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Pengaruh Entertainment, Irritating dan Informativeness Iklan di Website di Kalangan Mahasiswa Supriyadi, Edy; Putriana, Lies
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 11, No 2 (2010): The Winners Vol. 11 No. 2 2010
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v11i2.694

Abstract

There are several advantages and disadvantages and advertising via the Internet. The appeal of advertising may also arise from given information element, the element of comfort but also sometimes lead to disturbing or irritation elements. The limited number of Internet users in Indonesia and the different backgrounds of individual Internet users in Indonesia certainly provide a different assessment of the advertisements contained on the Internet. There are 3 factors which was the starting point to explain how consumers interpret the value of advertising, namely: informativeness, entertainment and irritation. This research aims to discover whether there is a relationship between entertainment, informativeness, and irritation toward advertising values and whether there is a relationship between entertainment and advertising values toward attitude towards web advertising using statistics tools of path analysis and multiple regression. The research shows that there is a significant relationship between independent variables such as informativeness, entertainment and irritation simultaneously toward the advertising value but there are no significant relationship between entertainment and informativeness toward the advertising value individually.  In the other model there is a significant relationship between informativeness, irritation and advertising values with the attitude towards web advertising.
Pengelolaan SDM UMKM Kuliner Binaan di Cempaka Putih Jakarta Pusat Dian Riskarini; Lies Putriana; Chaerani Nisa
SULUH: Jurnal Abdimas Vol 2 No 1 (2020): SULUH: Jurnal Abdimas Agustus
Publisher : FEB-UP Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/suluh.v2i1.1542

Abstract

MSMEs has also contributed to the national economy. However, this sector is unable to develop optimally due to variety of fundamental weaknesses. One of the weaknesses is in regards to Human Resource management and the inability to properly implement its functions which has affected the performance of MSME. Community Service Program was conducted by FEB-UP in collaboration with PT. Sinar Sosro in order to find solutions towards the challenges faced by the culinary SMEs in Cempaka Putih Through interviews, discussions and giving direct understanding of good human resource management, we hoped that the MSME actors will be able to understand to make of plans for development, improvement and evaluation of the performance of these culinary MSME actors. From the results of visits, discussions and direct interviews to the field, it was found that the performance of MSME actors was not optimal, such as the simple division of tasks, the administration of sales that was not neat and the provision of compensation that had not been measured. It is hoped that the results of these activities will provide benefits for the improvement of HR management which will have an impact on increasing the business results of these culinary MSMEs.
Pengaruh Entertainment, Irritating dan Informativeness Iklan di Website di Kalangan Mahasiswa Edy Supriyadi; Lies Putriana
The Winners Vol. 11 No. 2 (2010): The Winners Vol. 11 No. 2 2010
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v11i2.694

Abstract

There are several advantages and disadvantages and advertising via the Internet. The appeal of advertising may also arise from given information element, the element of comfort but also sometimes lead to disturbing or irritation elements. The limited number of Internet users in Indonesia and the different backgrounds of individual Internet users in Indonesia certainly provide a different assessment of the advertisements contained on the Internet. There are 3 factors which was the starting point to explain how consumers interpret the value of advertising, namely: informativeness, entertainment and irritation. This research aims to discover whether there is a relationship between entertainment, informativeness, and irritation toward advertising values and whether there is a relationship between entertainment and advertising values toward attitude towards web advertising using statistics tools of path analysis and multiple regression. The research shows that there is a significant relationship between independent variables such as informativeness, entertainment and irritation simultaneously toward the advertising value but there are no significant relationship between entertainment and informativeness toward the advertising value individually.  In the other model there is a significant relationship between informativeness, irritation and advertising values with the attitude towards web advertising.
Strategi Pengembangan Bisnis pada Apotek (Studi Kasus Apotek Citra 1 dan Apotek Holong) Mourboy Mourboy; Aritonang Aritonang; Lies Putriana
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (718.239 KB) | DOI: 10.36418/syntax-literate.v7i7.8645

Abstract

Penelitian ini bertujuan untuk mengidentifikasi faktor internal dan eksternal Apotek Citra 1 dan Apotek Holong, menganalisis alternatif strategi bisnis serta merumuskan implementasi strategi bisnis Apotek Citra 1 dan Apotek Holong melalui pendekatan analisis deskriptif. Alat-alat analisis yang digunakan yaitu; analisis SWOT (Strength, Weakness, Opportunities and Threat), analisis persaingan bisnis dengan menggunakan lima kekuatan persaingan Michael Porter dan analisis QSPM (Quantitative Strategic Planning Matrix) untuk menentukan strategi terpilih. Data yang digunakan adalah data primer dan data sekunder. Berdasarkan analisis SWOT diperoleh nilai faktor internal dan faktor eksternal Apotek Citra 1 masing-masing sebesar (0,42: -0,07) dan faktor eksternal Apotek Holong masing-masing sebesar (0,38: -0,03) sehingga posisi Apotek Citra 1 dan Apotek Holong berada di kuadran II, yaitu strategi diversifikasi. Berdasarkan hasil analisis SWOT diperoleh lima alternatif strategi pada Apotek Citra 1 yaitu: (1) Meningkatkan Skill dan jumlah SDM untuk meningkatkan pelayanan kefarmasian. (2) Meningkatkan promosi apotek yang menitikberatkan penjualan produk dengan Delivery Order. (3) Menjalin kerjasama dengan BPJS Kesehatan sebagai apotek rekanan. (4) Meningkatkan jenis produk dengan harga yang kompetitif. (5) Mewajibkan karyawan untuk mencatat setiap pemasukan dan pengeluaran obat (kartu stok). Berdasarkan hasil analisis SWOT diperoleh lima alternatif strategi pada Apotek Holong yaitu: (1) Menambah jumlah SDM dan mengirim karyawan ikut seminar ilmiah farmasi. (2) Menetapkan minimal order untuk free delivery order (minimal Rp 60.000). (3) Menjalin kerjasama dengan BPJS Kesehatan. (4) Menetapkan waktu tunggu obat (obat paten maksimal 10 menit, obat racikan maksimal 20 menit). (5) Mengganti program manual ke komputerisasi. Berdasarkan analisis QSPM Apotek Citra 1 strategi terpilih adalah meningkatkan promosi apotek yang menitikberatkan penjualan produk dengan Delivery Order, yang memiliki nilai TAS tertinggi yaitu 5,94. Berdasarkan analisis QSPM Apotek Holong strategi terpilih adalah menambah jumlah SDM dan mengirim karyawan ikut seminar ilmiah farmasi, yang memiliki nilai TAS tertinggi yaitu 5,96.
PENGARUH PENILAIAN KINERJA, DISIPLIN KERJA, DAN KOMPENSASI TERHADAP KINERJA KARYAWAN MELALUI MOTIVASI SEBAGAI VARIABEL INTERVENING DI PT. MMS GROUP INDONESIA Aprilia Kristiani; Lies Putriana; Fahruddin Salim
JURNAL CAFETARIA Vol 3 No 2 (2022): JURNAL CAFETARIA
Publisher : Program Studi Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51742/akuntansi.v3i2.614

Abstract

The purpose of this study was to determine the effect of Performance Appraisal, Work Discipline and Compensation on Employee Performance through Motivation as an intervening variable at PT. MMS Group Indonesia. The sample in this study were 265 employees. The data analysis method used SEM-PLS with Smart PLS 2.0 software. The results showed that the performance appraisal had an effect on motivation, the performance appraisal variable was known to have a significant effect on motivation of 0.309 or 30.9%, while the performance appraisal variable had a significant effect on employee performance of 0.184. The work discipline variable also has a significant effect on employee performance, which is 0.362 or 36.2%. And the compensation variable also has a significant effect on motivation, which is 0.503 or 50.3%. However, the compensation variable on employee performance with 0.166 or 16.6% has no significant effect, while the motivation variable has a significant effect, namely 0.239 or 23.9%. It can be concluded that Work Discipline and Motivation have a significant influence. It can be concluded that Compensation has an indirect effect compared to Work Appraisal and Work Discipline on employee performance through Motivation. The value of R square for the motivation variable is 0.552 or 55.2%. The value of R Square for the employee performance variable obtained is 0.621 or 62.1%. These results show that Performance Assessment, Work Discipline, and Compensation together have an effect of 62.1% on Employee Performance.
Pengaruh Budaya Organisasi dan Iklim Organisasi terhadap Kepuasan Kerja dan Dampaknya terhadap Kinerja Pegawai pada Badan Kesatuan Bangsa dan Politik Provinsi DKI Jakarta I Gusti Ayu Pradnya Paramitha; Lies Putriana; Choirul Maksum
JURNAL CITRA WIDYA EDUKASI Vol 10 No 3 (2018): JCWE Edisi Desember 2018
Publisher : Politeknik Kelapa Sawit Citra Widya Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (588.107 KB)

Abstract

Every organization has its own goals, but basically every organization has the same goal of obtaining maximum results for its efforts. This study aims to determine the influence of organizational culture and organizational climate on job satisfaction and its impact on employee performance. Data collection is done by online questionnaires to companies. Data of 132 respondents were used as samples of this study and SEM analysis using smartPLS 3. The results of data analysis showed that Organizational Culture has an influence on the satisfaction of Employee Work, Organizational Climate has an influence on employee job satisfaction. Organizational culture has no influence on employee performance, organizational climate has an influence on employee performance, job satisfaction has an influence on employee performance.
Analysis of the Influence of Product Attributes and Consumer Characteristics on Consumer Preferences and Purchase Decisions of Vitamin C Oral Products During The Covid-19 Pandemic Kurnia Kusumawati; Sahat Saragi; Lies Putriana
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1298.44 KB)

Abstract

During the Covid-19 pandemic, there was an increase in sales of vitamin C products. A preliminary survey of 57 people aged 18-60 years showed that the most oral vitamin C products consumed is 500 mg and buying decisions was influenced by several things. This study aims to analyze the effect of product attributes and consumer characteristics on consumer preferences and buying decisions for oral vitamin C products during the COVID-19 pandemic. This study was an explanatory quantitative study of 159 respondents who purchased 500 mg oral vitamin C products. Respondents was men and women, aged 18-60 years, bought 500 mg oral vitamin C products without a doctor's prescription at pharmacies in Bogor district, West Java during December 2020 - January 2021 and were not in the healing period. Data was collected by purposive sampling and analyzed by SEM (Structural Equation Modeling) using the Second Order Confirmatory Factor Analysis technique using the Lisrel program. The results showed that the product attributes of 500 mg oral vitamin C had no significant effect on consumer preferences and buying decisions. Consumer characteristics have a significant effect on consumer preferences and buying decisions for 500 mg oral vitamin C products. Consumer preferences have a significant effect on buying decisions for 500 mg oral vitamin C products. During the COVID-19 pandemic, personal psychological factors which are consumer characteristics have the most significant influence on consumer preferences in choosing and buying decisions of 500 mg oral vitamin C products, followed by socio-economic factors and cultural factors.
THE INFLUENCE OF IMPLEMENTATION OF ELECTRONIC TICKETS, POLICY ISSUING PERMISSIONS DRIVING AND DISCIPLINE AGAINST TRAFFIC VIOLATIONS Sutarno Sutarno; Lies Putriana; Agustinus Miranda
International Journal of Economics and Management Research Vol. 1 No. 2 (2022): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (517.508 KB) | DOI: 10.55606/ijemr.v1i2.20

Abstract

Traffic Unit (Satlantas) is an implementing element whose duties are responsible for carrying out police duties including in the field of traffic, which is the elaboration of professional technical capabilities which include regulation, guarding, escort, patrolling, public education, and traffic engineering, registration and identification of drivers or motorized vehicles, investigation of traffic accidents and law enforcement in the field of traffic, to maintain security, order, and smooth traffic. This study examined and analyzed the effect of ETLE, SIM issuance policies, and discipline on reducing traffic violations in 5 areas of DKI Jakarta province. This research was conducted on 100 vehicle users using the partial least squares data analysis technique. The results showed that the implementation of ETLE implementation reduced traffic violations; SIM issuance policy reduced traffic violations, and discipline reduced traffic violations
Pelatihan Pelayanan Prima untuk Mendukung Pembelajaran Jarak Jauh Bagi Guru Al-Azhar DKI Jakarta Tia Ichwani; Mira Munira; Nurul Hilmiyah; Lies Putriana
SULUH: Jurnal Abdimas Vol 2 No 2 (2021): SULUH: Jurnal Abdimas Februari
Publisher : FEB-UP Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/suluh.v2i2.1908

Abstract

Perusahaan atau organisasi yang bergerak di bidang jasa, selalu mengutamakan pelayanan sebagai produk utama mereka. Pelayanan prima sangat diutamakan demi tercapainya kepuasan pelanggan, terutama di lembaga pendidikan. Lembaga pendidikan tidak hanya mengajarkan ilmu pengetahuan atau ilmu science, tetapi juga mengajarkan tentang bagaimana cara individu memanusiakan manusia dan juga mencitai alam beserta isinya. Melalui pendidikan berkualitas, relevansi pendidikan dalam mencapai titik perubahan manusia dapat terwujud. Sekolah Al-Azhar didirikan oleh Yayasan Pesantren Islam Al-Azhar pada tahun 1963 dan merupakan salah satu pelopor sekolah islam modern di Jakarta. Sekolah ini dilengkapi dengan fasilitas pendidikan yang lengkap dengan tenaga pengajar yang berkualitas. Fakultas Ekonomi dan Bisnis Universitas Pancasila bekerjasama dengan YPAI Al-Azhar DKI Jakarta dalam memberikan webinar pelatihan pelayanan prima bagi guru dan karyawan. Pelatihan yang diberikan merupakan pelatihan pelayanan prima guna meningkatkan pemahaman dan keterampilan guru Al Azhar di Wilayah DKI Jakarta dalam memberikan pelayanan atau pengajaran kepada siswa
Building Sustainable Business Excellence Through Knowledge Management, Innovation, Learning Agility, Talented HR, Organizational Culture as Mediator Novilda Asril; Zulkifli Zulkifli; Lies Putriana
JETISH: Journal of Education Technology Information Social Sciences and Health Vol 2, No 2 (2023): September 2023
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jetish.v2i2.498

Abstract

The purpose of this research is to analyze the effect of knowledge management, learning agility innovation, talented HR on corporate culture, then analyze the influence of knowledge management, innovation, learning agility, talented HR and corporate culture on the company's sustainability business excellence. In this study the approach used is a quantitative approach. This approach relies more on numbers in the form of scores as an analytical framework where the scores are obtained by the survey method. The population in this study were all BoD-1 level employees (equivalent to Entity Directors General Manager), BoD-2 level (Manager equivalent) and BoD-3 level (Assistant Manager equivalent) at PT XYZ with a sample size of 150 respondents whose data was processed using structural equation modelling. The results of this study indicate that knowledge management has no effect on sustainability business excellence, knowledge management has a significant effect on organizational culture, innovation has a significant effect on sustainability business excellence, innovation has a significant effect on organizational culture, learning agility has no effect on sustainability business excellence, learning agility has a significant effect on organizational culture, Talented HR has a significant effect on the sustainability of Business Excellence, Talented HR has a significant effect on Organizational Culture, Organizational Culture has a significant effect on the sustainability of Business Excellence.