practices, and technical assistance. Evaluation was conducted using pre-test and post-test assessments as well as direct observation of participants’ implementation. The results showed a significant improvement in participants’ understanding (average increase of 68%) and their ability to develop new products and utilize digital platforms for promotion. This activity demonstrates that strategic collaboration and practical mentoring effectively equip MSMEs with the skills and confidence to compete in the export market.  Keywords: Product Innovation, Sustainable Marketing, Mentoring
Customer and competitor orientation on coffee export marketing performance in Central Java: The role of learning organization and entrepreneurial orientation Sulistya, Sulistya; Rohwiyati, Rohwiyati; Setiorini, Kusumaningdiah Retno
Jurnal Manajemen dan Pemasaran Jasa Vol. 18 No. 1 (2025): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v18i1.21019

Abstract

This research aimed to examine market performance through the two dimensions of customer and competitor orientation. The mediating role of learning organization was examined in the correlation of customer with competitor orientation and coffee export marketing performance in Central Java MSMEs. Furthermore, the moderating role of entrepreneurial orientation was analyzed in the learning organization impact on export marketing performance. The sample consisted of 116 coffee-exporting MSMEs in the Central Java region, Indonesia, selected based on specified criteria. Our data analysis used PLS-SEM (Partial Least Squares–Structural Equation Modeling) to examine the connections between variables. Our findings revealed that 1) customer orientation and learning organization significantly affect export marketing performance, 2) competitor orientation do not significantly affect export marketing performance, 3) Customer and competitor orientation had significant and indirect impact on learning organization and export marketing performance, respectively, and 4) Entrepreneurial orientation moderated the influence of learning organization on export marketing performance.
STRATEGI PEMASARAN INKLUSIF UNTUK MENINGKATKAN PARTISIPASI UMKM PANGAN DALAM PROGRAM MAKAN BERGIZI GRATIS DI JAWA TENGAH Rohwiyati, Rohwiyati; Supheni, Indrian -
JURNAL AKUNTANSI DAN MANAJEMEN MUTIARA MADANI Vol 13 No 1 (2025): Jurnal Akuntansi dan Manajemen Mutiara Madani
Publisher : SEKOLAH TINGGI ILMU EKONOMI NGANJUK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59330/ojsmadani.v13i1.250

Abstract

This study aims to analyze the effect of inclusive marketing strategies on the participation of food MSMEs in the Free Nutritious Meal Program in Central Java, as well as its impact on the success of the program. A quantitative approach was adopted, involving 170 respondents from food-based MSMEs. Data were analyzed using SEM-PLS to examine validity, reliability, structural relationships, R², f², and Q² values. The results indicate that inclusive marketing strategies have a positive and significant influence on both MSME participation and program success. MSME participation was also found to mediate the relationship between inclusive marketing strategies and the success of the Free Nutritious Meal Program. The R² values show that 58% of MSME participation and 52% of program success are explained by the model. The effect size (f²) falls within the medium to large category, while the Q² values confirm strong predictive relevance. This research highlights the importance of collaboration, market access, empowerment, and innovation in actively involving MSMEs in the provision of nutritious food. The findings offer strategic recommendations for policymakers and stakeholders to strengthen sustainable program implementation.
Antecedents of export marketing performance: The moderating role of environmental knowledge and government intervention Rohwiyati, R; Haryono, Tulus; Setiawan, Ahmad Ikhwan; Wahyudi, Lilik; Sulistya, S
Diponegoro International Journal of Business Vol 8, No 1 (2025)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.8.1.2025.50-62

Abstract

This research aims to investigate effect green market orientation (GMO) and green intellectual capital (GIC) on green innovation (GI) and its impact on export marketing performance (EMP) and testing moderating role effect GI on EMP. Research Methods: samples 116 Micro, Small, and Medium Enterprises (msmes) Central Java Indonesia, Partial Least Squares Structural Equation Modeling (PLS-SEM) used to data analyzing. Findings: GMO and GIC Impact on GI: Both green market orientation and green intellectual capital have a significant positive effect on green innovation. Impact on EMP: Green market orientation and green innovation significantly influence export marketing performance. Green intellectual capital does not have a significant direct effect on export marketing performance. Moderating Role of Environmental Knowledge and Government Intervention: Environmental knowledge and government intervention positively moderate the relationship between green innovation and export marketing performance, strengthening the impact of green innovation on EMP. Values: Insight for msmes: The study provides valuable insights for MSME coffee exporters in Central Java, emphasizing the importance of focusing on enhancing environmental knowledge and leveraging government intervention to achieve better marketing success in the global market.
PENGARUH KUALITAS PELAYANAN, KEPERCAYAAN DAN PROMOSI TERHADAP LOYALITAS NASABAH DEPOSITO PT BANK VICTORIA TBK. SOLO Rohwiyati, Rohwiyati; Danarwati, Yanti Sri; Sulistya, Sulistya
Jurnal Manajemen Vol. 12 No. 2 (2022): JURNAL MANAJEMEN VOL. 12 NO. 2 DESEMBER 2022
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/jm.v13i2.3342

Abstract

Penelitian ini bertujuan menganalisis (1) Untuk mengetahui pengaruh kualitas pelayanan terhadap loyalitas nasabah. (2) Untuk mengetahui pengaruh kepercayaan terhadap loyalitas nasabah. (3) Untuk mengetahui pengaruh promosi terhadap loyalitas nasabah. (4) Untuk mengetahui pengaruh kualitas pelayanan, kepercayaan, dan promosi secara simultan terhadap loyalitas nasabah. Sampel adalah nasabah deposito PT Bank Victoria Tbk. Solo berjumlah 60 responden. Pengumpulan data menggunakan teknik kuesioner melalui pengujian validitas dan reliabilitas. Teknik analisis data menggunakan analisis regresi linier berganda. Kesimpulan dari hasil pengujian setiap hipotesis menunjukkan bahwa (1) Kualitas pelayanan berpengaruh signifikan terhadap loyalitas nasabah. (2) Kepercayaan berpengaruh signifikan terhadap loyalitas nasabah. (3) Promosi berpengaruh signifikan terhadap loyalitas nasabah. (4) Kualitas pelayanan, kepercayaan, dan promosi berpengaruh signifikan secara simultan terhadap Loyalitas nasabah.
Co-Authors Ahmad Ikhwan Setiawan, Ahmad Ikhwan Aini, Laila Nur Anari, Sahar Andreas Ari Sukoco Annisa Marsela, Annisa Astrid Widayani Azizah, Intan Nur Budhi Haryanto Danarwati, Yanti Sri Dewi Pujiani Dewi Pujiani Erni Widiastuti Fadilah, Novi Siti Fajar Wahyu Karyadi Fenitra, Rakotoarisoa Maminirina Giarti Slamet Giarti Slamet Giyarti Slamet handayani Harsono, Mugi Haryono, Tulus Indrian Supheni Juni Trisnowati Juni Trisnowati Kim Budiwinarto Kim Budiwinarto Kim Budiwinarto kun ismawati Kun Ismawati Kusuma, Marhaendra Laila Nur Aini Laila Nur Aini Nashya Youllanda Nugroho, Novie Endi Praptiesrini Praptiestrini Pujian, Dewi Purnomo, Khrisna Adhy Raisya Ramadhani Rachim Roch Mulyani Sanju Kumar Singh Sarsiti . Setiawan, Ahmad Ikhwan Setiawan, Krisna Bayu Setiorini, Kusumaningdiah Retno Sri Murni Sri Wahyu Ening Handayani Stefia, Cheryl Marlitta Sulistya Sulistya Sulistya Sulistya, S Sulistyo sulistyo Supheni, Indrian - Surendra, Arya Suryati Suryati Susanti, Asri Diah Tony Tony Tulus Haryono, Tulus Wahyudi, Lilik Wahyudi, Lilik Yanti Sri Danarwati Yanti Sri Danarwati