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Journal : Among Makarti

EMPLOYEE ENGAGEMENT SEBAGAI KUNCI MENINGKATKAN KINERJA KARYAWAN (International Journal Review) Rachmawati, Meida
AMONG MAKARTI Vol 6, No 2 (2013): AMONG MAKARTI
Publisher : Jurnal Ilmiah Among Makarti, STIE AMA Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/ama.v6i2.88

Abstract

Abstract Employee engagement is a vast construct that touches almost all parts of human resource management facets we know hitherto. If every part of human resources is not addressed in appropriate manner, employees fail to fully engage themselves in their job in the response to such kind of mismanagement. The construct employee engagement is built on the foundation of earlier concepts like job satisfaction, employee commitment and Organizational citizenship behaviour. Though it is related to and encompasses these concepts, employee engagement is broader in scope. Employee engagement is stronger predictor of positive organizational performance clearly showing the two-way relationship between employer and employee ompared to the three earlier constructs: job satisfaction, employee commitment and organizational citizenship behaviour. Engaged employees are emotionally attached to their organization and highly involved in their job with a great enthusiasm for the success of their employer, going extra mile beyond the employment contractual agreement. Keywords: Employee engagement, Employee commitment, Organizational citizenship behaviour, Job satisfaction
JOURNAL REVIEW : STRATEGI UNTUK MENERAPKAN TALENT MANAGEMENT (MANAJEMEN TALENTA) DALAM PERUSAHAAN Rachmawati, Meida
AMONG MAKARTI Vol 7, No 2 (2014): AMONG MAKARTI
Publisher : Jurnal Ilmiah Among Makarti, STIE AMA Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/ama.v7i2.104

Abstract

Abstract People are the most important resource of a Software Company. Software companies especially have always had to compete for the best and brightest. Facing growing competition for the talent they need, they work harder and longer at keeping their best, developing skills internally, and always on the lookout to attract the best and brightest. The purpose of this paper is to provide an in-depth look into where retailers are succeeding on the talent front – and where they are coming up short. The research design used in this study is descriptive and conceptual framework of this research is based on theoretical and design principles. This paper draws on a survey of 112 organizations to investigate how talent management strategies affect organizational performance in software companies. The findings from this study are talent management practices with a strong focus on business strategy and its alignment with overall business goals. These practices have statistically highly significant impact on corporate profits; one that is greater than that of any other focus of talent management practices. This research paper suggested that the management and individuals need to establish metrics and communicate the impact of the organization’s talent management efforts. Keywords: Talent management, corporate strategy, succession planning, human capital
PENGUATAN POSITIONING TEH BOTOL SOSRO MELALUI PERUBAHAN TAGLINE Rachmawati, Meida
AMONG MAKARTI Vol 6, No 1 (2013): AMONG MAKARTI
Publisher : Jurnal Ilmiah Among Makarti, STIE AMA Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/ama.v6i1.81

Abstract

Abstrak PT. Sinar Sosro merupakan sebuah perusahaan minuman teh siap minum dalam kemasan botol yang pertama di Indonesia dan di dunia. Dari  awal   produk  ini diluncurkan, memang  sudah menjanjikan. Ia menawarkan kategori  baru  yang belum pernah ada di Indonesia, bahkan di seluruh dunia: teh siap  minum dalam kemasan botol. Tagline merupakan bagian dari iklan yang bertujuan agar iklan tersebut mudah diingat oleh konsumen. Tagline (slogan) sebagai susunan kata yang diringkas (biasanya tidak lebih dari 7 kata dan diletakkan mendampingi logo dan mengandung pesan brand yang kuat ditujukan kepada target audience tertentu. Oleh karena itu, penciptaan sebuah tagline perlu disesuaikan dengan citra brand yang hendak dibangun. Salah satu cara untuk memudahkan masyarakat dalam mengenal sebuah merek adalah dengan menggunakan slogan atau tagline, tagline yang kuat akan memberikan kontribusi terhadap kekuatan suatu merek.