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All Journal Jurnal Penyuluhan Agrikultura Sosiohumaniora Jurnal Social Economic of Agriculture Jurnal Kependudukan Padjadjaran Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Agrivet : Jurnal Ilmu-Ilmu Pertanian dan Peternakan (Journal of Agricultural Sciences and Veteriner) Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Caraka Tani: Journal of Sustainable Agriculture Jurnal Agribisnis Terpadu Jurnal Pertanian Agros Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL ILMIAH MAHASISWA AGROINFO GALUH Paspalum: Jurnal Ilmiah Pertanian PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Agro Bali: Agricultural Journal Jurnal Manajemen Bisnis dan Kewirausahaan Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Agrimansion: Agribusiness Management & Extension Journal of Business on Hospitality and Tourism Jurnal Pertanian Agros
Hepi Hapsari
Departemen Sosial Ekonomi Pertanian, Fakultas Pertanian - Unpad
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences

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Journal : Jurnal Pertanian Agros

 1 
PROSES KEPUTUSAN PEMBELIAN KONSUMEN DALAM MEMBELI PUPUK ORGANIK CAIR MEREK JIMMY HANTU DI TOKO BTA Hapsari, Hepi; Alifia, Salma; Rasmikayati, Elly; Charina, Anne; Syamsiyah, Nur
Agros Journal of Agriculture Science Vol 26, No 2 (2024): Edisi Juli
Publisher : Fakultas Pertanian, Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v26i2.4645

Abstract

The higher of human population encourages the fulfillment of food security. Food security globally and in Indonesia can be supported through green sustainable agricultural activities, either one is the use of liquid organic fertilizer. However, the use of liquid organic fertilizer is still not widely used in Indonesia (Serang City) and the sales are low. This study aims to analyze the decision process of purchasing Jimmy Hantu Liquid Organic Fertilizer (JH-LOF) at Bintang Tani Abadi (BTA) Agriiculture Store Serang City. This study used quantitative methods with explanatory survey that took data from 65 responndents. Data analysis uses descriptive statistical analysis to analyze the JH-LOF purchase decision process. The results showed that the JH-LOF purchase decision process carried out by consumers prioritized product quality and fertilizer use experience as a reference for purchasing.
PENGARUH FAKTOR EKSTERNAL DAN FAKTOR INTERNAL KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK UMKM LUPBA Hapsari, Hepi; Pardian, Pandi; Fatimah, Sri; Andriani, Rani; Putri, Nadhifa Kartika
Agros Journal of Agriculture Science Vol 26, No 2 (2024): Edisi Juli
Publisher : Fakultas Pertanian, Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v26i2.4670

Abstract

The number of UMKM in Indonesia is increasing and plays an important role in the country's economy. The purpose of this research is to find out the factors that meet the purchase of the Lupba product, which is a collective brand compiled by the university alumni community. This study used A kuantitative method with technically survey from 100 test respondents. The analysis of the data used is multiple linear stresses. The results suggest that there is a significant precursor to consumers external factors and internal factors to purchasing. Key-words: purchasing decisions. external factors. internalfFactors, UMKM  INTISARIJumlah UMKM di Indonesia terus meningkat dan memainkan peran penting perekonomian negara. Tujuan penelitian ini adalah untuk mengetahui faktor-faktor apa saja yang memengaruhi pembelian produk UMKM Lupba yang menjadi merek kolektif yang dihimpun oleh komunitas alumni universitas. Penelitian ini menggunakan metode kuantitatif dengan teknik survei dari 100 responden. Analisis data yang digunakan adalah regresi linear berganda. Hasil menunjukkan bahwa terdapat pengaruh signifikan faktor eksternal dan faktor internal konsumen terhadap keputusan pembelian. Kata kunci: keputusan pembelian, faktor eksternal, faktor internal, UMKM
PENGARUH GAYA HIDUP DAN PERAN LINGKUNGAN SOSIAL PADA PERILAKU KONSUMSI KOPI Rasmikayati, Elly; Ernah, Ernah; Hapsari, Hepi; Hanipradja, R.A. Sukma Ayu; Saefudin, Bobby Rachmat
Agros Journal of Agriculture Science Vol 26, No 1 (2024): Januari
Publisher : Fakultas Pertanian, Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v26i1.3801

Abstract

Consuming coffee has become part of the lifestyle of Indonesian people, and for some people it has even become an important part of daily life. Students tend to like to spend their time drinking coffee in coffee shops, this is because students can enjoy the time and atmosphere of a coffee shop with their friends. Many students who don't like drinking coffee become interested in drinking coffee because they are carried away by the social environment, especially the influence of their friends. Therefore, this research aims to analyze the influence of lifestyle and the role of the social environment on students' coffee consumption behavior. The research method used was a survey method of 113 respondents. The data analysis tools used are crosstab analysis and chi square test. The results of the research show that the influence of the lifestyle of consuming coffee on students is significantly related to the type of product consumed, the average expenditure on coffee shop style coffee products, the amount of consumption of coffee shop style coffee products, and the frequency of consuming coffee shop style. The role of the social environment in students is significantly related to the average expenditure of sachet instant coffee products, the amount of consumption of sachet instant coffee products, the frequency of consuming sachet instant coffee products, the average expenditure of coffee shop style coffee products, the amount of consumption of coffee shop style coffee products, and frequency of consuming coffee shop style. Keywords: Coffee agribusiness, consumer behavior, correlation. INTISARIMengonsumsi kopi sudah menjadi bagian dari gaya hidup masyarakat Indonesia, bahkan bagi sebagian orang sudah menjadi bagian penting dalam keseharian. Mahasiswa cenderung gemar menghabiskan waktunya ngopi di coffee shop, hal tersebut dikarenakan mahasiswa dapat menikmati waktu dan suasana tempat ngopi bersama rekannya. Banyak mahasiswa yang tidak suka ngopi menjadi suka ngopi karena terbawa oleh lingkungan sosial terutama pengaruh dari lingkungan teman-temannya. Maka dari itu, penelitian ini bertujuan untuk menganalisis pengaruh gaya hidup dan peran lingkungan sosial pada perilaku konsumsi kopi mahasiswa. Metode penelitian yang digunakan adalah metode survei terhadap 113 orang responden. Alat analisis data yang digunakan adalah analisis crosstab dan chi square test. Hasil penelitian menunjukkan bahwa Pengaruh gaya hidup mengonsumsi kopi pada mahasiswa berhubungan signifikan dengan jenis produk yang dikonsumsi, pengeluaran rata-rata produk kopi ala coffee shop, jumlah konsumsi produk kopi ala coffee shop, dan frekuensi dalam mengonsumsi ala coffee shop. Peran lingkungan sosial pada mahasiswa berhubungan signifikan dengan pengeluaran rata-rata produk kopi instan sachet, jumlah konsumsi produk kopi instan sachet, frekuensi dalam mengonsumsi produk kopi instan sachet, pengeluaran rata-rata produk kopi ala coffee shop, jumlah konsumsi produk kopi ala coffee shop, dan frekuensi dalam mengonsumsi ala coffee shop.                                        Kata kunci: Agribisnis kopi, perilaku konsumen, korelasi.
Co-Authors Agriani Hermita Sadeli Agustina, Cherli Lukman Ahmad Choibar Tridakusumah Alifia, Salma Amelia Hendra Anjelia, Serly Anne Charina Aulia, Muhammad Haikal Rizqy Azimah Nur Rahmah Azzahra, Sheila Najwa Bambang Sunandar Bobby Rachmat Saefudin Cherli Lukman Agustina Dika Supyandi Dika Supyandi Dina Dwirayani Eddy Renaldy Eka Purna Yudha Eliana Wulandari Elly Rasmikayati Elsha Munziah Elsha Munziah Elvira Aulia Hasanah Endah Djuwendah Erna Rachmawati Erna Rahmawati Ernah Ernah Ernah Ernah Ernah, Ernah Esla Karimah, Bella Eti Suminartika Farhan Muhammad Fachri Fauziyyah, Azka Nadia Febiola, Audia Ganjar Kurnia Gema Wibawa Mukti Gloria, Jeanete Gwendelin Hanipradja, R.A. Sukma Ayu harina, Anne Hesty Nurul Utami Indrawibawa, Diky Irfan Ghani, Mohammad Iwan Setiawan Iwan Setiawan Karimah, Bella Esla Kartika, Nadhifa Lies Sulistyowati Lies Sulistyowati Lucyana Trimo, Lucyana Mahra Arari Heryanto Muhamad Rizky Wibowo Muhamad Rizky Wibowo Muhammad Arief Budiman Nagib, Muhammad Neni Rostini Novianda Fawaz Khairunnisa Novianda Fawaz Khairunnisa Nur Syamsiah Nur Syamsiyah Nurulhaqq Sariwibawa Ahmad Zaeni Opan S Suartapradja Pandi Pardian Putra, Harry Wiyono Putri, Nadhifa Kartika Rani Andriani BK Rani Andriani Budi Kusumo Rani Andriani, Rani Rasyad T Munir Resa Ana Dina Riantin Hikmah Widi Riantin Hikmah Widi Risyad M. Ikhsan Ronnie S. Natawidjaja Rosadi, Osad Imron Serly Anjelia Setiawan, Perdi Shohihah, Nurun Nahdhoh Siti Mardiana Sonia Az Zahra Sri Fatimah Sri Fatimah Suhandi, Raisya Alviani Puteri Sulandjari, Kuswarini Sulistyodewi Nur Wiyono Sumadinata, Raden Fathia Nurul Fadhilah SUPYANDI, DIKA Tarya J. Sugarda Tedi Hartoyo Trimo, Lucyana Trisna Insan Noor Tuhpawana P.Sendjaja Tuti Karyani Tuti Karyani Vanya Almeira Rizkika Widi, Riantin Hikmah Yayat Sukayat Yayat Sukayat Yayat Sukayat Yayat Sukayat, Yayat Yosini Deliana Yosini Deliana YUNI ASTUTI Zumi Saidah