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Pemberdayaan Ekonomi Kreatif : Empowerment of the Creative Economy Javerson Simamora; Eddy Gunawan; Sri Aprianti Tarigan; Edward Harnjo; Eddy
Jurnal Kolaboratif Sains Vol. 8 No. 6: Juni 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v8i6.8124

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemberdayaan ekonomi kreatif dalam meningkatkan kesejahteraan masyarakat, khususnya di sektor UMKM. Ekonomi kreatif merupakan sektor strategis yang mengandalkan kreativitas, inovasi, dan pemanfaatan teknologi dalam menghasilkan nilai tambah ekonomi. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan pengumpulan data melalui observasi, wawancara mendalam, dan studi dokumentasi pada pelaku usaha kreatif di bidang kuliner, fashion, dan kerajinan tangan. Hasil penelitian menunjukkan bahwa pemberdayaan ekonomi kreatif dapat dilakukan melalui pelatihan keterampilan, akses permodalan, pendampingan usaha, serta penguatan jejaring pemasaran berbasis digital. Tantangan yang dihadapi mencakup keterbatasan akses teknologi, kurangnya literasi digital, serta minimnya kolaborasi antar pelaku usaha. Namun, dengan dukungan pemerintah daerah, komunitas lokal, dan lembaga keuangan, potensi ekonomi kreatif dapat dioptimalkan sebagai pendorong pertumbuhan ekonomi dan penciptaan lapangan kerja. Penelitian ini merekomendasikan perlunya sinergi lintas sektor dalam merancang kebijakan dan program berkelanjutan untuk memberdayakan pelaku ekonomi kreatif secara inklusif dan berdaya saing.
Workshop and International Company Visit: Export Opportunities for Aceh's Creative Economy Products Halim, Hendra; Kesuma, T. Meldi; M. Ridha Siregar; Muhammad Haris Riyaldi; Nurma Sari; Novi Indriyani Sitepu; Teuku Muhammad Syahrizal; Khairil Umuri; Eka Nurlina; Dewi Suryani Sentosa; Sartiyah; Suriani; Susanna; M. Shabri Abdul Majid; Syahriyal; Fitrah Afandi ZT; Stephanus TW; Eddy Gunawan; Dzacky Muharram Rani; Ahmad Nizam; Annisa Keumala Dewi
Asian Journal of Community Services Vol. 2 No. 10 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v2i10.6325

Abstract

Collaboration with Faculty of Economics and Business Lecturers, Research Center for Communication Marketing, Tourism & Creative Economy at Syiah Kuala University, Business Indonesia Singapore Association (BISA), and Cloud Retail PTE Ltd aims to overcome constraints in international market access, global understanding, and building robust business networks. Through training at Syiah Kuala University and a company visit to Cloud Retail PTE Ltd in Singapore, participants gain profound insights into product packaging, export licensing procedures, and distribution channels. The holistic training method, combining theory and practical experience, empowers participants to optimize their business potential in the creative economy and access the global market. Evaluation indicates enhanced participant understanding and readiness, with recommendations for strengthened collaboration, ongoing training, business network development, monitoring and evaluation, and advanced program development.
Pendampingan Penyusunan Laporan Keuangan PT. Bank Perkreditan Rakyat NBP 25 Deli Serdang Sumatera Utara Eddy Gunawan; Javerson Simamora; Edward Harnjo; Diana Afriani; Gloria Cahaya Julida Hutabarat
Jurnal Pengabdian Masyarakat Mandira Cendikia Vol. 3 No. 1 (2024)
Publisher : YAYASAN PENDIDIKAN MANDIRA CENDIKIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan penelitian ini adalah untuk membantu Mitra PT. Bank Perkreditan Rakyat NBP 25 Deli Serdang Sumatera Utara yang bergerak di bidang perbankan untuk menyusun laporan keuangan. Jenis penelitian yang digunakan adalah jenis penelitian kualitatif. Berdasarkan karakteristik masalah yang diangkat oleh peneliti, maka penelitian ini diklarifikasikan sebagai penelitian kualitatif deskriptif. Data yang digunakan dalam penelitian ini yaitu data primer yang diperoleh langsung dari pihak PT. Bank Perkreditan Rakyat NBP 25 Deli Serdang Sumatera Utara seperti data hasil wawancara dengan pihak PT. Bank Perkreditan Rakyat NBP 25 Deli Serdang Sumatera Utara serta data berupa informasi berupa bukti-bukti transaksi-transaski keuangan selama satu periode. Sedangkan untuk data sekunder diperoleh dari buku, jurnal, internet yang mendukung penelitian ini. Luaran wajib dari hasil Pengabdian Kepada Masyarakat ini adalah proceeding seminar nasional sebagai pemakalah. Metode yang dipakai dalam kegiatan ini adalah metode pendampingan langsung penyusunan laporan keuangan Mitra. Pelaksanaan kegiatan ini dilakukan dengan memberikan penjelasan mengenai bagaimana menyusun laporan keuangan PT. Bank Perkreditan Rakyat NBP 25 Deli Serdang Sumatera Utara sesuai dengan Standar Akuntansi EMKM, sehingga Mitra dapat mempraktekkan langsung membuat laporan keuangannya untuk di distribusikan kepada pihak pemegang kepentingan (stakeholder).
The Effect of Service Quality and Product Availability Towards Customers Repurchase Decision AT UD. Appolo Motor: Pengaruh Kualitas Pelayanan dan Ketersediaan Produk Terhadap Keputusan Pembelian Ulang Pelanggan Pada UD. Appolo Motor Javerson Simamora; Eddy Gunawan; Edward Harnjo; Diana Afriani; Sanif Sentosa
Jurnal Kolaboratif Sains Vol. 7 No. 2: FEBRUARI 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (368.427 KB) | DOI: 10.56338/jks.v1i1.449

Abstract

This study aims to see the effect of service quality and product connectivity on purchasing decisions. UD Apollo Motor is a company engaged in the field of authorized spareparts motorcycle dealers in the regency of Deli Serdang, North Sumatra. Various brands are sold, including Vario, CBR, PCX, Beat, Supra and others. This research uses quantitative. To prove the hypothesis, the writer uses descriptive method and causal method. The results of this method can be used to prove hypotheses and causation between two or more variables in this study. The coefficient of determination between service quality and product availability in impulse purchases is 51.2%. the regression equation is Y = 3.664 + .473 X. The results of the descriptive statistics show that the average for service quality agrees. The results of the descriptive statistics show that the average for neutral product availability and purchasing decisions is neutral. The conclusion of this study is that service quality has a positive and significant effect on purchasing decisions. Product availability has a positive and significant effect on purchasing decisions. Service quality and product availability have a positive and significant effect on purchasing decisions.
The Impact of Product Quality towards Sales at PT. Pentaco Makmur Medan Ester; Ali Syah Putra; Edward Harnjo; Eddy Gunawan; Javerson Simamora
Jurnal Kolaboratif Sains Vol. 7 No. 5: MEI 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v7i5.4440

Abstract

This research explains a conceptual model that elucidates the factors that influence the impact of product quality at PT. Pentaco Makmur Medan and how this information can be effectively used for business development and sustainability. This study is a review that identifies sales as the dependent variable, through a systematic review of online literature sources. Three independent variables were then identified viz. product features, service value chain and consumer behaviour. The research objectives and research questions were defined to assess the influence of the independent variables on customer satisfaction. It was identified that critical product features identified and shared during early stages of product development influences customer satisfaction by reducing product failures. Furthermore, customer satisfaction mediates improved service value leading to loyalty and finally, consumer behaviour in sharing experiences extends the product's life and influences customer satisfaction
The Impact Of Organizational Culture Toward Organizational Competitiveness At Pt. Goenta Jaya Medan Javerson Simamora; Eddy Gunawan; Felix Leonardi; Elyzabeth Wijaya; Ester
Jurnal Kolaboratif Sains Vol. 9 No. 1: Januari 2026
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v9i1.10443

Abstract

The purpose of this research is to analyze the impact of organizational culture toward competitiveness at PT. Goenta Jaya Medan, the data is obtained through interview and questionnaire. There are 32 respondents from the company which only work in the office and supervisor only in company. Whereby the data analysis using descriptive statistic (mean, median, mode), validity, reliability, coefficient of correlation, regression analysis and hypothesis test. The result from the data is all valid, reliable and normal. so the data can be used for further analyze. There has a significant impact the organizational culture toward organizational competitiveness, where Ha accepted and Ha rejected Zcount = 4.776> Ztable = 1,96. Determination (r2) = 85.6% prove that organizational culture impact 85.6% toward organization competitiveness. The writer intends to give some recommendations which are outbound, happy weekend, monthly meeting and open-minded discussion, switching work day and give appreciation and recognition.