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Journal : insight management journal

Determination of UT student loyalty at SALUT: the role of service quality, technology skills, and student satisfaction Rudi Syahrifudin; Ginta Ginting; Amir Tengku Ramly
Insight Management Journal Vol. 6 No. 1 (2026): May
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/imj.v6i1.503

Abstract

Distance education requires a support service system capable of addressing limitations in interaction, student heterogeneity, and dependence on technology. Although service quality and staff technological competence have been extensively studied in higher education, research specifically integrating these two aspects into a model of student satisfaction and loyalty in distance education service centers remains limited. This study aims to analyze the influence of service quality and employees’ technological skills on student satisfaction and loyalty at the Open University Service Center (SALUT) of PT Dwi Guna Cipta Nusantara, positioning satisfaction as an intervening variable. This study applies a quantitative approach using a survey method involving 270 respondents who utilize SALUT services. Data were collected using a close-ended questionnaire with a five-point Likert scale and analyzed using Structural Equation Modeling Partial Least Squares (SEM-PLS). The results indicate that both service quality and employees’ technological skills have a positive, significant effect on customer satisfaction. Customer satisfaction significantly affects student loyalty and fully mediates the influence of service quality and employees’ technological skills on loyalty. However, employees' technological skills show no direct effect on loyalty. This study concludes that customer satisfaction is a key mechanism in building student loyalty; therefore, strengthening service quality and technological competence is an important strategy in managing distance education. For future research, it is recommended to employ a longitudinal design or mixed method approaches, expand the scope across institutions, and incorporate variables like trust, perceived value, student engagement, and institutional image to build a more comprehensive model.
Pengaruh keseimbangan kerja terhadap kinerja karyawan dengan gender dan kelelahan kerja sebagai variabel moderasi Faturahman Kamal; Ginta Ginting; Amir Tengku Ramly
Insight Management Journal Vol. 6 No. 1 (2026): May
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/imj.v6i1.516

Abstract

Keseimbangan kerja karyawan Universitas Terbuka akan memberikan dampak terhadap performa karyawan di dalam bekerja. Perbedaan gender tentunya akan terlihat pada penerimaan sikap dan perilaku di dalam menerima pekerjaan yang dapat mempengaruhi Tingkat kelelahan kerja. Tujuan penelitian ini adalah untuk mengetahui pengaruh keseimbangan kehidupan kerja terhadap kinerja karyawan dengan  variabel gender dan kelelahan kerja sebagai variabel moderasi. Penelitian ini dilakukan pada karyawan Universitas Terbuka cabang Bogor, Jakarta dan Serang dengan jumlah populasi sebanyak 154 orang. Sampel yang digunakan adalah total sampel sebanyak 154 orang. Variabel independent pada penelitian ini adalah keseimbangan kerja, sedangkan variabel dependen adalah kinerja karyawan dan sebagai variabel moderasi adalah gender dan kelelahan kerja. Pengukuran variabel dilakukan dengan menggunakan skala likert. Analisis dilakukan dengan model regresi dan dengan menggunakan aplikasi SmartPLS. Dari hasil penelitian ditemukan bahwa variabel keseimbangan kerja berpengaruh terhadap kinerja karyawan, gender berpengaruh terhadap kinerja karyawan, kelelahan kerja berpengaruh terhadap kinerja karyawan. Variabel gender dan kelelahan kerja memoderasi pengaruh antara keseimbangan kerja terhadap kinerja karyawan. Penelitian ini merekomendasikan perlu adanya penguatan kebijakan yang fleksibel dan adanya keseimbangan penugasan luar kota serta keseteraan peluang karir bagi karyawan.
Co-Authors A. Rahmat Rosyadi Abdul Aziz Ade Hasim Agung Sri Hendarsa Agus Triyanto Ahmad Juwaini Aisah, Elis Nur Ameratul Fedhla Andi Irawan Andriyansah . Anggraeni, Frida Nur Anggraini Sukmawati Anisa Husnul Khotimah Ardiasih, Lidwina Sri Arif Rahman Saleh Arif Rahman Saleh Arina Nur Farida Aris Munandar Asep Sunandar Avif Hanif Fadlun Azkiya Banata Budi Handrianto Cicih Sukarsih Dadang Misbahudin Dalilah Dalilah Darwis Sunandar Darwis Sunandar Daryl Januar Isya Daud Bachtiar Dedi Supriyadi Desi Permata Sari Dhewani, Prima Niendya Sukma Dudung Abdul Syukur Eka Pariyanti Erny Indrayanti Ety Yuliaty Faturahman Kamal Firdaus, Rhendy Akhmad Firdayanti B Hakim Firdayanti, Firdayanti Ginta Ginting Gumelar Adi Wijaya Gunawan Hasanuddin Hasanuddin Hidayah, Zainur Hubeis, Aida Vitayala Sjafri I Nyoman Nugraha Ardana Putra Iba, Zainudin Ibdalsyah Ibdalsyah Ilham Ilham Imas Kania Rahman Indupurnahayu Intani, Yunita Dwi Cahya Isbaya Isbaya Jana, Niftahul Kirbandoko, Kirbandoko Kurniawati, Nanin Diah Kusuma Siregar, Dina M. Aziz Firdaus M. Syamsul Maarif Made Yudhi Setiani Maryani Yani Masrukhan, Luthfiyah Masyhudzulhak Djamil Mawar Hidayanti Sunarto Misbahudin, Dadang Mohammad Ridwan Muhammad Ashari Natsir Musa Hubeis Nandang Sutisna Niar Yuniarsih Nurhayati, Immas Nurmala Katrina Pandjaitan Priadi, Getama Puji Astuti Puteri Eka Yunita Putra, Awang Darmawan Qurroh Ayuniyyah Rahayu, Yuyun Sri Rahim, Anwar Rahmat Ramli, Ridiarsih Rasiban Rasiban Renea Shinta Aminda Reni Sinta Dewi Rizal, Saepul Rudi Syahrifudin Saepul Rizal SANTI LISNAWATI Sarah Rifat Alhawari Sayyidah Sayyidah Septianti, Ajeng Shoffan Nizomi Suparman sibuea, yohana Simorangkir, Sendi Romadhon Sofianti, Evin Sri Langgeng Ratnasari Sriyani Suherbi, Didong Sunandar, Jauhari Suparno Suparno Surati Surati Syahruddin Syahruddin Syaiful Syaiful Syaiful Syarif, Usman Taryani, Heni Taufik Hidayat Ulumiyah, Churriyah Warcito Waskita, Kukuh Galih Wida’atullah, Muhammad Rofif Yuli Rohmalia Yuli Rohmalia Yuliati, Ety Yuniarsih, Niar Yusuf Munajat Zainuddin Iba