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Journal : insight management journal

Determination of UT student loyalty at SALUT: the role of service quality, technology skills, and student satisfaction Rudi Syahrifudin; Ginta Ginting; Amir Tengku Ramly
Insight Management Journal Vol. 6 No. 1 (2026): May
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/imj.v6i1.503

Abstract

Distance education requires a support service system capable of addressing limitations in interaction, student heterogeneity, and dependence on technology. Although service quality and staff technological competence have been extensively studied in higher education, research specifically integrating these two aspects into a model of student satisfaction and loyalty in distance education service centers remains limited. This study aims to analyze the influence of service quality and employees’ technological skills on student satisfaction and loyalty at the Open University Service Center (SALUT) of PT Dwi Guna Cipta Nusantara, positioning satisfaction as an intervening variable. This study applies a quantitative approach using a survey method involving 270 respondents who utilize SALUT services. Data were collected using a close-ended questionnaire with a five-point Likert scale and analyzed using Structural Equation Modeling Partial Least Squares (SEM-PLS). The results indicate that both service quality and employees’ technological skills have a positive, significant effect on customer satisfaction. Customer satisfaction significantly affects student loyalty and fully mediates the influence of service quality and employees’ technological skills on loyalty. However, employees' technological skills show no direct effect on loyalty. This study concludes that customer satisfaction is a key mechanism in building student loyalty; therefore, strengthening service quality and technological competence is an important strategy in managing distance education. For future research, it is recommended to employ a longitudinal design or mixed method approaches, expand the scope across institutions, and incorporate variables like trust, perceived value, student engagement, and institutional image to build a more comprehensive model.
Digital distractions and employee motivation: the power of internal communication Jeji Muhamad Najib; Ginta Ginting; Tengku Amir Ramly
Insight Management Journal Vol. 6 No. 1 (2026): May
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/imj.v6i1.508

Abstract

This study aims to understand how cyberloafing and boss phubbing affect work motivation through internal communication as a mediating variable. This study uses a quantitative approach using a path analysis model. The population consists of ASN employees in the Government Office in Tarakan City, North Kalimantan, with a sample of 139 respondents. The analysis technique uses the SmartPLS version 4.0 approach. The results of the study proved that cyberloafing had a significant influence on internal communication. Boss phubbing had a significant influence on internal communication. Cyberloafing had a significant effect on employee work motivation. Boss phubbing had no significant effect on employee work motivation. Internal communication had a significant influence on employee work motivation. Internal communication mediates between cyberloafing on employee work motivation and internal communication mediates between boss phubbing on employee work motivation. Further research recommendations are to expand the research dimension by considering generational variations, in order to specifically explore the differences in views between Generation X, Generation Y, and Generation Z workers regarding this digital anomaly phenomenon.
Pengaruh keseimbangan kerja terhadap kinerja karyawan dengan gender dan kelelahan kerja sebagai variabel moderasi Faturahman Kamal; Ginta Ginting; Amir Tengku Ramly
Insight Management Journal Vol. 6 No. 1 (2026): May
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/imj.v6i1.516

Abstract

Keseimbangan kerja karyawan Universitas Terbuka akan memberikan dampak terhadap performa karyawan di dalam bekerja. Perbedaan gender tentunya akan terlihat pada penerimaan sikap dan perilaku di dalam menerima pekerjaan yang dapat mempengaruhi Tingkat kelelahan kerja. Tujuan penelitian ini adalah untuk mengetahui pengaruh keseimbangan kehidupan kerja terhadap kinerja karyawan dengan  variabel gender dan kelelahan kerja sebagai variabel moderasi. Penelitian ini dilakukan pada karyawan Universitas Terbuka cabang Bogor, Jakarta dan Serang dengan jumlah populasi sebanyak 154 orang. Sampel yang digunakan adalah total sampel sebanyak 154 orang. Variabel independent pada penelitian ini adalah keseimbangan kerja, sedangkan variabel dependen adalah kinerja karyawan dan sebagai variabel moderasi adalah gender dan kelelahan kerja. Pengukuran variabel dilakukan dengan menggunakan skala likert. Analisis dilakukan dengan model regresi dan dengan menggunakan aplikasi SmartPLS. Dari hasil penelitian ditemukan bahwa variabel keseimbangan kerja berpengaruh terhadap kinerja karyawan, gender berpengaruh terhadap kinerja karyawan, kelelahan kerja berpengaruh terhadap kinerja karyawan. Variabel gender dan kelelahan kerja memoderasi pengaruh antara keseimbangan kerja terhadap kinerja karyawan. Penelitian ini merekomendasikan perlu adanya penguatan kebijakan yang fleksibel dan adanya keseimbangan penugasan luar kota serta keseteraan peluang karir bagi karyawan.
Determination of service quality and marketing mix to customer loyalty with customer satisfaction as intervening variables Sambodo Rio Sasongko; Amir Tengku Ramly; Kurnia Endah Riana
Insight Management Journal Vol. 6 No. 1 (2026): May
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/imj.v6i1.533

Abstract

This study aims to empirically examine the effect of service quality (SERVQUAL-based) and marketing mix (4C approach) on customer loyalty with customer satisfaction as a mediating variable in the building materials retail industry in the Jabodetabek area. Using a quantitative approach with an inferential descriptive design, data were collected through an online questionnaire from 435 respondents of Depo Bangunan and Mitra10 selected using purposive sampling. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with a second-order construct approach. The results show that service quality and marketing mix have a positive and significant effect on both customer satisfaction and loyalty, with the marketing mix being the most dominant predictor. Furthermore, customer satisfaction is proven to significantly act as a partial mediating variable bridging the relationship between service quality and marketing mix on loyalty. As a practical recommendation, building materials retail management is advised to improve staff technical competencies, optimize transaction efficiency, and design after-sales guarantees and loyalty incentive programs. Future researchers are recommended to add variables such as perceived value or customer experience and expand the sample scope using mixed methods.
Co-Authors A. Rahmat Rosyadi Abdul Aziz Ade Hasim Agung Sri Hendarsa Agus Triyanto Ahmad Juwaini Aisah, Elis Nur Ameratul Fedhla Andi Irawan Andriyansah . Anggraeni, Frida Nur Anggraini Sukmawati Anisa Husnul Khotimah Ardiasih, Lidwina Sri Arif Rahman Saleh Arif Rahman Saleh Arina Nur Farida Aris Munandar Asep Sunandar Avif Hanif Fadlun Azkiya Banata Bramastyo B Prastowo Budi Handrianto Cicih Sukarsih Dadang Misbahudin Dalilah Dalilah Darwis Sunandar Darwis Sunandar Daryl Januar Isya Daud Bachtiar Dedi Supriyadi Desi Permata Sari Dhewani, Prima Niendya Sukma Dudung Abdul Syukur Eka Pariyanti Erny Indrayanti Ety Yuliaty Faturahman Kamal Firdaus, Rhendy Akhmad Firdayanti B Hakim Firdayanti, Firdayanti Ginta Ginting Gumelar Adi Wijaya Gunawan Hasanuddin Hasanuddin Hendri Tanjung Hidayah, Zainur Hubeis, Aida Vitayala Sjafri I Nyoman Nugraha Ardana Putra Iba, Zainudin Ibdalsyah Ibdalsyah Ilham Ilham Imas Kania Rahman Indupurnahayu Intani, Yunita Dwi Cahya Irfan Mustopa Isbaya Isbaya Jana, Niftahul Jeji Muhamad Najib Kirbandoko, Kirbandoko Kurnia Endah Riana Kurniawati, Nanin Diah Kusuma Siregar, Dina M. Aziz Firdaus M. Syamsul Maarif Made Yudhi Setiani Maryani Yani Masrukhan, Luthfiyah Masyhudzulhak Djamil Mawar Hidayanti Sunarto Misbahudin, Dadang Mohammad Ridwan Muhammad Ashari Natsir Musa Hubeis Nandang Sutisna Niar Yuniarsih Nurhayati, Immas Nurmala Katrina Pandjaitan Priadi, Getama Puji Astuti Puteri Eka Yunita Putra, Awang Darmawan Qurroh Ayuniyyah Rahayu, Yuyun Sri Rahim, Anwar Rahmat Ramli, Ridiarsih Rasiban Rasiban Renea Shinta Aminda Reni Sinta Dewi RISNA ASTARINA Risna Astarina Rizal, Saepul Rudi Syahrifudin Saepul Rizal Sambodo Rio Sasongko SANTI LISNAWATI Sarah Rifat Alhawari Sayyidah Sayyidah Septianti, Ajeng Shoffan Nizomi Suparman sibuea, yohana Simorangkir, Sendi Romadhon Sofianti, Evin Sri Langgeng Ratnasari Sriyani Suherbi, Didong Sunandar, Jauhari Suparno Suparno Surati Surati Syahruddin Syahruddin Syaiful Syaiful Syaiful Syarif, Usman Taryani, Heni Taufik Hidayat Ulumiyah, Churriyah Warcito Waskita, Kukuh Galih Wida’atullah, Muhammad Rofif Yuli Rohmalia Yuli Rohmalia Yuliati, Ety Yuniarsih, Niar Yusuf Munajat Zainuddin Iba