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All Journal MANAJEMEN HUTAN TROPIKA Journal of Tropical Forest Management Sodality: Jurnal Sosiologi Pedesaan Jurnal Ilmu dan Teknologi Kelautan Tropis JOURNAL OF COASTAL DEVELOPMENT Jurnal Ilmu Lingkungan Indonesian Journal of Forestry Research JURNAL ANALISIS KEBIJAKAN KEHUTANAN Analisis Kebijakan Pertanian Buletin Tanaman Tembakau, Serat & Minyak Industri JAM : Jurnal Aplikasi Manajemen Wacana, Jurnal Sosial dan Humaniora Jurnal Solum Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (Journal of Natural Resources and Environmental Management) Agrivet : Jurnal Ilmu-Ilmu Pertanian dan Peternakan (Journal of Agricultural Sciences and Veteriner) Jurnal Wilayah dan Lingkungan Jurnal Tataloka Jurnal Ekonomi Pertanian, Sumberdaya dan Lingkungan Jurnal EMT KITA Jurnal Matematika Sains dan Teknologi SUSTINERE: Journal of Environment and Sustainability JRMSI - Jurnal Riset Manajemen Sains Indonesia Jurnal Penelitian Sosial dan Ekonomi Kehutanan JRB-Jurnal Riset Bisnis Jurnal Sosial Ekonomi Kelautan dan Perikanan Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Agro Bali: Agricultural Journal Buletin Tanaman Tembakau, Serat & Minyak Industri Analisis Kebijakan Pertanian Monas: Jurnal Inovasi Aparatur Jurnal Risalah Kebijakan Pertanian dan Lingkungan Jurnal PADMA: Pengabdian Dharma Masyarakat Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Journal Of Sustainability Perspectives Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu komunikasi (JIPIK) Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Journal of Sustainability Perspectives Accounting and Sustainability Business and Sustainability IJAE Indonesian Journal of Forestry Research
Aceng Hidayat
Department Of Resources And Environmental Economics, Faculty Of Economics And Management, Bogor Agricultural University, Campus IPB Darmaga, Bogor-Indonesia­ 16001
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Penerapan Strategi Curiosity Gap dalam Produksi Konten Bisnis Digital pada Akun @ravmedia.co di Instagram dan TikTok Egialipamana Ramdini Sitepu; Aceng Hidayat
Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Vol 5 No 2 (2026): Juli - Desember 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Poliitik Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59713/m825rr03

Abstract

This study examines the application of the curiosity gap strategy in digital content production on the @ravmedia.co account on Instagram and TikTok platforms. This research is important to conduct considering that increasingly fierce digital content competition requires creators to understand the psychological mechanisms of audiences in attracting and maintaining attention. The purpose of the study is to analyze how the curiosity gap strategy is implemented through content elements and to identify engagement patterns associated with this strategy. The study uses Loewenstein's information gap theory as a theoretical basis, with a descriptive qualitative approach through a case study method on @ravmedia.co's featured content during the period of January–May 2026. Analysis was conducted on four content elements: the title (headline), hook, script (voiceover), and caption, alongside platform insight data. The findings indicate that the curiosity gap strategy is systematically and synergistically applied through all four elements. The Bus Simulator content on Instagram recorded an engagement rate of 9.1%, exceeding the global Instagram average of 0.48%. On TikTok, the same content achieved an engagement rate of 4.05%, surpassing the global average of 3.70%. The vast majority of viewers on both platforms came from non-followers (99.8%–100%), potentially indicating strong organic distribution capacity. These findings suggest that curiosity gap constitutes a structured communication approach that is associated with higher engagement performance and organic content distribution on social media.
IPB University's Policy of Biodiversity’s Innovation for Eco-Edutourism Arif Satria; Aceng Hidayat; Abdul Haris Abdul Haris
Journal of Sustainability Perspectives Vol 1, No 2 (2021)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (946.818 KB) | DOI: 10.14710/jsp.2021.11748

Abstract

IPB University has declared as a Biodiversity Campus since 2011. This declaration was carried out considering the high biodiversity at the IPB University Campus. One of the causes of the high campus biodiversity is the uniqueness of the campus landscape and the maintained proportion between the built and open-green areas. The existence of lakes, forests, arboretums, plantations, and three rivers that cross the campus area has contributed to the high diversity of habitats and consequently to the biodiversity. At least 22 species of mammals, 99 species of birds, 12 species of amphibians, 38 species of reptiles, 128 species of butterflies, 173 species of woody-plants, 40 species of bamboos and 127 species of medicinal plats have been recorded inhabiting the 257 ha of the campus area. The biodiversity has significant role as objects for research of the students, lecturers, researchers as well as for tourism such as for bird watching, picture hunting, outbond and other recreational activities. Therefore the campus functions for education and for tourism, thus ecoedutourism for academic community as well as community around the campus. To maintain the biodiversity, IPB University issued several policy innovations. The first policy innovation is monitoring of population and distribution of biodiversity on a regular basis. Second, habitat management for biodiversity. Third, on-site and offsite socialization to campus and offcampus communities. Fourth, conserving the habitats of the flora and fauna. Fifth, rare tree planting. Sixth, the movement to plant fruit trees by each faculty. Seventh, conservation of biopharmaceutical medicinal plants. Eighth, building a garden for food sovereignty. Ninth, conducting research on campus biodiversity. All of these policies involve the academic community, experts, alumni and the community around the campus.
Co-Authors . Nuva A. Faroby Falatehan Aang Kuvaini Abdul Haris Abdul Haris Abdul Haris, Abdul Haris Ade Syarief Afiana, Riyyun Ahadar Tuhuteru Ahmad Heryawan Ahyar Ismail Akhmad Fauzi Al Zahroh, Dina Naba Alex Mahdi Alex Mahdi Arif Satria Arya Had Dharmawan Bahar, Sylvania Lucky Bahruzin Bahruzin Bambang Pramudya Noorachmat, Bambang Pramudya Danang Pramudita Dessy, Dessy Rachmawatie Dewi Marisa Marits Didik Suhardjito Didik Suharjito Dion Armadi Dodik Ridho Nurrochmat Dudung Darusman Dudung Darusman Edi H.S Sulistyo Edi H.S Sulistyo, Edi H.S Egialipamana Ramdini Sitepu Eka Intan Kumala Putri Eko Budi Prasetyo ELLYA REVOLINA, ELLYA Eman Rustiadi Endah Kurnia Lestari Eny Widiya Astuti Eva Anggraini Faroby Falatehan Fibrianis Puspita Anhar Gerry Al Hasyir Gunawan, Ali Gunawan Haq, Daffa Aqomal Hervina Afrianti Rahayu Ichwan Putra Arianto Indra Gumay Febriano Indra Gumay Febryano ISWAHYUDI ISWAHYUDI Iswahyudi Iswahyudi Iswahyudi, Iswahyudi Ja Posman Napitu Ja Posman Napitu Ja Posman Napitu Laura Reviani Bestari Luky Adrianto M. Parulian Hutagaol Megawanto, Rony Meti Ekayani Miftahul Azis Miiftahul Azis Moh. Yani Mohammad Iqbal Irfany Muhsin Muhsin Napitu, Ja Posman Nisa Ayunda Nurmala Fitri Nurmala Fitri Nurman Nurman Prima Gandhi Raisha Maharani Refika Larasati Sabila, Raissa Fitriya Sahat MH Simanjuntak Sambas Basuni SARAH PERMATASARI, SARAH Simangunsong, Nurmala Fitri Sofyan Sjaf Sri Ayu Andayani Sylviana Dewi Syafitri Tridoyo Kusumastanto Tuti Murni Wati Telaumbanua Urip Rahmani Widiatmaka Yusman Syaukat Zukhruf Annisa Zuzy Anna