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All Journal JURNAL HUTAN LESTARI Manajemen Bisnis Kompetensi SITEKIN: Jurnal Sains, Teknologi dan Industri Metode : Jurnal Teknik Industri JURNAL KAJIAN TEKNIK MESIN JIIP (Jurnal Ilmiah Ilmu Pendidikan) Jurnal Teknik Industri Terintegrasi (JUTIN) Rausyan Fikr : Jurnal Pemikiran dan Pencerahan Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Economics and Business UBS International Journal of Business, Economics, and Social Development JOURNAL LA MEDIHEALTICO Journal of Social Research Teknologika Jurnal Ekonomi Trisakti Jurnal Ilmiah Multidisiplin (JUKIM) JUSTI (Jurnal Sistem dan Teknik Industri) Journal of Accounting and Finance Management (JAFM) Proceeding Muhammadiyah International Public Health and Medicine Conference Indonesian Journal of Education and Social Science Bale Aksara Journal of Management and Industrial Engineering (JMIE) Dirkantara Indonesia Journal of Information System, Technology and Engineering Neraca Manajemen, Akuntansi, dan Ekonomi Sainteks: Jurnal Sain dan Teknik EBID:Ekonomi Bisnis Digital Jurnal Penelitian Pendidikan Indonesia Jurnal Riset Ilmiah Journal of Law and Social Politics BRIDGE: The Multidisciplinary Research Portal Penelitian Gizi dan Makanan (The Journal of Nutrition and Food Research) Jurnal Justice Aswaja (JJA) Kesmas: Jurnal Kesehatan Masyarakat Nasional (National Public Health Journal)
Asep Hermawan
Fakultas Kehutanan Universitas Tanjungpura Jalan Imam Bonjol Pontianak 78124
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Journal : EBID:Ekonomi Bisnis Digital

 1 
PENGARUH KEINGINAN MENIRU DAN FOMO DALAM PRODUK KOSMETIK YANG DIENDORSE OLEH SOSIAL MEDIA INFLUENCER Hasanah, Uswatun; Hermawan, Asep
EBID: Ekonomi Bisnis Digital Vol 2, No 1 (2024): Juli
Publisher : STMIK Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/ebid.v2i1.230

Abstract

This research aims to analyze the influence of Imitation of Influencer, Social Comparison, Materialism, and Fear of Missing Out (FOMO) on Buying Intention. Data were collected through questionnaires from consumers who follow the social media accounts of three beauty influencers, namely Tasya Farasya, Nanda Arsyinta, and Hanum Mega, and are domiciled in Jakarta. The study used a sample size of 220 respondents with purposive sampling technique. The data analysis method employed in this research is Structural Equation Model (SEM) using AMOS 21 software. The results indicate that Imitation of Influencer has a positive influence on Social Comparison, Imitation of Influencer does not have a positive influence on Materialism, Social Comparison has a positive influence on FOMO, FOMO has a positive influence on Buying Intention, and Materialism has a positive influence on Buying Intention.
ANTESEDAN DAN KOSEKUENSI DARI ATTITUDE TERHADAP KOSMETIK HALAL Mardani, Elita; Hermawan, Asep
EBID: Ekonomi Bisnis Digital Vol 2, No 1 (2024): Juli
Publisher : STMIK Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/ebid.v2i1.231

Abstract

This research aims to analyze the influence of awareness of halal cosmetics users based on Halal Logo, Halal Brand Image, Halal Awareness, Religiosity, Attitude and Behavioral Intention. Data was obtained through distributing online questionnaires to consumers who use or buy halal cosmetic products. The research sample consisted of 200 respondents selected using purposive sampling techniques. The data analysis method used was Structural Equation Model (SEM) using AMOS 24 software. The results showed that of the nine hypotheses proposed, six hypotheses were accepted and three hypotheses were rejected. The rejected hypothesis is that Halal Logo does not have a positive influence on Attitude, Halal Brand Image does not have a positive influence on Behavioral Intention, and Halal Awareness does not have a positive influence on Behavioral Intention.
Co-Authors Abdillah, Yakub Abdurrohim Fatah Agus Sugiarto Al Asyary Albert, Jhoni Anasi, Raras Anidia, Tisna Antonio, Ferdi Ariesta Utha, Maria Ariestha Utha, Maria Aseanty, Deasy Ayu Aulia Oktaviani Bachtiar, Yusrial Berliyanti, Dita Oki Bukhari, Eri Cahya Tri Purnami Cecep Hidayat DASUKI DASUKI Dedi Hidayat Dewi, Adinda Herliani Dina Bisara Dina Setyawati Doni Lasut Entaresmen, R Ajeng Erpin Harahap Fadillah, Dila Putri Fajar P.D Farah Diba Fata, Afif Fawa Idul Fatah, Abdurrohim Fatik Rahayu Gihlard, Akhmad Raihan Ginting, Magdalena Lestari Haerudin, Yayan Heru Haina, Musafirah Harahap, Cicely Delfina Hidayat, M Fajri Ida Busnetty Imas Widowati Irsyadiyah, Al Iskandar, Hendi Kristina Kristina Kurniawati Kurniawati Kustiwan, Susan Lestari, Henny Setyo M Rokhis Khomarudin, M Rokhis Mardani, Elita Maria Holly Herawati Mihalay, Albert Mihály, Albert Mintawati, Hesri Muhammad Priyatna, Muhammad Nada, Muhammad Bisyri Noer Endah Pracoyo Noor Edi Widya Sukoco Nuari, Ris Ayu Nugraha, Septian Nur Haida Nurafifah, Nurafifah Nurcahyo, Marsanto Adi Nurfadhilah, Annisa Nuri Aslami Oetomo, Dedy Setyo Pratiwi, Kharisma Ika PUJIANTO, SURAHMAN Raflizar Raflizar Rahma, Wanda Rahmadina Ardelia Rahmi, Eneng ramdan, asep Rizky Fajar Ramdhani Roban, Roban Sarfilianty Anggiani, Sarfilianty Setyo Oetomo, Dedy Shodiq, Moh Djafar Sofyan, Hady Sudikno Sudikno Suhara, Ade Suniaman, Herman Supratikta, Hadi Suryadi Suryadi Suteja, Mentari Nur Farida Triana, Syarfina Roza Usman, Bachtia Uswatun Hasanah Vinneza, Shiva Wahyudi, Agustinus Sri Wijanarko, Faiq Raihan Wijanarko, Khansa Fara Winarto, Agus Tri Y. Agus Bagus Budi N Yeni Mariani Yennie Indriati Widyaningsih Yuana Jatu Nilawati Yudhaputri, Egabetha Amirah Yunita Kusumaningrum Zakiah, Fitri