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All Journal Jurnal Manajemen Terapan dan Keuangan E-Journal Home Economic and Tourism Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Teknik dan Ilmu Komputer Kultivasi al-Uqud : Journal of Islamic Economics Maneggio: Jurnal Ilmiah Magister Manajemen JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Diklat Review : Jurnal manajemen pendidikan dan pelatihan Journal of Contemporary Accounting International Journal of Finance Research Jurnal Hurriah: Jurnal Evaluasi Pendidikan dan Penelitian Journal of Math Tadris (jMt) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Indonesian Journal of Research and Educational Review (IJRER) Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat International Journal of Green Tourism Research and Applications Jurnal Bangun Manajemen Journal of International Conference Proceedings Media Bina Ilmiah HUMANITIS : Jurnal Humaniora, Sosial dan Bisnis Literatur : Jurnal Bahasa dan Sastra Jurnal Stia Bengkulu : Committe To Administration For Education Quality Jurnal Kewirausahaan dan Bisnis Jurnal Sistem Informasi, Akuntansi dan Manajemen Edusight Jurnal Pengabdian Masyarakat (EduJPM) SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Julita Julita
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Transportation Other

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Journal : Journal of International Conference Proceedings

 1 
The Effect of Social Media on Gen Z, Impulse Buying and Lifestyle in Purchase Decisions Yasin, Hanifa; Julita, Julita; Hidayat, Rahmat
Journal of International Conference Proceedings Vol 6, No 3 (2023): 2023 ICPM Penang Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i3.2559

Abstract

Social media provides wide and easy access to various brands, products, and user reviews. Generation Z can easily search for information about the products they are interested in, read reviews, and see recommendations from other users. This enables them to make more informed purchase decisions, but it can also lead to hasty decision-making. The purpose of this study is to examine the effects of social media on Gen Z, impulse buying, and lifestyle on fashion product purchase decisions in Medan City. This research adopts a quantitative approach. The population consists of Generation Z individuals in Medan City, with a purposive sample of 100 respondents. The research findings indicate that social media, impulse buying, and lifestyle have both partial and simultaneous effects on purchase decisions.
Financial Inclusion on Creative Industry Performance: Evidence from Indonesia Julita, Julita; Nainggolan, Edisah Putra
Journal of International Conference Proceedings Vol 6, No 3 (2023): 2023 ICPM Penang Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i3.2482

Abstract

This study aims to determine the performance of creative industries in Indonesia influenced by digital marketing and financial technology. This study also looks at the role of financial inclusion in mediating the influence of these two variables. This study uses an explanatory research approach. The sample of this research is 100 creative industry players in Indonesia. The sampling technique used is the purposive sampling method. The data analysis used is a Partial Least Square analysis. Based on the results of the discussion, it can be concluded that Digital Marketing has a significant effect on the Creative Industry. Financial Technology has a significant effect on the Creative Industry. Furthermore, the results of the study found that Financial Inclusion mediates the influence of Digital Marketing on the Creative Industry. Furthermore, the results of the study conclude that Financial Inclusion mediates the influence of Financial Technology on the Creative Industry.
Innovation the Success of Micro, Small, and Medium Enterprises in Medan City Bancin, Aswin; Julita, Julita
Journal of International Conference Proceedings Vol 6, No 3 (2023): 2023 ICPM Penang Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i3.2805

Abstract

This study discusses the success of Micro, Small, and Medium Enterprises in Medan City. The purpose of this research focuses on the process of innovation that mediates the success of SMEs. The success of SMEs is tested by involving Entrepreneurial Competency Factors and Environment-mediated Business Innovation. This study took the population of MSME actors in Medan City with a sample of 100 respondents. The data obtained were analyzed by means of quantitative data analysis using the Structural Equation Modeling (SEM) method. The research results showed that Innovation mediates the effect of Entrepreneurial Competence on the success of MSMEs in Medan City, and Innovation mediates the Effects of the Business Environment on the success of MSMEs.
The Effect of Social Media on Gen Z, Impulse Buying and Lifestyle in Purchase Decisions Yasin, Hanifa; Julita, Julita; Hidayat, Rahmat
Journal of International Conference Proceedings Vol 6, No 3 (2023): 2023 ICPM Penang Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i3.2559

Abstract

Social media provides wide and easy access to various brands, products, and user reviews. Generation Z can easily search for information about the products they are interested in, read reviews, and see recommendations from other users. This enables them to make more informed purchase decisions, but it can also lead to hasty decision-making. The purpose of this study is to examine the effects of social media on Gen Z, impulse buying, and lifestyle on fashion product purchase decisions in Medan City. This research adopts a quantitative approach. The population consists of Generation Z individuals in Medan City, with a purposive sample of 100 respondents. The research findings indicate that social media, impulse buying, and lifestyle have both partial and simultaneous effects on purchase decisions.
Financial Inclusion on Creative Industry Performance: Evidence from Indonesia Julita, Julita; Nainggolan, Edisah Putra
Journal of International Conference Proceedings Vol 6, No 3 (2023): 2023 ICPM Penang Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i3.2482

Abstract

This study aims to determine the performance of creative industries in Indonesia influenced by digital marketing and financial technology. This study also looks at the role of financial inclusion in mediating the influence of these two variables. This study uses an explanatory research approach. The sample of this research is 100 creative industry players in Indonesia. The sampling technique used is the purposive sampling method. The data analysis used is a Partial Least Square analysis. Based on the results of the discussion, it can be concluded that Digital Marketing has a significant effect on the Creative Industry. Financial Technology has a significant effect on the Creative Industry. Furthermore, the results of the study found that Financial Inclusion mediates the influence of Digital Marketing on the Creative Industry. Furthermore, the results of the study conclude that Financial Inclusion mediates the influence of Financial Technology on the Creative Industry.
Innovation the Success of Micro, Small, and Medium Enterprises in Medan City Bancin, Aswin; Julita, Julita
Journal of International Conference Proceedings Vol 6, No 3 (2023): 2023 ICPM Penang Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i3.2805

Abstract

This study discusses the success of Micro, Small, and Medium Enterprises in Medan City. The purpose of this research focuses on the process of innovation that mediates the success of SMEs. The success of SMEs is tested by involving Entrepreneurial Competency Factors and Environment-mediated Business Innovation. This study took the population of MSME actors in Medan City with a sample of 100 respondents. The data obtained were analyzed by means of quantitative data analysis using the Structural Equation Modeling (SEM) method. The research results showed that Innovation mediates the effect of Entrepreneurial Competence on the success of MSMEs in Medan City, and Innovation mediates the Effects of the Business Environment on the success of MSMEs.
Co-Authors A. M. Fadhil Aly Bantore A. Nurul Hidayah A. Suharman Ade Gunawan Agus, Nour Farozi Ahmad Nurul Ihsan B Alfatah, Dhika Aminah Aminah Amminiyani, Amminiyani Anastasia, Melvin Andri Soemitra Aswin Bancin* Basri, Goh Andy Bunga Aditi Chairudin Chairudin DEWI SARTIKA Edisah Putra Nainggolan elida elida Enni, Savitri Faridah Faridah Febriansyah, Ridho ravi Harahap, Rahmat Daim I Wayan Sukania Jajang Gunawijaya, Jajang Kenari, Purnama Laylan Syafina Marliyah Marwan Marwan Michelle, Michelle Msi, Heryenzus Muhammad Ilsan Muji Gunarto Mulyono, Stephanie Theodora Mutmainna Nabila, Tiara Nainggolan, Rebecca Faustine Nasrizal, Nasrizal Nasrullah, Ahmad Naza, Ahrun NEL ARIANTY Nita Wahyuni, Nita Nur Azizah Fitratul Awaliah Nur Azlina Nurbaeti Nurbaeti NURUL HIDAYAH Oktaviangel Oktaviangel Orlina, Meita Papuania, Hairuni Putri, Nhyra Kamala Quinella, Rachel Rachelle, Rachelle Rahmat Hidayat Rosita Rosita Sari, Putri Mustika Selfiana, Selfiana Shaldi Syarif Sosinarti, Sosinarti Sucipto, Lalu Sulaiman Helmi Suwirmen, Suwirmen Wirnelis Syarif Yasin, Hanifa Yudesta Erfayliana Yuliana Yuliana Yustisia Kristiana Zozy Aneloi Noli Zulia Hanum