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All Journal MANAJEMEN HUTAN TROPIKA Journal of Tropical Forest Management Sodality: Jurnal Sosiologi Pedesaan Jurnal Ilmu dan Teknologi Kelautan Tropis JOURNAL OF COASTAL DEVELOPMENT Jurnal Ilmu Lingkungan Indonesian Journal of Forestry Research JURNAL ANALISIS KEBIJAKAN KEHUTANAN Analisis Kebijakan Pertanian Buletin Tanaman Tembakau, Serat & Minyak Industri JAM : Jurnal Aplikasi Manajemen Wacana, Jurnal Sosial dan Humaniora Jurnal Solum Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (Journal of Natural Resources and Environmental Management) Agrivet : Jurnal Ilmu-Ilmu Pertanian dan Peternakan (Journal of Agricultural Sciences and Veteriner) Jurnal Wilayah dan Lingkungan Jurnal Tataloka Jurnal Ekonomi Pertanian, Sumberdaya dan Lingkungan Jurnal EMT KITA Jurnal Matematika Sains dan Teknologi SUSTINERE: Journal of Environment and Sustainability JRMSI - Jurnal Riset Manajemen Sains Indonesia Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Penelitian Sosial dan Ekonomi Kehutanan JRB-Jurnal Riset Bisnis JURNAL PETIK Jurnal Sosial Ekonomi Kelautan dan Perikanan Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Agro Bali: Agricultural Journal Buletin Tanaman Tembakau, Serat & Minyak Industri Analisis Kebijakan Pertanian Monas: Jurnal Inovasi Aparatur Jurnal Risalah Kebijakan Pertanian dan Lingkungan Jurnal PADMA: Pengabdian Dharma Masyarakat Jurnal Pusat Inovasi Masyarakat Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Journal Of Sustainability Perspectives Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu komunikasi (JIPIK) Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Journal of Sustainability Perspectives Accounting and Sustainability Business and Sustainability IJAE Indonesian Journal of Forestry Research PESHUM All Fields of Science Journal Liaison Academia and Sosiety
Aceng Hidayat
Departemen Ekonomi Sumberdaya Dan Lingkungan, Fakultas Ekonomi Dan Manajemen Institut Pertanian Bogor (IPB), Bogor 16680
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Penerapan Strategi Curiosity Gap dalam Produksi Konten Bisnis Digital pada Akun @ravmedia.co di Instagram dan TikTok Egialipamana Ramdini Sitepu; Aceng Hidayat
Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Vol 5 No 2 (2026): Juli - Desember 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Poliitik Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59713/m825rr03

Abstract

This study examines the application of the curiosity gap strategy in digital content production on the @ravmedia.co account on Instagram and TikTok platforms. This research is important to conduct considering that increasingly fierce digital content competition requires creators to understand the psychological mechanisms of audiences in attracting and maintaining attention. The purpose of the study is to analyze how the curiosity gap strategy is implemented through content elements and to identify engagement patterns associated with this strategy. The study uses Loewenstein's information gap theory as a theoretical basis, with a descriptive qualitative approach through a case study method on @ravmedia.co's featured content during the period of January–May 2026. Analysis was conducted on four content elements: the title (headline), hook, script (voiceover), and caption, alongside platform insight data. The findings indicate that the curiosity gap strategy is systematically and synergistically applied through all four elements. The Bus Simulator content on Instagram recorded an engagement rate of 9.1%, exceeding the global Instagram average of 0.48%. On TikTok, the same content achieved an engagement rate of 4.05%, surpassing the global average of 3.70%. The vast majority of viewers on both platforms came from non-followers (99.8%–100%), potentially indicating strong organic distribution capacity. These findings suggest that curiosity gap constitutes a structured communication approach that is associated with higher engagement performance and organic content distribution on social media.
IPB University's Policy of Biodiversity’s Innovation for Eco-Edutourism Arif Satria; Aceng Hidayat; Abdul Haris Abdul Haris
Journal of Sustainability Perspectives Vol 1, No 2 (2021)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (946.818 KB) | DOI: 10.14710/jsp.2021.11748

Abstract

IPB University has declared as a Biodiversity Campus since 2011. This declaration was carried out considering the high biodiversity at the IPB University Campus. One of the causes of the high campus biodiversity is the uniqueness of the campus landscape and the maintained proportion between the built and open-green areas. The existence of lakes, forests, arboretums, plantations, and three rivers that cross the campus area has contributed to the high diversity of habitats and consequently to the biodiversity. At least 22 species of mammals, 99 species of birds, 12 species of amphibians, 38 species of reptiles, 128 species of butterflies, 173 species of woody-plants, 40 species of bamboos and 127 species of medicinal plats have been recorded inhabiting the 257 ha of the campus area. The biodiversity has significant role as objects for research of the students, lecturers, researchers as well as for tourism such as for bird watching, picture hunting, outbond and other recreational activities. Therefore the campus functions for education and for tourism, thus ecoedutourism for academic community as well as community around the campus. To maintain the biodiversity, IPB University issued several policy innovations. The first policy innovation is monitoring of population and distribution of biodiversity on a regular basis. Second, habitat management for biodiversity. Third, on-site and offsite socialization to campus and offcampus communities. Fourth, conserving the habitats of the flora and fauna. Fifth, rare tree planting. Sixth, the movement to plant fruit trees by each faculty. Seventh, conservation of biopharmaceutical medicinal plants. Eighth, building a garden for food sovereignty. Ninth, conducting research on campus biodiversity. All of these policies involve the academic community, experts, alumni and the community around the campus.
Perancangan Model Bisnis Ayam Petelur BUMDes Curugbitung Menggunakan Kerangka Kerja Bisinis Model Canvas Muh Faturokhman; Aceng Hidayat; Warcito Warcito; Liisa Firhani Rahmasari; Mokhamad Syaefudin Andrianto
Jurnal Pusat Inovasi Masyarakat Vol. 8 No. 1 (2026): April 2026
Publisher : Direktorat Pengembangan Masyarakat Agromaritim, Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jpim.8.1.45-53

Abstract

  The failure of Village-Owned Enterprises (BUMDes) is often caused by limited business concepts and difficulties in explaining the concepts to stakeholders. BUMDes Curugbitung has several business plans that have not been optimally implemented. One reason is the lack of business plans that are easily communicated to various parties. The DOSEN PULANG KAMPUNG Program aims to help BUMDes conduct systematic business planning to anticipate business failures and attract investors. The mentoring method uses a participatory workshop with a Business Model Canvas (BMC) framework. This workshop was held July 7, 2025, and involved 20 participants, consisting of BUMDes administrators and Gapoktan (Farmer Groups), while lecturers and students acted as facilitators. The workshop outlined nine key building blocks egg-laying chicken business for the Curugbitung BUMDes. Participants, particularly BUMDes administrators and farmer groups (Gapoktan), gained a more comprehensive understanding of business planning. The BMC model assisted BUMDes managers in explaining strategies to stakeholders. Managerial knowledge, including marketing, production, finance, and human resources, determines the success of BMC implementation. BUMDes managers also require a shift in mindset and institutional strengthening. The results of this business model are expected to provide discussion material for BUMDes managers in seeking funding sources and sustainable business.
Representasi Brand Image Soe&Su Corporate melalui Proses Produksi Konten Behind The Scenes (BTS) Raefa Raja Augena; Aceng Hidayat
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 5 No. 5: Agustus 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v5i5.18528

Abstract

Penelitian ini bertujuan untuk menganalisis representasi brand image Soe&Su Corporate melalui konten Behind The Scenes (BTS) sebagai media komunikasi visual. Penelitian menunjukkan bahwa konten BTS berperan penting dalam membangun dan merepresentasikan citra merek perusahaan melalui proses produksi dan post-produksi yang terstruktur. Pada tahap produksi, penerapan teknik pengambilan gambar seperti pengaturan ISO rendah, exposure yang terkontrol, shutter speed yang sesuai, serta pergerakan kamera yang stabil menghasilkan visual yang jelas dan tidak distraktif. Selain itu, dokumentasi interaksi dengan klien dan proses kerja tim mencerminkan transparansi perusahaan yang merepresentasikan nilai profesional dan terpercaya. Pada tahap post-produksi, penggunaan teknik stabilizer digital, pengaturan scale dan position, color grading yang konsisten, serta teknik cut to cut dengan transisi minimal menghasilkan visual yang rapi, sederhana, dan mudah dipahami. Pendekatan ini merepresentasikan nilai elegan sekaligus memperkuat profesionalitas perusahaan melalui penyajian konten yang informatif dan terstruktur. Hasil penelitian menunjukkan bahwa integrasi antara proses produksi dan post-produksi mampu membangun representasi brand image yang konsisten, sehingga nilai profesional, elegan, dan terpercaya dapat tersampaikan secara efektif kepada audiens. Dengan demikian, konten BTS dalam bentuk video terbukti menjadi media komunikasi visual yang efektif dalam merepresentasikan identitas dan citra merek Soe&Su Corporate.
Pengelolaan Media Sosial Instagram @vokafe_ipb dalam Membangun Brand Image Vokafe Bernadette Narinta Ambar Putri; Aceng Hidayat
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Public
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.49897

Abstract

This study aims to examine the social media management strategy of the instagram account @vokafe_ipb in building vokafe’s brand image. The study used an observational method with descriptive qualitative approach on the instagram account @vokafe_ipb. The research focused on content management, communication strategis used, and their contribution to the formation of brand image among the main audience, particularly students of the IPB Vocational School. The results show that vokafe’s instagram management has been carried out in accordance with the Circular Model of Some theory, which consists of four aspects : share, optimize, manage, and engage. The contribution of instagram management to Vokafe’s brand image was analyzed using Kotler and Keller’s concept which includes three aspects : strength of brand associations, favaorability of associations, and uniqueness of brand associations. Interview results from informants indicate that instagram is able to strength brand associations, create positive perceptions, and bulid brand uniqueness. Therefore this study concludes that vokafe’s instagram management contributes to the formation of brand image, especially amon studentys of the IPB Vocational School.
STRATEGI DIGITAL MARKETING DONDONG DALAM MENINGKATKAN BRAND AWARENESS MELALUI MEDIA SOSIAL PT HEAVENLY NUTRITION INDONESIA Tri Wandini, Wardah; Hidayat, Aceng
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.52860

Abstract

This study examines the digital marketing strategy of Dondong, a functional beverage brand by PT Heavenly Nutrition Indonesia, in building brand awareness through social media, particularly Instagram and TikTok @dondong_kedondong. While digital marketing strategies have been widely studied, empirical analysis of organic content strategies for functional beverage products targeting specific market segments remains limited. This study aims to: (1) analyze the workflow of the Digital marketing division; (2) describe the implementation of Dondong’s digital marketing strategy; and (3) evaluate its contribution to brand awareness growth. Using a qualitative descriptive case study approach, data were collected through active participation as a digital marketing intern, direct observation, in-depth interviews with the Brand manager and content staff directly involved in content production, and literature studies conducted during an internship from January to May 2026. This study applies the SOSTAC® Planning Framework (Smith, 1990) and Brand awareness Hierarchy (Aaker, 1991) as analytical frameworks. The results show that Dondong implemented an integrated digital marketing strategy encompassing organic content creation, collaboration with Key Opinion Leaders (KOL), and cross-platform content mirroring. During the internship period, organic content achieved an average of 200 likes and 500–2,000 views per post, while Instagram followers grew from 11,000 to 13,000. These findings suggest that a consistent, trend-adaptive organic content strategy contributes significantly to building brand awareness and advancing audiences from the unaware of brand stage toward top of mind awareness.
PERAN BRIEF KONTEN DALAM MENYELARASKAN PENYAMPAIAN PESAN DAN VISUALISASI KONTEN DIGITAL DI TRANS MEDIA SOSIAL Nafra Alyssa Syahbaniah; Aceng Hidayat
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.52982

Abstract

Internal communication management in the digital creative industry often faces message distortion between the ideation team and the visual execution team. This study aims to analyze the role of written content briefs in aligning message delivery and digital content visualization at Trans Media Sosial (TMS). The methodology employed is descriptive qualitative, with data collected through in-depth interviews with mentors, graphic designers, and video editors, alongside participatory observation and document study. The results indicate that digital platform-based written briefs act as an effective dual quality control instrument. In the messaging aspect, this document successfully locks in information accuracy and content pillars derived from collective team brainstorming. In the visual aspect, the use of concrete descriptive sentences effectively guides the designers' layouts and aligns video scene sequences transparently. The existence of the brief is proven to significantly reduce repetitive revisions and accelerate daily production turnaround. In conclusion, this study underscores the importance of standardized written blueprints as an alignment tool for both conceptual and practical aspects to maintain message integrity.
STRATEGI DIGITAL MARKETING PT HEAVENLY NUTRITION INDONESIA DALAM MEMBANGUN BRAND IMAGE PRODUK MIRUKU SEBAGAI SUSU LACTOSE FREE MELALUI MEDIA SOSIAL INSTAGRAM Nazif Rahmawansyah; Hidayat, Aceng
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.53604

Abstract

This study aims to analyze the Digital Marketing strategy implemented by PT Heavenly Nutrition Indonesia in building the brand image of Miruku as a lactose-free milk product through Instagram. This research employed a descriptive qualitative approach. Data were collected through observation, active participation during the internship program, semi-structured interviews with the Brand Manager of Miruku, and literature review. Data were analyzed using the Miles, Huberman, and Saldaña interactive model, consisting of data reduction, data display, and conclusion drawing. The findings reveal that Miruku’s Digital Marketing strategy is carried out through systematic planning and implementation stages by utilizing Instagram as the primary communication platform. The company identifies a specific target audience, develops educational content about lactose intolerance, creates lifestylerelated content relevant to the audience, and fosters engagement through Instagram features and collaborations with Key Opinion Leaders (KOLs). Instagram content plays a significant role in shaping Miruku’s brand image by strengthening brand associations through educational content, creating positive perceptions through valuable information, and reinforcing its positioning as a premium lactose-free milk product. Based on Keller’s brand image framework, the strategy contributes to the development of strength of brand association, favorability of brand association, and uniqueness of brand association. Therefore, Instagram serves as a strategic platform for establishing Miruku’s brand image as a digestive-friendly milk product that meets the needs of health-conscious and productive consumers.
FEASIBILITY ANALYSIS OF ORGANIC WASTE MANAGEMENT PROGRAM AT IPB UNIVERSITY, INDONESIA Prima Gandhi; Aceng Hidayat; Sarah Permatasari
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 15 No. 02 (2024): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JRMSI.015.2.01

Abstract

More than half of the waste produced at IPB University is organic waste and is routinely generated every day. The waste could have economic value if it has proper management. On the other hand, waste management costs money for investment and operation. Therefore, a proper project plan is needed so the management can generate profits. This research aims to (1) estimate the potential of organic waste from IPB University that can be used optimally to produce economic value and (2) analyze the economic feasibility of organic waste at IPB University. The result of this research shows that the number of potential organic waste from IPB University that can give economic value is 506,496 kg each year. Economic value and feasibility were analyzed using three criteria, which are Net Present Value (NPV), Internal Rate of Return (IRR), and Net Benefit Cost Ratio (Net B/C). In economic analysis with a project life cycle of 20 years, the organic waste management obtained an NPV value of 915,056,415 rupiahs, 1.29 for Net B/C, and 10.35% for IRR. In financial analysis with a project life cycle of 20 years, the organic waste management obtained NPV value by -695,114,013 rupiahs, 0.78 for Net B/C, and 0.12%for IRR. Based on the description above, it can be concluded that the project IPB campus organic waste management is economically feasible but not feasible financially.
Strategi Produksi Konten pada Media Sosial Instagram Sukabumi Update Silfa Mariana; Aceng Hidayat
All Fields of Science Journal Liaison Academia and Sosiety Vol. 5 No. 4: Desember 2025
Publisher : Lembaga Komunikasi dan Informasi Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58939/afosj-las.v5i4.1224

Abstract

Penelitian ini bertujuan untuk menganalisis strategi produksi konten pada media sosial Instagram Sukabumi Update dengan menggunakan pendekatan Content Production Strategy Fokus penelitian diarahkan pada bagaimana tahapan perencanaan produksi pengemasan publikasi dan evaluasi konten dijalankan untuk meningkatkan efektivitas penyampaian informasi serta keterlibatan audiens Penelitian ini menggunakan metode deskriptif kualitatif dengan teknik pengumpulan data berupa observasi langsung wawancara dengan Koordinator Media Sosial Sukabumi Update serta studi dokumentasi selama penulis melaksanakan kegiatan magang Hasil penelitian menunjukkan bahwa proses produksi konten di Sukabumi Update dilakukan secara sistematis dan responsif berdasarkan aktualitas isu lokal Tahap pra produksi meliputi riset topik yang relevan dengan kebutuhan masyarakat diikuti proses produksi yang mencakup penyusunan copywriting pembuatan desain visual serta pembuatan video pendek seperti Reels Pengemasan konten dilakukan dengan menjaga konsistensi identitas visual dan gaya komunikasi yang sesuai dengan karakter audiens Publikasi konten mempertimbangkan waktu unggah optimal dan algoritma Instagram sementara evaluasi performa dilakukan secara berkala untuk menyesuaikan strategi berikutnya Strategi produksi konten yang diterapkan Sukabumi Update terbukti efektif dalam memperkuat identitas media lokal meningkatkan engagement serta memperluas jangkauan informasi kepada masyarakat Temuan ini menegaskan bahwa penerapan Content Production Strategy berperan penting dalam pengelolaan media sosial di era kompetisi digital
Co-Authors . Nuva A. Faroby Falatehan Aang Kuvaini Abdul Haris Abdul Haris Abdul Haris, Abdul Haris Ade Syarief Afiana, Riyyun Ahadar Tuhuteru Ahmad Heryawan Ahyar Ismail Akhmad Fauzi Al Zahroh, Dina Naba Alex Mahdi Alex Mahdi aqila azzahra Arif Satria Arya Had Dharmawan Bahar, Sylvania Lucky Bahruzin Bahruzin Bambang Pramudya Noorachmat, Bambang Pramudya Bernadette Narinta Ambar Putri Danang Pramudita, Danang Dessy, Dessy Rachmawatie Dewi Marisa Marits Didik Suhardjito Didik Suharjito Dion Armadi Dodik Ridho Nurrochmat Dudung Darusman Dudung Darusman Edi H.S Sulistyo Edi H.S Sulistyo, Edi H.S Egialipamana Ramdini Sitepu Eka Intan Kumala Putri Eko Budi Prasetyo ELLYA REVOLINA, ELLYA Eman Rustiadi Endah Kurnia Lestari Eny Widiya Astuti Eva Anggraini Fibrianis Puspita Anhar Gerry Al Hasyir Gunawan, Ali Gunawan Haq, Daffa Aqomal Hervina Afrianti Rahayu Ichwan Putra Arianto Indra Gumay Febriano Indra Gumay Febryano Iswahyudi Iswahyudi ISWAHYUDI ISWAHYUDI Iswahyudi, Iswahyudi Ja Posman Napitu Ja Posman Napitu Ja Posman Napitu Laura Reviani Bestari Luky Adrianto M. Parulian Hutagaol Megawanto, Rony Meti Ekayani Miftahul Azis Miiftahul Azis Moh. Yani Mohammad Iqbal Irfany Mokhamad Syaefudin Andrianto Muh Faturokhman Muhsin Muhsin Nafra Alyssa Syahbaniah Napitu, Ja Posman Nazif Rahmawansyah Nisa Ayunda Nurmala Fitri Nurmala Fitri Nurmala Fitri Simangunsong Nurman Nurman Prima Gandhi Prima Gandhi Raefa Raja Augena Rahmasari, Liisa Firhani Raisha Maharani Refika Larasati Sabila, Raissa Fitriya Sahat MH Simanjuntak Sambas Basuni Sarah Permatasari Silfa Mariana Simangunsong, Nurmala Fitri Sofyan Sjaf Sri Ayu Andayani Sylviana Dewi Syafitri Tri Wandini, Wardah Tridoyo Kusumastanto Tuti Murni Wati Telaumbanua Urip Rahmani Warcito Widiatmaka Widiatmaka Yusman Syaukat Zukhruf Annisa Zuzy Anna