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Electronic Word Of Mouth (E-WOM), Kepuasan Konsumen Dan Pengaruh Langsung Dan Tak Langsung Terhadap Minat Beli Konsumen (Studi Pada Mahasiswa FEB Untag Di Semarang) FX. Denny Pradana, Ratnawati Dwi Putranti
Media Ekonomi dan Manajemen Vol 30, No 1 (2015): Upaya Peningkatan Potensi Dan Kualitas Ekonomi Daerah
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (267.225 KB) | DOI: 10.24856/mem.v30i1.249

Abstract

Abstrak Kehadiran internet  dalam kehidupan kita saat ini, membuat komunikasi lebih mudah dan terbuka. Komunikasi lewat jejaring sosial yang dapat menghimpun banyak orang,  menjadikan internet sebagai  media yang digemari oleh banyak orang. Mahasiswa dan kalangan bisnis menyukai media ini karena efisien dan efektif. Membagi pengalaman lewat  jejaring sosial akan mempercepat informasi dan promosi.Penelitian ini menganalisis pengaruh electronic word of mouth (e-WOM), dan kepuasan konsumen terhadap minat beli konsumen, secara langsung dan tidak langsung melalui media sosial. Sampel penelitian adalah mahasiswa FEB UNTAG di Semarang, dengan teknik pengambilan purposive sampling. Teknik analisis data yang digunakan adalah regresi linier berganda dan analisa jalur dengan bantuan program SPSS 13.Hasil penelitian menunjukkan terdapat pengaruh yang positif signifikan e-word of mouth dan kepuasan konsumen terhadap social media, terdapat pengaruh positif kepuasan konsumen terhadap e-word of mouth, dan terdapat pengaruh langsung dan tidak langsung e-word of mouth terhadap minat beli konsumen. Jejaring sosial dapat membuka peluang untuk media promosi secara cepat  efektif dan efesien. Kata Kunci: e-word of mouth, kepuasan konsumen, social media, minat beli konsumen Abstract The present of internet in our lives today make the communication easier and discloser. Communication through social networks that can gather many people makes the internet as a medium that is loved by many people. Students and business man like this medium because its efficiently and effectively. Sharing experiences through social networks will speed up information and promotion. This study analyzed the influence of electronic word of mouth (e-WOM) and customer satisfaction with social media and consumer buying interest. Samples were FEB students of UNTAG Semarang, with purposive sampling technique. The data analysis techniques used are multiple linear regression and path analysis with SPSS 13. The results showed there is a significant positive effect of e-word of mouth and customer satisfaction with social media, there is a positive influence on customer satisfaction with e-word of mouth, and there is a direct and indirect effect of the e-word of mouth for consumers to buy. Social networking can open up opportunities for rapid promotion media effectively and efficiently. Keywords: e-word of mouth, customer satisfaction, social media, consumer buying interest
Encouragement of Women's Employee Performance Based on o Modern Working Environment and Work Discipline on The Store Cashier and Sales Promotion Girl Hidayati, Mustikaningrum; Putranti, Honorata Ratnawati Dwi; Ardiansyah, Muchamad
Media Ekonomi dan Manajemen Vol 34, No 2 (2019): Business Challenges in Global Competition
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (418.68 KB) | DOI: 10.24856/mem.v34i2.1052

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Large cities are developing followed by the development of shops that are managed in a modern way. This condition opens opportunities for female employees to get jobs as sales promotion girls (SPG) and cashiers. SPG and cashiers as direct services to consumers, so that attention needs to be paid to the work environment and work discipline because these conditions can support services to consumers. This study aims to analyze the influence of the modern work environment and work discipline on performance, as well as driving indicators of the performance of female cashier and SPG employees in Semarang City. The population of this study is the SPG and the women's cashier of modern shops in Semarang City. This study uses technical snowball sampling and purposive random sampling with a total of 100 respondents. Distribution of questionnaires using google.docs (internet) on the link https://goo.gl/forms/ lxm7HfLSX4huuxwt1. The results of this study, there is a positive and significant relationship between the modern work environment and work discipline. The drivers of women's performance are explained by findings. Modern environments such as Wi-Fi and pantry are things that can improve women's performance.Keywords:   Modern Work Environment, work discipline, SPG (Sales Promotion Girl) and CashierKota-kota besar berkembang diikuti pula berkembangnya pertokoan yang di kelola secara modern.Kondisi ini membuka peluang bagi karyawan perempuan untuk mendapatkan lapangan pekerjaan sebagai sales promotion girl (SPG) dan kasir. SPG dan kasir sebagai pelayanan langsung kepada konsumen, sehingga perlu perhatian pada lingkungan kerja dan disiplin kerja, karena kondisi ini dapat menunjang pelayanan kepada konsumen.Penelitian ini bertujuan menganalisis tentang pengaruh lingkungan kerja modern dan disiplin kerja terhadap kinerja, serta indikator-indikator pendorong kinerja pegawai Kasir dan SPG perempuan di Kota semarang. Populasi penelitian ini adalah SPG dan kasir perempuan pertokoaan modern di Kota semarang, Penelitian ini menggunakan  teknis snowball sampling dan  purposive random sampling dengan jumlah 100 responden. Penyebaran kuesioner menggunakan google.docs (internet) pada link https://goo.gl/forms/ lxm7HfLSX4huuxwt1. Hasil penelitian ini, ada hubungan positif dan signifikan antara lingkungan kerja modern dan disiplin kerja.Faktor pendorong kinerja perempuan di jelaskan dengan temuan lingkungan modern seperti Wi-Fi dan pantry (dapur kecil) menjadi hal yang dapat meningkatkan kinerja perempuan.Kata kunci : Lingkungan Kerja modern, disiplin kerja, SPG (Sales Promotion Girl) dan Kasir
Pengaruh Efektivitas Kepemimpinan Dan Lingkungan Kerja Terhadap Kinerja Karyawan Dengan Peran Mediasi Kepuasan Kerja (Studi pada PD. BPR BKK Batang) Rasmuji, Rasmuji; Putranti, Honorata Ratnawati Dwi
Media Ekonomi dan Manajemen Vol 32, No 2 (2017): Peran Strategis SDM dalam Pencapaian Tujuan Organisasi
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (626.604 KB) | DOI: 10.24856/mem.v32i2.539

Abstract

ABSTRAK Penelitian ini bertujuan untuk menganalisis pengaruh  efektivitas kepemimpinan dan lingkungan kerja terhadap kepuasan kerja  dan kinerja karyawan PD. BPR BKK Batang. Populasi penelitian adalah karyawan PD. BPR BKK Batang sejumlah 91 orang.  Teknik pengambilan sampel dalam penelitian ini digunakan  purposive sampling, dengan kriteria bukan berpendidikan SD dan SMP, dan bukan pimpinan, didapatkan 77 orang sebagai sampel. Analisis data menggunakan analisis jalur dengan alat bantu SPSS v. 30. Hasil penelitian menunjukkan bahwa efektivitas kepemimpinan dan lingkungan kerja berpengaruh positif dan signifikan terhadap kepuasan kerja karyawan. Efektivitas kepemimpinan, lingkungan kerja dan kepuasan kerja berpengaruh positif dan signifikan terhadap kepuasan kerja karyawan. Variabel kepuasan kerja merupakan variabel yang memediasi pengaruh efektivitas kepemimpinan dan lingkungan kerja terhadap kinerja karyawan.Kata kunci: Efektivitas kepemimpinan, lingkungan kerja, kepuasan kerja dan kinerja karyawan.ABSTRACT This study aims to analyze the influence of leadership effectiveness and work environment on job satisfaction and employee performance PD. BPR BKK Batang. The study population is employees of PD. BPR BKK Batang a total of 91 people. Sampling technique in this study used purposive sampling, with the criteria not educated elementary and junior high, and not the leader, obtained 77 people as a sample. Data analysis using path analysis with SPSS tool v. 30. The results showed that the effectiveness of leadership and work environment have a positive and significant impact on employee job satisfaction. The effectiveness of leadership, work environment and job satisfaction have a positive and significant effect on employee job satisfaction. Job satisfaction variable is a variable that mediates the influence of leadership effectiveness and work environment on employee performance.Keywords : leadership effectiveness,  work environment,  job satisfaction and employee performance
From Institutional Sustainability to Human Behavioral Engagement: An Adaptive Governance Perspective in the Mining Sector – A Literature Review Ansari, Majid; Englishtina, Inti; Dwi Putranti, Honorata Ratnawati
Proceeding of The International Conference on Business and Economics Vol 4 No 1 (2026): Vol. 4 No. 1 (2026): March : Proceeding of The International Conference on Busine
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbe-untagsmg.v4i1.3563

Abstract

The mining sector is widely recognized as a high-risk industry characterized by complex social, environmental, and organizational challenges. In response, sustainability governance in mining has predominantly relied on institutional mechanisms such as regulations, voluntary standards, and sustainability reporting frameworks. However, growing evidence indicates that these approaches often fail to generate substantive sustainability outcomes because they insufficiently address human and organizational dimensions. This literature review aims to synthesize existing research on sustainability governance in the mining sector by shifting the analytical focus from institutional sustainability to human behavioral engagement. Using a systematic and thematic literature review approach, this study analyzes peer-reviewed articles indexed in Scopus that examine sustainability governance, human behavior, and organizational dynamics in the mining sector. The findings reveal a persistent gap between formal sustainability commitments and actual practices, frequently manifested in symbolic compliance and greenwashing. The review further demonstrates that human behavior—shaped by employee engagement, trust, perceived justice, and organizational culture—plays a decisive role in determining the effectiveness of sustainability governance. Moreover, the literature highlights the limitations of rigid, top-down governance models in managing the complexity and uncertainty inherent in mining systems, emphasizing the relevance of adaptive governance approaches that promote learning, flexibility, and stakeholder participation. This study contributes to the literature by integrating institutional, behavioral, and adaptive governance perspectives into a human-centered framework. Practically, it underscores the strategic role of human resource management in translating sustainability commitments into meaningful behavioral change and long-term sustainability outcomes in the mining sector.
Work Life Balance (WLB) Complexity and Performance of Employees during Covid-19 Pandemic Honorata Ratnawati Dwi Putranti; Suparmi Suparmi; Arianda Susilo
Arthatama: Journal of Business Management and Accounting Vol. 4 No. 1 (2020)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Covid-19 pandemic that hit the world caused changes in all areas of the fabric of people's lives. Perceived changes, one of which is in the world of work, are causing changes in order and rules in the field of human resource management. This study aims to create a Work Live Balance (WLB) and flexible work model of employees in the 19th era. This study uses descriptive qualitative methods with the help of questionnaires and interviews. Resource persons are employees who are in Indonesia for all sectors. This study uses primary data of 200 people, from various companies throughout Indonesia by random sampling. Men and women in dividing time have different patterns. The more women get older the more they can divide their time between work and social life. Men have a more dynamic graph. Some types of work and some positions can arrange time from home, but there are types of work that must be done in person. The results of this study can provide input to companies in making decisions to welcome new normal, in the field of Human Resources management policies.
Pengaruh Kompensasi Non Finansial Dan Reduction Job Stres Terhadap Kinerja Karyawan Devi Kurnia Mandansari; Honorata Ratnawati Dwi Putranti
Journal Of Business, Finance, and Economics (JBFE) Vol 5 No 1 (2024): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v5i1.4969

Abstract

This research aims to empirically test the effect of non-financial compensation and job stress reduction on employee performance. Non-financial compensation and reducing job stress have an important role in improving employee performance. This type of research uses quantitative research by distributing questionnaires to respondents. The population of this research is employees at manufacturing company "X" totaling 130 employees. The sample size used was 82 samples with a random sampling technique. The data analysis technique uses multiple linear regression analysis with SPSS 23. The research results show that non-financial compensation has a positive and significant effect on employee performance. This can be seen from the calculated t value which is greater than the t table and significantly smaller than 0.05. Reducing job stress has a positive and significant effect on employee performance. This can be seen from the calculated t value which is greater than the t table and the significance level is smaller than 0.05. These results show that financial compensation and job stress reduction are needed to improve employee performance at company "X"
Pengaruh Penerapan Aplikasi Presensi Face Recognition dan Lingkungan Kerja terhadap Produktifitas Kerja di PT. Mitra Komunikasi Selurer TAP Pemalang (Telkomsel Autorized Partner) Evi Nur Afidoh; Honorata Ratnawati
Journal Of Business, Finance, and Economics (JBFE) Vol 5 No 1 (2024): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v5i1.5632

Abstract

The Face Recognition application is a web-based application that utilizes facial recognition capabilities and city connectivity networks and is integrated with the system. The purpose of this application is to record employee entry and exit times. It automatically records time and determines electronic performance calculations. Face Recognition is also in use it in one of the companies, one of which is PT. TAP Pemalang Cellular Communications Partner, In carrying out operational work, especially at PT. TAP Pemalang Cellular Communication Partner (Telkomsel Authorized Partner) has been carried out on an electronic or digital basis via mobile phone. This is done to improve employee discipline, efficiency and corporate governance. PT. TAP Pemalang Cellular Communications Partner (Telkomsel Authorized Partner) implements the Patty application, which is an Android-based presence application that can be easily used. The technology used is cameras and employee location. The Patty application can monitor employees online starting from attendance, leaving, permission, illness, leave. The method used in this research is a quantitative method. With the research results of the face recognition variable (X1) where the result is tcount 52.952 > ttable 2.012 and the significant value is 0.000 < 0.05, it can be said that face recognition has a significant effect on work productivity. The work environment variable (X2) where the t-count result is 51.00 > 2.012 and the significant value is 0.000 < 0.05 so it can be concluded that the work environment has a significant effect on work productivity
Business Transformation, Development of Human Resources Knowledge as The Key to Sustainability of Family MSME Businesses Honorata Ratnawati Dwi Putranti; Sri Suyati; Adison Adrianus Sihombing; Mohamed Salah Elsayed Shalabi
BUSMI : Journal of Business and Management Innovations Vol. 1 No. 3 (2025): BUSMI : Journal of Business and Management Innovations
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Business transformation and development training are key determining elements in inviting family MSME businesses, especially in the context of increasingly tight business competition. This research aims to examine the impact of business transformation on desires through developing knowledge on the desires of family business MSMEs, by considering tacit and explicit factors. The research also investigates the moderating potential of the Human Resources (HR) knowledge development variable on business interest. The research results show that business transformation has a positive and significant influence on business continuity, and this influence occurs through the Human Recouse Knowlange Management (HRKM). However, the challenges and challenges faced by the MSME family. One of them is the limited amount of tacit knowledge possessed by the older generation, as well as the lack of financial support for training. Apart from that, complex government regulations also become obstacles in implementing transformation and training. Therefore, to achieve better outcomes in family businesses, it is important to address these challenges, either through better financial support, more effective tacit knowledge transfer, or simplification of government regulations. In this way, family MSMEs in the food sector can be better prepared to face increasingly fierce business competition and encourage their business aspirations.
Leading the Digital Revolution Examining the Impact of Digital Leadership on Work Performance and Organizational Commitment in the Kawasan Industri Mitra (KIM) Honorata Ratnawati Dwi Putranti; Sulistiyani Sulistiyani
Jurnal Manajemen Industri dan Logistik Vol. 7 No. 2 (2023): 10 original research articles were authored/co-authored by 35 authors from 1 co
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v7i2.1257

Abstract

This research aims to examine and analyze the effect of digital leadership on work performance through organizational commitment. The research population is all employees in the Mitra Industrial Area (KIM) Karawang, West Java. A total of 214 samples were taken using random sampling. The digital leadership variable uses two dimensions with three indicators each, the organizational commitment variable uses three dimensions with three indicators each, and the work performance variable uses three indicators. The results obtained show a positive and significant effect of digital era leadership on work performance and a positive and significant effect of organizational commitment on work performance. These results are analyzed together with the dimensions used. The results obtained from leadership in the employee dimension are greater than the innovation focus dimension. The greatest organizational commitment is in the normative commitment dimension.