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All Journal Sosiohumaniora Jurnal Sosiologi Reflektif Jurnal Sosioteknologi Jurnal Neo Societal Masyarakat, Kebudayaan dan Politik Berumpun: international journal of social, politics and humanities Berdikari: Jurnal Pengabdian Masyarakat Indonesia Dinasti International Journal of Education Management and Social Science Revenue: Jurnal Manajemen Bisnis Islam Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Akuntansi dan Manajemen Community Development Journal: Jurnal Pengabdian Masyarakat JURNAL STUDIA ADMINISTRASI Indonesian Journal of Social Science Research Jurnal Studi Inovasi Social Science Studies eMBeJi : Manajemen dan Bisnis Jurnal SASKARA: Indonesian Journal of Society Studies Strategic: Journal of Management Sciences Jurnal Cakrawala Ilmiah Journal of International Conference Proceedings Proceeding National Conference Business, Management, and Accounting (NCBMA) Equivalent: Jurnal Ilmiah Sosial Teknik Riwayat: Educational Journal of History and Humanities Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital Society
Herdiyanti, Herdiyanti
Universitas Bangka Belitung
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Jurnal Sosioteknologi

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Apakah Kamu Peduli Lingkungan? Implementasi Teori Planned Behavior Pada Minat Beli Konsumen Hotel Ramah Lingkungan di Indonesia Herdiyanti, Herdiyanti; Rahayu, Isyana; Sakinah, Querida Leisya; Mutaqin, Husni Zaini
Jurnal Sosioteknologi Vol. 24 No. 2 (2025): JULY 2025
Publisher : Fakultas Seni Rupa dan Desain ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/sostek.itbj.2025.24.2.5

Abstract

Green hotels are one of the products of sustainable tourism. The theory of planned behavior (TPB) could be a valuable approach for understanding consumer behavior, including visitors' preferences for eco-friendly choices. By looking at sociopsychological components, TPB makes a difference in anticipation, such as tourists' choices to visit green goals or remain eco-friendly. This study aims to examine consumer behavior regarding their interest in staying at a green inn, using the theory of planned behavior (TPB). The research focused on testing the variables of attitude, subjective norm, and perceived behavioral control on customer purchase intention. Data collection was conducted through a questionnaire analyzed by SEM-PLS to determine the causal relationship among latent variables contained in the structural equation with a sample of 121 people who stayed or had stayed at Hyatt Regency Hotel Yogyakarta. The research shows that there is a significant influence among the variables of attitude, subjective norm, and perceived behavioral control on customer purchase intention.  
Co-Authors Agustina, Gina Aimie Sulaiman Alfalah, Ramdani Alfin Nur Arifah Alfin Amir Dedoe Aslichah, Aslichah Asmara, Citra Astuti, Dewi Ratnasari Aziz, Noviawan Abdul Bagong Suyanto Bustami Rahman Bustami Rahman Chairul Anam, Chairul Cholilah, Jamilah Cholillah, Jamilah Citra Asmara Indra Citra Asmara Indra Citra Asmara Indra Darman Saputra Darman Saputra Darman Dedoe, Amir Dheri Febiyani Lestari Evi Setiawati Fadilah, Ridwan Faisal Akbar, Muhammad Febriani, Luna Fitri Ramadhani Harahap Fitri Ramdhani Harahap Gatot Wijayanto Hidayat, Novendra Ika Sartika Irfandi Setiawan Iskandar Zulkarnain Isnawati Isnawati Isnawati Isnawati Isyana Rahayu, Isyana Jaenudin, Ujang Eri Jamilah Cholillah Julia Julia Julia Julia Juwita Azizah Laila Hayati Laila Hayati Laila Hayati, Laila LAUNTU, ANSIR Laura, Nopa Luna Febriani M Ade Pratama Madyasari, Rina Mas'udah, Siti Misna, Evi Muhammad Asir Mutaqin, Husni Zaini Nopa Laura Novyandra Ilham Bahtera Nurmalinda, Sinta Yuli Nurvita Wijayanti Panggio Restu Wilujeng Panggio Restu Wilujeng Prayana, I Kadek Wira Dharma Putra Pratama Saputra Putra Pratama Saputra Putra S, Wahyu Surya Rahayu, Betty Rahul Ikhsan Rani Dian Sari Reko Dwi Salfutra Resi Liani Retno Dyah Pekerti Risti Rosmiati Sakinah, Querida Leisya Salfutra, Reko Dwi Sandy Ferianda Sandy Ferianda, Sandy Saputra, Putra Pratama Sari, Rani Dian Sarpin Sarpin Sarpin Sarpin, Sarpin Sa’diah , Sita Setiawan, Irfandi Setya Devy Anggrainy Siti Annisa, Siti Sopiyudin, Lutfi Sujadmi, Sujadmi Sujadmi, Sujadmi Taufik, Nuryanti Umi Kalsum Wahyudin Rahman waldimer pasaribu Wijayanti, Nurvita Yulia yulia