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All Journal Jurnal Penyuluhan Agrikultura Sosiohumaniora Jurnal Social Economic of Agriculture Jurnal Kependudukan Padjadjaran Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Agrivet : Jurnal Ilmu-Ilmu Pertanian dan Peternakan (Journal of Agricultural Sciences and Veteriner) Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Caraka Tani: Journal of Sustainable Agriculture Jurnal Agribisnis Terpadu Jurnal Pertanian Agros Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL ILMIAH MAHASISWA AGROINFO GALUH Paspalum: Jurnal Ilmiah Pertanian PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Agro Bali: Agricultural Journal Jurnal Manajemen Bisnis dan Kewirausahaan Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Agrimansion: Agribusiness Management & Extension Journal of Business on Hospitality and Tourism Jurnal Pertanian Agros

Hepi Hapsari

Departemen Sosial Ekonomi Pertanian, Fakultas Pertanian - Unpad

Author-ID : 274967

Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences

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TINGKAT ADOPSI TANAM JAJAR LEGOWO 2:1 PADA PETANI PADI DI KABUPATEN PURWAKARTA Bambang Sunandar; Hepi Hapsari; Lies Sulistyowati
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 6, No 2 (2020): Juli 2020
Publisher : Universitas Galuh Ciamis

Jajar legowo 2:1 planting system is an innovation in rice plants that can increase rice crop productivity by increasing plant population by adjusting plant spacing. The dissemination of these innovations has been done a lot through government programs, but in the last five years rice productivity in Purwakarta Regency is still low and the application of the innovation of jajar legowo 2:1 planting is still low. This study aims to determine the level of adoption of the jajar legowo 2:1 planting innovation in Purwakarta Regency. This study uses quantitative design with survey methods. The number of respondents was 130 people taken through a propotional random sampling. Data were analyzed using descriptive analysis. The results showed tha the adoption rate of farmers to the innovation of jajar legowo 2:1 in Purwakarta Regency at the knowledge stage was 63.1% (high), the persuasion stage 58.8% (moderate), the decision making stage 85.4% (very high), the implementation phase was 43.8% (moderate), and the confirmation stage was 64.1% (high).

PERSEPSI PETANI TENTANG PERAN PENYULUH PERTANIAN DALAM PENINGKATAN PENDAPATAN PETANI JAGUNG HIBRIDA Novianda Fawaz Khairunnisa; Zumi Saidah; Hepi Hapsari; Eliana Wulandari
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 1 (2021): Januari 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i1.4712

Agricultural extension agents have a strategic role in helping farmers to increase their farming. The role of agricultural extension agents includes fostering farmers in managing their farms effectively and efficiently so that they can increase farmers' income. Nunuk Baru Village is one of the corn commodity development areas that has received more attention in agricultural extension activities because of its potential productivity and planting area for corn. This study aims to identify the role of agricultural instructors for maize farmers and to analyze the influence of the role of agricultural instructors on the income level of maize farmers. The research design used is a quantitative approach with a survey method. The respondents of this research were 80 corn farmers. Methods of data analysis in this study using descriptive analysis using a sematic differential scale and multiple linear regression analysis. The results of this study indicate that the role of agricultural extension agents in Nunuk Baru Village, Maja District, Majalengka Regency is categorized as very good in their role as a catalyst, communicator, consultant and organizer while as a motivator, educator and facilitator are categorized as good. The role of agricultural extension agents has no significant effect on the income of maize farmers in Nunuk Baru Village.

PERSEPSI PETANI PADI SAWAH TERHADAP POLA KEMITRAAN DENGAN BADAN USAHA MILIK RAKYAT (BUMR) PANGAN Riantin Hikmah Widi; Tuti Karyani; Hepi Hapsari; Lucyana Trimo; Tedi Hartoyo
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 6, No 2 (2020): Juli 2020
Publisher : Universitas Galuh Ciamis

Society-owned enterprises (BUMR) Food offer partnership patterns with farmers to overcome the classic problems faced by farmers so far, namely the low capital, access to sources of capital, access to technology, and market penetration. The partnership pattern offered by BUMR Food is in the form of non-collateral loan assistance accompanied by assistance and providing agricultural insurance to farmers. Farmers are required to plant rice using varieties determined by the BUMR Food and sell their grain to BUMR Food at a price determined based on the quality of grain produced by farmers. Farmers' decision to establish a partnership with BUMR Food is greatly influenced by their perception of the partnership pattern. The purpose of this study is to: (1) identify the pattern of partnership of paddy rice farmers with BUMR Food, and (2) analyze the perception of paddy rice farmers to the pattern of partnership with BUMR Food. The research method used was a survey, with a population of all paddy rice farmers who followed the pattern of collaboration with the BUMR Food in Sukabumi Regency. The sampling technique used is Simple Random Sampling. The first research objective was analyzed descriptively, while the second research objective was analyzed using the Spearman Rank correlation test. The results show: (1) The partnership pattern in the form of Agribusiness Operational Cooperation, where the partner company (BUMR Food) provides non-collateral loans, provides technical assistance in cultivation, and acts as an offtaker (receives the results of production), and (2) the perception of farmers lowland rice to the partnership pattern with BUMR Food is generally positive both in terms of relative profitability, suitability and complexity.

DAMPAK PANDEMI COVID-19 TERHADAP PENGELUARAN PANGAN RUMAH TANGGA MISKIN PERKOTAAN: STUDI KASUS KELUARAHAN CIROYOM, KECAMATAN ANDIR, KOTA BANDUNG Elvira Aulia Hasanah; Mahra Arari Heryanto; Hepi Hapsari; Trisna Insan Noor
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 2 (2021): Juli 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i2.5492

The impact of the pandemic has reduced the amount of food consumption expenditure for poor families due to declining incomes and delays in government social protection. Poor families are threatened with food insecurity, because their access to food becomes limited when cash availability decreases. This study aims to analyze the causes and factors of poor families becoming more food insecure and to find out how poor families manage their food expenditure during the Covid-19 pandemic. The research design was carried out using a system thinking approach. The analysis of the system uses content analysis based on the system archetype. The validation stage of the system structure uses triangulation techniques based on data collection and the PRA approach through the trend change chart technique. The results show that food insecurity for poor families occurs due to the impact of the pandemic which causes access to food for poor families to be increasingly limited, which is characterized by decreased food consumption in terms of quantity and quality. The main factor that influences it is the level of income. The strategy to maintain their family's food consumption needs is to apply for a loan and switch to cheap food sources so that food quality does not decrease as much as the food consumption budget.

KAJIAN SIKAP DAN PERILAKU KONSUMEN DALAM PEMBELIAN KOPI SERTA PENDAPATNYA TERHADAP VARIAN PRODUK DAN POTENSI KEDAINYA Elly Rasmikayati; Pandi Pardian; Hepi Hapsari; Risyad M. Ikhsan; Bobby Rachmat Saefudin
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 3, No 2 (2017): Juli 2017
Publisher : Universitas Galuh Ciamis

Tingginya tingkat konsumsi kopi yang ada di Indonesia membuat peluang bagi banyak pelaku usaha kedai kopi untuk mengembangkan usahanya. Penelitian ini bertujuan untuk melihat bagaimana sikap dan perilaku konsumen terhadap pembelian kopi yang mereka lakukan di Armor Kopi Garden, Bandung. Metode analisis data yang digunakan adalah theory of reasoned action dari Fishbein yang terdiri dari sikap dan perilaku konsumen dengan sampel sebanyak 95 orang. Atribut yang digunakan dalam penelitian ini adalah rasa, variasi menu, desain produk, layanan pelengkap, harga, dan promosi. Hasil analisis menunjukan bahwa konsumen yang datang rata-rata adalah laki-laki berstatus mahasiswa/i. Alasan mereka datang ke kedai kopi yang paling dominan adalah karena suasana yang nyaman (44%), kemudian keinginan untuk sekedar mencoba (22%) lalu karena faktor rasanya yang khas (10%) dan berbagai alasan lainnya (22%). Sikap konsumen terhadap pembelian produk kopi secara keseluruhan menunjukan hasil yang baik. Sikap yang dianggap paling baik ada pada atribut desain produk dan yang dianggap paling tidak baik ada pada atribut promosi. Hasil analisis perilaku konsumen di Armor Kopi Garden berdasarkan angka skor rata-rata menunjukan bahwa yang berperan paling dominan dalam membuat keputusan konsumen adalah teman dan media sedangkan skor yang terendah ada pada keluarga. Potensi yang dimiliki antara lain produk yang beragam, fasilitas yang lengkap, serta barista yang handal. Kedala yang dimiliki dalam menjalankan usaha adalah adalah adanya competitor yaitu Armor Kopi Tahura yang menyebabkan pengunjung terbagi-bagi.

STRATEGI BERTAHAN HIDUP RUMAH TANGGA PETANI BUNGA POTONG PADA SAAT PANDEMI COVID-19 (Studi Kasus di Desa Pasirlangu, Kecamatan Cisarua, Kabupaten Bandung Barat, Jawa Barat) Nurulhaqq Sariwibawa Ahmad Zaeni; Rani Andriani Budi Kusumo; Nur Syamsiah; Hepi Hapsari
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 8, No 2 (2022): Juli 2022
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v8i2.7209

The COVID-19 pandemic has had a negative impact both from an economic and non-economic perspective. Agriculture is one of the sectors affected by the COVID-19 pandemic, especially in horticultural commodities. Cut-flowers are horticultural commodities affected by the COVID-19 pandemic in addition to vegetables. Pasirlangu Village is one of the villages in Cisarua District that has been affected by the COVID-19 pandemic because the majority of the population works as farmers with cut flower farming. This study aims to describe the impact of the COVID-19 pandemic on cut flower farming in Pasirlangu Village and to find out the form of survival strategies carried out by cut flower farming households during the COVID-19 pandemic. The research method used is a qualitative method with a case study technique. The study reveals that the survival strategy carried out by cut-flower farming households during the COVID-19 pandemic to meet their household needs are by doing side jobs, increasing the work intensity, implementing a double income pattern, selling assets, reducing household expenses, borrowing money from financial institutions, and take advantage of the social network owned by the household.

PENGAMBILAN KEPUTUSAN PETANI DALAM BERUSAHATANI LABU SIAM (Sechium edule) (Studi Kasus di Kecamatan Pasirjambu, Kabupaten Bandung) Muhamad Rizky Wibowo; Hepi Hapsari
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.8364

Since 2016 there has been a significant shift in farming to chayote commodities in Pasirjambu District, Bandung Regency. Gapoktan Regge Regeneration is a pioneer of chayote farming. The purpose of this study was to determine the factors most considered by farmers in choosing chayote farming and the feasibility of chayote farming. The research method used is qualitative with a case study involving 15 informants selected by the snowball sampling technique. Data were analyzed using AHP (Analytical Hierarchy Process). The results showed that the most considered factors were economic factors (0,623), followed by social factors and then technical factors in third place. At the criteria level, the profit criteria (0,320) are the criteria that are most considered by farmers to cultivate chayote and after that are the criteria for market availability, farming experience, age, availability of capital, cultivation ability, tools, education level, and availability of seeds at the lowest level.

PENGAMBILAN KEPUTUSAN PETANI DALAM BERUSAHATANI LABU SIAM (Sechium edule) (Studi Kasus di Gapoktan Regge Regeneration di Kecamatan Pasirjambu, Kabupaten Bandung) Hepi Hapsari; Muhamad Rizky Wibowo; Elsha Munziah; Rani Andriani Budi Kusumo; Sri Fatimah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.9540

Since 2016 there has been a significant shift in farming to chayote commodities in Pasirjambu District, Bandung Regency. Gapoktan Regge Regeneration is a pioneer of chayote farming. The purpose of this study was to determine the factors most considered by farmers in choosing chayote farming and the feasibility of chayote farming. The research method used is qualitative with a case study approach with data collection techniques through interviews, observation, focus group discussions, and a documentation study involving 15 informants selected by the snowball sampling technique. Data were analyzed using AHP (Analytical Hierarchy Process) and RC ratio analysis. The results showed that the most considered factors were economic factors (0,623), followed by social factors and then technical factors in third place. At the criteria level, the profit criteria (0,320) are the criteria that are most considered by farmers to cultivate chayote and after that are the criteria for market availability, farming experience, age, availability of capital, cultivation ability, tools, education level, and availability of seeds at the lowest level. At this time, chayote farming in Pasirjambu District is still profitable and feasible. This can be illustrated by the value of the RC ratio which is greater than 1, the RC ratio is 2,17.

KINERJA KUALITAS PELAYANAN KORPORASI PANGAN PETANI (KPP) PROVINSI JAWA BARAT Riantin Hikmah Widi; Tuti Karyani; Hepi Hapsari; Lucyana Trimo
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.9112

The Farmer's Food Corporation (KPP) as a corporate entity needs to make efforts to survive and be sustainable. This research was conducted on 196 farmers as members of KPP West Java. The purpose of this study was to analyze the performance of KPP service quality in West Java Province. The methodology used in this research is a survey with sampling through Multistage Cluster Random Sampling. The performance of the service quality of the Farmer's Food Corporation (KPP) was analyzed using descriptive statistical analysis. The results of this research are the service quality of the Farmer's Food Corporation (KPP) using the approach of reliability (reliability), responsiveness (responsiveness), assurance (guarantee), tangibles (direct evidence), and empathy (empathy). The reliability subsystem is the performance with the highest gain, namely the ability of KPP to provide services as promised accurately and reliably. tangibles (direct evidence) obtained high performance in service quality at the Farmer's Food Corporation, but implementation was still difficult to do, because farmers often made purchases of production facilities to agricultural shops. Overall, the quality of services provided by the corporation to farmers is in the high category.

Hubungan Sikap, Norma Subjektif, Persepsi Kontrol Perilaku, Kepedulian Lingkungan, dan Kesadaran Kesehatan terhadap Minat Beli Sirup Cascara Casandra Brand Netisane Karimah, Bella Esla; Hapsari, Hepi; Saidah, Zumi; Wiyono, Sulistyodewi Nur
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.16926

Caffeine sensitivity is one of the main obstacles to increasing coffee consumption. Casandra cascara syrup offers an innovative solution that is low in caffeine and high in antioxidants. Despite its significant health and environmental benefits, sales of this product are still fluctuating due to low consumer awareness and suboptimal marketing strategies. This study aims to analyze the variables that influence purchase intention of cascara casandra syrup using the Theory of Planned Behavior (TPB) approach. The variables studied include attitudes, subjective norms, perceived behavioral control, environmental concerns, and health awareness. This study uses a quantitative approach to the census method with data collected through questionnaires to consumers of cascara casandra syrup. Data analysis was performed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The results showed that attitude, perceived behavioral control, environmental concern, and health awareness have a positive and significant relationship with purchase intention. In contrast, subjective norms have a negative and significant relationship, indicating that social pressure does not always encourage consumers to buy. Thus, this study contributes to the development of TPB by adding environmental concern and health awareness, and offers recommendations for improving marketing strategies through consumer education with an emphasis on added value.

Co-Authors Agriani Hermita Sadeli Agustina, Cherli Lukman Ahmad Choibar Tridakusumah Alifia, Salma Amelia Hendra Anjelia, Serly Anne Charina Aulia, Muhammad Haikal Rizqy Azimah Nur Rahmah Azzahra, Sheila Najwa Bambang Sunandar Bobby Rachmat Saefudin Cherli Lukman Agustina Dika Supyandi Dika Supyandi Dina Dwirayani Eddy Renaldy Eka Purna Yudha Eliana Wulandari Elly Rasmikayati Elsha Munziah Elsha Munziah Elvira Aulia Hasanah Endah Djuwendah Erna Rachmawati Erna Rahmawati Ernah Ernah Ernah Ernah Ernah, Ernah Esla Karimah, Bella Eti Suminartika Farhan Muhammad Fachri Fauziyyah, Azka Nadia Febiola, Audia Ganjar Kurnia Gema Wibawa Mukti Gloria, Jeanete Gwendelin Hanipradja, R.A. Sukma Ayu harina, Anne Hesty Nurul Utami Indrawibawa, Diky Irfan Ghani, Mohammad Iwan Setiawan Iwan Setiawan Karimah, Bella Esla Kartika, Nadhifa Lies Sulistyowati Lies Sulistyowati Lucyana Trimo, Lucyana Mahra Arari Heryanto Muhamad Rizky Wibowo Muhamad Rizky Wibowo Muhammad Arief Budiman Nagib, Muhammad Neni Rostini Novianda Fawaz Khairunnisa Novianda Fawaz Khairunnisa Nur Syamsiah Nur Syamsiyah Nurulhaqq Sariwibawa Ahmad Zaeni Opan S Suartapradja Pandi Pardian Putra, Harry Wiyono Putri, Nadhifa Kartika Rani Andriani BK Rani Andriani Budi Kusumo Rani Andriani, Rani Rasyad T Munir Resa Ana Dina Riantin Hikmah Widi Riantin Hikmah Widi Risyad M. Ikhsan Ronnie S. Natawidjaja Rosadi, Osad Imron Serly Anjelia Setiawan, Perdi Shohihah, Nurun Nahdhoh Siti Mardiana Sonia Az Zahra Sri Fatimah Sri Fatimah Suhandi, Raisya Alviani Puteri Sulandjari, Kuswarini Sulistyodewi Nur Wiyono Sumadinata, Raden Fathia Nurul Fadhilah SUPYANDI, DIKA Tarya J. Sugarda Tedi Hartoyo Trimo, Lucyana Trisna Insan Noor Tuhpawana P.Sendjaja Tuti Karyani Tuti Karyani Vanya Almeira Rizkika Widi, Riantin Hikmah Yayat Sukayat Yayat Sukayat Yayat Sukayat Yayat Sukayat, Yayat Yosini Deliana Yosini Deliana YUNI ASTUTI Zumi Saidah

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