Article Per Year (5 Year)
p-Index From 2020 - 2025
6.722
P-Index
This Author published in this journals
All Journal Sosiohumaniora Jurnal Sosiologi Reflektif Jurnal Sosioteknologi Jurnal Neo Societal Masyarakat, Kebudayaan dan Politik Berumpun: international journal of social, politics and humanities Berdikari: Jurnal Pengabdian Masyarakat Indonesia Dinasti International Journal of Education Management and Social Science Revenue: Jurnal Manajemen Bisnis Islam Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Akuntansi dan Manajemen Community Development Journal: Jurnal Pengabdian Masyarakat JURNAL STUDIA ADMINISTRASI Indonesian Journal of Social Science Research Jurnal Studi Inovasi Social Science Studies eMBeJi : Manajemen dan Bisnis Jurnal SASKARA: Indonesian Journal of Society Studies Strategic: Journal of Management Sciences Jurnal Cakrawala Ilmiah Journal of International Conference Proceedings Proceeding National Conference Business, Management, and Accounting (NCBMA) Equivalent: Jurnal Ilmiah Sosial Teknik Riwayat: Educational Journal of History and Humanities Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital Society
Herdiyanti, Herdiyanti
Universitas Bangka Belitung
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 56 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : eMBeJi : Manajemen dan Bisnis Jurnal

 1 
Pengaruh Promosi Dan Merek Terhadap Keputusan Pembelian Di Home Industry Makanan Ringan Comet “Si Rawing” Sopiyudin, Lutfi; Herdiyanti, Herdiyanti; Arifah, Alfin Nur
Manajemen & Bisnis Jurnal Vol 11 No 2 (2025): Vol 11 No 2 (2025)
Publisher : Magister Manajemen Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/embeji.v11i2.278

Abstract

Purchase Decisions in the Home Industry of Snack Products “Comet Si Rawing” This research adopts a quantitative approach with a survey method to examine the influence of promotion and brand on consumer purchase decisions in the context of a small-scale snack manufacturing business. A total of 100 respondents were selected using purposive sampling. Data were obtained through questionnaires, observations, and documentation, and analyzed using statistical techniques with SPSS version 27. The findings reveal that promotion exerts a positive and significant influence on purchase decisions. Similarly, brand also demonstrates a positive and significant impact on purchase decisions. These results underscore the importance of implementing effective promotional strategies and maintaining a strong brand image to enhance consumer interest and purchasing behavior
Co-Authors Agustina, Gina Aimie Sulaiman Alfalah, Ramdani Alfin Nur Arifah Alfin Amir Dedoe Aslichah, Aslichah Asmara, Citra Astuti, Dewi Ratnasari Aziz, Noviawan Abdul Bagong Suyanto Bustami Rahman Bustami Rahman Chairul Anam, Chairul Cholilah, Jamilah Cholillah, Jamilah Citra Asmara Indra Citra Asmara Indra Citra Asmara Indra Darman Saputra Darman Saputra Darman Dedoe, Amir Dheri Febiyani Lestari Evi Setiawati Fadilah, Ridwan Faisal Akbar, Muhammad Febriani, Luna Fitri Ramadhani Harahap Fitri Ramdhani Harahap Gatot Wijayanto Hidayat, Novendra Ika Sartika Irfandi Setiawan Iskandar Zulkarnain Isnawati Isnawati Isnawati Isnawati Isyana Rahayu, Isyana Jaenudin, Ujang Eri Jamilah Cholillah Julia Julia Julia Julia Juwita Azizah Laila Hayati Laila Hayati Laila Hayati, Laila LAUNTU, ANSIR Laura, Nopa Luna Febriani M Ade Pratama Madyasari, Rina Mas'udah, Siti Misna, Evi Muhammad Asir Mutaqin, Husni Zaini Nopa Laura Novyandra Ilham Bahtera Nurmalinda, Sinta Yuli Nurvita Wijayanti Panggio Restu Wilujeng Panggio Restu Wilujeng Prayana, I Kadek Wira Dharma Putra Pratama Saputra Putra Pratama Saputra Putra S, Wahyu Surya Rahayu, Betty Rahul Ikhsan Rani Dian Sari Reko Dwi Salfutra Resi Liani Retno Dyah Pekerti Risti Rosmiati Sakinah, Querida Leisya Salfutra, Reko Dwi Sandy Ferianda Sandy Ferianda, Sandy Saputra, Putra Pratama Sari, Rani Dian Sarpin Sarpin Sarpin Sarpin, Sarpin Sa’diah , Sita Setiawan, Irfandi Setya Devy Anggrainy Siti Annisa, Siti Sopiyudin, Lutfi Sujadmi, Sujadmi Sujadmi, Sujadmi Taufik, Nuryanti Umi Kalsum Wahyudin Rahman waldimer pasaribu Wijayanti, Nurvita Yulia yulia