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Komodifikasi Tubuh dalam Narasi "Pemersatu Bangsa" pada Kampanye Lingkungan: Analisis Wacana Kritis Konten Pandawara Adinda Erliana Romadhon; Rizky Maulana
Kajian Administrasi Publik dan ilmu Komunikasi Vol. 2 No. 4 (2025): Desember: Kajian Administrasi Publik dan ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/kajian.v2i4.824

Abstract

This study examines the commodification of women’s bodies within environmental campaign content on digital media, focusing on a video produced by Pandawara Group that addresses textile waste issues. Although the campaign aims to raise ecological awareness, the visual emphasis on a female body particularly the exposure of a bra redirected public attention from environmental messages to sexualized interpretations in the comment section. This research aims to analyze how such meaning shifts occur through representation and audience interpretation. Using Sara Mills’ Critical Discourse Analysis, this study focuses on subject–object positioning and reader positioning in both visual and verbal elements of the content. The data consist of one campaign video and selected public comments on TikTok, analyzed qualitatively. The findings reveal that women are positioned as visual objects rather than active subjects within the discourse, while audiences are constructed as observers of the female body instead of interpreters of environmental issues. The recurring use of the phrase “content that unites the nation” further legitimizes sexualized readings and reinforces dominant gendered discourse. Importantly, the study finds that such interpretations are reproduced not only by male audiences but also by female users, indicating the internalization of dominant visual culture in digital spaces. This study contributes to gender and media studies by demonstrating that environmental campaigns are not free from gender bias and that visual representation plays a crucial role in shaping unintended meanings within social campaigns.
PELATIHAN KREASI KREATIF UNTUK MENUMBUHKAN JIWA WIRAUSAHA DAN KREATIVITAS PADA SISWA SMP ANAK PANAH CYBERSCHOOL GADING SERPONG Rizky Maulana; Ulfa Purbaningrum; Siti Salma; Satrio Pratama Putra
Prosiding Dedikasi: Pengabdian Mahasiswa Kepada Masyarakat Vol. 5 No. 2 (2026): PROSIDING DEDIKASI
Publisher : Universitas Pamulang

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Abstract

Kegiatan Pelatihan Kreasi Kreatif untuk Menumbuhkan Jiwa Wirausaha dan Kreativitas pada Siswa SMP Anak Panah Cyberschool Gading Serpong dilaksanakan sebagai bentuk pengabdian kepada masyarakat dengan tujuan meningkatkan pengetahuan, keterampilan, dan motivasi siswa dalam bidang kewirausahaan melalui pembelajaran interaktif dan praktik langsung. Pelatihan ini memadukan teori dan praktik kewirausahaan, mencakup pengenalan konsep dasar bisnis, strategi pemasaran, manajemen keuangan sederhana, serta praktik pembuatan produk kreatif yang relevan dengan kehidupan sehari-hari siswa. Metode yang digunakan meliputi ceramah interaktif, diskusi kelompok, pendampingan, dan evaluasi hasil kegiatan. Hasil evaluasi menunjukkan adanya peningkatan pemahaman siswa terhadap konsep kewirausahaan sebesar 40% setelah pelatihan, disertai peningkatan kepercayaan diri, kreativitas, dan kemampuan kerja sama tim. Program ini tidak hanya menumbuhkan minat berwirausaha sejak dini, tetapi juga memperkuat karakter mandiri dan inovatif siswa dalam menghadapi perubahan ekonomi global. Dengan hasil yang positif ini, pelatihan berbasis praktik kreatif direkomendasikan sebagai model pembelajaran kewirausahaan yang dapat diimplementasikan secara berkelanjutan pada tingkat pendidikan dasar dan menengah di berbagai satuan pendidikan.
The Silent Educators: Unmasking Inaccuracies in the Linguistic Landscape of Indigenous Tourism Villages Riska Nurjanah; Rizky Maulana; Icha Aulia Nazila; Indah Handayani; Dian Arief Pradana
Assyfa Learning Journal Vol. 1 No. 2 (2023): Assyfa Learning Journal
Publisher : CV. Bimbingan Belajar Assyfa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61650/alj.v1i2.708

Abstract

Background: Indigenous tourism villages increasingly utilize multilingual public signage, functioning as "silent educators" in informal learning environments. However, these linguistic landscapes often contain translation inaccuracies that disrupt effective language acquisition and vocational communication. Purpose: This study aims to unmask these linguistic inaccuracies and evaluate their pedagogical implications, proposing a disciplinary pedagogy framework to transform tourism signage into standardized instructional media for local workforce competencies. Method: Employing a qualitative observational design aligned with Outcome-Based Education (OBE) principles, this research analyzed public signs across indigenous tourism villages. Data were evaluated against vocational language curricula to determine their impact on incidental learning and professional communication standards. Results: The findings reveal significant grammatical and lexical errors within the observed linguistic landscapes, inadvertently creating a flawed informal educational ecosystem. However, when these real-world inaccuracies were repurposed as case-based authentic assessment materials for vocational students, it significantly enhanced their critical language awareness and practical communication skills, successfully bridging the gap between theoretical linguistic knowledge and global industry realities. Conclusion: Erroneous linguistic landscapes, while initially problematic, can be strategically harnessed as authentic instructional tools. Aligning public signage development with pedagogical standards fosters a rigorous, immersive educational ecosystem that supports vocational excellence and sustainable tourism workforce development