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Rahmad Akbar
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Journal : Jurnal Sains dan Ilmu Terapan

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Perancangan Desain Kemasan Inovatif untuk Meningkatkan Daya Tarik Produk UMKSM Mie Lidi Krezz Rahmad Akbar
Jurnal Sains dan Ilmu Terapan Vol. 7 No. 1 (2024): Jurnal Sains dan Ilmu Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/jsit.v7i1.938

Abstract

The rapid development of the global market is in the global industry where companies must have the ability to compete globally in facing the progress of the times. Therefore, the development of this global market is a challenge for companies, including UMKM Mie Lidi Krezz in Bangkinang City, which must be able to compete to present to consumers the best taste, quality, service, price, and packaging design compared to other competing products, so that they can continue to maintain their performance. Therefore, it is necessary to develop the packaging design of the Mie Lidi Krezz product in Bangkinang City by applying the Kansei Engineering approach. This approach takes into account the emotional and psychological aspects of product packaging with the aim of creating a positive experience for consumers.
Co-Authors Adi Apriadi Agung Pramono Akmir Akmir Akmir Akmir Am, Andri Nofiar Antoni Pribadi Aslim Aslim Aslim Aslim Asrul Muslim Asti Mega Fitria Bambang Pramono Cris Kuntadi Dedi Kurnia Diah Ramadhani Dini Amalia Putri Dzulhijjah Yetti Ersi Sisdianto Febrianton, Adi habibie, indra hafid, Burhan Harmi Yelm Harmi Yelmi Idu Aulia Indra Habibi Indra Habibie Indrayeni Junas Junas Junas, Junas Kurniaty, Tri M. Alkadri Perdana Merlia Rahmayani Nurbit Nurbit Nurkholis Nurkholis Nurkholis Perdana, M. Alkadri Pribadi, Antoni Rizal Adi Saputra Santri Utami ms Tri Kurniaty Yedi Sispurwanto Yetti , Dzulhijjah Yetti, Dzulhijjah Yogy Rasihen