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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Jurnal Mantik Jurnal Bisnis Dan Kajian Strategi Manajemen Jurnal Vokasi International Journal of Educational Review, Law And Social Sciences (IJERLAS) Operations Management and Information System Studies Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Mejuajua J-MIND (Jurnal Manajemen Indonesia) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Comsep : Jurnal Pengabdian Kepada Masyarakat Journal of Malikussaleh Public Economics Visioner & Strategis Management Research and Behavior Journal International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal For Management Student (JFMS) Buletin Pengabdian Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Jurnal Solusi Masyarakat Dikara Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Sapna Biby
Faculty Of Economics And Business, Universitas Malikussaleh, Bukit Indah, Lhokseumawe
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The Influence Of Price, Brand Image, And Product Quality Of Ventela Shoes On Purchase Decision Among Students Of The .Faculty Of Economics And Business, Malikussaleh University. Zikra Bunga Afsara; Sapna Biby; Jullimursyida
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1176

Abstract

This study aims to analyze the influence of price, brand image, and product quality on the purchase decision of Ventela shoes (a study on students of the Faculty of Economics and Business, Malikussaleh University). The independent variables in this research are price, brand image, and product quality, while the dependent variable is purchase decision. Primary data were obtained through questionnaires distributed to students who had purchased Ventela shoes. The sampling technique used was incidental sampling. The data analysis method employed was multiple linear regression. The results showed that partially, brand image and product quality have a positive and significant effect on purchase decisions, while price does not have a significant effect. Simultaneously, the three independent variables have a significant influence on the purchase decision of Ventela shoes. This study contributes to a better understanding of the key factors influencing consumer buying behavior toward local products and serves as a useful reference for companies in evaluating their marketing strategies.
Co-Authors Abror Abror Adinda Surgana Adnan Adnan Adnan Agustinawati Ahmad Syahril Zaimul Aini Liza Ali Imran Alisa Alisa Andi Prayitno Angga Pratama Anggita Prinanda Aprilianti Aprilianti Aril Priyadipa Asbar, Yuli Aulia Ul Mursalin Ayu Sahara Azhar Hasan Budy Geotama Chalirafi, Chalirafi Darmawati Darmawati Darul Irfan Dedi Supoyo Duwi Permata Enik Wijayanti Erlangga, E Fachry Zaldi Farah Aidilla Farah Aidilla Ferji Hariansyah Fitrah Rahmadhani Fitriatun Nadila G Gebrina Hendri Kurniawan Heriyana Heriyana Herman Fithra Hilmi Hilmi Hilmi Husaini Ikramuddin, Ikramuddin Ilham Dy Satria Irada Sinta Irvan Iskandarsyah Iswadi, I Janner Simarmata Jufridar Jufridar Jullimursyida Khairil Anwar Khairil Anwar Khairina Khalisa, Usnul M Mursalin M.Subhan Mariyudi Mariyudi Mariyudi Mariyudi Marjuli Maryudi Matriadi, Faisal Maya Rahayu Mohd Heikal Mohd. Heikal Mohd. Heikal Mohd. Heikal Muammar Khaddafi MUCHSIN Muchsin Muchsin Muhammad Ali Muhammad Aris Muladi Muhammad Basil Muhammad Nasrol Muhammad Roni Muhammad Taufan Syahqran Zazil Mulfachriza Mulfachriza Mulfachriza, Mulfachriza Muliani, M Munandar Murdani Murdani Muttaqien Nadya Restianda Naufal Bachri, Naufal naz'aina, naz'aina Nazaina Nazaina Nazaina, Nazaina Nurainun Nurainun Nurainun Nurhayati Nurhayati Nurul Azmi Oktaviana Prayitno, Andi Puja Ramadhani Rahmaniar Rahmaniar Rahmaniar Rahmaniar Rahmaniar Rahmaniar Razif Razif Razif, Razif Reza Juanda Rico Nur Ilham Rika Andriani Br Sinaga Riska Munanda Rosa Zachrul Phonna Rosa Zachrul Phonna Rusydi Abubakar Rusydi Abubakar Safinatun Naja Safrina Safrina Safwan Saharuddin Saleha Samsul Bahri Siregar, Widyana Verawaty Siti Maimunah Siti Maimunah Sri Sauzi Amalia Syerina Dwi T. Edyansyah, T. Edyansyah Tia Riska Ayunda Verawaty Siregar, Widyana Wahyuddin Widyana Verawaty Siregar Yuli Asbar yuli asbar Zikra Bunga Afsara Zulkifli