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Penguatan Peran Kelompoktani Tengger dalam Pengembangan Kapasitas Petani pada Proses Hilirisasi Produk Hortikultura di Wilayah Pegunungan Bromo Jawa Timur Sudarko, Sudarko; Pradana, Ankardiansyah Pandu; Hariyati, Yuli; Jadmiko, Mochammad Wildan; Savitri, Dyah Ayu
Jurnal KIRANA Vol 4 No 2 (2023): Jurnal Kirana Volume 4 Nomor 2
Publisher : Fakultas Pertanian Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jkrn.v4i2.43352

Strengthening the role of farmer groups in increasing the downstream capacity of farmers is a strategic effort to integrate on farm and off farm level agribusiness systems. This study aims to: (1) analyze the level of the role of farmer groups and the capacity of the downstream process of horticultural agricultural products, and (2) analyze the relationship between the role of farmer groups and the capacity of farmers in the process of off farm level horticultural agricultural products in the Bromo mountain region, Probolinggo Regency. East Java. This research was carried out using a quantitative approach which was carried out at the Horticulture Center in Ngadisari Village, Sukapura District, Tengger Region, Probolinggo Regency in June-August 2023. The population was 70 farmers who were members of 2 farmer groups with a sample of 30 farmers taken using Simple random sampling technique. Primary data the research was taken by interviewing the Likert scale measurement questionnaire and then analyzing it with descriptive and Sperman Rank correlation analysis. The results of the research were: (1) the level of role of farmer groups in increasing farmer capacity in the downstream process is moderate. The capacity of farmers in the off farm level process of horticultural agricultural products is moderate. (2) There is a positive and significant relationship between the role of farmer groups and the capacity of farmers in the off farm process of horticultural agricultural products. It is necessary to strengthen the role of farmer groups in increasing the capacity of farmers in the process of off farm level horticultural agricultural products in the Bromo mountain region, Probolinggo Regency, East Java. Keywords: group roles, farmer capacity, off farm level process, horticultural farmers

The The Effect of Nutrients (N and P) and Hormone (IAA) Application on the Growth of Cocoa (Theobroma cacao L.) Plagiotrope Cuttings Rosyady, Muhammad Ghufron; Pramesti, Riska Ayu; Setiyono, Setiyono; Kusbianto, Dwi Erwin; Subroto, Gatot; Savitri, Dyah Ayu; Hariyati, Yuli; Rahman, Rena Yunita; Ibanah, Indah
Journal La Lifesci Vol. 4 No. 6 (2023): Journal La Lifesci
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallalifesci.v4i6.813

To support the successful propagation of cocoa plagiotrope cuttings, nutrients (N and P) and hormone (IAA) are applied to increase plant growth. The purpose of this research was to determine the effect of the provision of nutrients (N and P) and hormone (IAA) on the growth of cocoa plagiotrope cuttings. The experiment was carried out factorial with the basic pattern of Completely Randomized Design (CRD) and was repetitively replications by three times. The first factor was the dose of urea (N) and SP-36 (P) which consisted of 3 levels, such as P0 (0 g/polybag urea and 0 g/polybag SP-36), P1 (3,5 g/polybag urea and 2,5 g/polybag SP-36), and P2 (7 g/polybag urea and 5 g/polybag SP-36). The second factor was the concentration of IAA which consisted of 5 levels, such as I0 (0 ppm), I1 (50 ppm), I2 (100 ppm), I3 (150 ppm), and I4 (200 ppm). The results showed (1) the interaction between the application of the nutrients (N and P) and hormone (IAA) had no significant effect on all observed variables except the number of leaves, where the best treatment combination was the application of fertilizer doses of 0 g/polybag urea + 0 g/polybag SP-36 and IAA concentration of 100 ppm (P0I2) (2) application of the nutrients (N and P) with dose of P1 increased seedling growth on all observed variables except the number of leaves, shoot diameter, and shoot length (3) application of IAA with concentration of I1 increased seedlings growth, that is the number of primary roots/cuttings and shoot length.

Correlation between Farmers' Activeness in Farmer Groups with Productivity and Income of Cocoa Farming in Trenggalek Regency Hariyati, Yuli; Ria, Vina Yunita; Rahman, Rena Yunita; Ibanah, Indah; Rosyady, Muhammad Ghufron
International Journal on Food, Agriculture and Natural Resources Vol 5, No 3 (2024): IJ-FANRES
Publisher : Food, Agriculture and Natural Resources - NETWORKS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46676/ij-fanres.v5i3.381

The cocoa plantation in Suruh Village, Trenggalek Regency is the main supplier of cocoa beans to UPH Rumah Coklat owned by the Department of Agriculture and Food of Trenggalek Regency. For example, in cocoa farmers' participation in the "Tunggal Jaya" Farmers Group, farmers are taught to make rorak and worm palaces to deal with climate change which helps maintain soil moisture and increase fertility. The objectives of this study are to determine 1) the level of farmer activeness, 2) the level of productivity, 3) the level of income, and 4) the correlation between farmer activeness in farmer groups with productivity and income of cocoa farming in Suruh Village, Trenggalek Regency. The number of samples used was 111 respondents. Data analysis used the Likert scale, productivity analysis, income analysis, and Pearson correlation. The results of the study showed: 1) cocoa farmer activeness in farmer groups in Suruh Village, Trenggalek Regency is in the active category with an overall average score of 3.56; 2) the average productivity of cocoa farming is in the medium category at 0.54 tons/ha/year; 3) the average income of cocoa farming is Rp6,016,562/year; 4) the correlation between farmer activeness with productivity is 0.865, farmer activeness with income is 0.760, and productivity with income is 0.868. The direction of the three correlations is positive and significant.

DIGITAL MARKETING SOLUSI GAET KONSUMEN DIGITAL PADA PELAKU USAHA FAZILA Supriono, Agus; Himawan, Fadhli Nur; Hani, Evita Soleha; Hariyati, Yuli; Agustina, Titin
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 6, No 2 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v6i2.13669

Desa Tanjung Kamal merupakan desa yang sebagian masyarakatnya merupakan pelaku usaha yang memanfaatkan hasil alam yang melimpah. Namun, dalam menjalankan wirausaha tersebut ternyata masih belum efektif dan efisien. Salah satu faktor belum efektifnya wirausaha tersebut adalah metode pemasaran yang diterapkan masih konvensional sehingga pasar penjualan tidak luas. Oleh karena faktor tersebut, digital marketing hadir menjadi solusi untuk meluaskan pemasaran produk dengan memanfaatkan media digital. Pada Artikel ini akan dibahas bagaimana penerapan dan eksekusi digital marketing pada wirausaha yang terdapat di Desa Tanjung Kamal. Tujuan dari penelitian ini adalah memanfaatkan metode pemasaran modern digital marketing pada wirausaha di Desa Tanjung Kamal sehingga pemasaran produk dapat dilakukan dengan lebih efektif dan efisien dan berdampak positif pada perkembangan wirausaha tersebut. Penelitian dilakukan dengan serangkaian tahapan atau metode pelaksanaan guna mempermudah proses penelitian. Hasil dari program ini adalah diterapkannya metode digital marketing pada wirausaha terkait beserta segala dokumen pendukungnya. Kata Kunci : digital marketing, pemasaran, UMKM Abstract Tanjung Kamal Village is a community where a significant portion of its residents engage in businesses that utilize the abundant natural resources. However, in conducting these entrepreneurial activities, it appears that they are not yet effective and efficient. One of the factors contributing to the ineffectiveness is the conventional marketing methods being employed, limiting the scope of product sales. Consequently, digital marketing emerges as a solution to broaden product marketing by leveraging digital media. This article will discuss the implementation and execution of digital marketing for businesses in Tanjung Kamal Village. The goal of this research is to utilize modern marketing methods, specifically digital marketing, for businesses in Tanjung Kamal Village, thus enabling more effective and efficient product marketing and positively impacting the development of these businesses. The research is conducted through a series of stages or methods to streamline the research process. The outcome of this program is the application of digital marketing methods for the relevant businesses, along with all supporting documents. Keywords: digital marketing, marketing, MSMEs (Micro, Small, and Medium Enterprises).

Pengembangan pupuk organik berbasis kotoran kuda melalui pemberdayaan masyarakat di lingkungan bromo Hariyati, Yuli; Jadmiko, Mochammad Wildan; Sudarko, Sudarko; Winarso, Sugeng; Yunita, Vina; Savitri, Dyah Ayu; Pradana, Ankardiansyah Pandu
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 5 (2025): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i5.33872

AbstrakDesa Ngadisari, Kecamatan Sukapura, Probolinggo, menghadapi permasalahan keterbatasan akses pupuk anorganik dan tingginya limbah kotoran kuda akibat dominasi pertanian hortikultura dan pariwisata berbasis kuda. Permasalahan ini menyebabkan penurunan kualitas tanah serta pencemaran lingkungan. Kegiatan pengabdian masyarakat ini bertujuan meningkatkan kapasitas petani dalam mengelola limbah kotoran kuda menjadi pupuk organik sebagai solusi pertanian berkelanjutan. Mitra sasaran adalah kelompok tani dari tiga dusun di Desa Ngadisari, dengan jumlah peserta sebanyak 15 orang. Metode yang digunakan meliputi sosialisasi manfaat pupuk organik, edukasi teknik produksi berbasis praktik (experiential learning), demonstrasi lapangan, serta monitoring dan evaluasi melalui kuisioner pre-post pelatihan. Hasil kegiatan menunjukkan peningkatan pada motivasi, pengetahuan, dan keterampilan peserta dalam pembuatan pupuk organik, yang terkonfirmasi secara statistik melalui paired t-test (p < 0,001) dan effect size yang sangat besar. Korelasi antar variabel hasil evaluasi juga menunjukkan hubungan positif yang kuat antara pengetahuan dan keterampilan setelah pelatihan (r = 0,94). Secara kualitatif, peserta menunjukkan perubahan perilaku yang positif, kesiapan mengadopsi teknologi baru, serta tumbuhnya rasa percaya diri dan kemandirian dalam pengelolaan limbah organik. Program ini membuktikan bahwa model pelatihan partisipatif berbasis kebutuhan lokal efektif untuk mendukung transformasi sistem pertanian berkelanjutan dan dapat direplikasi di komunitas lain dengan permasalahan serupa. Kata kunci: agroekosistem; difusi inovasi; experiential learning; petani hortikultura; sirkular ekonomi. AbstractNgadisari Village, located in Sukapura District, Probolinggo, faces challenges related to limited access to inorganic fertilizers and the accumulation of horse manure waste, stemming from the predominance of horticultural agriculture and horse-based tourism. These issues have led to declining soil quality and environmental pollution. This community engagement program aimed to enhance farmers’ capacity to convert horse manure waste into organic fertilizer as a sustainable agricultural solution. The target partners were farmer groups from three hamlets in Ngadisari Village, with a total of 15 participants involved. The methods employed included socialization of the benefits of organic fertilizer, hands-on training in production techniques (experiential learning), field demonstrations, as well as monitoring and evaluation using pre- and post-training questionnaires. The results showed marked improvements in participants’ motivation, knowledge, and skills in producing organic fertilizer, as statistically confirmed by paired t-tests (p < 0.001) and a large effect size. Correlation analysis also revealed a strong positive relationship between knowledge and skills following the training (r = 0.94). Qualitatively, participants demonstrated positive behavioral changes, readiness to adopt new technologies, and increased confidence and independence in managing organic waste. This program demonstrates that a participatory training model tailored to local needs is effective in supporting the transformation toward sustainable agricultural systems and can be replicated in other communities facing similar challenges. Keywords: agroecosystem; diffusion of innovation; experiential learning; horticultural farmers; circular economy.

PENGEMBANGAN STRATEGI BISNIS BERKELANJUTAN PADA PETERNAKAN SAPI PERAH DENGAN TRIPLE LAYERED BUSINESS MODEL CANVAS Hariyati, Yuli; Syahroni, Maulid Dia Putri; Agustin, Dwi; Kamila, Tati Zulfa; Nurlaili, Nurlaili; Ria, Vina Yunita
PAPUMA: Journal of Community Services Vol. 3 No. 01 (2025): April 2025
Publisher : Program Studi Agronomi Fakultas Pertanian Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/papuma.v3i01.5488

Rembangan Dairy Farm, located in Jember Regency, East Java, is a dairy farming business that has been operating since 1932 and is managed by the local government under the Department of Food Security and Livestock. The farm focuses on producing high-quality fresh cow's milk with a fat content of 3.69%-4.13% and also offers educational tourism for the public. This study employs the Triple Layered Business Model Canvas (TLBMC) approach to analyze the sustainability of the farm from economic, social, and environmental perspectives. The analysis reveals that the economic aspect scores 68.47, with weaknesses in partner collaboration (Key Partners) and core activities (Key Activities). The social aspect achieves the highest score (76.25), but further adaptation to local culture (Societal Culture) is needed. Meanwhile, the environmental aspect scores the lowest (29.13) due to negative impacts such as the use of plastic packaging and suboptimal waste management. To enhance sustainability, Rembangan Dairy Farm is advised to strengthen partnerships, improve customer service, and implement environmentally friendly strategies, such as the use of sustainable raw materials and better waste management. Through these steps, Rembangan Dairy Farm is expected to enhance its competitiveness, improve community welfare, and reduce environmental impacts, thereby making a greater contribution to the national dairy industry.

DAMPAK KEBIJAKAN PAJAK TERHADAP PERTUMBUHAN EKONOMI DI MASA PANDEMI COVID-19 Rahman, Abdur; Hariyati, Yuli; Hani, Evita Soliha
Agros Journal of Agriculture Science Vol 25, No 1 (2023): edisi JANUARI
Publisher : Fakultas Pertanian, Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v25i1.2470

Penelitian ini bertujuan untuk mengetahui tren pertumbuhan ekonomi sektor pertanian, industri dan perdagangan, pengaruh penerapan insentif pajak terhadap pertumbuhan ekonomi serta merumuskan kebijakan insentif pajak yang tepat untuk meningkatkan pertumbuhan ekonomi. Metode yang digunakan dalam penelitian ini adalah metode deskriptif dengan pendekatan kuantitatif meliputi analisis tren dan analisis simultan 2SLS. Hasil penelitian menunjukkan bahwa tren pertumbuhan ekonomi sektor pertanian, industri dan perdagangan mengalami penurunan pada 10 tahun terakhir. Pajak PPh dan PPN berpengaruh negatif terhadap konsumsi, kemudian konsumsi berpengaruh positif terhadap pendapatan nasional dan pendapatan nasional berpengaruh positf terhadap pertumbuhan ekonomi. Saat dilakukan simulasi, yang paling besar meningkatkan pertumbuhan ekonomi yaitu pada simulasi ke-6, dimana terjadi peningkatan pertumbuhan ekonomi sebesar 21,19%. Selain itu juga adanya peningkatan konsumsi sebesar 31,36% dan pendapatan nasional sebesar 19,72%.

DIGITAL MARKETING SOLUSI GAET KONSUMEN DIGITAL PADA PELAKU USAHA FAZILA Supriono, Agus; Himawan, Fadhli Nur; Hani, Evita Soleha; Hariyati, Yuli; Agustina, Titin
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 2 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Desa Tanjung Kamal merupakan desa yang sebagian masyarakatnya merupakan pelaku usaha yang memanfaatkan hasil alam yang melimpah. Namun, dalam menjalankan wirausaha tersebut ternyata masih belum efektif dan efisien. Salah satu faktor belum efektifnya wirausaha tersebut adalah metode pemasaran yang diterapkan masih konvensional sehingga pasar penjualan tidak luas. Oleh karena faktor tersebut, digital marketing hadir menjadi solusi untuk meluaskan pemasaran produk dengan memanfaatkan media digital. Pada Artikel ini akan dibahas bagaimana penerapan dan eksekusi digital marketing pada wirausaha yang terdapat di Desa Tanjung Kamal. Tujuan dari penelitian ini adalah memanfaatkan metode pemasaran modern digital marketing pada wirausaha di Desa Tanjung Kamal sehingga pemasaran produk dapat dilakukan dengan lebih efektif dan efisien dan berdampak positif pada perkembangan wirausaha tersebut. Penelitian dilakukan dengan serangkaian tahapan atau metode pelaksanaan guna mempermudah proses penelitian. Hasil dari program ini adalah diterapkannya metode digital marketing pada wirausaha terkait beserta segala dokumen pendukungnya. Kata Kunci : digital marketing, pemasaran, UMKM Abstract Tanjung Kamal Village is a community where a significant portion of its residents engage in businesses that utilize the abundant natural resources. However, in conducting these entrepreneurial activities, it appears that they are not yet effective and efficient. One of the factors contributing to the ineffectiveness is the conventional marketing methods being employed, limiting the scope of product sales. Consequently, digital marketing emerges as a solution to broaden product marketing by leveraging digital media. This article will discuss the implementation and execution of digital marketing for businesses in Tanjung Kamal Village. The goal of this research is to utilize modern marketing methods, specifically digital marketing, for businesses in Tanjung Kamal Village, thus enabling more effective and efficient product marketing and positively impacting the development of these businesses. The research is conducted through a series of stages or methods to streamline the research process. The outcome of this program is the application of digital marketing methods for the relevant businesses, along with all supporting documents. Keywords: digital marketing, marketing, MSMEs (Micro, Small, and Medium Enterprises).

Preferensi Risiko dan Pembiayaan Usaha pada Usaha Ternak Ayam Broiler di Kabupaten Jember Sulasminingsih, Istiqomah; Rondhi, Mohammad; Hariyati, Yuli
Jurnal Agribest Vol. 9 No. 2 (2025): September
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/agribest.v9i2.3985

Sektor peternakan memiliki potensi yang besar dengan adanya peningkatan konsumsi daging ayam setiap tahunnya namun memiliki masalah yang kompleks baik dari faktor dalam maupun luar sehingga menimbulkan risiko dan ketidakpastian. Akses pembiayaan merupakan salah satu akses yang penting dalam pelaksanaan usaha ternak ayam broiler. Selain itu, adanya berbagai pilihan sumber modal sehingga peternak cenderung memiliki preferensi tertentu dalam menentukan jenis permodalan yang dipilih.. Penelitian ini bertujuan untuk mengetahui preferensi peternak terhadap risiko produksi dan menganalisis faktor-faktor yang mempengaruhi keputusan peternak mengambil kredit. Metode yang digunakan meliputi analisis fungsi utilitas dan logit biner. Analisis fungsi utilitas bertujuan untuk mengukur preferensi peternak dalam pengambilan keputusan. Analisis Logit biner digunakan untuk mengidentifikasi faktor-faktor yang memengaruhi keputusan peternak dalam mengambil kredit. Sampel dalam penelitian ini berjumlah 51 responden. Teknik pengambilan sampel menggunakan Total Sampling yaitu mengambil seluruh populasi yang ada. Hasil penelitian menunjukkan bahwa peternak ayam sebagian besar memiliki preferensi netral (88,24%), berdasarkan uji wald dengan taraf signifikansi 0,1 diketahui variabel populasi ayam berpengaruh positif terhadap keputusan peternak dalam menggunnakan kredit, sedangkan variabel persepsi terhadap layanan kredit dan variabel lama usaha ternak berpengaruh secara negatif terhadap keputusan peternak dalam menggunakan kredit.

Pemanfaatan Digital Marketing dalam Upaya Meningkatkan Pemasaran Produk Makanan dan Brand Awareness Agus Supriono; Mutiara Balquis Pamuji; Evita Soleha Hani; Yuli Hariyati; Titin Agustina
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 4 No. 2 (2024): Juni : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v4i2.3628

The Covid19 pandemic has had a major impact on weakening Indonesia's economic sectors, including Small, Micro and Medium Enterprises (MSMEs). The MSME sector is one of the sectors that makes a big contribution to the national economy, so it needs to rise during the current Covid19 pandemic. Such as the problems experienced by food businesses in Kraton Village - Jember regarding the decline in turnover caused by the Covid19 pandemic. The decline in sales results was not only caused by the COVID-19 pandemic but also a lack of product marketing such as not utilizing online marketing via social media. Insufficient understanding of how to market products online is also one of the reasons for the decline in product sales during this pandemic. Seeing situations like this, it is necessary to carry out activities aimed at educating on the use of social media and optimizing business during this pandemic.

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