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FX. Ari Agung Prastowo
Program Studi Hubungan Masyarakat, Fakultas Ilmu Komunikasi, Universitas Padjadjaran
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : Nomosleca

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Makna Logo Depok Friendly City (Analisis Semiotika Charles Sanders Peirce Pada Logo Depok Friendly City sebagai City Branding Kota Depok) Sultan Kemal Piagio; Hanny Hafiar; FX. Ari Agung Prastowo
Jurnal Nomosleca Vol 8, No 2 (2022): Oktober, 2022
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v8i2.7751

Abstract

As a metropolitan city, Depok City strives to improve the comfort of its city in accordance with its new nickname, a friendly city. This study aims to determine the symbols, meanings, and how the symbols contained in the “Depok Friendy City” logo could construct the “city branding” of Depok City as a “friendly city”. This study used a qualitative method with Charles Sanders Perice's semiotic analysis. The data collection techniques used were media text analysis, interview, documentation, and literature study. The results of this study indicate that there is a value to be given to the community, it is Depok as a “Friendly City". All symbols contained in the Depok Friendly City logo can construct according to what the Government wants to achieve through City Branding “Depok as a friendly city” by embracing the community, then there is no discrimination through race or gender, and upholding tolerance in social life so that all of residents could be feel safe and secure in all aspects of life in Depok City.Keywords: Semiotics, Charles Sanders Peirce, Logo, Depok City
Co-Authors Abdul Hanis Embong Agus Rahmat Almira, Sherica Rafa Anggita Nuringtyas Annisa Aulia Yusuf Anwar Sani Arien Afriesta Atikah Nabilah Sari Bakry, Gema Nusantara Berry Olan Fikri Centurion Chandratama Priyatna Centurion Chandratama Priyatna, Centurion Chandratama Dadang Rahmat Hidayat Damayanto, Trie Davi Sofyan Diana Septy Dwi Lestari Difla Difla Firdaus Dwi Masrina Encang Saepudin Evi Novianti Fajar Syuderajat Fauzi Ahmad Warimin Feliza Zubair Fikri, Berry Olan Firdaus, Difla Difla Gema Nusantara Bakry Gema Nusantara Bakry Ghassani, Alvenia Azzah Hadi Suprapto Arifin Hanny Hafiar Hanny Hafiar Herladiati, Anggita Heru Ryanto Budiana Irfani Nurul Azizah Jamaluddin Hos Khaliaphnie, Anisah Kholidil Amin Kokom Komariah Lestari, Diana Septy Dwi Marroli Jeni Indarto Maryani, Eni Meria Octavianti Nanda Mutiara Ulfah Natasha Putri Tumakaka Nuryah Asri Sjafirah Nuryah Asri Sjafirah, Nuryah Asri Paramitha Wydaswari Pertiwi, Dinda Ayu Pratama, Abisha Akmal Priyo Subekti Priyo Subekti Priyo Subekti Putri Limilia Putri, Nur Mizaniyah Rafiqoh Fitriani Rahmavika, Ella Fatasya Nur Rahul Chauhan Ramdani, Adisti Citra Ratnasari, Eny Renata Anisa Salsabilla, Syifa Ayu Shafira Putri Citra Utami Siti Arifa Rosa Sultan Kemal Piagio Susanne Dida Susie Perbawasari Suwandi Sumartias Syauqy Lukman Syauqy Lukman Syifa Ayu Salsabilla Teddy K. Wirakusumah Teddy Kurnia Wirakusumah Trie Damayanti Utami, Shafira Putri Citra Wan Mohd Khairul Firdaus Wan Khairuldin Warimin, Fauzi Ahmad Weny Widyowati Yanti Setianti Yasmin Yasmin Yustikasari