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All Journal Jurnal Manajemen Atma Jaya Jurnal ULTIMATICS Jurnal Manajemen Jurnal Sains dan Ilmu Terapan Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan JAKBS Guruku: Jurnal Pendidikan dan Sosial Humaniora Jurnal Perencanaan, Sains dan Teknologi (Jupersatek) Abdimas Terapan: Jurnal Pengabdian Kepada Masyarakat Terapan Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Jurnal Media Akademik (JMA) Ardhi: Jurnal Pengabdian dalam Negri Jurnal Intelek Insan Cendikia Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat
Rahmad Akbar
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Journal : Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis

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Pengaruh Penerapan Bahasa Inggris Pada Menu Makanan Terhadap Minat Beli Konsumen Pada Dapur Seblak Bangkinang Yetti, Dzulhijjah; Rahmad Akbar; Nurkholis Nurkholis; Nofiar. Am, Andri; M. Alkadri Perdana
Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Vol. 3 No. 2 (2025): Jurnal Manajemen dan Administrasi Bisnis
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/dinamikapublik.v3i2.1085

Abstract

This study aims to analyze the effect of using English in food menu names on consumer purchase intention at Dapur Seblak Bangkinang. In the globalization era, the use of foreign terms is believed to enhance product appeal, especially among younger consumers. The research method used is quantitative with a survey approach. Data were collected through questionnaires distributed to 100 active customers of Dapur Seblak Bangkinang. The results show that using English in menu naming creates a more modern and trendy image, which significantly increases consumers' buying interest. These findings indicate that language strategy in product naming plays a crucial role in shaping consumer perceptions and influencing purchase decisions. Therefore, culinary business owners are encouraged to consider using foreign languages as part of their marketing strategy.
Co-Authors Adi Apriadi Agung Pramono Akmir Akmir Akmir Akmir Am, Andri Nofiar Antoni Pribadi Aslim Aslim Aslim Aslim Asrul Muslim Asti Mega Fitria Bambang Pramono Cris Kuntadi Dedi Kurnia Diah Ramadhani Dini Amalia Putri Dzulhijjah Yetti Ersi Sisdianto Febrianton, Adi habibie, indra hafid, Burhan Harmi Yelm Harmi Yelmi Idu Aulia Indra Habibi Indra Habibie Indrayeni Junas Junas Junas, Junas Kurniaty, Tri M. Alkadri Perdana Merlia Rahmayani Nurbit Nurbit Nurkholis Nurkholis Nurkholis Perdana, M. Alkadri Pribadi, Antoni Rizal Adi Saputra Santri Utami ms Tri Kurniaty Yedi Sispurwanto Yetti , Dzulhijjah Yetti, Dzulhijjah Yogy Rasihen