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The Impact of Covid-19 on Ready-to-Drink Coffee Consumer Behavior for People in Situbondo Afri Prayudi; Yuli Hariyati; Evita Soliha Hani
Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo Vol. 25 No. 2 (2023)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/bpsosek.v25i2.905

Abstract

Drinking coffee has become a lifestyle for students. Various coffee drinks are available, including coffee-processed and instant coffee. Instant coffee In December 2019, the COVID-19 disease epidemic appeared, which changed the behaviour of coffee consumers. The purpose of the study was to find out the effect of the disease after COVID-19 on the behaviour of instant coffee consumers in Situbondo, to find out the effect of lifestyle on the behaviour of instant coffee consumers in Situbondo and to identify the effect. Post-COVID-19 edition of Situbondo instant coffee consumer lifestyle. This research method is a kind of quantitative descriptive research, and the data analysis method is Partial Least Square (PLS). The variables of this research are: after covid-19 (X1), lifestyle (X2) and consumer behavior (Y1). The results of this study are as follows: After Covid-19 (X1) has a significant effect on consumer behavior (Y1) with a positive original sample value (0.77) with a p-value of 0.000 (<0.05) and t. -statistics of 12.49 (>1,96), lifestyle (X2) has no significant effect on consumer behavior (Y1), the original sample value is positive (0.13) with a p-value of 0.09 (>0.05), and t Statistic 1.72 (<1,96) and post-Covid-19 (X1) has a significant impact on lifestyle (X2), with the original sample value being positive (0.64) with a p-value of 0.000 (<0.05) and a t-statistic of 8.00 (>1,96). This study concludes that post-Covid-19 has a significant effect on consumer behaviour (H1 accepted), lifestyle does not have a significant effect on consumer behaviour (H2 rejected) and post-Covid-19 effect on lifestyle (H3 taken)
Penguatan Peran Kelompoktani Tengger dalam Pengembangan Kapasitas Petani pada Proses Hilirisasi Produk Hortikultura di Wilayah Pegunungan Bromo Jawa Timur Sudarko, Sudarko; Pradana, Ankardiansyah Pandu; Hariyati, Yuli; Jadmiko, Mochammad Wildan; Savitri, Dyah Ayu
Jurnal KIRANA Vol 4 No 2 (2023): Jurnal Kirana Volume 4 Nomor 2
Publisher : Fakultas Pertanian Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jkrn.v4i2.43352

Abstract

Strengthening the role of farmer groups in increasing the downstream capacity of farmers is a strategic effort to integrate on farm and off farm level agribusiness systems. This study aims to: (1) analyze the level of the role of farmer groups and the capacity of the downstream process of horticultural agricultural products, and (2) analyze the relationship between the role of farmer groups and the capacity of farmers in the process of off farm level horticultural agricultural products in the Bromo mountain region, Probolinggo Regency. East Java. This research was carried out using a quantitative approach which was carried out at the Horticulture Center in Ngadisari Village, Sukapura District, Tengger Region, Probolinggo Regency in June-August 2023. The population was 70 farmers who were members of 2 farmer groups with a sample of 30 farmers taken using Simple random sampling technique. Primary data the research was taken by interviewing the Likert scale measurement questionnaire and then analyzing it with descriptive and Sperman Rank correlation analysis. The results of the research were: (1) the level of role of farmer groups in increasing farmer capacity in the downstream process is moderate. The capacity of farmers in the off farm level process of horticultural agricultural products is moderate. (2) There is a positive and significant relationship between the role of farmer groups and the capacity of farmers in the off farm process of horticultural agricultural products. It is necessary to strengthen the role of farmer groups in increasing the capacity of farmers in the process of off farm level horticultural agricultural products in the Bromo mountain region, Probolinggo Regency, East Java. Keywords: group roles, farmer capacity, off farm level process, horticultural farmers
The The Effect of Nutrients (N and P) and Hormone (IAA) Application on the Growth of Cocoa (Theobroma cacao L.) Plagiotrope Cuttings Rosyady, Muhammad Ghufron; Pramesti, Riska Ayu; Setiyono, Setiyono; Kusbianto, Dwi Erwin; Subroto, Gatot; Savitri, Dyah Ayu; Hariyati, Yuli; Rahman, Rena Yunita; Ibanah, Indah
Journal La Lifesci Vol. 4 No. 6 (2023): Journal La Lifesci
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallalifesci.v4i6.813

Abstract

To support the successful propagation of cocoa plagiotrope cuttings, nutrients (N and P) and hormone (IAA) are applied to increase plant growth. The purpose of this research was to determine the effect of the provision of nutrients (N and P) and hormone (IAA) on the growth of cocoa plagiotrope cuttings. The experiment was carried out factorial with the basic pattern of Completely Randomized Design (CRD) and was repetitively replications by three times. The first factor was the dose of urea (N) and SP-36 (P) which consisted of 3 levels, such as P0 (0 g/polybag urea and 0 g/polybag SP-36), P1 (3,5 g/polybag urea and 2,5 g/polybag SP-36), and P2 (7 g/polybag urea and 5 g/polybag SP-36). The second factor was the concentration of IAA which consisted of 5 levels, such as I0 (0 ppm), I1 (50 ppm), I2 (100 ppm), I3 (150 ppm), and I4 (200 ppm). The results showed (1) the interaction between the application of the nutrients (N and P) and hormone (IAA) had no significant effect on all observed variables except the number of leaves, where the best treatment combination was the application of fertilizer doses of 0 g/polybag urea + 0 g/polybag SP-36 and IAA concentration of 100 ppm (P0I2) (2) application of the nutrients (N and P) with dose of P1 increased seedling growth on all observed variables except the number of leaves, shoot diameter, and shoot length (3) application of IAA with concentration of I1 increased seedlings growth, that is the number of primary roots/cuttings and shoot length.
Correlation between Farmers' Activeness in Farmer Groups with Productivity and Income of Cocoa Farming in Trenggalek Regency Hariyati, Yuli; Ria, Vina Yunita; Rahman, Rena Yunita; Ibanah, Indah; Rosyady, Muhammad Ghufron
International Journal on Food, Agriculture and Natural Resources Vol 5, No 3 (2024): IJ-FANRES
Publisher : Food, Agriculture and Natural Resources - NETWORKS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46676/ij-fanres.v5i3.381

Abstract

The cocoa plantation in Suruh Village, Trenggalek Regency is the main supplier of cocoa beans to UPH Rumah Coklat owned by the Department of Agriculture and Food of Trenggalek Regency. For example, in cocoa farmers' participation in the "Tunggal Jaya" Farmers Group, farmers are taught to make rorak and worm palaces to deal with climate change which helps maintain soil moisture and increase fertility. The objectives of this study are to determine 1) the level of farmer activeness, 2) the level of productivity, 3) the level of income, and 4) the correlation between farmer activeness in farmer groups with productivity and income of cocoa farming in Suruh Village, Trenggalek Regency. The number of samples used was 111 respondents. Data analysis used the Likert scale, productivity analysis, income analysis, and Pearson correlation. The results of the study showed: 1) cocoa farmer activeness in farmer groups in Suruh Village, Trenggalek Regency is in the active category with an overall average score of 3.56; 2) the average productivity of cocoa farming is in the medium category at 0.54 tons/ha/year; 3) the average income of cocoa farming is Rp6,016,562/year; 4) the correlation between farmer activeness with productivity is 0.865, farmer activeness with income is 0.760, and productivity with income is 0.868. The direction of the three correlations is positive and significant.
DIGITAL MARKETING SOLUSI GAET KONSUMEN DIGITAL PADA PELAKU USAHA FAZILA Supriono, Agus; Himawan, Fadhli Nur; Hani, Evita Soleha; Hariyati, Yuli; Agustina, Titin
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 6, No 2 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v6i2.13669

Abstract

Desa Tanjung Kamal merupakan desa yang sebagian masyarakatnya merupakan pelaku usaha yang memanfaatkan hasil alam yang melimpah. Namun, dalam menjalankan wirausaha tersebut ternyata masih belum efektif dan efisien. Salah satu faktor belum efektifnya wirausaha tersebut adalah metode pemasaran yang diterapkan masih konvensional sehingga pasar penjualan tidak luas. Oleh karena faktor tersebut, digital marketing hadir menjadi solusi untuk meluaskan pemasaran produk dengan memanfaatkan media digital. Pada Artikel ini akan dibahas bagaimana penerapan dan eksekusi digital marketing pada wirausaha yang terdapat di Desa Tanjung Kamal. Tujuan dari penelitian ini adalah memanfaatkan metode pemasaran modern digital marketing pada wirausaha di Desa Tanjung Kamal sehingga pemasaran produk dapat dilakukan dengan lebih efektif dan efisien dan berdampak positif pada perkembangan wirausaha tersebut. Penelitian dilakukan dengan serangkaian tahapan atau metode pelaksanaan guna mempermudah proses penelitian. Hasil dari program ini adalah diterapkannya metode digital marketing pada wirausaha terkait beserta segala dokumen pendukungnya. Kata Kunci : digital marketing, pemasaran, UMKM Abstract Tanjung Kamal Village is a community where a significant portion of its residents engage in businesses that utilize the abundant natural resources. However, in conducting these entrepreneurial activities, it appears that they are not yet effective and efficient. One of the factors contributing to the ineffectiveness is the conventional marketing methods being employed, limiting the scope of product sales. Consequently, digital marketing emerges as a solution to broaden product marketing by leveraging digital media. This article will discuss the implementation and execution of digital marketing for businesses in Tanjung Kamal Village. The goal of this research is to utilize modern marketing methods, specifically digital marketing, for businesses in Tanjung Kamal Village, thus enabling more effective and efficient product marketing and positively impacting the development of these businesses. The research is conducted through a series of stages or methods to streamline the research process. The outcome of this program is the application of digital marketing methods for the relevant businesses, along with all supporting documents. Keywords: digital marketing, marketing, MSMEs (Micro, Small, and Medium Enterprises).
DAYA SAING KARET ALAM MANUFAKTUR INDONESIA DI PASAR INTERNASIONAL TAHUN 2000-2020 Agustina, Titin; Devara Efendy, Tafvian; Despita Maharani, Mutiara Ria; Kusmiati, Ati; Hariyati, Yuli; Bagus Kuntadi, Ebban; Supriono, Agus
Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Vol. 12 No. 1 (2024): Juni 2024 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2024.12.1.190-201

Abstract

Penelitian ini mengenai daya saing dalam komoditas karet alam manufaktur yang meliputi karet TSNR (Technically Specified Natural Rubber), karet RSS (Rubber Smooked Sheets), dan karet sarung tangan atau karet kompon dalam periode waktu tahun 2000-2020. Alat analisis yang digunakan dalam melakukan perbandingan eksportir utama atau negara pesaing komoditas tersebut ialah Revealed Comparative Advantage (RCA) dan untuk mengetahui seberapa besar pengaruh ekspor Indonesia terhadap komoditi karet alam manufaktur tersebut ke negara tujuan serta di dunia ialah Market Share Index (MSI). Hasil penelitian menunjukkan bahwa, nilai daya saing setiap komoditas karet alam manufaktur Indonesia memiliki daya saing kuat dengan RCA>1 pada karet TSNR, RSS, dan sarung tangan. Akan tetapi, Indonesia hanya mampu mendominasi karet TSNR jika dibandingkan dengan negara Thailand dan Malaysia serta ekspor ke negara tujuan seperti Amerika Serikat, Jepang, dan China sebagai importir terbesar karet manufaktur. Sedangkan karet RSS hanya mampu menempati peringkat ke dua dibawah Thailand dalam mendominasi pasar internasional dan ekspor ke negara tujuan seperti Amerika, Jepang, dan China. Pada karet sarung tangan Indonesia tidak mampu berdaya saing jika dibandingkan dengan negara Malaysia sebagai eksportir terbesar dan negara Thailand di pasar internasional dan negara tujuan ekspor seperti Amerika, Jepang, dan China.
Pengembangan pupuk organik berbasis kotoran kuda melalui pemberdayaan masyarakat di lingkungan bromo Hariyati, Yuli; Jadmiko, Mochammad Wildan; Sudarko, Sudarko; Winarso, Sugeng; Yunita, Vina; Savitri, Dyah Ayu; Pradana, Ankardiansyah Pandu
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 5 (2025): September (In Progress)
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i5.33872

Abstract

AbstrakDesa Ngadisari, Kecamatan Sukapura, Probolinggo, menghadapi permasalahan keterbatasan akses pupuk anorganik dan tingginya limbah kotoran kuda akibat dominasi pertanian hortikultura dan pariwisata berbasis kuda. Permasalahan ini menyebabkan penurunan kualitas tanah serta pencemaran lingkungan. Kegiatan pengabdian masyarakat ini bertujuan meningkatkan kapasitas petani dalam mengelola limbah kotoran kuda menjadi pupuk organik sebagai solusi pertanian berkelanjutan. Mitra sasaran adalah kelompok tani dari tiga dusun di Desa Ngadisari, dengan jumlah peserta sebanyak 15 orang. Metode yang digunakan meliputi sosialisasi manfaat pupuk organik, edukasi teknik produksi berbasis praktik (experiential learning), demonstrasi lapangan, serta monitoring dan evaluasi melalui kuisioner pre-post pelatihan. Hasil kegiatan menunjukkan peningkatan pada motivasi, pengetahuan, dan keterampilan peserta dalam pembuatan pupuk organik, yang terkonfirmasi secara statistik melalui paired t-test (p < 0,001) dan effect size yang sangat besar. Korelasi antar variabel hasil evaluasi juga menunjukkan hubungan positif yang kuat antara pengetahuan dan keterampilan setelah pelatihan (r = 0,94). Secara kualitatif, peserta menunjukkan perubahan perilaku yang positif, kesiapan mengadopsi teknologi baru, serta tumbuhnya rasa percaya diri dan kemandirian dalam pengelolaan limbah organik. Program ini membuktikan bahwa model pelatihan partisipatif berbasis kebutuhan lokal efektif untuk mendukung transformasi sistem pertanian berkelanjutan dan dapat direplikasi di komunitas lain dengan permasalahan serupa. Kata kunci: agroekosistem; difusi inovasi; experiential learning; petani hortikultura; sirkular ekonomi. AbstractNgadisari Village, located in Sukapura District, Probolinggo, faces challenges related to limited access to inorganic fertilizers and the accumulation of horse manure waste, stemming from the predominance of horticultural agriculture and horse-based tourism. These issues have led to declining soil quality and environmental pollution. This community engagement program aimed to enhance farmers’ capacity to convert horse manure waste into organic fertilizer as a sustainable agricultural solution. The target partners were farmer groups from three hamlets in Ngadisari Village, with a total of 15 participants involved. The methods employed included socialization of the benefits of organic fertilizer, hands-on training in production techniques (experiential learning), field demonstrations, as well as monitoring and evaluation using pre- and post-training questionnaires. The results showed marked improvements in participants’ motivation, knowledge, and skills in producing organic fertilizer, as statistically confirmed by paired t-tests (p < 0.001) and a large effect size. Correlation analysis also revealed a strong positive relationship between knowledge and skills following the training (r = 0.94). Qualitatively, participants demonstrated positive behavioral changes, readiness to adopt new technologies, and increased confidence and independence in managing organic waste. This program demonstrates that a participatory training model tailored to local needs is effective in supporting the transformation toward sustainable agricultural systems and can be replicated in other communities facing similar challenges. Keywords: agroecosystem; diffusion of innovation; experiential learning; horticultural farmers; circular economy.