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STRATEGI PENGEMBANGAN BISNIS BAGI UMKM DUSUN TEPOS DESA SEWUREJO KECAMATAN MOJOGEDANG KABUPATEN KARANGANYAR Rohwiyati; Kim Budiwinarto; Juni Trisnowati; Praptiestrini; Kun Ismawati; Dewi Pujiani; Laila Nur Aini; Tony
SURAKARTA ABDIMAS JOURNAL Vol. 1 No. 1 (2022): Surakarta Abdimas Journal
Publisher : FAKULTAS EKONOMI UNIVERSITAS SURAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/saj.v1i1.101

Abstract

Tujuan dalam kegiatan pengabdian masyarakat di Desa Sewurejo adalah memberikan wacana kepada pelaku bisnis Usaha Mikro Kecil dan Menengah (UMKM) terhadap pentingnya melakukan strategi dalam rangka mengantisipasi adanya dampak dari pandemi. Kegiatan pengabdian masyarakat dilakukan dengan memberikan penyuluhan entrepreneurship antisipasi dampak pandemi bagi pelaku bisnis UMKM Dusun Tepos Desa Sewurejo Kecamatan Mojogedang Kabupaten Karanganyar. Kegiatan penyuluhan dilaksanakan di rumah Bapak Kepala Dusun Tepos dengan dua metode, yaitu presentasi dan tanya jawab. Evaluasi keberhasilan dari kegiatan pengabdian kepada masyarakat ini ditunjukkan oleh beberapa indikator, yaitu banyaknya peserta yang mengikuti kegiatan yang terdiri dari pelaku bisnis berbagai bidang, yaitu makanan, pertanian, dan peternakan. Disamping itu, peserta sangat antusias mengikuti kegiatan dari awal sampai akhir. Suasana tanya jawab (diskusi) berjalan seru karena banyak peserta yang mengajukan pertanyaan. Keinginan peserta agar kegiatan ini bisa dilanjutkan lagi pada periode mendatang. Kata Kunci: pengembangan bisnis, pemasaran online, UMKM, media sosial. Abstract The aim of the community service activities in Sewurejo Village is to provide discourse to Micro, Small, and Medium Enterprises (MSMEs) business actors on the importance of implementing strategies to anticipate the pandemic's impact. Community service activities are carried out by providing entrepreneurship counseling in anticipation of the impact of the pandemic for MSME business people in Tepos Hamlet, Sewurejo Village, Mojogedang District, Karanganyar Regency. The counseling activity was carried out at the house of the Head of Tepos Hamlet using two methods, namely presentation and question and answer. Evaluation of the success of this community service activity is shown by several indicators, namely the number of participants who took part in the activity consisting of business people in various fields, namely food, agriculture, and animal husbandry. Besides that, the participants were very enthusiastic about the activity from start to finish. The question and answer (discussion) atmosphere was lively because many participants asked questions. Participants wish that this activity can be continued again in the coming period. Keywords: business development, online marketing, MSMEs, social media.
PELATIHAN IMPLEMENTASI KEWIRAUSAHAAN PADA USAHA MIKRO KECIL, DAN MENENGAH (UMKM) TEH DAN GETUK BU SRI KAWASAN WISATA KEMUNING, KECAMATAN NGARGOYOSO KABUPATEN KARANGANYAR Rohwiyati; Kim Budiwinarto; Juni Trisnowati; Praptiestrini; sulistyo; Yanti Sri Danarwati; Dewi Pujiani; Giarti Slamet
SURAKARTA ABDIMAS JOURNAL Vol. 2 No. 1 (2023): Surakarta Abdimas Journal
Publisher : FAKULTAS EKONOMI UNIVERSITAS SURAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/saj.v2i1.165

Abstract

ABSTRACT The elaboration of entrepreneurial theory into a practical realm requires serious strengthening and focus, to create people who are truly resilient in running a business. In this description, motivation and providing real examples are needed for business actors, so that they have high motivation to start and develop businesses and open jobs for the community in their environment. The main target in providing business motivation is Tea and Getuk SMEs that have potential prospects for business development, especially looking for food characteristics for Kemuning tourist destinations. This business started from trial and error without being supported by business planning, but over time it has become a promising business, evidenced by a wider market, more and more turnover and the number of employees until now reaches 15 (fifteen) people. Symptoms of significant business development from time to time recommend that business governance with all descendants of tea and getuk business activities cannot survive with the patterns that have been practiced, this is as a result of the development of problems, challenges, especially changes in consumer tastes and business competitors. It is considered necessary to adapt to the completeness of management, information technology, which is able to control the development, challenges and business problems along with the progress of the tea and getuk business. One of the main elements in controlling business development is foresight in reading business situations and problems, in anticipation of the right decisions in order to protect the onslaught of competitors and strengthen business management in the context of business progress, sustainability and sustainability. Keywords: entrepreneurship, tea and getuk business, developing, sustainable.
PELATIHAN DAN PENDAMPINGAN PENYUSUNAN PERENCANAAN USAHA PADA USAHA TERPADU KALIBOTO GREEN INSTITUTE (KGI) KECAMATAN MOJOGEDANG, KABUPATEN KARANGANYAR Rohwiyati; Kim Budiwinarto; Juni Trisnowati; Praptiestrini; sulistyo; Yanti Sri Danarwati; Giarti Slamet; Dewi Pujiani; handayani
SURAKARTA ABDIMAS JOURNAL Vol. 2 No. 2 (2023): Surakarta Abdimas Journal
Publisher : FAKULTAS EKONOMI UNIVERSITAS SURAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/saj.v2i2.193

Abstract

Abstract Kaliboto Green Institute (KGI) is a business activity: economy, environment and education have the potential as one of the nodes and multiplyer effects for economic activities around Mojogedang District. In this regard, the PKM Team of the Faculty of Economics, University of Surakarta was present at community service activities, by making training and assistance in preparing business plans, especially for the category of novice entrepreneurs. Prior to the training, a survey was conducted to. Training on business plan preparation is carried out through lectures, discussions and practices guided by the service team. The participants of this training were 9 (nine) managers from the technical and management implementation levels. After the training, KGI managers are expected to produce a business design with an integrated business model This service is considered important strategic efforts in developing KGI's role in increasing business potential as a learning center, especially answering Indicators. Keywords : Business Plan, KGI, IKU
PENGARUH PERSEPSI GAYA KEPEMIMPINAN TRANSFORMASIONAL DAN KEPUASAN KERJA TERHADAP ORGANIZATION CITIZENSHIP BEHAVIOR: PERAN KOMITMEN ORGANISASIONAL SEBAGAI PEMEDIASI (SURVEY PADA KARYAWAN BPR DI WILAYAH SURAKARTA) Rohwiyati .; Praptiestrini .
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 8 No 1 (2019): Vol 8 No 1 Januari 2019 Jurnal Ekonomi Bisnis Dan Kewirausahaan
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/iab.v8i1.338

Abstract

This study aims to analyze (1) effect perceptions of transformational leadership and job satisfaction on organizational commitment, (2) effect perceptions of transformational leadership, job satisfaction, and organizational commitment on organizational citizenship behavior, (3) effect perceptions of transformational leadership and job satisfaction on organizational citizenship behavior through organizational commitment. Samples on this research of 103 BPR employees in the Surakarta region. Data analysis using path analysis. Conclusions (1) transformational leadership perceptions and job satisfaction have a significant effect on organizational commitment, (2) transformational leadership perceptions, job satisfaction, and organizational commitment have significant effect on organizational citizenship behavior, (3) organizational commitment mediate the effect perceptions of transformational leadership and job satisfaction on organizational citizenship behavior.
PENGARUH KUALITAS PELAYANAN OJOL MAXIM TERHADAP LOYALITAS PELANGGAN MELALUI CORPORATE IMAGE SEBAGAI VARIABEL MEDIASI (Survey Pada Mahasiswa di Surakarta) Rohwiyati .
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 9 No 2 (2020): Jurnal Ekonomi Bisnis Dan Kewirausahaan Vol. IX, No. 2, Agustus 2020
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/iab.v9i2.517

Abstract

Penelitian ini bertujuan menganalisis (1) pengaruh kualitas pelayanan terhadap corporate image (2) pengaruh kualitas pelayanan terhadap loyalitas pelanggan (3) pengaruh corporate image terhadap loyalitas pelanggan (4) pengaruh kualitas pelayanan terhadap loyalitas pelanggan yang dimediasi oleh corporate image. Penelitian ini mengambil lokasi di wilayah kota Surakarta, menggunakan sampel 100 responden mahasiswa dengan teknik purposive sampling. Teknik analisis data menggunakan analisis jalur. Hasil penelitian menunjukkan bahwa:(1) Kualitas pelayanan berpengaruh signifikan terhadap corporate image, (2) Kualitas pelayanan berpengaruh signifikan terhadap loyalitas pelanggan, (3) Corporate image berpengaruh signifikan terhadap loyalitas pelanggan, (4) Corporate image memediasi pengaruh kualitas pelayanan terhadap loyalitas pelanggan. Kesimpulan dari penelitian ini bahwa seluruh hipotesis diterima.
PERAN MOTIVASI INTRINSIK DAN MOTIVASI EKSTRINSIK SEBAGAI PEMODERASI PADA PENGARUH KEPEMIMPINAN TERHADAP KINERJA KARYAWAN (Studi pada Karyawan BPR di Wilayah Kabupaten Karanganyar) Praptiestrini .; Rohwiyati .
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 9 No 1 (2020): Jurnal Ekonomi Bisnis Dan Kewirausahaan Vol 9 No 1 Januari 2020
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyses (1) significance effect of leadership and motivation on employee performance (2) effect of leadership on employee performance moderated of motivation. This research using samples of 78 employees at BPR in Karanganyar District with purposive sampling technique. To test the hypothesis using multiple regression analysis and moderating regression analysis. The result shows that (1) leadership and motivation have significance effect on employee performance (2) motivation moderates the effect of leadership on employee performance.
Pengaruh Citra Restoran Terhadap Behavioral Intention Dengan Kepuasan Konsumen Sebagai Mediasi (Survei pada Wisatawan yang Berkunjung di Wisata Alam Kemuning Karanganyar) Sulistya Sulistya; Rohwiyati
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 11 No 2 (2022): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol XI No.2 Agustus 2022
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze (1) the significance of the effect of restaurant image on behavioral intention (2) the significance of the influence of restaurant image on consumer satisfaction (3) the significance of the influence of consumer satisfaction on behavioral intention (4) the influence of restaurant image on behavioral intention mediated by customer satisfaction. This study took place in the Kemuning Nature Tourism area, Karanganyar Regency. This study used a sample of 100 respondents with accidental sampling technique. The data analysis technique used path analysis, t test and Sobel test. The results of the study show that (1) Restaurant image has a significant effect on behavioral intention. (2) Restaurant image has a significant effect on customer satisfaction. (3) Consumer satisfaction has a significant effect on behavioral intention. (4) The influence of restaurant image on behavioral intention is mediated by customer satisfaction. The conclusion of this study is that all hypotheses are accepted
PKM: Penyuluhan tentang Peningkatan Pengelolaan Sumber Daya Manusia pada Muda Tama Gallery, Tumang, Boyolali Fadilah, Novi Siti; Pujiani, Dewi; Sarsiti, Sarsiti; Trisnowati, Juni; Suryati, Suryati; Praptiestrini, Praptiestrini; Rohwiyati, Rohwiyati; Widiastuti, Erni; Danarwati, Yanti Sri; Surendra, Arya
Adi Widya : Jurnal Pengabdian Masyarakat Vol 7 No 2 (2023): Adi Widya: Jurnal Pengabdian Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33061/awpm.v7i2.9854

Abstract

The aim of this community service is to identify the problems of the partner, Copper Crafts Muda Tama Gallery, Tumang, Boyolali and provide scientific solutions. The service team identified that the number of craftsmen was starting to decline due to the tendency of the younger generation to prefer to pursue business as marketers. The team uses the extension method to share knowledge with partner communities. Human Resources Management can be carried out in several ways apart from continuing to maintain good direction efforts at each stage of production, establishing controlled production procedures, evaluating employee work results, and developing employees in terms of reward and punishment; The service team proposed that the company collaborate with several vocational schools with a concentration in arts and crafts. This is important so that this skill does not become extinct, and in fact so that it can grow in terms of manufacturing and the number of craftsmen. The result of this activity is an increase in the understanding of partners (owners of Muda Tama Gallery) in managing human resources so that there is no shortage/loss of craftsmen. Another output is an article in this journal
PENGARUH DISIPLIN KERJA, KOMPENSASI, DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI PDAM KABUPATEN SRAGEN Rohwiyati, Rohwiyati; Sulistya, Sulistya; Azizah, Intan Nur
Surakarta Management Journal VOLUME 5 NO. 2 DESEMBER 2023
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v5i2.1212

Abstract

This study aims to determine the effect of work discipline, compensation and work environment on the performance of PDAM Employees, Sragen Regency in 2022. This research was conducted to determine the effect both partially and simultaneously. This research is a quantitative case study. Primary data was obtained from research by distributing questionnaires to research respondents. The research population was 275 respondents, with sampling using the Simple Random Sampling technique, so the number of samples in this study was 73 respondents. Data analysis technique used is multiple linear regression test, f test, t test, and test the coefficient of determination. The results of this study indicate that partially the work discipline and compensation variables have a positive and significant effect on employee performance, while the work environment variable has a negative and significant effect on employee performance. Work discipline, compensation, and work environment variables simultaneously have a significant effect on employee performance. The influence of work discipline, compensation, and work environment variables is 58.5%.
ANALISIS PENGARUH IKLIM ORGANISASI, KOMPETENSI KARYAWAN DAN MOTIVASI TERHADAP KINERJA KARYAWAN ADMINISTRASI DI PT. AIR MANCUR SURAKARTA Anari, Sahar; Rohwiyati, Rohwiyati
Surakarta Management Journal VOLUME 2 NO. 1 JUNI 2020
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (412.319 KB) | DOI: 10.52429/smj.v2i1.400

Abstract

In this study the author has the objective to determine the effect of organizational climate, employee competence, and motivation on the performance of employees in PT. Air Mancur Surakarta either partially or simultaneously. The hypothesis in this study are: Suspected organizational climate, employee competence, and motivation have significant effect on the performance of employees in PT. Air Mancur Surakarta either partially or simultaneously. The data required in this research is primary data obtained from questionnaires distributed to respondents. The analysis technique used in this study using multiple linear regression, t test, F test and test the coefficient of determination. Results of data analysis in this study it can be concluded that the organizational climate, employee competence, and motivation have significant effect on the performance of employees in PT. Air Mancur Surakarta either partially or simultaneously.