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Rhetorical Strategies and Code-Mixing in TGB Zainul Majdi’s NWDI Anniversary Speech Fakihuddin, Lalu; Al Pansori, Muh Jaelani; Wijaya, Herman; Irfan, Muh.; Setiyoningsih, Titi
Journal of Language and Literature Studies Vol. 6 No. 2 (2026): June
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jolls.v6i2.5143

Abstract

Studies of religious speech have often focused on thematic content and textual meaning, while giving limited attention to the interplay between rhetorical strategies and code-mixing within a pragmatic discourse framework. This gap is especially evident in the speeches of locally rooted yet nationally influential religious figures such as TGB Zainul Majdi in Lombok. This study aims to identify the forms of code-mixing in TGB’s speech at the NWDI Hultah event, analyze the rhetorical strategies employed through ethos, pathos, and logos, and explain the social and communicative functions of these linguistic resources. The study employed a descriptive qualitative design using critical discourse analysis, supported by sociolinguistic and pragmatic perspectives. The data consisted of speech transcripts and contextual video documentation, collected through documentation and non-participatory observation and validated through source and theory triangulation. The analysis involved identifying code-mixing patterns, interpreting rhetorical strategies, and examining their communicative functions in context. The findings show that code-mixing among Arabic, Indonesian, and Sasak is strategic rather than incidental. The dominant forms are intrasentential and emblematic code-mixing, with occasional intersentential switching. Arabic reinforces sacred meaning and religious authority, Sasak strengthens cultural intimacy and local solidarity, and Indonesian serves as the main medium for broader message delivery. These linguistic choices support ethos, intensify pathos, and structure logos, making the discourse more persuasive, culturally resonant, and inclusive for multilingual audiences. This study highlights code-mixing as an important discursive resource in contemporary da'wah and contributes to the study of religious discourse, rhetoric, and multilingual communication.
Forms of Language Units and Meanings of Hamlet Toponymy in Labuhan Haji Village, West Nusa Tenggara Sasmayunita Sasmayunita; Hubbi Saufan Hilmi; Titi Setiyoningsih; Asriani Thahir
KEMBARA: Jurnal Keilmuan Bahasa, Sastra, dan Pengajarannya Vol. 11 No. 2 (2025): October
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/kembara.v11i2.41418

Abstract

Toponymy or place naming not only functions as a location marker, but also represents a community's linguistic structure and cultural values. However, studies on toponymy at the dusun level, especially in Labuhan Haji Village, Labuhan Haji Sub-district, East Lombok Regency, are still minimal. This study aims to describe the form of linguistic units and the meaning of toponymy of hamlets in the Region. The method used is descriptive qualitative with an anthropological approach, which combines structural linguistic analysis and cultural meaning studies. Data were obtained through in-depth interviews, participatory observation, and oral and visual documentation, which were then analyzed using morphological and semantic models. The results show that the names of hamlets are formed through complex linguistic units, such as affixation, reduplication, and compositum, which represent geographical conditions, historical events, and symbolic values of the Sasak people. Each toponymy contains layers of meaning that are not only descriptive but also functional in maintaining the local community's collective memory, social structure, and cultural identity. This research provides theoretical contributions to the development of formal and contextual linguistics-based toponymy studies and practical contributions in preserving intangible cultural heritage through language documentation. The findings also open up space for the development of a low-content curriculum.