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All Journal MANAJEMEN HUTAN TROPIKA Journal of Tropical Forest Management Sodality: Jurnal Sosiologi Pedesaan Jurnal Ilmu dan Teknologi Kelautan Tropis JOURNAL OF COASTAL DEVELOPMENT Jurnal Ilmu Lingkungan Indonesian Journal of Forestry Research JURNAL ANALISIS KEBIJAKAN KEHUTANAN Analisis Kebijakan Pertanian Buletin Tanaman Tembakau, Serat & Minyak Industri JAM : Jurnal Aplikasi Manajemen Wacana, Jurnal Sosial dan Humaniora Jurnal Solum Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (Journal of Natural Resources and Environmental Management) Agrivet : Jurnal Ilmu-Ilmu Pertanian dan Peternakan (Journal of Agricultural Sciences and Veteriner) Jurnal Wilayah dan Lingkungan Jurnal Tataloka Jurnal Ekonomi Pertanian, Sumberdaya dan Lingkungan Jurnal EMT KITA Jurnal Matematika Sains dan Teknologi SUSTINERE: Journal of Environment and Sustainability JRMSI - Jurnal Riset Manajemen Sains Indonesia Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Penelitian Sosial dan Ekonomi Kehutanan JRB-Jurnal Riset Bisnis JURNAL PETIK Jurnal Sosial Ekonomi Kelautan dan Perikanan Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Agro Bali: Agricultural Journal Buletin Tanaman Tembakau, Serat & Minyak Industri Analisis Kebijakan Pertanian Monas: Jurnal Inovasi Aparatur Jurnal Risalah Kebijakan Pertanian dan Lingkungan Jurnal PADMA: Pengabdian Dharma Masyarakat Jurnal Pusat Inovasi Masyarakat Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Journal Of Sustainability Perspectives Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu komunikasi (JIPIK) Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Journal of Sustainability Perspectives Accounting and Sustainability Business and Sustainability IJAE Indonesian Journal of Forestry Research PESHUM All Fields of Science Journal Liaison Academia and Sosiety
Aceng Hidayat
Departemen Ekonomi Sumberdaya Dan Lingkungan, Fakultas Ekonomi Dan Manajemen Institut Pertanian Bogor (IPB), Bogor 16680
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Implementasi Strategi Collaborative Content Antara RCTI Layar Drama Dan RCTI Official Dalam Optimalisasi Distribusi Konten Digital Program Terikat Janji di Platform YouTube aqila azzahra; Aceng Hidayat
Petik: Jurnal Pendidikan Teknologi Informasi Dan Komunikasi Vol. 12 No. 3 (2026): Volume 12 No 3 September 2026
Publisher : Pendidikan Teknologi Informasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31980/dzxn0e68

Abstract

Abstrak Perkembangan media digital mendorong industri penyiaran televisi untuk mengadopsi berbagai strategi distribusi konten guna menjangkau audiens yang lebih luas pada platform digital. Salah satu strategi yang digunakan adalah fitur collaborative content pada YouTube. Penelitian ini bertujuan untuk menganalisis efektivitas fitur collaborative content dalam mengoptimalkan distribusi konten digital televisi melalui studi kasus program Terikat Janji pada kanal RCTI Layar Drama Indonesia dan RCTI Official. Penelitian menggunakan metode kuantitatif dengan pendekatan deskriptif. Data penelitian berupa data sekunder yang diperoleh dari YouTube Studio, meliputi views, impressions, click through rate (CTR), watch time, dan average view duration. Objek penelitian terdiri atas 10 video yang dikelompokkan ke dalam lima grup, dengan perbandingan antara video collaborative content dan non-collaborative content selama periode pengamatan tujuh hari. Hasil penelitian menunjukkan bahwa collaborative content unggul pada indikator views (4:1), impressions (3:2), watch time (4:1), dan average view duration (3:2), sedangkan non-collaborative content unggul pada indikator CTR (3:2). Temuan ini menunjukkan bahwa fitur collaborative content efektif dalam mendukung optimalisasi distribusi konten digital televisi melalui peningkatan jangkauan distribusi, eksposur konten, dan konsumsi tayangan. Penelitian ini berimplikasi pada pemanfaatan collaborative content sebagai strategi distribusi digital yang relevan bagi industri penyiaran televisi di era media digital.  Kata Kunci: audiens; distribusi konten digital; kolaborasi konten; televisi digital; YouTube.   Abstract The development of digital media has encouraged the television broadcasting industry to adopt various content distribution strategies to reach wider audiences on digital platforms. One of the strategies utilized is YouTube's collaborative content feature. This study aims to analyze the effectiveness of the collaborative content feature in optimizing television digital content distribution through a case study of the Terikat Janji program on the RCTI Layar Drama Indonesia and RCTI Official channels. The research employed a quantitative method with a descriptive approach. Secondary data were collected from YouTube Studio, including views, impressions, click-through rate (CTR), watch time, and average view duration. The research object consisted of 10 videos grouped into five categories, comparing collaborative content and non-collaborative content over a seven-day observation period. The results indicate that collaborative content outperformed non-collaborative content in views (4:1), impressions (3:2), watch time (4:1), and average view duration (3:2), while non-collaborative content showed better performance in CTR (3:2). These findings suggest that the collaborative content feature is effective in optimizing television digital content distribution by increasing distribution reach, content exposure, and audience consumption. This study implies that collaborative content can serve as a relevant digital distribution strategy for the television broadcasting industry in the digital media era. Keyword: audience reach; collaborative content; digital content distribution; digital television; YouTube.
Co-Authors . Nuva A. Faroby Falatehan Aang Kuvaini Abdul Haris Abdul Haris Abdul Haris, Abdul Haris Ade Syarief Afiana, Riyyun Ahadar Tuhuteru Ahmad Heryawan Ahyar Ismail Akhmad Fauzi Al Zahroh, Dina Naba Alex Mahdi Alex Mahdi aqila azzahra Arif Satria Arya Had Dharmawan Bahar, Sylvania Lucky Bahruzin Bahruzin Bambang Pramudya Noorachmat, Bambang Pramudya Bernadette Narinta Ambar Putri Danang Pramudita, Danang Dessy, Dessy Rachmawatie Dewi Marisa Marits Didik Suhardjito Didik Suharjito Dion Armadi Dodik Ridho Nurrochmat Dudung Darusman Dudung Darusman Edi H.S Sulistyo Edi H.S Sulistyo, Edi H.S Egialipamana Ramdini Sitepu Eka Intan Kumala Putri Eko Budi Prasetyo ELLYA REVOLINA, ELLYA Eman Rustiadi Endah Kurnia Lestari Eny Widiya Astuti Eva Anggraini Fibrianis Puspita Anhar Gerry Al Hasyir Gunawan, Ali Gunawan Haq, Daffa Aqomal Hervina Afrianti Rahayu Ichwan Putra Arianto Indra Gumay Febriano Indra Gumay Febryano Iswahyudi Iswahyudi ISWAHYUDI ISWAHYUDI Iswahyudi, Iswahyudi Ja Posman Napitu Ja Posman Napitu Ja Posman Napitu Laura Reviani Bestari Luky Adrianto M. Parulian Hutagaol Megawanto, Rony Meti Ekayani Miftahul Azis Miiftahul Azis Moh. Yani Mohammad Iqbal Irfany Mokhamad Syaefudin Andrianto Muh Faturokhman Muhsin Muhsin Nafra Alyssa Syahbaniah Napitu, Ja Posman Nazif Rahmawansyah Nisa Ayunda Nurmala Fitri Nurmala Fitri Nurmala Fitri Simangunsong Nurman Nurman Prima Gandhi Prima Gandhi Raefa Raja Augena Rahmasari, Liisa Firhani Raisha Maharani Refika Larasati Sabila, Raissa Fitriya Sahat MH Simanjuntak Sambas Basuni Sarah Permatasari Silfa Mariana Simangunsong, Nurmala Fitri Sofyan Sjaf Sri Ayu Andayani Sylviana Dewi Syafitri Tri Wandini, Wardah Tridoyo Kusumastanto Tuti Murni Wati Telaumbanua Urip Rahmani Warcito Widiatmaka Widiatmaka Yusman Syaukat Zukhruf Annisa Zuzy Anna