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All Journal Conference In Business, Accounting And Management (Cbam) 2012 Jurnal Darussalam: Jurnal Pendidikan, Komunikasi dan Pemikiran Hukum Islam Jurnal Istiqro' MALIA Tasyri` : Jurnal Tarbiyah-Syari`ah-Islamiyah LOYALITAS: Jurnal Pengabdian Kepada Masyarakat ACTIVA: Jurnal Ekonomi Syariah Proceedings of Annual Conference for Muslim Scholars Ekosiana : Jurnal Ekonomi Syariah ICO EDUSHA Jurnal Perbankan Syariah Darussalam (JPSDa) JKaKa Jurnal Ekonomi Syariah NATUJA: Jurnal Ekonomi Syariah Proceeding of International Conference on Humanity Education and Society Natuja: Jurnal Ekonomi Syariah Journal of Shariah Economics
Nur Anim Jauhariyah
Institut Agama Islam Darussalam Blokagung Banyuwangi Indonesia
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : journal of shariah economics

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Strategi Pemasaran Syariah Dan Waiting List Terhadap Keputusan Nasabah Menggunakan Produk Tabungan Haji Pada PT BRISyariah KCP Genteng Kabupaten Banyuwangi Nur Anim Jauhariyah; Ahmad Munawar; Mahmudah Mahmudah
JOURNAL OF SHARIA ECONOMICS Vol. 2 No. 1 (2020): Journal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Al Hikmah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35896/jse.v2i1.61

Abstract

The purpose of this study is 1) to find out and analyze the influence of sharia marketing strategy (X1) on customer decisions (Y) using Hajj savings products in BRISyariah KCP Genteng Banyuwangi district; 2) to find out and analyze the influence of the waiting list (X2) on the customer's decision (Y) to use the Hajj savings product at BRISyariah KCP Genteng Banyuwangi district; 3) to find out and analyze the influence of sharia marketing strategy (X1) and waiting list (X2) simultaneously on the customer's decision (Y) to use Hajj savings products in BRISyariah KCP Genteng Banyuwangi district. The research method is quantitative with the type of survey research. Research Results 1) there is a significant influence of sharia marketing strategy (X1) on the customer's decision (Y) to use the Hajj savings product at BRISyariah KCP Genteng Banyuwangi district; 2) there is no significant influence of the waiting list (X2) on the customer's decision (Y) to use the Hajj savings product at BRISyariah KCP Genteng Banyuwangi district; 3) there is a significant influence of sharia marketing strategy (X1) and waiting list (X2) simultaneously on the customer's decision (Y) to use Hajj savings products in BRISyariah KCP Genteng Banyuwangi district. Marketing and waiting list strategies are not dominant in influencing prospective customers to use Hajj savings products. The influence exerted was only 41%. Keywords: Sharia Marketing Strategy, Waiting List, and Customer Decisions
Co-Authors Abdul Aziz Abdul Kholiq Syafa’at Afada, Sherif Ahmad Mufarih Hasan Fadly Ahmad Munawar Ahmad Munib Syafa'at Ahmad Rafi Fitroh Ahmad Saiful Amin Ahmad Ubaidil Munfarid Alfina Shofi Afkarina Ali, Adi Nur Ana Aniati Ana Kurnia Ashari Aniati, Ana Arih Lailatul Fadilah Aula Izatul Aini Baraz Yoechva Alfaiz Biati, Lilit Cindy Claudia Eko Budiywono Erna Munadifah Fadiyah, Putri Nur Fajar Isnaini Feryansyah Prima Ernanda Finka Oktaviana Putri Fitria, Kiki Habibulloh Habibulloh Habibulloh, Habibulloh Imam Khusnudin Isnaini, Fajar Jannah, Safarotul Khusnul Mazidah Kiki Fitria Komarudin Komarudin Lely Ana Ferawati Ekaningsih Lidia Astuti, Lidia Lu’at Happyana M. Alaika Nasrulloh Mahbub Mahbub Mahmudah Mahmudah Mahmudah Mahmudah Mahmudah Mahmudah Mahmudah Mahmudah Mahmudah Mahmudah Mahmudah Mahmudah Mahmudah Mahmudah Mahmudah Mahmudah Mahmudah Ma’unah, Dwi Hanifatul Moh. Qoyum Moh. Riza Pahlevi Mohammad Habib Imroni Muhammad faqih Muhammad Hasbullah Ridwan Muhammad Imam Khaudli Muhammad Nur Ahsan Muhammad Riza Aziziy Munawaroh, Ulfatul Munawir Munawir Munawir Munawir Muti Atus Sofiah Nawal Ika Susanti, Nawal Ika Nihayatul Wafiroh Niken Lufi Anggini Nikmatul Hikmah Nila Hanif Ulfiana Nur Hania Nur Khalimah Nur Mu’alina Nur Wiarsih Nur Wiarsih Nurul Handayani Nurul Inayah Nurul Inayah Nurul Inayah Nurul Inayah Nurus Sofa, Fatiha Indana Pipit Hariyono Qistiyah, Sayidah Eva Milatul Qohar, M Khafidul Rahma Nanda Nur Azizah Ridwan, M. Kholil Riza Pahlevi, Riza Ruslan Shinta Hayu Asyisa Kurnia Sholihin Siti Komariyah Soekardjo Soekardjo Sofi Faiqotul Hikmah Sofi Faiqotul Hikmah Sutriani Ulan Ani Setiawaty Ulfa Fitria Widyasari, Nur Yazid, Azy Athoillah Yulissetyawati, Salma Zulfa Roikhatul Jannah