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FP-Growth for Data-Driven Purchase Pattern Analysis and Product Recommendations at Flanetqueen Store Marwah, Sopa; Rahaningsih, Nining; Ali, Irfan; Marthanu, Indra Wiguna; Kaslani
Journal of Artificial Intelligence and Engineering Applications (JAIEA) Vol. 5 No. 2 (2026): February 2026
Publisher : Yayasan Kita Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59934/jaiea.v5i2.1850

Abstract

The advancement of information technology has encouraged the use of data analytics to support data-driven business decision-making. This study aims to analyze purchasing patterns of hoodie products and provide product recommendations for customers at Flanetqueen Store using the FP-Growth (Frequent Pattern Growth) algorithm. The research applies the Knowledge Discovery in Database (KDD) framework, consisting of five stages: data selection, preprocessing, transformation, data mining, and interpretation/evaluation. The dataset comprises hoodie sales transactions recorded from January to December 2024. Data analysis was conducted using RapidMiner Studio version 10.3 with a minimum support of 0.2 and minimum confidence of 0.4. The analysis produced 26 itemsets and 11 association rules indicating product correlations. The strongest rule, Bloods → Champion, achieved a confidence of 0.414, revealing that customers who purchased Bloods hoodies were also likely to buy Champion hoodies. These findings were used to design cross-selling strategies and generate relevant product recommendations. The study demonstrates that FP-Growth effectively extracts frequent purchase patterns and contributes to the development of data-driven recommendation systems in the local fashion retail industry.
Comparison of Balancing Strategies for Classifying Guava Fruit Diseases Putri Nabilla; Suarna, Nana; Bahtiar, Agus; Rahaningsih, Nining; Prihartono, Willy
Journal of Artificial Intelligence and Engineering Applications (JAIEA) Vol. 5 No. 2 (2026): February 2026
Publisher : Yayasan Kita Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59934/jaiea.v5i2.1859

Abstract

The problem of class imbalance often poses an obstacle in deep learning-based image classification, especially in the domain of digital agriculture. The imbalance in data distribution makes it easier for models to recognize the majority class, while performance for the minority class declines. This study aims to analyze the effectiveness of three strategies for handling class imbalance: Weighted Loss Function, Oversampling, and a combination of Weighted Loss and Oversampling, in improving the performance of image classification of guava fruit diseases using a transfer learning-based MobileNetV2 architecture. The dataset consists of 3,784 images of three disease classes, namely Anthracnose, Fruit_Fly, and Healthy_guava, which show an imbalanced distribution. The research was conducted through the stages of Exploratory Data Analysis (EDA), pre-processing, augmentation, model training with four scenarios, and evaluation using Accuracy, Precision, Recall, F1-Score, and Macro Average F1-Score. The results showed that the Combination model (Oversampling and Weighted Loss) performed best on the minority class with an F1-score of 0.9630, the highest among all models. The Oversampling strategy produced the highest Macro F1-score of 0.9617, while Weighted Loss provided a significant improvement in classification sensitivity but was still below the combination model. Thus, it can be concluded that the combination strategy is the most effective approach in improving the sensitivity of the model to minority classes, while Oversampling excels in the overall performance stability of the model.
Segmentation of Coffee Purchasing Behavior Based on Transaction Time Using the K-Means Algorithm Yuslia Devitri; Rahaningsih, Nining; Ali, Irfan; Prihartono, Willy
Journal of Artificial Intelligence and Engineering Applications (JAIEA) Vol. 5 No. 2 (2026): February 2026
Publisher : Yayasan Kita Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59934/jaiea.v5i2.1863

Abstract

This studyaims to identify customer behavior patterns based on the time of purchaseof beverages at a coffee shop using the K-Means method.Transaction data includes purchase time, payment type, product name,time category, day, and month. The research stages include data cleaning, time attribute transformation, and numerical feature normalization. The optimal number of clustersis determined through testing k = 2–10 with four evaluation metrics,namely Inertia, Silhouette Score, Davies–Bouldin Index, and Calinski–HarabaszIndex. Based on the validation results, k = 3 was selected because it provided the best balancebetween compactness and cluster separation. The clustering results showedthree main customer groups based on transaction time trends:nighttime buyers with a peak around 10:27 p.m., afternoon to early evening buyerswith a centroid of 7:01 p.m., and morning to noon buyers with a centroid11:13. The frequency distribution indicates that the morning–afternoon buyer groupis the largest, while the early evening–night group is thesmallest. Visualization of scatter plots, boxplots, and time category graphsemphasizes the differences in characteristics between clusters. Overall,this study proves that K-Means is effective in mapping the temporal patternsof customer behavior. These findings can be used to develop time-based marketing strategies, operational arrangements, and product stock management,as well as form the basis for further analysis in the industry.
Co-Authors ., Mulyawan ., Nurhadiansyah Abdillah Fudholi, Luthfi Abdul Ajiz Abdul Rasyid Achmad Hidayat Ade Irma Purnamasari Ade Kurnia, Dian Ade Rizki Rinaldi Ahmad Faqih Akbar, Miftahul Al-Maulid, Hisyam Alvianatinova, Via Andriyanti, Rina Anggita Pratiwi, Eksadevi Angraeni, Devita Fitri Arif Rinaldi Dikananda Arif Sofyan, Mohamad Awaliyah, Lia Ayi Andini Az Zahroh, Luthfia Fahmi Azarine, Divia Azhari, Shazifa Azizah, Maulidina Bakri, Saeful Basysyar, Fadhil Muhammad Basysyar, Fadil M Bustomi, Ziaudin Cakranegara, Pandu Adi Cep Lukman Rohmat Dadang Sudrajat Danar Dana, Raditya Danar, Raditiya Danil, Supta Danya Rizki Chaerunisa Delisah Destiawati, Deby Dewanty Rafu, Maria Dienwati Nuris, Nisa Dikananda, Arif Rinaldi Dikananda, Fatihanursari Dimin, Egi Susanto Dwi Efranie, Priska Edi Wahyudin Elisa Sriyulia Fadhil M. Basysyar Fadhil Muhammad Basysyar Fadhil, Fadhil Yudistianto Fadilah, Mochammad Fauzan Fajar, Miftahul Faturachman, Rifcki Aziz Faujatun Hasanah Fidya Arie Pratama Frihandiansah, Riyandi Gifthera Dwilestari Gita Budiarti, Mariani Gusmiarni, Mia Gusnanto, Ferdi Gustipartsani, Kamaludin Hadi, Melawati Haidar Fakhri Hari Sutrisno Haryanto, Cep Hayati, Umi Herman Iin Ilham Kurniawan Ilham, Mokhamad Illahi, Asep Wahyu Imam Arifin imam maulana, imam Irfan Ali Irfan Ali, Irfan Jafar Jafar Jayawarsa, A.A. Ketut Kamelia Faridah Kaslani Khalda Rifdan, Ghina Kharomiyah, Kharomiyah Kholil, Kholil AldiYatna Kurmasih, Masih Laduni, Pasya Lili Purani Lisyana, Zita Lukman Rohmat, Cep M. Basysyar, Fadhil Mamluatul Hikmah, Lulu Martanto . Marthanu, Indra Wiguna Marwah, Sopa Medina Aprilia Putri Mira Miranda Moch Rifki Firdaus Muhamad Basysyar, Fadhil Muhammad Abdurohman Muhammad Basysyar, Fadhil Muhammad Taufik Hidayat, Muhammad Mulyana, Krisna Mulyawan Mulyawan Mulyawan, - Mulyawan, Mulyawan Muzaki, Fazri Nafilah, Mala Nana Mulyanasari Nana Suarna Narasati, Riri Narasati Nugroho, Ridho Nur Afrilia, Mela Nurhadiansyah Nurhadiansyah Nurhakim, Bani Nurrochmah, Dina Siti Nursaniah, Rini Octavia Ningrum, Eka Puspita Odi Nurdiawan Optarina, Yasni Pamungkas, Vicky Pii, Iwan Prasetia, Deni Pratama, Deni Pratama, Fidya Arie Pratama, Handreyan Rizki Prihartono, Willy Purnamasari, Ade Irma Purnamasari, Ade Purnamasari Putra, Purniadi Putri Nabilla Qodri M.A, M. Alifia Raditya Danar Dana Rahmasari, Fanny Rahmi Safitri, Rahmi Ranu Husna Rifki Maulana, Muhamad Rini Astuti Riyandona, Siti Aiwastopa Rizki Fauzi, Ahmad Rizki Ramadhan Rizki Rinaldi, Ade Rizky Wulandhari, Putri Roghib, Moh. Rohmat, Cep Lukman Rudi Kurniawan Rully Pramudita Ryanto, Bayu Saeful Anwar Saroji, Saroji Sekar Puspita Arum Siti Sa'diah Sofialaela, Annisa Sok Piseth Soni, Moh Sri Muflikah Kurniarti Sri Suwartini Suarna, Annisa Annastia Suarna, Nana Sutra Safira, Meita Syafi’i Bachtiar, Mochammad Syarif Maulana Yaasin Tati Suprapti Tengku Riza Zarzani N Tohidi, Edi Tohodi, Edi Tri Mukti, Aryanto Tuti Hartati Usup Supendi Vina, Vina Widiya, Putri Windy Mardiyyah, Nita Wulandari, Maryam Yahya, Jakaria Yayah Sarwiyah Yudhistira Arie Wijaya Yulia Mustafa, Iva Yuslia Devitri Zhahiran Herlambang, Prilanisa Zidan Soleh, Kautsar