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All Journal Jurnal Ekonomi dan Kewirausahaan Jurnal Manajemen Jurnal REKOMEN (Riset Ekonomi Manajemen) Adi Widya : Jurnal Pengabdian Masyarakat JURNAL AKUNTANSI DAN MANAJEMEN MUTIARA MADANI Budimas : Jurnal Pengabdian Masyarakat Jurnal Bisnis dan Kewirausahaan Surakarta Management Journal Jurnal RAK (Riset Akuntansi Keuangan) SURAKARTA ABDIMAS JOURNAL Jurnal Ekonomi Bisnis dan Kewirausahaan Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Journal of Current Studies in SDGs Journal of Current Studies in SDGs
Rohwiyati Rohwiyati
Fakultas Ekonomi Universitas Surakarta
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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The Effect of Product Quality and Brand Image On Purchase Decisions at PT Bangun Maju Lestari, Jaten District, Karanganyar Regency In 2022 Rohwiyati Rohwiyati; Yanti Sri Danarwati
JURNAL AKUNTANSI DAN MANAJEMEN MUTIARA MADANI Vol 10 No 1 (2022): Jurnal Akuntansi dan Manajemen Mutiara Madani
Publisher : SEKOLAH TINGGI ILMU EKONOMI NGANJUK

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Abstract

This study aims to determine the effect of product quality and brand image on purchasing decisions at PT Bangun Maju Lestari, Jaten District, Karanganyar Regency. Either partially or simultaneously. This research is a quantitative case study. Primary data were obtained from direct research by distributing questionnaires. The research population was 50 respondents. The number of samples in this study were 50 respondents. The data analysis technique used is multiple linear regression test, F test, t test, and coefficient of determination test. The results showed that partially product quality (X1) and brand image (X2) variables had a significant effect on purchasing decisions (Y). These three variables have a significant effect on purchasing decisions simultaneously.
ANALISIS PENGARUH KUALITAS PELAYANAN, KETERSEDIAAN PRODUK, DAN CITRA TOKO TERHADAP KEPUTUSAN PEMBELIAN DI TOKO SPAREPART MOTOR PUTRA LAWU Rohwiyati, Rohwiyati; Haryono, Tulus; Wahyudi, Lilik; Setiawan, Ahmad Ikhwan
Surakarta Management Journal VOLUME 6 NO. 2 DESEMBER 2024
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v6i2.1412

Abstract

This study aims to analyze the influence of service quality, product availability, and store image on purchasing decisions at motorcycle spare parts stores both partially and simultaneously. This research is a quantitative research with survey design. The population in this study is 623 customers of the Putra Lawu store taken from sales data during June – November 2023, while the sample is 86 customers taken using purposive sampling techniques. Data were collected using questionnaires, then analyzed using t-Test, F Test and Coefficient of Determination Test. The results showed that service quality, product availability, and store image on purchasing decisions at motorcycle spare parts stores both partially and simultaneously. This means that when service quality, product availability, and store image are well managed, it positively influences consumer purchasing decisions at the Putra Lawu motorcycle spare parts store. In other words, the combination of these three factors has a strong influence in persuading consumers to choose and make purchases at the store. Therefore, a good understanding and management of service quality, product availability, and store image is very important for a store's success in attracting and retaining customers.
Pengaruh Kompensasi, Motivasi Dan Lingkungan Kerja Terhadap Kepuasan Kerja Karyawan Pada Wilwatikta Santosa Karanganyar Rohwiyati, Rohwiyati; Supheni, Indrian
Jurnal Bisnis dan Kewirausahaan Vol 16 No 1 (2023): Jurnal Bisnis dan Kewirausahaan
Publisher : Fakultas Ekonomi - Universitas Setia Budi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31001/jbk.v16i1.2018

Abstract

The purpose of this study was to determine the effect of compensation, motivation and work environment on employee job satisfaction at Wilwatikta Santosa Karanganyar either partially or simultaneously. This research is a quantitative case study. Secondary data is obtained from records or documents. The sample in this study was 39 respondents. The technique used is the census technique while the analysis technique used is multiple linear regression analysis, f test, t test, and coefficient of determination test. The results of this study indicate that partially compensation, motivation and work environment have a significant effect on job satisfaction. These three variables have a significant effect on job satisfaction simultaneously.
Pemasaran Berbasis Komunitas dan Kemitraan Pada Kaliboto Green Institute Juni Trisnowati; sulistyo; Rohwiyati; Dewi Pujiani; Indrian Supheni
Surakarta Abdimas Journal Vol. 3 No. 2 (2024): Surakarta Abdimas Journal
Publisher : Fakultas Ekonomi Universitas Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/saj.v3i2.287

Abstract

Abstract This study aims to identify and analyze community-based marketing strategies and partnerships undertaken by Kaliboto Green Institute, an institution engaged in goat farming, fish farming, and fermented animal feed processing in Central Java. Using a qualitative approach through case studies, this research explores the role of local communities and strategic partnerships in expanding markets and increasing product sales. Data were obtained through in-depth interviews, direct observation, and document analysis. The results show that community-based marketing is effective in strengthening local community involvement and increasing product acceptance in the market. Partnerships with cooperatives and educational institutions also contributed significantly in supporting product marketing and distribution. However, some challenges such as coordination among partners and limited resources need to be addressed to improve the success of the program. This study provides practical guidance for small and medium-sized enterprises to leverage the power of community and partnerships in marketing strategies. In addition, the findings also have implications for the development of sustainable marketing policies in the livestock and fisheries sectors. Keywords: Community-Based Marketing, Partnership, Livestock
Pendampingan UMKM Kopi Pati dalam Menembus Pasar Ekspor Melalui Inovasi Produk dan Strategi Pemasaran Berkelanjutan Rohwiyati; Sulistya; Kim Budiwinarto; Juni Trisnowati; Dewi Pujiani
Surakarta Abdimas Journal Vol. 4 No. 1 (2025): Surakarta Abdimas Journal (Volume 4, Nomor 1, 2025)
Publisher : Fakultas Ekonomi Universitas Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/saj.v4i1.329

Abstract

Abstract This community service activity aims to enhance the capacity of coffee MSMEs in Pati Regency to meet the challenges of the global market, particularly in penetrating export channels. The main focus of the program is on mentoring product innovation and implementing sustainable marketing strategies aligned with international market demands. The implementation method includes need assessments, product innovation workshops (flavor diversification and packaging design), digital and sustainable marketing training, and export procedure simulations. The program employed a participatory approach through workshops, hands-on practices, and technical assistance. Evaluation was conducted using pre-test and post-test assessments as well as direct observation of participants’ implementation. The results showed a significant improvement in participants’ understanding (average increase of 68%) and their ability to develop new products and utilize digital platforms for promotion. This activity demonstrates that strategic collaboration and practical mentoring effectively equip MSMEs with the skills and confidence to compete in the export market.  Keywords: Product Innovation, Sustainable Marketing, Mentoring
STRATEGI PEMASARAN INKLUSIF UNTUK MENINGKATKAN PARTISIPASI UMKM PANGAN DALAM PROGRAM MAKAN BERGIZI GRATIS DI JAWA TENGAH Rohwiyati, Rohwiyati; Supheni, Indrian -
JURNAL AKUNTANSI DAN MANAJEMEN MUTIARA MADANI Vol 13 No 1 (2025): Jurnal Akuntansi dan Manajemen Mutiara Madani
Publisher : SEKOLAH TINGGI ILMU EKONOMI NGANJUK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59330/ojsmadani.v13i1.250

Abstract

This study aims to analyze the effect of inclusive marketing strategies on the participation of food MSMEs in the Free Nutritious Meal Program in Central Java, as well as its impact on the success of the program. A quantitative approach was adopted, involving 170 respondents from food-based MSMEs. Data were analyzed using SEM-PLS to examine validity, reliability, structural relationships, R², f², and Q² values. The results indicate that inclusive marketing strategies have a positive and significant influence on both MSME participation and program success. MSME participation was also found to mediate the relationship between inclusive marketing strategies and the success of the Free Nutritious Meal Program. The R² values show that 58% of MSME participation and 52% of program success are explained by the model. The effect size (f²) falls within the medium to large category, while the Q² values confirm strong predictive relevance. This research highlights the importance of collaboration, market access, empowerment, and innovation in actively involving MSMEs in the provision of nutritious food. The findings offer strategic recommendations for policymakers and stakeholders to strengthen sustainable program implementation.
PENGARUH KUALITAS PELAYANAN, KEPERCAYAAN DAN PROMOSI TERHADAP LOYALITAS NASABAH DEPOSITO PT BANK VICTORIA TBK. SOLO Rohwiyati, Rohwiyati; Danarwati, Yanti Sri; Sulistya, Sulistya
Jurnal Manajemen Vol. 12 No. 2 (2022): JURNAL MANAJEMEN VOL. 12 NO. 2 DESEMBER 2022
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/jm.v13i2.3342

Abstract

Penelitian ini bertujuan menganalisis (1) Untuk mengetahui pengaruh kualitas pelayanan terhadap loyalitas nasabah. (2) Untuk mengetahui pengaruh kepercayaan terhadap loyalitas nasabah. (3) Untuk mengetahui pengaruh promosi terhadap loyalitas nasabah. (4) Untuk mengetahui pengaruh kualitas pelayanan, kepercayaan, dan promosi secara simultan terhadap loyalitas nasabah. Sampel adalah nasabah deposito PT Bank Victoria Tbk. Solo berjumlah 60 responden. Pengumpulan data menggunakan teknik kuesioner melalui pengujian validitas dan reliabilitas. Teknik analisis data menggunakan analisis regresi linier berganda. Kesimpulan dari hasil pengujian setiap hipotesis menunjukkan bahwa (1) Kualitas pelayanan berpengaruh signifikan terhadap loyalitas nasabah. (2) Kepercayaan berpengaruh signifikan terhadap loyalitas nasabah. (3) Promosi berpengaruh signifikan terhadap loyalitas nasabah. (4) Kualitas pelayanan, kepercayaan, dan promosi berpengaruh signifikan secara simultan terhadap Loyalitas nasabah.
PENYULUHAN PENGEMBANGANMOTIVASI WIRAUSAHA BUDIDAYA TANAMAN OBAT KELUARGA (TOGA) PADA KELOMPOK WANITA TANI (KWT) DESA SEWUREJO KECAMATAN MOJOGEDANG KABUPATEN KARANGANYAR Praptiestrini; Rohwiyati
Surakarta Abdimas Journal Vol 1, No 1 (2022): Desember 2022
Publisher : Surakarta Abdimas Journal

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Abstract

Penyuluhan pengembangan motivasi wirausaha budidaya Tanaman Obat Keluarga (TOGA) pada Kelompok Wanita Tani (KWT) di Desa Sewurejo Kecamatan Mojogedang Kabupaten Karanganyar bertujuan untuk meningkatkan pemberdayaan wanita agar mampu memberikan sumbangan manfaat ekonomi dan menambah penghasian keluarga.Kegiatan ini diselenggarakan pada hari Rabu, 7 Maret 2018 di Balai Desa Sewurejo dengan peserta sebanyak 25 orang. Metode pelaksanaan kegiatan dilakukan dengan ceramah, tanya jawab, serta diskusi. Respon masyarakat sangat baik terhadap kegiatan tersebut dan mengakui bahwa dapat meningkatkan kesadaran dalam memanfaatkan pekarangan dan alam sekitar untuk pengembangan dan budidaya tanaman obat keluarga yang mampu membawa pada peningkatan kesejahteraan keluarga.
STRATEGI PENGEMBANGAN BISNIS BAGI UMKM DUSUN TEPOS DESA SEWUREJO KECAMATAN MOJOGEDANG KABUPATEN KARANGANYAR Rohwiyati; Kim Budiwinarto; Juni Trisnowati; Praptiestrini; Kun Ismawati; Dewi Pujiani; Laila Nur Aini; Tony
Surakarta Abdimas Journal Vol 1, No 1 (2022): Desember 2022
Publisher : Surakarta Abdimas Journal

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Abstract

Tujuan dalam kegiatan pengabdian masyarakat di Desa Sewurejo adalah memberikan wacanakepada pelaku bisnis Usaha Mikro Kecil dan Menengah (UMKM) terhadap pentingnya melakukanstrategi dalam rangka mengantisipasi adanya dampak dari pandemi. Kegiatan pengabdianmasyarakat dilakukan dengan memberikan penyuluhan entrepreneurship antisipasi dampak pandemibagi pelaku bisnis UMKM Dusun Tepos Desa Sewurejo Kecamatan Mojogedang KabupatenKaranganyar. Kegiatan penyuluhan dilaksanakan di rumah Bapak Kepala Dusun Tepos dengan duametode, yaitu presentasi dan tanya jawab. Evaluasi keberhasilan dari kegiatan pengabdian kepadamasyarakat ini ditunjukkan oleh beberapa indikator, yaitu banyaknya peserta yang mengikuti kegiatanyang terdiri dari pelaku bisnis berbagai bidang, yaitu makanan, pertanian, dan peternakan. Disampingitu, peserta sangat antusias mengikuti kegiatan dari awal sampai akhir. Suasana tanya jawab(diskusi) berjalan seru karena banyak peserta yang mengajukan pertanyaan. Keinginan peserta agarkegiatan ini bisa dilanjutkan lagi pada periode mendatang
PELATIHAN IMPLEMENTASI KEWIRAUSAHAAN PADA USAHA MIKRO KECIL, DAN MENENGAH (UMKM) TEH DAN GETUK BU SRI KAWASAN WISATA KEMUNING, KECAMATAN NGARGOYOSO KABUPATEN KARANGANYAR Rohwiyati; Kim Budiwinarto; Juni Trisnowati; Praptiestrini; Sulistya; Yanti Sri Danarwati; Dewi Pujiani; Giyarti Slamet
Surakarta Abdimas Journal Vol 2, No 1 (2023): Juli 2023
Publisher : Surakarta Abdimas Journal

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Abstract

The elaboration of entrepreneurial theory into a practical realm requires serious strengthening and focus, to create people who are truly resilient in running a business. In this description, motivation and providing real examples are needed for business actors, so that they have high motivation to start and develop businesses and open jobs for the community in their environment. The main target in providing business motivation is Tea and Getuk SMEs that have potential prospects for business development, especially looking for food characteristics for Kemuning tourist destinations. This business started from trial and error without being supported by business planning, but over time it has become a promising business, evidenced by a wider market, more and more turnover and the number of employees until now reaches 15 (fifteen) people. Symptoms of significant business development from time to time recommend that business governance with all descendants of tea and getuk business activities cannot survive with the patterns that have been practiced, this is as a result of the development of problems, challenges, especially changes in consumer tastes and business competitors. It is considered necessary to adapt to the completeness of management, information technology, which is able to control the development, challenges and business problems along with the progress of the tea and getuk business. One of the main elements in controlling business development is foresight in reading business situations and problems, in anticipation of the right decisions in order to protect the onslaught of competitors and strengthen business management in the context of business progress, sustainability and sustainability.
Co-Authors Ahmad Ikhwan Setiawan Aini, Laila Nur Anari, Sahar Andreas Ari Sukoco Annisa Marsela Annisa Marsela, Annisa Asri Diah Susanti Astrid Widayani Azizah, Intan Nur Budhi Haryanto Cheryl Marlitta Stefia Danarwati, Yanti Sri Dewi Pujiani Dewi Pujiani Dewi Pujiani Erni Widiastuti Fadilah, Novi Siti Fajar Wahyu Karyadi Giarti Slamet Giarti Slamet Giyarti Slamet handayani Harsono, Mugi Haryono, Tulus Indrian Supheni Juni Trisnowati Juni Trisnowati Juni Trisnowati Kim Budiwinarto Kim Budiwinarto Kim Budiwinarto kun ismawati Kun Ismawati Laila Nur Aini Laila Nur Aini Lilik Wahyudi Nugroho, Novie Endi Praptiesrini Praptiestrini Pujian, Dewi Purnomo, Khrisna Adhy Raisya Ramadhani Rachim Roch Mulyani Sabda A. Kurniawan Sarsiti . Setiawan, Ahmad Ikhwan Setiawan, Krisna Bayu SRI MURNI Sri Murni Sri Wahyu Ening Handayani Sulistya Sulistya Sulistya Sulistya Sulistyo sulistyo Supheni, Indrian - Surendra, Arya Suryati Suryati Susanti, Asri Diah Tony Tony Tri Darsono Tulus Haryono Wahyudi, Lilik Yanti Sri Danarwati Yanti Sri Danarwati