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Muhammad Idrus
Universitas Ahmad Dahlan
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Analisis Strategi Pengembangan Merek Cafe Dan Pengaruhnya Terhadap Loyalitas Pelanggan: (Studi Kasus Cafe Chill Di Kota Watampone) Pawerangi, Syahrir; Yutika, Nur Ainun Laily; Idrus, Muhammad
Center of Economic Students Journal Vol. 9 No. 1 (2026): Januari - Maret
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56750/0rrzvj84

Abstract

Penelitian ini bertujuan untuk mendeskripsikan strategi pengembangan merek yang diterapkan oleh cafe Chill di Kota Watampone dan mengetahui seberapa besar pengaruhnya terhadap loyalitas pelanggan di café tersebut. Metode penelitian ini menggunakan jenis penelitian kualitatif dan kuantitatif (mix methode) dengan pendekatan studi kasus. Hasil dari penelitian menunjukkan bahwa strategi pengembangan merek yang meliputi identitas visual, kualitas produk, pelayanan dan komunikasi pemasaran memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan. Temuan ini mengindikasikan bahwa upaya penguatan merek yang konsisten mampu meningkatkan keterikatan emosional pelanggan, yang pada gilirannya berdampak pada peningkatakan kunjungan ulang dan rekomendasi positif dari mulut ke mulut. Penelitian ini diharapkan dapat menjadi acuan bagi pelaku usaha dibidang kuliner, khusunya cafe, dalam merancang strategi pengembangan merek yang efektif guna membangun dan mempertahankan loyalitas pelanggan.
ZONASI WILAYAH RAWAN BANJIR SUB DAS WAY KANDIS HULU DENGAN PENDEKATAN GEOSPASIAL Rizki, Sekar Dwi; Kuswadi, Didik; Idrus, Muhammad; Purnomo, Adi
JURNAL TEKNIK SIPIL CENDEKIA (JTSC) Vol 7 No 1 (2026): Februari
Publisher : Departement of Civil Engineering, Universitas Winaya Mukti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51988/jtsc.v7i1.461

Abstract

The land used in Bandar Lampung City has changed significantly. Bandar Lampung City has experienced flooding issues for the last five years. In order to anticipate and lessen the effects of flood disasters, maps identifying locations that was prone to flooding were created as an early warning system. This study aims to map the degree of flood risk in the Way Kandis Hulu Sub-watershed area and zoning areas according to flood vulnerability. The geospatial method used to create this map includes the division of flood vulnerability class intervals, flood vulnerability level zoning analysis, meteorological thematic maps, flood variables that were scored and weighted, an overlay process, and watershed features that contribute to flooding. The Way Kandis Hulu Sub-watershed's level of flood susceptibility was classified as low, medium, and high based on the analysis, which showed that the value interval for the flood vulnerability class reached 150. According to the analysis, Rajabasa District received the highest score for flood vulnerability, covering an area of 3.2153 km2, or 41.30% of the Way Kandis Hulu Sub-DAS's total area. The high Risc zone has the highest level of flood vulnerability, with an area of 7.7585 km2 (99.66%).
Co-Authors Adi Purnomo Adriani, Rini Agustri, Ranjes Ahmad Muchlis Alam, Samsir Amelia, Dwi Putri Amiluddin Amiluddin, Amiluddin Ammase Anak Agung Istri Sri Wiadnyani Aprina, Fenty Ardifka, Fran Ary, Kana Asdar Asdar Asmawati Asmawati Asmawati Baso Sulham Baso, Andi Defri Adrian Basri Oner Bestfy Anitasari Boling, Jeferson Carli, Selvina Citra Dewi Citra Lestari Dahirin, Dahirin Darmaputra, I Gde de Ornay, Paulus Pehan Desriyanti, Desriyanti Efendi, M. Erham Eka Safitri Erie Maulana Sy, Erie Maulana Fajar, Mohammad Nur Fathur Rahman FERAWATI, ANDI Firdawati, Firdawati Firman Menne Firmiaty, Sri Fitri Andini, Delia Fitri Samsuri, Ullya Fitria Gusty, Sri Hafizzullah, Anugerah Akbar Hamka, Nazarudin Hamsina Hamsina Hamzah, Harjah Harisa, Muh. Hartono, Dwi Bagus HASYIM, ZOHRAH Herry Sonjaya Hidayatullah, M Rizki I Gde Iskandar, Hikmayani Ismadi Raharjo, Ismadi Jaya, Andi Resky Jaya, Rian Atma Kamaluddin, Apiaty Kasim, Syaifudin S. Khairunisa, Alfiah Kuswadi, Didik Larisu, Zulfiah Lidia Lidia, Lidia Maidi, Mulyasari Miftha, Miftha Huljannah Mudarsep, Miftahul Jannah Muhammad Basri Muhammad Chaerul Muhammad Muhammad Muharrati, Ika Muna, Muna Murniati, Happy Mursakin Mursakin, Mursakin Mustadir, Mustadir Najmah, Najmah Nurhapsah, Nurhapsa Nurkurnia, Nurkurnia Nurqanita, Ajeng Fathia Pakpahan, Rori Chandra Zaqy Parewangi, Syahrir Pawerangi, M. Harisa Pawerangi, Syahrir Phelia, Arlina Pipin, Pipin Qadar, Rahmat Rahmat Fajri Rahmatullah S., Nur Ramli Ramli Refandy, Ahmad Rezkiah, Laila Tri Rima Semiarty Rizki Khairunnisa Sadeli, Yudi Akhmad Sadewa, Guntur saenal, saenal Salam Galib, Nur Azizah Sari, Rika Sating, Waspada Sekar Dwi Rizki Setiawan, Lukman Shabran, Shabran Solly Aryza Suardi, Sulfikar Sudirman Sudirman Sulfirani, Siti Suprapto Suprapto Suyadi Suyadi Syaban, Abdul Syafridayani Syafridayani, Syafridayani syam, akbar Syam, Marniati Syarifuddin Syarifuddin Taena, Nursitya Ningsi Tati Murniati Vera Chania Putri Wantika, Dewi Winata, Ardi Adi Winsidi, Winsidi Yasir ", Yasir Yasmin, Laode Muhammad Yudhi Setiawan Yunus, Muhammad Yusri Yutika, Nur Ainun Laily Zamzam, Muhammad