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All Journal MANAJEMEN HUTAN TROPIKA Journal of Tropical Forest Management Jurnal Teknologi Industri Pertanian Buletin PSP E-jurnal Agro-Industri Indonesia Jurnal Manajemen dan Organisasi MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis Forum Pasca Sarjana Jurnal Teknik Industri JURNAL REKAYASA DAN MANAJEMEN AGROINDUSTRI JURNAL ANALISIS KEBIJAKAN KEHUTANAN Gadjah Mada International Journal of Business Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Teknologi Pertanian Journal of Regional and City Planning Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (Journal of Natural Resources and Environmental Management) Warta IHP (Warta Industri Hasil Pertanian) Jurnal Ilmiah Teknologi Pertanian Agrotechno JURNAL ILMIAH GEOMATIKA Jurnal Ecolab International Journal of Supply Chain Management ASEAN Journal on Science and Technology for Development Jurnal Permukiman Jurnal Optimalisasi Journal of Applied Engineering and Technological Science (JAETS) BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Jurnal Pusat Inovasi Masyarakat Journal of Applied Agricultural Science and Technology KEYNESIA : INTERNATIONAL JOURNAL OF ECONOMY AND BUSINESS Jurnal Manusia dan Lingkungan
Hartrisari Hardjomidjojo
Departemen Teknologi Industri Pertanian, Fakultas Teknologi Pertanian, IPB University Kampus IPB Gedung Fateta Lantai 2, Jalan Lingkar Akademik Kampus IPB, Bogor, Jawa Barat 16680
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Mathematics Social Sciences Transportation Other

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Peranan Inisiatif Pribadi pada Industri Skala Kecil: Cross-Case Analysis pada UKM Kopi di Wilayah Aceh Tengah Ulfah, Tya; Hardjomidjojo, Hartrisari; Anggraeni, Elisa; Safitriyawi, Roja; Lestari, Suci Ayu
Jurnal Optimalisasi Vol 11, No 2 (2025): Oktober
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jopt.v11i2.12261

Abstract

Global economic competition has affected financial condition in Indonesia. It has also impacted economy in Aceh province as one of producers of agricultural resources. This situation results in great challenges for Indonesia’s business owners as economic booster towards national financial stability. To cope with this problem, the study to analyze entrepreneurial charactersistics was conducted. This study aims to evaluate what traits play a great role for maintaining certain business to stay sustainable despite emerging challenges. A systematic literature review was done prior to this study to design a theoritical framework, which attributed to cases from entrepreneurs globally. The methodology used was cross-case analysis to verify the theoritical framework from previous study. About three business owners from Aceh were interviewed to identify the traits that lead them to survive their business especially during COVID-19 pandemic. The result showed that personal initiative plays a significant role in sustaining the enterprise despite external factors that are associated with it.  
USED TIRE ECOSYSTEM FOR THE RECLAIMED RUBBER INDUSTRY DEVELOPMENT AT PT BRIDGESTONE TIRE INDONESIA Suparno, Ono; Suprihatin; Indrasti, Nastiti Siswi; Hardjomidjojo, Hartrisari; Sunarti, Titi Candra; Utomo, Prasetyo Hadi; Yulistika, Efri; Triyonggo, Yunus; Matasik, Delfania
Jurnal Teknologi Industri Pertanian Vol. 35 No. 2 (2025): Jurnal Teknologi Industri Pertanian
Publisher : Department of Agroindustrial Technology, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24961/j.tek.ind.pert.2025.35.2.208

Abstract

Managing end-of-life tyres (ELTs) has become an urgent global issue because tyres are difficult to decompose naturally and take more than 50 years to break down. In the Jabodetabek (Jakarta, Bogor, Depok, Tangerang, Bekasi) area, ELT generation is estimated at 2.5–3 million units annually, with the most significant contributions from Karawang (1,000 units per month) and Bogor (820 units per month). Bias-ply used tires, which contain up to 70% rubber, have significant potential for recycling into raw materials for new tires through reclaimed rubber technology, aligning with the principles of a circular economy. This study aims to map the supply chain ecosystem of ELTs, identify key stakeholders, and optimise material flow to support the development of the rubber industry from reclaimed materials. The study employs a qualitative descriptive method. The number of research locations was determined using the Solvin method with an error rate of 25%. Observations were performed at 15 specific tire shops, two truck tire shops, three fleets, and three used tire collectors in the Jabodetabek and West Java areas. The findings indicate that the total estimated number of ELTs collected in Jabodetabek from tire stores, truck tires, fleets, and collectors reaches 2,860 monthly units. The main challenges in ELT management include limited storage facilities, low awareness of the economic value of waste, and a predominantly conventional management system. The study also reveals that only 20% of ELTs are utilised optimally, highlighting a significant untapped potential.  Keywords: used tires, reclaimed rubber, supply chain, circular economy
Development of marketing strategies in the digital era to increase sales in Klaten, Central Java (Case study of PT Panma Metal Agung Sejahtera) Arahmah, Melina; Hardjomidjojo, Hartrisari; Raharja, Sapta
Keynesia : International Journal of Economy and Business Vol. 4 No. 2 (2025): Keynesia: International Journal of Economics and Business
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/keynesia.v4i2.1687

Abstract

Marketing strategy plays a crucial role in enhancing the competitiveness of micro, small, and medium enterprises (MSMEs) in the digital era, including PT Panma Metal Agung Sejahtera, which faces challenges in optimizing the use of digital media. The phenomenon observed is that although revenue has increased since adopting digital platforms, the strategies applied have not yet significantly driven sustainable sales growth. This study aims to analyze the application of the Business Model Canvas (BMC) and SWOT analysis, determine strategic priorities using the Analytic Hierarchy Process (AHP), and evaluate the effectiveness of digital platforms in supporting marketing activities. The research method employed a qualitative approach, supported by SWOT analysis, BMC, AHP, and the use of Manual Data Analysis Procedure (MDAP) and Coding Color Analysis Procedure (CCAP). The findings reveal that the dominant factors in marketing strategy are strengthening digital systems and human resources, with priority strategies focusing on the development of an integrated website with marketplace features and the utilization of social media for promotion. The study concludes that the integration of BMC, SWOT, and AHP produces more adaptive and measurable strategies, while the effective use of digital platforms enhances marketing performance and expands the market reach of PT Panma Metal Agung Sejahtera.
Analisa Kinerja Inkubator Bisnis Menggunakan Metode Performance Prism dan Analytical Hierarchi Process Hardjomidjojo, Hartrisari; Muhandri, Tjahja; Wowiling, Novie CH
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 20 No. 2 (2025): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.20.2.139-146

Abstract

Research on the performance of IPB business incubators is based on observations from various stakeholders to sharpen strategies and improve performance that has an impact on improving business incubator services in encouraging the birth of start-up business actors, especially in the IPB environment and generally in the community. The stakeholders in question are leaders, employees, tenants, regulators and the community. The research objectives are to design KPIs, determine KPI priorities, and provide suggestions for improvements to Key Performance Indicators (KPI). Therefore, it is necessary to carry out a performance measurement method based on Performance Prism with 5 perspectives, namely satisfaction, contribution, process, strategy and capability. The design and measurement of performance in this study was carried out in stages, namely an analytical hierarchy process to determine the priority value scale of each KPI process, strategy and capability based on AHP and assessment of satisfaction and contribution with the Likert scale. The results of measuring performance between stakeholders including KPI Strategy involving leaders, employees and tenants are very important.
A TERTIARY PERSPECTIVE OF THE SUGARCANE-BASED AGRO-INDUSTRY SUSTAINABILITY ANALYSIS Rohayati; Marimin; Hardjomidjojo, Hartrisari; Fahma, Farah; Putranto, Kartiko Eko
Jurnal Teknologi Industri Pertanian Vol. 34 No. 3 (2024): Jurnal Teknologi Industri Pertanian
Publisher : Department of Agroindustrial Technology, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24961/j.tek.ind.pert.2024.34.3.286

Abstract

Sustainability has given significant consideration to the development of the agricultural sector, particularly the sugarcane-based agro-industry. Extensive research on sustainability analysis has been explored across different fields, including the sugarcane-based agro-industry. A wide range of primary studies has focused on diverse aspects of sustainability. Various secondary studies, such as systematic reviews and mapping studies, have also been documented. Nonetheless, performing tertiary research in this critical domain remains essential to systematically identify, evaluate, and categorize these secondary studies. This tertiary study utilized the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) framework for a systematic literature review, focusing on sustainability analysis within the agricultural sector, particularly the sugarcane-based agro-industry. A search protocol was applied for article identification, followed by articles’ screening and selection. Content analysis was conducted using Biblioshiny in RStudio, followed by a descriptive analysis. A total of 27 secondary studies were reviewed to gain deeper insights into the evolution of the research topic productions, as well as key trends. This study also acknowledges its limitations and provides key recommendations for future research in the field, which were considered in the results. Keywords: Biblioshiny, sugarcane-based agro-industry, sustainability analysis, systematic review, tertiary study
Pengembangan UMKM Gedang Kriuk melalui Pelabelan dan Pemasaran Digital di Desa Cibitung Wetan, Bogor Kamandanu, Dimas Fikri; Sarasono, Andanya Chaerunisa; Gultom, Nadine Debora; Tsani, Anissa Nabila; Kustanto, Destian Yogi; Shakila, Dania Putri Primar Tri; Abdiyah, Mutiara; Rivaldo, Napitupulu Yosefino; Hardjomidjojo, Hartrisari
Jurnal Pusat Inovasi Masyarakat Vol. 7 No. 2 (2025): Oktober 2025
Publisher : Direktorat Pengembangan Masyarakat Agromaritim, Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jpim.7.2.396-406

Abstract

The MSME Gedang Kriuk in Cibitung Wetan Village processes young papayas into value-added products that is becoming a signature souvenir of Pamijahan. However, the business owners still face marketing limitations and do not yet have proper packaging labels. To address these challenges, an assistance program was carried out focusing on packaging label development and digital marketing through social media. The program aimed to enhance product competitiveness and expand marketing reach beyond the village area. It was conducted from January 4–20, 2025, in Cidamar, Cibitung Wetan Village, Pamijahan, Bogor Regency. Activities began with identifying the problems faced by the business owners. The implemented solutions included creating packaging labels and providing guidance on digital marketing, particularly through the establishment of an Instagram account, @galeri.citanku, as a promotional platform for local MSMEs. Digital marketing efforts involved uploading promotional photos and videos, which successfully increased product reach, as indicated by the number of content views exceeding the account’s follower count. As a result, Gedang Kriuk MSME received several new orders, experienced a higher frequency of purchases, and gained positive consumer responses toward its more attractive packaging design.
Co-Authors - Hamdi . Syaiful Abdiyah, Mutiara Abiyyu Muhammad Haris Aditya Kurniawan Aditya Kurniawan Aditya Pandu Nugraha Aji Hermawan Amiruddin Saleh Anthon A. Djari Arahmah, Melina Ario Damar Ayu Diah Padyanawati Bambang Pramudya N Basita Ginting Budi Yulianto Cahyana, Purwa Tri Casnan Casnan Casnan, Casnan Chandra Wijaya Chandra Wijaya Daniel Bunga Paillin Daniel R. Monintja Darwin Kadarisman Daud Silalahi Dewi Auditiya Marizka Domu Simbolon Donny Iskandar Edwarsyah Edwarsyah Efri Yulistika Eka Intan Kumala Putri Eko Ruddy Cahyadi Elisa Anggraeni Elisa Anggraeni, Elisa Endriatmo Soetarto Erliza Noor Eti Rohaeti Faisal Ramdhani Faqih Udin dan Jono M. Munandar Meivita Amelia FARAH FAHMA Fransiska Zakaria Gultom, Nadine Debora Habib Subagio, Habib Hadi S Alikodra Harmin Sarana Hasim - Heri Suprayitno Hery Widijanto Irzaman, Irzaman John Haluan Kamandanu, Dimas Fikri Kooswardhono Mudikdjo Kustanto, Destian Yogi Laily, Noer Lalitya Narieswari Lestari, Suci Ayu LILIK BUDIPRASETYO Lintang Harwina Madyaratry M. Syamsul Maarif Ma'mun Sarma Machfud Machfud Machfud Machfud Machfud Madyaratry, Lintang Harwina Marimin , Marissa Grace Haque Marlinda Apriyani Matasik, Delfania Meizar Malanesia Mita Wahyuni Mohamad Syamsul Ma’arif Muhammad Ismail Muhammad Romli dan Suprihatin Andes Ismayana Musa Hubeis Muti'atul Chosyi'ah Nadya Megawati Rachman Nastiti Siswi Indrasti Nugroho, Bagus Dwi Ono Suparno Pranatasari, Nur Army Purnawan Purnawan Purnawan Purnawan Putranto, Kartiko Eko Rahayu, Nur Fitri Reza Ahda Sabiila Rina Marina Masri Rinekso Soekmadi Rivaldo, Napitupulu Yosefino Roedhy Poerwanto Rohayati Rudi C. Tarumengkeng Safitriyawi, Roja Santun R.P. Sitorus Santun R.P. Sitorus Santun R.P. Sitorus Sapta Raharja Sarasono, Andanya Chaerunisa Shakila, Dania Putri Primar Tri Siti Leny Puspasari Sumardjo Suprihatin Suprihatin Suprihatin Suprihatin Suprihatin Suryadari, Agung Suryahadi (Suryahadi) Suyadi Cornellius Titi Candra Sunarti Titin Mahardini Tjahja Muhandri Tommy H. Purwaka Tridoyo Kusumastanto Tsani, Anissa Nabila Udoh Roudotul Jannah Ulfah, Tya Utomo, Prasetyo Hadi Wa Ode Muliastuty Wowiling, Novie CH Y.A. Budhi Jatmiko Yandra Arkeman Yofita Sandra Yunus Triyonggo, Yunus Yusianto Rindra Zulfiandri Zulfiandri