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All Journal Sosiohumaniora Jurnal Sosiologi Reflektif Jurnal Sosioteknologi Jurnal Neo Societal Masyarakat, Kebudayaan dan Politik Berumpun: international journal of social, politics and humanities Berdikari: Jurnal Pengabdian Masyarakat Indonesia Revenue: Jurnal Manajemen Bisnis Islam Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Akuntansi dan Manajemen JURNAL STUDIA ADMINISTRASI Indonesian Journal of Social Science Research Jurnal Studi Inovasi Social Science Studies eMBeJi : Manajemen dan Bisnis Jurnal Jurnal Locus Penelitian dan Pengabdian SASKARA: Indonesian Journal of Society Studies Jurnal Cakrawala Ilmiah Journal of International Conference Proceedings Proceeding National Conference Business, Management, and Accounting (NCBMA) QISTINA: Jurnal Multidisiplin Indonesia Equivalent: Jurnal Ilmiah Sosial Teknik Indo-Fintech Intellectuals: Journal of Economics and Business Riwayat: Educational Journal of History and Humanities Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital EKOBIMA Ekonomi Bisnis dan Manajemen Society
Herdiyanti, Herdiyanti
Universitas Bangka Belitung
Religion Aerospace Engineering Arts Humanities Automotive Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Why Do Your Customers switch to Other E-commerce Platforms? Aziz, Noviawan Abdul; Taufik, Nuryanti; Herdiyanti, Herdiyanti
REVENUE: Jurnal Manajemen Bisnis Islam Vol. 5 No. 2 (2024)
Publisher : Sharia Business Management UIN Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/revenue.v5i2.24355

Abstract

The phenomenon of e-commerce use is experiencing rapid growth among the public, causing high competition between e-commerce companies in Indonesia. Shopee is one of the e-commerce companies that is experiencing this competition, experiencing a decline in the number of users and suffering losses of up to 115% during 2021-2022 due to the presence of many new e-commerce platforms. This research aims to examine the influence of user interface and security on customer loyalty with user experience as a mediating variable on the Shopee e-commerce platform in Indonesia. This research uses a survey method with a quantitative approach. The analytical tool used is Structural Equation Modeling (SEM) with AMOS version 24 software. Research data was obtained from respondents using a questionnaire that was distributed to 215 Shopee customers in Indonesia. The results show that user interface and security influence user experience, which in turn influences customer loyalty. User experience also acts as a mediator in the relationship between user interface and security on customer loyalty. This research provides theoretical and practical contributions to the development of e-commerce service management strategies that consumers need and want.
Apakah Kamu Peduli Lingkungan? Implementasi Teori Planned Behavior Pada Minat Beli Konsumen Hotel Ramah Lingkungan di Indonesia Herdiyanti, Herdiyanti; Rahayu, Isyana; Sakinah, Querida Leisya; Mutaqin, Husni Zaini
Jurnal Sosioteknologi Vol. 24 No. 2 (2025): JULY 2025
Publisher : Fakultas Seni Rupa dan Desain ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/sostek.itbj.2025.24.2.5

Abstract

Green hotels are one of the products of sustainable tourism. The theory of planned behavior (TPB) could be a valuable approach for understanding consumer behavior, including visitors' preferences for eco-friendly choices. By looking at sociopsychological components, TPB makes a difference in anticipation, such as tourists' choices to visit green goals or remain eco-friendly. This study aims to examine consumer behavior regarding their interest in staying at a green inn, using the theory of planned behavior (TPB). The research focused on testing the variables of attitude, subjective norm, and perceived behavioral control on customer purchase intention. Data collection was conducted through a questionnaire analyzed by SEM-PLS to determine the causal relationship among latent variables contained in the structural equation with a sample of 121 people who stayed or had stayed at Hyatt Regency Hotel Yogyakarta. The research shows that there is a significant influence among the variables of attitude, subjective norm, and perceived behavioral control on customer purchase intention.  
Pengaruh Promosi Dan Merek Terhadap Keputusan Pembelian Di Home Industry Makanan Ringan Comet “Si Rawing” Sopiyudin, Lutfi; Herdiyanti, Herdiyanti; Arifah, Alfin Nur
Manajemen & Bisnis Jurnal Vol 11 No 2 (2025): Vol 11 No 2 (2025)
Publisher : Magister Manajemen Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/embeji.v11i2.278

Abstract

Purchase Decisions in the Home Industry of Snack Products “Comet Si Rawing” This research adopts a quantitative approach with a survey method to examine the influence of promotion and brand on consumer purchase decisions in the context of a small-scale snack manufacturing business. A total of 100 respondents were selected using purposive sampling. Data were obtained through questionnaires, observations, and documentation, and analyzed using statistical techniques with SPSS version 27. The findings reveal that promotion exerts a positive and significant influence on purchase decisions. Similarly, brand also demonstrates a positive and significant impact on purchase decisions. These results underscore the importance of implementing effective promotional strategies and maintaining a strong brand image to enhance consumer interest and purchasing behavior
PENGARUH KOMPETENSI DAN KEPUASAN KERJA TERHADAP KINERJA PENGELOLA WISATA ALAM DI BUKIT SAMPALAN ASRI KABUPATEN CIAMIS Fitrianingsih, Wulan; Herdiyanti; Rachmanda, Yudi Setia
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 4 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i4.4434

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kompetensi dan kepuasan kerja mempengaruhi kinerja pengelola wisata alam Bukit Sampalan Asri Kabupaten Ciamis. Pendekatan yang digunakan dalam penelitian ini adalah metode kuantitatif, dengan pengumpulan data dilakukan melalui kuesioner yang disebarkan kepada 30 responden. Penelitian ini menggunakan aplikasi SPSS versi 27 sebagai alat analisis. Hasil penelitian menunjukkan bahwa kompetensi berpengaruh positif dan signifikan terhadap kinerja, sedangkan kepuasan kerja tidak berpengaruh. Temuan ini menunjukkan bahwa dalam konteks wisata alam, kepuasan kerja masih perlu ditingkatkan agar dapat lebih mempengaruhi kinerja pengelola wisata alam di Bukit Sampalan Asri Kabupaten Ciamis. Kata kunci : kompetensi, kepuasan kerja, kinerja pengelola wisata alam   This study aims to determine the influence of competence and job satisfaction on the performance of nature tourism managers at the Bukit Sampalan Asri in Ciamis regency. The approach used in this study was a quantitative method, with data collection conducted through a questionnaire distributed to 30 respondents. This study used SPSS version 27 as the analysis tool. The results showed that competence had a positive and significant effect on performance, while job satisfaction had no effect. This finding suggests that in the context of Bukit Sampalan Asri nature tourism, job satisfaction still needs to be improved to further influence the performance of nature tourism managers at the Bukit Sampalan Asri in Ciamis regency.  
Gerakan Komunitas Pencinta Alam Bujang Squad Dalam Pelestarian Lingkungan Di Desa Terak M Ade Pratama; Iskandar Zulkarnain; Herdiyanti Herdiyanti
Equivalent: Jurnal Ilmiah Sosial Teknik Vol. 4 No. 2 (2022): Equivalent: Jurnal Ilmiah Sosial Teknik
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jequi.v4i2.90

Abstract

Lingkungan penting untuk dijaga demi menjamin keberlangsungan makhluk hidup. Gerakan sosial lingkungan menjadi cara penjagaan lingkungan yang mulai marak dilakukan oleh masyarakat yang berkaitan erat dengan komunitas Pencinta alam. Penelitian ini bertujuan untuk menganalisis gerakan dari Komunitas Pencinta Alam Bujang Squad dalam pelestarian lingkungan di Desa Terak, Kecamatan Simpang Katis, Kabupaten Bangka Tengah. Penelitian ini menggunakan metode penelitian kualitatif deskriptif dengan pengumpulan data melalui observasi, wawancara, dan studi pustaka dengan narasumber dari Komunitas Pencinta Alam Bujang Squad, masyarakat serta pemerintah di Desa Terak. Hasil dari penelitian ini menunjukkan bahwa Komunitas Pencinta Alam Bujang Squad terbentuk pada 23 Juli 2017 kemudian dilegalkan pada 2018 dengan diketuai oleh Dondon. Komunitas Pencinta Alam Bujang Squad melakukan kegiatan pelestarian lingkungan yang meliputi pengelolaan terpadu yang mencakup pembibitan, penanaman, pemeliharaan, dan pemanfaatan lahan yang kadangkala melibatkan masyarakat setempat. Selama melakukan kegiatan pelestarian lingkungan di Air Terjun Bukit Mangkol, Komunitas Pencinta Alam Bujang Squad telah menjalin kerja sama dengan beberapa pihak, antara lain Yayasan Gunung Mangkol Lestari (GML); Dinas Lingkungan Hidup (DLH) Kabupaten Bangka Tengah; Dinas Kebudayaan, Pariwisata, Pemuda, dan Olahraga (DISBUDPARPORA) Kabupaten Bangka Tengah; PT PLN (Persero); PT Timah Tbk; Balai Pengelolaan Daerah Aliran Sungai dan Hutan Lindung (BPDASHL) Baturusa Cerucuk; dan, Pusat Penyelamatan Satwa (PPS) ALOBI Foundation.
Analisis Kenaikan Pajak Pertambahan Nilai Terhadap Keputusan Pembelian dan Loyalitas Konsumen Produk Elektronik Premium: Perspektif Perilaku Konsumen Herdiyanti, Herdiyanti; Agustian, Aldy; Sifani, Mila; Sulistiani, Neng
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 12 (2025): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i12.5046

Abstract

Kebijakan pemerintah Indonesia untuk menaikkan tarif Pajak Pertambahan Nilai (PPN) dari 11% menjadi 12% pada tahun 2025 berdampak langsung terhadap harga barang dan jasa, termasuk produk elektronik premium. Kenaikan ini berpotensi menurunkan daya beli, memengaruhi keputusan pembelian, serta menguji loyalitas konsumen terhadap merek tertentu. Untuk menganalisis pengaruh kenaikan PPN terhadap keputusan pembelian dan loyalitas konsumen terhadap produk elektronik premium, serta mengidentifikasi strategi adaptif bagi produsen dan pembuat kebijakan dalam merespons dampak kebijakan fiskal tersebut. Penelitian ini menggunakan metode campuran (mixed method) dengan desain explanatory sequential. Tahap kuantitatif dilakukan melalui survei terhadap 250 konsumen produk elektronik premium, sedangkan tahap kualitatif dilakukan melalui wawancara mendalam dan Focus Group Discussion (FGD) dengan konsumen, akademisi, dan pembuat kebijakan. Data kuantitatif dianalisis menggunakan regresi linear berganda, sedangkan data kualitatif dianalisis secara tematik. Hasil kuantitatif menunjukkan bahwa PPN berpengaruh negatif dan signifikan terhadap keputusan pembelian dan loyalitas konsumen. Temuan kualitatif mengungkap bahwa sebagian konsumen menunda pembelian atau beralih ke merek alternatif, sementara yang lain tetap membeli produk premium karena kebutuhan esensial. Kualitas produk dan citra merek ditemukan lebih berpengaruh dibandingkan harga dalam membentuk loyalitas konsumen. Kenaikan PPN menurunkan keputusan pembelian dan loyalitas konsumen terhadap produk elektronik premium, meskipun pengaruhnya relatif kecil. Temuan ini memberikan wawasan strategis bagi produsen dalam merumuskan strategi pemasaran adaptif serta bagi pemerintah dalam merancang kebijakan fiskal yang mempertimbangkan daya beli konsumen. Penelitian ini memberikan kontribusi pada literatur dengan menyoroti dampak kenaikan PPN terhadap perilaku konsumen di segmen produk elektronik premium di Indonesia melalui pendekatan metode campuran.
Pengaruh Konten Kreatif dan Influencer Marketing Terhadap Keputusan Pembelian Produk Fashion di Tiktok Shop pada Generasi Z di Universitas Cipasung Alam, Moh Fahmie Noer; Herdiyanti, Herdiyanti; Rahayu, Isyana
QISTINA: Jurnal Multidisiplin Indonesia Vol 4, No 2 (2025): December 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/qistina.v4i2.7075

Abstract

Penelitian ini bertujuan menganalisis pengaruh konten kreatif dan influencer marketing terhadap keputusan pembelian produk fashion di TikTok Shop pada Generasi Z di Universitas Cipasung. Dengan metode kuantitatif deskriptif, data dikumpulkan melalui kuesioner kepada 110 mahasiswa pengguna aktif TikTok Shop. Hasil penelitian menunjukkan bahwa konten kreatif dan influencer marketing berpengaruh positif serta signifikan terhadap keputusan pembelian. Nilai R² menunjukkan proporsi besar variasi keputusan pembelian dapat dijelaskan oleh kedua variabel. Temuan ini menegaskan bahwa kombinasi kualitas visual, kesan kreatif, dan jenis konten dengan kredibilitas, daya tarik, dan kesamaan influencer efektif mendorong minat dan keputusan pembelian Generasi Z.
MEMBANGUN UMKM TANGGUH, PERAN LEGALITAS USAHA DAN KATALOG DIGITAL DALAM PENGEMBANGAN UMKM MODERN (DESA CIAWI) Herdiyanti, Herdiyanti; As Adi, Muhammad Hutfi; Mu’min, Sidiq; Giyanti, Usi Yana; Aenilah, Jihan; Maulana, Fajar; Muharom, Iqbal Maulana
Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2025): Desember
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jpmebd.v2i4.3237

Abstract

Program pengabdian masyarakat KKN-PM Universitas Cipasung di Desa Ciawi bertujuan untuk memperkuat kapasitas UMKM lokal melalui peningkatan legalitas usaha dan pemanfaatan katalog digital sebagai media promosi modern. Permasalahan utama UMKM Desa Ciawi teridentifikasi pada minimnya pemahaman pentingnya legalitas usaha, seperti NIB dan sertifikasi halal, serta terbatasnya kemampuan pemasaran digital. Kegiatan dilakukan melalui sosialisasi, pendampingan, pelayanan praktis, dan penyusunan katalog digital berbasis website. Pendampingan legalitas mencakup pembuatan NIB, sertifikasi halal, pendaftaran Google Maps, QRIS, serta integrasi platform digital seperti GrabFood dan GoFood. Selain itu, dilakukan redesign logo, kemasan, dan pembuatan banner promosi guna meningkatkan branding dan daya saing usaha. Produk akhir kegiatan ini berupa katalog digital UMKM Desa Ciawi yang menampilkan profil, produk unggulan, dan kontak pelaku usaha secara interaktif sebagai sarana promosi jangka panjang. Hasil kegiatan menunjukkan peningkatan kesadaran dan partisipasi pelaku UMKM dalam legalitas usaha serta adaptasi terhadap pemasaran digital. Program ini membuktikan bahwa kolaborasi antara mahasiswa, pemerintah desa, dan lembaga pendamping mampu memberikan solusi konkret untuk memperkuat UMKM agar lebih tangguh dan adaptif di era modern. Dengan demikian, legalitas usaha dan katalog digital menjadi pilar penting dalam membangun UMKM modern yang berdaya saing dan berkelanjutan.
Pengaruh Kompensasi Dan Disiplin Kerja Terhadap Kinerja Guru Sd It Qoshrul Muhajirin Abdul Qadir, Ramdan; Herdiyanti; Madyasari, Rina
Jurnal Ekonomi Bisnis dan Manajemen Vol. 3 No. 2 (2025): EKOBIMA: Jurnal Ekonomi Bisnis dan Manajemen - Desember 2025
Publisher : POLITEKNIK LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/ekobima.v3i2.2702

Abstract

This study aims to analyze the impact of compensation and work discipline on teacher performance at SD IT Qoshrul Muhajirin. To achieve this objective, this study applies a quantitative method. The population involved in this study consists of 71 individuals. In determining the sample, this study applies a saturated sampling technique with a total sample of 71 individuals who are teachers at SD IT Qoshrul Muhajirin. The results of this study indicate that, partially, compensation has a positive impact on teacher performance, while work discipline also has a positive influence on teacher performance.
Determination of Base and Non-Base Sectors in Bangka Regency with Location Quotient Analysis Method Julia, Julia; Saputra, Darman; Herdiyanti
Indonesian Journal of Social Science Research Vol. 2 No. 2 (2021): Indonesian Journal of Social Science Research (IJSSR)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/10.11594/ijssr.02.02.04

Abstract

Identification of basic sectors and sub-sectors is one of the stages for planning the expansion of strategic areas as centers of economic growth. Location Quotient analysis is needed to find out how far the level of interest in the economic sector in Bangka Regency is in utilizing the base sector or superior sector. The variable used to calculate the basic economy is from local GDP an activity that is focused on activities within the local economic structure. Gross Domestic Product (GDP) is an important indicator to understand economic conditions, especially in Bangka Regency in a certain period, both based on current prices and constant prices. The data collection process was carried out using a secondary data survey by taking data on land area and production of biopharmaceutical plant commodities, vegetable crops, rice or secondary crops, plantations and fisheries. By calculating the location quotient analysis, the base sector is obtained in every sub-district in Bangka Regency so that this result is expected to determine the investment can be carried out on target.
Co-Authors Abdul Qadir, Ramdan Aenilah, Jihan Agustian, Aldy Agustina, Gina Aimie Sulaiman Alam, Moh Fahmie Noer Alfalah, Ramdani Alfin Nur Arifah Alfin Amir Dedoe Amir Dedoe As Adi, Muhammad Hutfi Asmara, Citra Aziz, Noviawan Abdul Bagong Suyanto Bustami Rahman Bustami Rahman Chairul Anam, Chairul Cholilah, Jamilah Citra Asmara Indra Citra Asmara Indra Darman Saputra Darman Saputra Darman Dewi Ratnasari Astuti Dheri Febiyani Lestari Evi Setiawati Fadilah, Ridwan Faisal Akbar, Muhammad Fitri Ramadhani Harahap Fitri Ramdhani Harahap Fitrianingsih, Wulan Gatot Wijayanto Giyanti, Usi Yana Hidayat, Novendra Ika Sartika Irfandi Setiawan Iskandar Zulkarnain Isnawati Isnawati Isnawati Isnawati Isyana Rahayu, Isyana Jaenudin, Ujang Eri Jamilah Cholillah Julia Julia Julia Julia Julia Julia Juwita Azizah Laila Hayati Laila Hayati Laila Hayati, Laila LAUNTU, ANSIR Luna Febriani M Ade Pratama Madyasari, Rina Mas'udah, Siti Maulana, Fajar Misna, Evi Muhammad Asir Muharom, Iqbal Maulana Mutaqin, Husni Zaini Mu’min, Sidiq Nopa Laura Novyandra Ilham Bahtera Nurmalinda, Sinta Yuli Nurvita Wijayanti Panggio Restu Wilujeng Panggio Restu Wilujeng Putra Pratama Saputra Putra Pratama Saputra Putra S, Wahyu Surya Rahayu, Betty Rahul Ikhsan Rani Dian Sari Reko Dwi Salfutra Reko Dwi Salfutra Resi Liani Retno Dyah Pekerti Risti Rosmiati Sakinah, Querida Leisya Sandy Ferianda Sandy Ferianda, Sandy Saputra, Darman Saputra, Putra Pratama Sarpin Sarpin Sarpin Sarpin Sarpin Sarpin, Sarpin Setya Devy Anggrainy Sifani, Mila Sopiyudin, Lutfi Sujadmi, Sujadmi Sulistiani, Neng Taufik, Nuryanti Umi Kalsum Wahyudin Rahman waldimer pasaribu Wijayanti, Nurvita Yudi Setia Rachmanda Yulia yulia