Articles
<![CDATA[Effect of Utilitarian Benefit on Green Brand Equity with Green Brand Image ]]>
<![CDATA[Suryawan, Ian Nurpatria]]>
<![CDATA[ Jurnal Manajemen Vol 23, No 2 (2019): June 2019 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara ]]>
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DOI: 10.24912/jm.v23i2.480
<![CDATA[The concept of Green Brand Equity (GBE) is a benchmark in determining the degree of value accumulated by green brands based on the function of green products. Many people use mineral water that is taken directly from the packaging and realize to use environmentally friendly mineral water packaging. The packaging must be easily recycled. Results shows Utilitarian Benefit (UB) has a positive effect on Green Brand Equity (GBE) mediated by Green Brand Image (GBI) based on Gender, which men and women have almost concerning for environment friendly packaging. The reason is the environment damage such as environmental pollution includes water pollution, air pollution, environmental damage eg.forest damage, erosion that causes flooding, damage to coral reefs to global warming. The effectiveness of Green Brand Equity (GBE) enhance Green Brand Image (GBI) and brand loyalty including insight environmentally friendly packaging is important to keep the safe environment]]>
<![CDATA[The Effect Of Motivation And Leadership Styles Of Lecturer Professions On Organizational Commitment ]]>
<![CDATA[Suryawan, Ian Nurpatria]]>
<![CDATA[ Jurnal Manajemen Vol 22, No 2 (2018): June 2018 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara ]]>
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DOI: 10.24912/jm.v22i2.360
<![CDATA[This research is intended to test influence Motivation and Leadership Style against Organizational Commitment work lecturer at Universities in Jakarta. The Universities is a private university located in Jakarta, Indonesia. The sample used purposive sampling technique, who works as a lecturer at the Universities. Instrument analysis of data used is multiple regression analysis by the aid Partial Least Square (PLS) program. Based on the results of the study found that there is a positive relationship. The result is Motivation and Leadership Style against Job Satisfaction, Motivation and Leadership Style against Job Performance, Motivation and Leadership Style against Organizational Commitment.]]>
<![CDATA[The Effect Of Perceived Benefits In Formatting Male Online Shoppers’ Attitude ]]>
<![CDATA[Ian Nurpatria Suryawan, Yokie Radnan Kristiyono, Erlyn Ribkah Roring,]]>
<![CDATA[ Jurnal Manajemen Vol 25, No 2 (2021): June 2021 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara ]]>
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DOI: 10.24912/jm.v25i2.741
<![CDATA[This study addresses (1) whether the convenience is the multidimensional construct in perceived benefits. (2) whether the price is the multidimensional construct in perceived benefits. (3) whether the product variety is the multidimensional construct in perceived benefits. (4) whether the perceived benefit influence to the attitude towards online shopping. (5) whether the attitude towards online shopping influence on the online purchase intention. The data used in this study is collected from total of 240 respondents who are male and users of 10 most widely used e-commerce in Indonesia. The study reveals that perceived benefits are a multidimensional construct that is reflection in three dimensions, namely convenience, price, and variety product. Second, perceived benefits have a positive relationship to attitudes toward online shopping among men. Third, attitude toward online shopping have a positive relationship to online purchase intention. E-commerce companies' perceived benefits can have a positive influence on consumer's online attitudes. ]]>
<![CDATA[Fisheries Processing Strategy In Jakarta In Improving Employee Performance ]]>
<![CDATA[Ian Nurpatria Suryawan]]>
<![CDATA[ Jurnal Manajemen Vol. 26 No. 2 (2022): June 2022 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara ]]>
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DOI: 10.24912/jm.v26i2.929
<![CDATA[The owner of a fishery processing business in Jakarta seeks to improve employee performance by providing career development, good compensation, carrying out a recruitment strategy, and conducting a selection process. The population in this study was 6 (six) fishery processing businesses in Jakarta with a sample of 119 employees who were taken at random and only employees of the fishery processing department so that the sample taken did not include employees who had positions. Data collection was carried out in February 2022. The data processing used accidental sampling method. Results by research prove that career development can increase compensation and employee performance, recruitment strategy can increase compensation, selection can increase compensation, and employee performance and compensation can increase employee performance. Compensation does not significantly mediate career development, recruitment strategy, and selection of employee performance.]]>
<![CDATA[The Effect Of Motivation And Leadership Styles Of Lecturer Professions On Organizational Commitment ]]>
<![CDATA[Ian Nurpatria Suryawan]]>;
<![CDATA[Ronnie Resdianto Masman]]>;
<![CDATA[Innocentius Bernarto]]>
<![CDATA[ Jurnal Manajemen Vol. 22 No. 2 (2018): June 2018 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara ]]>
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DOI: 10.24912/jm.v22i2.360
<![CDATA[This research is intended to test influence Motivation and Leadership Style against Organizational Commitment work lecturer at Universities in Jakarta. The Universities is a private university located in Jakarta, Indonesia. The sample used purposive sampling technique, who works as a lecturer at the Universities. Instrument analysis of data used is multiple regression analysis by the aid Partial Least Square (PLS) program. Based on the results of the study found that there is a positive relationship. The result is Motivation and Leadership Style against Job Satisfaction, Motivation and Leadership Style against Job Performance, Motivation and Leadership Style against Organizational Commitment.]]>
<![CDATA[Effect of Utilitarian Benefit on Green Brand Equity with Green Brand Image ]]>
<![CDATA[Ian Nurpatria Suryawan]]>
<![CDATA[ Jurnal Manajemen Vol. 23 No. 2 (2019): June 2019 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara ]]>
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DOI: 10.24912/jm.v23i2.480
<![CDATA[The concept of Green Brand Equity (GBE) is a benchmark in determining the degree of value accumulated by green brands based on the function of green products. Many people use mineral water that is taken directly from the packaging and realize to use environmentally friendly mineral water packaging. The packaging must be easily recycled. Results shows Utilitarian Benefit (UB) has a positive effect on Green Brand Equity (GBE) mediated by Green Brand Image (GBI) based on Gender, which men and women have almost concerning for environment friendly packaging. The reason is the environment damage such as environmental pollution includes water pollution, air pollution, environmental damage eg.forest damage, erosion that causes flooding, damage to coral reefs to global warming. The effectiveness of Green Brand Equity (GBE) enhance Green Brand Image (GBI) and brand loyalty including insight environmentally friendly packaging is important to keep the safe environment]]>
<![CDATA[The Influence Of Brand Awareness, Brand Image, And Brand Trust On Brand Loyalty ]]>
<![CDATA[Innocentius Bernarto]]>;
<![CDATA[Margaretha Pink Berlianto]]>;
<![CDATA[Yohana F. Cahya Palupi Meilani]]>;
<![CDATA[Ronnie Resdianto Masman]]>;
<![CDATA[Ian Nurpatria Suryawan]]>
<![CDATA[ Jurnal Manajemen Vol. 24 No. 3 (2020): October 2020 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara ]]>
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DOI: 10.24912/jm.v24i3.676
<![CDATA[The aim of this research is to examine the positive influence of brand awareness, brand image, and brand trust on brand loyalty. The coffee shop business in big cities in Indonesia is growing rapidly. Each coffee shop strives to show its uniqueness. This competition has resulted in them competing to increase competitiveness by using logos, symbols, unique names –or what is usually called a brand to become a differentiator among the competitors. This study was done in a quantitative manner. The data was collected by using a questionnaire distributed using a survey method. Using a snowball sampling, a total of 436 samples were used and analyzed statistically using the partial least square –structural equation modeling (PLS-SEM) approach using SmartPls 3.0 program. The results show that brand awareness and brand trust had a positive effect on brand loyalty. However, the brand image did not have apositive effect on brand loyalty. This study is expected to provide input to the coffee shop management on how to increase their brand loyalty which can be done by increasing their brand awareness, brand image, and brand trust.]]>
<![CDATA[Effect Of Performance Expectancy And Social Influence On Continuance Intention In OVO ]]>
<![CDATA[Zoel Hutabarat]]>;
<![CDATA[Ian Nurpatria Suryawan]]>;
<![CDATA[Richard Andrew]]>;
<![CDATA[Februarga Padua Akwila]]>
<![CDATA[ Jurnal Manajemen Vol. 25 No. 1 (2021): February 2021 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara ]]>
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DOI: 10.24912/jm.v25i1.707
<![CDATA[The development of online transactions is driving the development of technology in payment systems. One of the most popular electronic money services in Indonesia is OVO. Behind OVO's rapid market share growth, system maintenance problems often arise that often occur without notice and are of long duration. This phenomenon is a doubt of consumers to continue to use OVO in the long term going forward because it does not match expectations and consequently consumers will look for alternative payments. This experience makes consumers unable to feel the price saving program offered and consequently consumers become dissatisfied. This study used a sample of 200 respondents, with a purposive sampling method, and with a questionnaire of 24 indicators. The result found that there is the influence of performance expectancy, social influence on continuance intention. Meanwhile, there is no relation to variable effort expectancy, price saving orientation and facilitating conditions to continuance intention.]]>
<![CDATA[The Effect Of Perceived Benefits In Formatting Male Online Shoppers' Attitude ]]>
<![CDATA[Yokie Radnan Kristiyono]]>;
<![CDATA[Erlyn Ribkah Roring]]>;
<![CDATA[Ian Nurpatria Suryawan]]>
<![CDATA[ Jurnal Manajemen Vol. 25 No. 2 (2021): June 2021 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara ]]>
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DOI: 10.24912/jm.v25i2.741
<![CDATA[This study addresses (1) whether convenience is the multidimensional construct in perceived benefits. (2) whether the price is the multidimensional construct in perceived benefits. (3) whether the product variety is the multidimensional construct in perceived benefits. (4) whether the perceived benefit influences the attitude towards online shopping. (5) whether the attitude towards online shopping influences the online purchase intention. The data used in this study are collected from a total of 240 respondents who are male and users of the 10 most widely used e-commerce in Indonesia. The study reveals that perceived benefits are a multidimensional construct that is reflected in three dimensions, namely convenience, price, and variety of products. Second, perceived benefits have a positive relationship to attitudes toward online shopping among men. Third, attitude toward online shopping has a positive relationship to online purchase intention. E-commerce companies' perceived benefits can have a positive influence on consumers' online attitudes.]]>
<![CDATA[Maximizing Organization Performance: The Role Of Travel Business In Jakarta? ]]>
<![CDATA[Ian Nurpatria Suryawan]]>
<![CDATA[ Jurnal Manajemen Vol. 26 No. 1 (2022): February 2022 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara ]]>
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DOI: 10.24912/jm.v26i1.832
<![CDATA[This research has the purpose to analyze the effect of competitive intensity, dynamic capability, organization slack and organization innovation on organization performance on travel business in Jakarta. The sampling method was carried out by researchers utilizing non-probability sampling with the number of questionnaires distributed randomly to 100 travel business owners. The results of this study show the results of testing 4 (four) hypotheses: competitive intensity has an effect on organization innovation, organizational slack has an effect on organization innovation, organization innovation has an influence on organization performance and dynamic capability has no influence on organizational innovation. This research has a novelty on competitive intensity, organization slack and organization innovation actually improve organization performance in tourism travel businesses in Jakarta. This study, making policies related to dynamic capability on organizational performance did not have the ability to seize opportunities and turn organizational resources into more productive.]]>
