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All Journal ETIKONOMI Economic Journal of Emerging Markets MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Bisnis dan Manajemen Jurnal Keuangan dan Perbankan E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis JDM (Jurnal Dinamika Manajemen) Jurnal Ekonomi Modernisasi Jurnal Promosi Pendidikan Ekonomi Jurnal Dimensi Jurnal Mirai Management Jurnal Ilmiah Ekonomi Islam Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo JURNAL DINAMIKA MANAJEMEN DAN BISNIS Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Eklektik : Jurnal Pendidikan Ekonomi dan Kewirausahaan SEIKO : Journal of Management & Business NUSANTARA : Jurnal Ilmu Pengetahuan Sosial At-Tadbir : jurnal ilmiah manajemen Sketsa Bisnis JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Manajemen Strategi dan Aplikasi Bisnis Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JABE (Journal of Applied Business and Economic) Jambura Equilibrium Journal JURNAL MAKRO MANAJEMEN Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Almana : Jurnal Manajemen dan Bisnis EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Manajerial JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) EVOLUSI : Jurnal Sains dan Manajemen Jurnal Ilmu Komputer dan Bisnis International Journal of Financial, Accounting, and Management International Journal of Economics, Business and Accounting Research (IJEBAR) Journal of Global Business and Management Review Prosiding National Conference for Community Service Project Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Pengabdian kepada Masyarakat Nusantara Economics and Digital Business Review Studi Ilmu Manajemen dan Organisasi juremi: jurnal riset ekonomi Golden Ratio of Finance Management JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS JWM (JURNAL WAWASAN MANAJEMEN) Media Bina Ilmiah Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Sosial dan Sains Jurnal For Management Student (JFMS) Jurnal Dinamika Akuntansi dan Bisnis (JDAB) Mestaka: Jurnal Pengabdian Kepada Masyarakat Moneter : Jurnal Keuangan dan Perbankan Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept) Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Jurnal Manajemen dan Pendidikan Agama Islam Ulil Albab Jurnal Ilmu Manajemen
Hesniati, Hesniati
Universitas Internasional Batam
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Physics Social Sciences Other

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Implementasi Strategi Pemasaran Digital Untuk Memperluas Jangkauan Pasar Toko Kia Mitra Hesniati, Hesniati; Carol, Carol
MESTAKA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 6 (2024): Desember 2024
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v3i6.540

Abstract

Toko Kia Mitra is a business engaged in the provision of building equipment that has been operating for more than 20 years in Batam, faces challenges in utilizing digital marketing to expand its market reach. This study aims to implement a digital marketing strategy, including the creation of a logo, Instagram social media account, Google Maps update, and the development of a Linktree, to enhance the store's visibility and sales. Through observation and interviews, the applied solutions successfully increased customer reach, with a rise in Instagram followers and the use of other digital platforms. The implementation results showed an increase in visitors and effectiveness in providing product information while facilitating customer transactions. However, there are still opportunities for further development in content management and customer reviews to achieve more optimal results.
Penerapan Digital Marketing Pada UMKM Kopitiam Good Taste Di Batam Hesniati, Hesniati; Verandi, Rizal
MESTAKA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 6 (2024): Desember 2024
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v3i6.544

Abstract

Kopitiam Good Taste MSMEs is a business engaged in the food and beverage sector. The development of technology is increasingly advanced and everything can be done only using technology where by introducing MSMEs on social media can help MSMEs be more quickly recognized by the wider community around the world and not only in the local city. The purpose of this community service activity is to help MSMEs to innovate and develop their businesses in increasing sales and income through promotions and social media ads held or by having effective digital marketing in order to attract the attention of the wider community. The method used is to use primary data where the data is obtained directly from Kopitiam Good Taste MSME partners and observation activities and direct interviews with MSME owners are carried out by the author to find out the problems that are being experienced. The outputs achieved in this community service activity are in the form of creating a linktree containing some information about Kopitiam Good Taste MSMEs, creating Instagram and Facebook accounts, creating Instagram ads and Facebook ads, making digital posters posted on social media and making various promotional videos and daily activities of Kopitiam Good Taste MSMEs.
How Does Board Gender Diversity Impact Firm Performance? The Mediation Effect of Dividend Payout Ratio Candy, Candy; Joycelin, Joycelin; Hesniati, Hesniati; Cuandra, Fendy
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 12 No. 3 (2024)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jwm.v12i3.303

Abstract

This study looks at how the dividend payout ratio acts as a mediating factor between the impact of gender diversity on the board and firm performance. The percentage of female commissioners, female executive directors, female independent directors, and female directors served as a proxy for board gender diversity. In the meantime, return on equity and assets are used to gauge the company's performance. Using secondary data from the financial and annual reports of sample firms posted on the official IDX website (www.idx.co.id) and company websites, a quantitative technique was used to research companies indexed in the IDX High Dividend 20 between 2018 and 2022. Panel regression is the analysis technique employed. The E-Views application is utilized for data processing and testing. Board gender diversity, especially the percentage of female directors (FDP), has a positive effect on the DPR. On the other hand, firm performance as measured through ROA and ROE is not influenced by DPR. The presence of female independent directors (FID) contributes positively to firm performance as measured through ROA, while firm performance as measured through ROE is positively influenced by female directors (FDP).
MENGIMPLEMENTASIKAN STRATEGI DIGITAL MARKETING PADA PT. MUTIARA CITRA CENDANA Kelly, Kelly; Hesniati, Hesniati
Juremi: Jurnal Riset Ekonomi Vol. 4 No. 2: September 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v4i2.8505

Abstract

Tujuan penelitian ini adalah untuk memanfaatkan digital untuk membantu PT. Mutiara Citra Cendana dalam menyelesaikan berbagai masalah terkait efisiensi di perusahaan. Maka hasil luaran dari kegiatan ini adalah dengan pemanfaatan digital pada PT. Mutiara Citra Cendana dan memperkenalkan kepada tenaga kerja perusahaan untuk beradaptasi dengan strategi digital marketing yang telah dirancangkan oleh penulis kepada perusahaan. Teknik pengumpulan data pada penelitian ini menggunakan data primer. Data primer merupakan daya yang didapatkan langsung dari sumbernya melalui berbagai cara metode pengumpulan seberti wawancara, obervasi dan survei. hasil observasi, penulis menyimpulkan bahwa PT Mutiara Citra Cendana belum sepenuhnya memahami penggunaan aplikasi untuk mempromosikan produk dan layanan yang ditawarkan. Kondisi ini menghambat perusahaan dalam menarik pelanggan baru. Hal ini menegaskan pentingnya pelatihan dan bimbingan bagi perusahaan agar mereka dapat menguasai teknik-teknik digital marketing secara efektif. Oleh karena itu, penulis merancang strategi digital marketing yang mudah dipahami dan diikuti oleh perusahaan, serta mengadakan pelatihan mengenai penggunaan teknik digital marketing. Dengan pelatihan yang tepat, penulis berharap perusahaan dapat memanfaatkan strategi ini secara lebih efektif untuk memperluas jangkauan pemasaran dan menarik lebih banyak pelanggan baru.
Peran Muhammadiyah pada Awal Mula Masa Islam di Nusantara Mairoza Mairoza; Hesniati Hesniati; Ramadhani Adinda Salsabila; Wismanto Wismanto; Wira Ramashar
Jurnal Manajemen dan Pendidikan Agama Islam Vol. 3 No. 1 (2025): Jurnal Manajemen dan Pendidikan Agama Islam
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jmpai.v3i1.833

Abstract

Peran Muhammadiyah dalam perkembangan Islam di Nusantara, khususnya pada masa-masa awal masuknya agama tersebut. Muhammadiyah muncul sebagai organisasi modern di awal abad ke-20, memberikan kontribusi signifikan dalam transformasi sosial dan pendidikan di Indonesia. Melalui pendekatan inklusif, Muhammadiyah berhasil menyebarkan ajaran Islam secara damai dan merangkul berbagai kalangan masyarakat, serta membangun lembaga pendidikan dan pelayanan sosial, seperti sekolah dan rumah sakit. Selain itu, organisasi ini memperkenalkan konsep-konsep Islam yang moderat dan rasional, menjadikannya sebagai agen pembaruan yang relevan dengan perkembangan zaman. Tujuan penelitian ini untuk mengungkapkan Peran Muhammadiyah Pada Awal Mula Masa Islam di Nusantara. Metode penelitian yang digukan dalam penelitian ini adalah metode kualitatif, dengan menjadikan buku, majalah, artikel serta sumber lainnya baik yang bersifat offline atau online sebagai sumber data utama selain mewawancarai tokoh-tokoh muhammadiyah disekitar. Hasil penelitian ini menunjukkan bahwa peran Muhammadiyah tidak hanya dalam bidang dakwah, tetapi juga merambah kebidang pendidikan, juga dalam meningkatkan kesejahteraan masyarakat, yang menjadi kekuatan utama dalam perkembangan Islam di Nusantara.
The Impact of Gender Diversity on Firm Performance: Intellectual Capital as a Moderator Hesniati, Hesniati; Verandi, Rizal; Yulfiswandi, Yulfiswandi
At-Tadbir : jurnal ilmiah manajemen Vol 9, No 1 (2025): At-Tadbir: jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/atd.v9i1.16534

Abstract

Indonesia has the highest gender gap in ASEAN. This research examines the moderating role of intellectual capital in the relationship between gender diversity and company performance. Data from industrial sector companies listed on the Indonesia Stock Exchange were analyzed using panel data and moderated regression analysis in STATA 17. A supplementary test was also conducted based on IDX board classification. Key findings include: (1) gender diversity negatively impacts firm performance; (2) structural capital weakens the negative effect of gender diversity on firm performance, while capital employed strengthens it; and (3) the positive effect of gender diversity on performance is only evident in companies listed on the main board. The study recommends future research with a broader scope, including countries that have yet to be explored. These insights highlight the complex interaction between gender diversity and intellectual capital in shaping corporate outcomes across different board classifications.
Analyst the Investor Intention on Socially Responsible Investment in Batam Using the Theory Of Planned Behavior Moderated by Religion Yandi suprapto; Wirren Chang; Hesniati
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol. 7 No. 2 (2024): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.07.2.7

Abstract

This study aims to study the investors intention to invest on socially responsible investment (SRI) using a theory called the planned behavior theory, the main research for this study consist of attitude, environmental attitude, social self-efficacy, and subjective norm moderate by religion. In this study, cross sectional data collected using a self-managed questionnaire by looking at several references from previous studies which then been made via Google form and distributed randomly to investors in Batam for 5 months. The sample uses "snowball sampling" with a bare minimum number of respondents is 384 respondents. 384 respondents were collected as a sample, and the results showed that attitude, environmental attitude, self-efficacy, and subjective norm had a strong relationship with the intention to invest in socially responsible investments, while religion did not have a significant moderating effect, and was found to have no significant relationship between variables. This research contributes to both academic research and practical applications in promoting socially responsible investing in Batam while considering the influence of religious beliefs.
Impact of Credit and Liquidity Risk on Profitability: The Conventional Rural Banks in Riau Islands Province Hesniati, Hesniati; Ellen, Ellen; Marheni, Dewi Khornida
Jurnal Maksipreneur Vol 13 No 2 (2024)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v13i2.1667

Abstract

The Covid-19 pandemic drastically changed the world economy, resulting in Indonesia experiencing an economic decline and deflation. The banking industry played a significant role in building the economy, so the financial services authority issued a circular letter regarding the provisions for implementing risk management for conventional rural banks and the new rules for implementing credit restructuring. This study analyzed the impact of credit and liquidity risk of conventional rural banks in the Riau Islands on profitability. Data were extracted from the financial services authority publication report of 42 conventional rural banks in Riau Islands during 2017-2021. The results of panel data analysis with the fixed effect model (FEM) showed that all risks were significantly associated with profitability (ROA), the authors found that the capital adequacy ratio had a positive significance, and the non-performing loan, liquid asset to total asset, loan to deposit ratio, and cash to deposit ratio harmed ROA. The results showed that bank risk management was needed to maintain the profitability of rural banks in Riau Islands Province.
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN INVESTASI PROPERTI PADA KOTA BATAM Hesniati; Dedy
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2021): Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v14i2.506

Abstract

The behavior of investment decisions began to attract the attention of academics internationally. This study was conducted to investigate the effect of behavioral finance by applied variable overconfidence, representativeness, mental accounting, loss aversion and herding on investment decisions. The total sample collected and used in the study amounted to 203 respondents in Batam City and analyze using multiple linear regression method. The result showed that overconfidence, mental accounting, and herding have a significant positive effect on investment decisions, while the representativeness and loss aversion variables doesn’t affect investment decisions.
Implications of The Effect Of Profitability and Liquidity on Capital Structure in Mining Companies in Indonesia With Firm Size as Moderation Ramadani, Arienda Gitty; Hesniati, Hesniati; Safitri, Destiana
Jurnal Manajerial Vol 12 No 01 (2025): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v12i01.8503

Abstract

Background – Economic growth in Indonesia in 2022 reached 5.31%, which is the highest achievement from 2014. Although Indonesia was hit by the negative impact of the Covid-19 pandemic, the economy in Indonesia continues to show resilience and increasing rapidly. The ideal capital structure is a blend of debt and equity that maximizes firm value through prudent investment choices and enhances the financial and operational performance of the business. Aim – This research is to determine the impact of internal factors on capital structure. By investigating the moderating effect of business size on the link between profitability and liquidity on capital structure, this study adds to the body of previous work. Design / methodology / approach – This study employed a quantitative research design, which entails gathering quantifiable numerical data and applying statistical analysis to determine and elucidate the relationship between variables. The study employed secondary data, which was sourced from a company’s financial documents. Purposive sampling is used in the study to choose profitable companies. This approach is being employed since the data used in the study are secondary data, which offer more comprehensive and varied data information. Eviews was used to help with the data analysis strategy used in this investigation. Findings – The hypothesis for the first hypothesis is profitability accepted to have a positive and significant effect on capital structure. Second hypothesis is accepted, and fourth hypothesis is accepted. While the third hypothesis is rejected. Research implication – According to the research, a 1% improvement in profitability (ROA) can result in a 0.06% reduction in the company's debt, raising earnings and lowering the amount of debt in the capital structure. High liquidity companies typically use their internal profits instead of taking on debt or issuing additional shares. The study's findings imply that firm size may have an impact on the relationship between capital structure and liquidity because larger, more liquid corporations are thought to be more able to pay back their loans. Limitations – The study acknowledged numerous limitations, including the use of USD exchange rates, which rendered some data meaningless, and the elimination of enterprises with unfavorable financial reports. Just 46 of the 63 profitable mining businesses listed on the IDX were examined in this study. Consequently, the study suggests that more research be done over a longer time period on various organizations or sectors. It also recommends that future research include more independent factors or mediating variables.
Co-Authors Agustin, Conny agustin, isnaini nuzula Agustin, Isnaini Nuzulla Albert Lee Albert Lee Alexander Janio Wijaya Alvin Alvin Andre Steven Andre Steven Hutagaol Andreas Yoshiro Ogawa Andrew Andrew Andrew Andrew, Andrew Andryanto Andryanto Angel Lim, Michelle Angela Angela Angelina Alicia Angelina Valensia Angelina, Winna Angeline Aurellia Angeline Aurellia Angeline Goh Anggriani, A. Arviano, Hengky Arvin Clarence Aurellia, Angeline Ayu Fauzia Rahmah Bella Oktavia Maryto Benny Benny Candy, Candy Carol, Carol Cedrich Zakhariah Celine Kho Celine Kho Cerina Cerina Chris Topher Chuadra, Wiriya Dharma Cindy Fransiska Cindy Valentina Cing Mei Conny Agustin Cuandra, Fendy Dedy Delfina Delfina Deni Ariadi Desi Mulyati Devin Devin Devin Devin Diarti, Yen Diavika Febriyanti Doni Indrianto Eddy Oktarianto Eddy Oktarianto Elida, Shelly Ellen Ellen Ellen Ellen Erick Erick Erick Erick Erlen Erlen Erlen, Erlen Erliani Erliani Estina Sativa Evita Kordinata Fernado Fernado Fernando Fernando, Fernando Feronika Romadoni, Salsabilah Fionna Quinn Firman Adiyasa Florentina Jasmine Grace Geovanni Gusfandi Gusfandi Hadi Nanto Hardy Winata Lie Harsono Harsono Hartono, Benedicte Hartono, Cindy Hendry Setiawan Hendy Hendy Henliyanto Henliyanto Herman Herman Hery Haryanto Ilianto Tri Sagianto Irvin Irvin Isnaini Isnaini Isnaini Isnaini Ivander Lukito Ivander Luktio Jacelyin Jacelyin Jasmine, Florentina Jeanette Andhini Nurulia Mashita Jenny Jenny Jenny Jenny Jenny, Jenny Jerly Engelina Jeslin Jeslin Jessica Angelina Jessica Novia Jessica Novia Jessica Valeria Jessy Jessy Jhony Budiman Jocelyn Jocelyn Joey Joey Joey, Joey Johny Budiman Jolin, Jolin Jovianto Jovianto Joycelin, Joycelin Julianto Julianto Junita Junita Kelly Kelly Kelly Kelly Kelvin Kelvin Kelvin Kelvin Kelvin Kelvin Kelvin Kwek Kendri Setiawan Kendy Setiawan Hartono Keyi Sylvia Tania Keyi Sylvia Tania Kho, Celine Koo, Felicia Kristina Kristina Lady, Lady Laurentcia Longli Lie, Kelvin Lim, Cecilia Limgestu, Rico Lina Lina Lina Lina Lindawati Lindawati Lindawati Lindawati Lovis Vernando Lydia Sasmita M. Rifqi Taufiqurahman Mahendra, Rizky Adi Mairoza Mairoza Mairoza Maitri, Badra Marheni, Dewi Khornida Marzelina Sintia Putri Merinda Wijaya Michael Setiawan Michelle Angel Lim Michelle Angel Lim Mirza Salman Pahlavi Muhammad Taufik Nainggolan, Ferdinand Nopry Nopry Novi Aprillia Novilia Novilia Novilia Novilia, Novilia Oktarianto, Eddy Owen Owen Peter Khosasih Putri, Shieny Tan Ramadani, Arienda Gitty Ramadhani Adinda Salsabila Ramadhani Adinda Salsabilla Rano Ardiansyah Reni Febriani Renndy Ferdianto Ria Hartoko Ricky Wijaya Rico Lim Gestu Robin Robin Robin Robin, Robin Romie Jhonnerie Romieo Romieo Rudiyanto Rudiyanto, Rudiyanto Safitri, Destiana Santi Santi Santi Santi Saw liong Selen Angelina Sepbianto Sepbianto Serena Phang Sherry Sherry Shieny Tan Putri Shirley Feblicia Sisca, Veni siti rodiah Soecipto Soecipto Solly Aryza Sonata, Vina Sonata, Vivi Stefani, Christine Stephanie Stephanie Steven Steven Steven Steven Suprapto, Yandi Susanti Susanti Suwandi Suwandi Teddy Ricardo Toh Meng Loo Valentina, Cindy Veni Sisca Verandi, Rizal Vernando, Lovis Verren Calystania Vian Ervina Viandi Agustinus Vincent Vincent Vincent Vincent, Vincent Vira Vira Vivi Sonata Viviani Viviani Viviani, Viviani Vivyanti, Vivyanti Wendy Winardy, Jeffri Wira Ramashar Wirren Chang Wismanto Wismanto Wisnu Yuwono Yandi Suprapto Yandi Suprapto Yopie Hendra Yulfiswandi, Yulfiswandi Yulianti Yulianti Zulfiniar Nur Kalimah