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FX. Ari Agung Prastowo
Program Studi Hubungan Masyarakat, Fakultas Ilmu Komunikasi, Universitas Padjadjaran
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : Jurnal Signal

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KEGIATAN CYBERBRANDING FEMALE DAILY NETWORK SEBAGAI ONE STOP BEAUTY DESTINATION Annisa Aulia Yusuf; Setianti, Yanti; FX. Ari Agung Prastowo
JURNAL SIGNAL Vol 12 No 2 (2024): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

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Abstract

Female Daily is a beauty media that started from a community in Indonesia that uses internet technology to carry out branding activities, which is now known as the Female Daily Network. This research aims to discover the cyberbanking process carried out by the Female Daily Network on the website to find out how FD provides information, interacts, and makes a difference from other similar competitors. This study uses a descriptive method, a positive paradigm with qualitative data types. The concept used in this study is Cyberbranding from Deirdre Breakenridge. Data collection techniques used in this study were interviews, observation, and documentation studies. This research shows that research on how the Female Daily Network carries out cyber-branding activities to make it a Stop Beauty Destination uses the social commerce site www.femaledaily.com. First, how to convey information is done. Second, the interaction part that takes place. Finally, how does Female Daily Network differentiate itself from other similar competitors? This research concludes that the Female Daily Network has not been able to achieve its goal of becoming a Stop Beauty Destination even though several stages have been carried out because there is a final stage that still needs to be improved, such as providing information about this feature, this goal cannot be fulfilled, and there is no difference in FD. which is very significant among online competitors.
Co-Authors Abdul Hanis Embong Agus Rahmat Almira, Sherica Rafa Anggita Nuringtyas Annisa Aulia Yusuf Anwar Sani Arien Afriesta Atikah Nabilah Sari Bakry, Gema Nusantara Berry Olan Fikri Centurion Chandratama Priyatna Centurion Chandratama Priyatna, Centurion Chandratama Dadang Rahmat Hidayat Damayanto, Trie Davi Sofyan Diana Septy Dwi Lestari Difla Difla Firdaus Dwi Masrina Encang Saepudin Evi Novianti Fajar Syuderajat Fauzi Ahmad Warimin Feliza Zubair Fikri, Berry Olan Firdaus, Difla Difla Gema Nusantara Bakry Gema Nusantara Bakry Ghassani, Alvenia Azzah Hadi Suprapto Arifin Hanny Hafiar Hanny Hafiar Herladiati, Anggita Heru Ryanto Budiana Irfani Nurul Azizah Jamaluddin Hos Khaliaphnie, Anisah Kholidil Amin Kokom Komariah Lestari, Diana Septy Dwi Marroli Jeni Indarto Maryani, Eni Meria Octavianti Nanda Mutiara Ulfah Natasha Putri Tumakaka Nuryah Asri Sjafirah Nuryah Asri Sjafirah, Nuryah Asri Paramitha Wydaswari Pertiwi, Dinda Ayu Pratama, Abisha Akmal Priyo Subekti Priyo Subekti Priyo Subekti Putri Limilia Putri, Nur Mizaniyah Rafiqoh Fitriani Rahmavika, Ella Fatasya Nur Rahul Chauhan Ramdani, Adisti Citra Ratnasari, Eny Renata Anisa Salsabilla, Syifa Ayu Shafira Putri Citra Utami Siti Arifa Rosa Sultan Kemal Piagio Susanne Dida Susie Perbawasari Suwandi Sumartias Syauqy Lukman Syauqy Lukman Syifa Ayu Salsabilla Teddy K. Wirakusumah Teddy Kurnia Wirakusumah Trie Damayanti Utami, Shafira Putri Citra Wan Mohd Khairul Firdaus Wan Khairuldin Warimin, Fauzi Ahmad Weny Widyowati Yanti Setianti Yasmin Yasmin Yustikasari